Snapchat launches 3D World Lenses, letting brand characters star in user videos

Snapchat has launched 3D World Lenses with early campaigns with Bud Light and Warner Bros’ reboot of the Blade […]

Google launches mobile wallet Tez in India

Google has launched a new, free mobile wallet in India called Tez, that allows greater privacy to those […]

Instagram-like shoppable content added to Amazon App

Amazon has added Spark to its iPhone App, providing users with shoppable content within an Instagram-like experience. Users […]

3Cinteractive acquires Prime Message business unit from CellTrust Corporation

3Cinteractive Corp., a leading provider of mobile marketing services, announced it is acquiring Prime Message from CellTrust Corporation, a leader […]

Sabio adds Validated Publishers to its mobile platform

Sabio Mobile has added “Validated Publishers” to its APEX mobile marketing platform. With the Validated Publishers methodology, brands will […]

Mobile ad solution Taptica buys stake in Japanese agency Adinnovation

Israeli-based Taptica, a company offering mobile, social and video solutions to advertisers, purchased 57% of Aninnovation, an agency […]

Ten Steps to Improve Your Mobile Commerce Plan [Infographic]

From our friends at Skilled: Below are 10 easy-to-follow tips for devising a successful mobile commerce strategy. The […]

Adobe Study: Mobile Now One-Third of Digital Marketing Spend

What’s the latest trend in mobile marketing? The 2017 Adobe Mobile Maturity Study says the idea of going mobile-first […]

FollowAnalytics Launches Mobile Optimization Suite, An AI-Based Mobile Messaging Technology

Summary: FollowAnalytics, a mobile marketing automation platform, launched AI-driven Mobile Optimization Suite to drive automated mobile marketing campaigns […]

Livby Launches Mobile Live Streaming Shopping App

Summary: Livby is a new interactive mobile live streaming platform where brands can launch new products and offer […]

mParticle Partners with Pinterest on New Audience-Centric Marketing Solutions

By Summary: mParticle, the multi-screen customer data platform, today announced it has partnered with Pinterest as part […]

TapFwd Launches Mobile Data Marketplace

By Shabana Arora, Summary: TapFwd announced the launch of its mobile data marketplace. The company plans to […]

YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile Users Acquisition Fraud

By Shabana Arora, Summary: YouAppi, the mobile growth platform for premium mobile brands, has incorporated sophisticated anti-fraud […]

TUNE Launches Multiverse for Marketers to Determine Return on Ad Spend Across All Their Partners in One Platform

By tune, Summary: TUNE launches Multiverse in response to marketer demand for mobile ad spend and attribution […]

Google Launches Duo Video-Calling App to Compete with FaceTime

By Summary: Google launches Duo, a communication app that lets you video call people one-on-one via their […]

Pulsate Launches Mobile Marketing Growth Stack to Supercharge App Engagement, Closes $1.5 Million Round

Summary: Pulsate, a pioneer in mobile marketing software, unveiled the “Mobile Marketing Growth Stack” to help companies supercharge […]

Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting

Summary: Ubimo, the leading platform for real world mobile marketing, announced a partnership with Cuebiq, a leader in […]

Smaato Releases New Smaato Demand Platform to Eliminate Mobile Advertising Waste

Summary: Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announces a major expansion […]

Mobile-First Marketing Will Keep You Ahead of the Competition

With the constant development of new mobile digital technologies, mobile devices have become an integral part of our […]

Adelphic Partners with Dailymotion Exchange to Enable Mobile-First Premium Progammatic Video Ad Buying

Summary: The partnership provides Adelphic’s clients with access to Dailymotion’s premium mobile instream inventory that includes reaching audiences […]