Ten Steps to Improve Your Mobile Commerce Plan [Infographic]

From our friends at Skilled: Below are 10 easy-to-follow tips for devising a successful mobile commerce strategy. The […]

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Adobe Study: Mobile Now One-Third of Digital Marketing Spend

What’s the latest trend in mobile marketing? The 2017 Adobe Mobile Maturity Study says the idea of going mobile-first […]

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FollowAnalytics Launches Mobile Optimization Suite, An AI-Based Mobile Messaging Technology

Summary: FollowAnalytics, a mobile marketing automation platform, launched AI-driven Mobile Optimization Suite to drive automated mobile marketing campaigns […]

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Livby Launches Mobile Live Streaming Shopping App

Summary: Livby is a new interactive mobile live streaming platform where brands can launch new products and offer […]

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mParticle Partners with Pinterest on New Audience-Centric Marketing Solutions

By prnewswire.com Summary: mParticle, the multi-screen customer data platform, today announced it has partnered with Pinterest as part […]

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TapFwd Launches Mobile Data Marketplace

By Shabana Arora, martechadvisor.com Summary: TapFwd announced the launch of its mobile data marketplace. The company plans to […]

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YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile Users Acquisition Fraud

By Shabana Arora, martechadvisor.com Summary: YouAppi, the mobile growth platform for premium mobile brands, has incorporated sophisticated anti-fraud […]

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TUNE Launches Multiverse for Marketers to Determine Return on Ad Spend Across All Their Partners in One Platform

By tune, prweb.com Summary: TUNE launches Multiverse in response to marketer demand for mobile ad spend and attribution […]

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Google Launches Duo Video-Calling App to Compete with FaceTime

By techcrunch.com Summary: Google launches Duo, a communication app that lets you video call people one-on-one via their […]

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Pulsate Launches Mobile Marketing Growth Stack to Supercharge App Engagement, Closes $1.5 Million Round

Summary: Pulsate, a pioneer in mobile marketing software, unveiled the “Mobile Marketing Growth Stack” to help companies supercharge […]

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Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting

Summary: Ubimo, the leading platform for real world mobile marketing, announced a partnership with Cuebiq, a leader in […]

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Smaato Releases New Smaato Demand Platform to Eliminate Mobile Advertising Waste

Summary: Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announces a major expansion […]

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Mobile-First Marketing Will Keep You Ahead of the Competition

With the constant development of new mobile digital technologies, mobile devices have become an integral part of our […]

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Adelphic Partners with Dailymotion Exchange to Enable Mobile-First Premium Progammatic Video Ad Buying

Summary: The partnership provides Adelphic’s clients with access to Dailymotion’s premium mobile instream inventory that includes reaching audiences […]

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TapFwd Partners with Cuebiq to Bring Location Data to Mobile Marketers

Summary: The collaboration between TapFwd and Cuebiq brings high-valued, exclusive location data into the hands of mobile marketers.  […]

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Apple’s News App Gets a Redesign

Summary: Apple recently revealed the new design for its News app for iOS 10 with a less cluttered […]

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Localytics Introduces Uninstall Tracking to its Mobile Engagement Platform

Summary: Localytics has launched Uninstall Tracking to help businesses with re-engagement and re-marketing efforts. Category: Mobile Marketing Function: Automation, Customer […]

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Marketing Technology Leader Launches Amobee Impact to Drive Consumer Engagement Rates

Summary: Amobee, a global leader in marketing technology, has announced the launch of Amobee Impact, a new product […]

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AerServ and Moat Partner to Focus on Mobile Video Attention Metrics

Summary: AerServ, a mobile-first mediation platform, has announced its partnership with Moat, a SaaS analytics company, to focus […]

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Tapjoy Introduces Private In-App Ad Exchange, Powered by Rubicon Project

Headline: Tapjoy Introduces Private In-App Ad Exchange, Powered by Rubicon Project Summary: Advertisers who use Tapjoy’s new Private Exchange […]

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