mParticle Partners with Pinterest on New Audience-Centric Marketing Solutions

By Summary: mParticle, the multi-screen customer data platform, today announced it has partnered with Pinterest as part […]

DoubleVerify Launches Viewability Measurement with Nativo

By Sneha Nalawade, Summary: DoubleVerify, a marketing technology and services company that authenticates quality and performance across […]

Snipp Launches New Product Bringing Enterprise-Class “Loyalty-In-A-Box” to Mass Consumer Brands

By Summary: Snipp Interactive Inc., a global provider of digital marketing promotions, rebates and loyalty solutions, has […]

LiveRamp Launches IdentityLink for Marketing Technology Providers

By Sneha Nalawade, Summary: LiveRamp, a provider of omnichannel identity resolution, announced the launch of IdentityLink for […]

SmartBase Solutions Announces Acquisition of Group 3 Marketing

By Summary: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of […]

Google buys FameBit to help creators get sponsorship and product placement deals

By Amy Gesenhues, Summary: Google has acquired its first influencer network, FameBit. FameBit is a self-service technology […]

Criteo to Acquire HookLogic – Strengthening its Performance Marketing Platform

By bandt, Summary: Criteo, the performance marketing technology company, announced that it has signed a definitive agreement […]

Mavrck Integrates with Adobe Audience Manager to Enable Brands to Enhance their Influencer Marketing

By Shabana Arora, Summary: Mavrck, the micro-influencer marketing platform and activation engine, announces a partnership with Adobe. […]

Webfluential Launches Quotes, the first ever quoting engine for influencers

By wave3news, Summary: Webfluential launches the first ever quoting engine for social influencers, called Quotes. Social influencers […]

The Future Of Messaging Apps – Forrester

By Two years ago, Forrester made the claim that mobile was the new face of social. With […]

Percolate Introduces New Analytics Platform to Offer Real-time Visibility and Reporting on Campaign, Content, and Team Performance

By Shabana Arora, Summary: Percolate announces  several new product features for its enterprise software platform for marketers. […]

Develop A Successful Content Marketing Strategy With These 6 Questions | Marketing Insider Group

By Michael Brenner, When it comes to Content Marketing, the folks at Marketing Insider say it’s easy […]

Which Marketing Channels Have the Best ROI Measurability?

By Executives say email and search are the two marketing channels for which it is easiest to […]

SteelHouse Introduces Creative Suite to Reinvent the Way Digital Ads Are Created

By Summary: The SteelHouse Creative Suite, a new category of creative software, lets marketers and designers create […]

Snaps Launches iMessage Apps for the World’s Largest Brands with the Release of iOS 10

By Summary: Snaps, a brand marketing platform for mobile messaging, is announcing the launch of more than […]

Sprinklr Announces Integration with LINE Business Connect

By Summary: Sprinklr, an enterprise social technology that helps brands manage owned, earned, and paid social media […]

Report: More than two-thirds of digital media time now mobile, apps 50 percent

By Greg Sterling, According to July data from comScore, smartphone apps now constitute 50 percent of all digital media […]

Rockyou, the Video Ad Network, Acquires Fanbread for Influencer Marketing

By Sneha Nalawade, Summary: RockYou, the video ad network, has announced that it has acquired Fanbread, a […]

Advice Interactive Group Acquires Mobile App Technology Company, Scanther Mobile

By Summary: Advice Interactive Group, a local search and digital marketing technology provider, has announced its acquisition […]

Customer Experience Leaders Reveal Their CX Blueprint

By IQPC Exchange, Summary: Most if not all industries continue to be affected by the digital evolution, […]