Cloverleaf Named a 2017 Cool Vendor in Consumer Goods Manufacturing by Gartner

Cloverleaf, providers of  AI-driven retail technology for brick-and-mortar marketers and merchandisers, has been named a “Cool Vendor” in the […]

Citizen Developers and the Skills Gap in Business

There is such a great need for digital business solutions that IT departments all over are handing application […]

Yellowfin Will Unveil Advanced Data Visualization Features in New BI Platform

By Sneha Nalawade, martechadvisor.com Summary: Yellowfin, a global firm specializing in business intelligence and analytics software, officially launched […]

DoubleVerify Launches Viewability Measurement with Nativo

By Sneha Nalawade, martechadvisor.com Summary: DoubleVerify, a marketing technology and services company that authenticates quality and performance across […]

LeadsRx Launches One Tracking Pixel to Aid Marketing Attribution

By beforeitsnews.com Summary: LeadsRx has launched its 2.0 product that includes, among other updates, a universal tracking pixel […]

Campaign Monitor Unveils Email Marketing and Automation for Microsoft Dynamics

By marketingio.com Summary: Campaign Monitor, unveiled Campaign Monitor for Microsoft Dynamics. Now every Microsoft Dynamics CRM customer has […]

eFlyerMaker Integrates With MatcherAnalytics to Deliver Personalized Email Campaigns Built on Predictive Analytics

By promotionworld.com Summary: With its integration of MatcherAnalytics, eFlyerMaker is now the only email marketing software to offer […]

The State of Marketing Technology, in 12 Charts

By dillonmbaker, contently.com Summary: When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for […]

Workplace by Facebook opens to sell enterprise social networking to the masses

By Greg Finn, marketingland.com Summary: Workplace (formerly Facebook at Work) is currently used around the world as an […]

Google Analytics desktop UI gets a refresh with navigation updates & customization tab

By google, analytics.googleblog.com Summary: Google Analytics desktop UI is getting a refresh. The new updates, which will be […]

Animoto Launches Marketing Video Builder to Create Professional Videos that Stand Out on Social Media

By Anthony Ha, techcrunch.com Summary: Animoto announces the launch of its Marketing Video Builder. The new video creation […]

Whatsapp Introduces New Features to Customize Photos and Videos

By Sneha Nalawade, martechadvisor.com Summary: Whatsapp has rolled out new camera features that allow users to personalize all […]

The Future Of Messaging Apps – Forrester

By blogs.forrester.com Two years ago, Forrester made the claim that mobile was the new face of social. With […]

MediaValet, an Oracle Marketing AppCloud Partner, Announces Integration Into Oracle Eloqua

By marketwired.com Summary: MediaValet,  a provider of cloud-based digital asset management software (DAMS), announced a new application on […]

Percolate Introduces New Analytics Platform to Offer Real-time Visibility and Reporting on Campaign, Content, and Team Performance

By Shabana Arora, martechadvisor.com Summary: Percolate announces  several new product features for its enterprise software platform for marketers. […]

Attunity Introduces New SAP Data Integration Solution for Analytics and Big Data

By Attunity Ltd., prnewswire.com Summary: Attunity, a provider of Big Data management software solutions, announced today Attunity Replicate […]

Which Marketing Channels Have the Best ROI Measurability?

By marketingprofs.com Executives say email and search are the two marketing channels for which it is easiest to […]

Optimove Integrates with DoubleClick by Google for Customer Retention Marketing

By Shabana Arora, martechadvisor.com Summary: Optimove, the Customer Marketing Cloud, announces a new integration with DoubleClick by Google. […]

OpenText to Acquire Dell EMC’s Enterprise Content Division

By prnewswire.com Summary: OpenText Corporation announced today that it has entered into a definitive agreement to acquire Dell […]

Google to Acquire API Management Provider Apigee for $625 Million

By martechadvisor.com Summary: Google has announced that it intends to purchase the API management platform Apigee for $625 […]