Top 10 Things a Customer Data Platform (CDP) Should Do For You

By karenmason, ensighten, Last month, Gartner Research introduced a new industry category into its latest “hype cycle” […]

Zeta Interactive Acquires Acxiom’s Email Services Unit to Accelerate Its Data-Driven Marketing Leadership

Summary: Combining Acxiom Impact with Zeta creates a top-tier player in the fast-growing marketing cloud sector. The two […]

Sharelov Launches New Social Media Collaboration Platform for Teams

Summary: Sharelov is a new social media management platform that optimizes the collaboration process of agencies and marketers […]

How should you respond online to a tragic event?

How should you respond online to a tragic event? By Michelle Garrett | Posted: August 3, 2016 Tweet […]

Can Accenture Take Over Advertising?

By Tessa Wegert July 29th, 2016 Last month, in New York City’s Soho neighborhood, global strategic consulting firm […]

PR’s New Role in the Marketing Funnel

Summary: PR’s role in marketing has evolved as a result of the abundant advances in technology and digital […]

LiveWorld Unveils Conversation Management Platform, New Service & Engagement Software For Customer Obsessed Brands

Summary:  LiveWorld announced its next-generation SaaS platform is now available for brands to manage customer conversations across social […]

10 Myths Martech Vendors Tell and the Real Story

Marketing technology (martech) users in B2B often have to ask themselves if they fully understand the solutions the […]

Four Crucial Things You Need to Be Doing for Search Marketing

Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing […]