Search Engine Advertising and how to automate it

What is Search Engine Advertising and why do you need it? Before you Google it (or Bing it, […]

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CallidusCloud Acquires Datahug to Gain the Technology of Predictive Sales Forecasting

By Sneha Nalawade, martechadvisor.com Summary: CallidusCloud, a global SaaS company that is headquartered in Dublin, has announced that […]

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Yellowfin Will Unveil Advanced Data Visualization Features in New BI Platform

By Sneha Nalawade, martechadvisor.com Summary: Yellowfin, a global firm specializing in business intelligence and analytics software, officially launched […]

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Brainshark and Highspot Partner to Equip Sales Teams with Solution for Enhanced Training, Coaching and Content

By Shabana Arora, martechadvisor.com Summary: Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower […]

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Conductor Unveils Insight Stream, Tech that Transforms Big Marketing Data into Personalized Insights

By marketwired.com Summary: Conductor today announced the launch of Insight Stream, a new way to deliver business intelligence […]

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eFlyerMaker Integrates With MatcherAnalytics to Deliver Personalized Email Campaigns Built on Predictive Analytics

By promotionworld.com Summary: With its integration of MatcherAnalytics, eFlyerMaker is now the only email marketing software to offer […]

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SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com Summary: SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of […]

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The State of Marketing Technology, in 12 Charts

By dillonmbaker, contently.com Summary: When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for […]

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Marketing Day: Smartphone usage, Facebook events app & intelligent agents

By Barry Schwartz, marketingland.com   Facebook has become a popular place for people to pencil in their plans. […]

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Google Analytics desktop UI gets a refresh with navigation updates & customization tab

By google, analytics.googleblog.com Summary: Google Analytics desktop UI is getting a refresh. The new updates, which will be […]

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Percolate Introduces New Analytics Platform to Offer Real-time Visibility and Reporting on Campaign, Content, and Team Performance

By Shabana Arora, martechadvisor.com Summary: Percolate announces  several new product features for its enterprise software platform for marketers. […]

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Salesforce Introduces Einstein — an AI layer for all its clouds

By Mia Dand, Rohan Ayyar, Bob Stutz, Heike Young, salesforce.com Summary: Salesforce announces a layer of artificial intelligence […]

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Attunity Introduces New SAP Data Integration Solution for Analytics and Big Data

By Attunity Ltd., prnewswire.com Summary: Attunity, a provider of Big Data management software solutions, announced today Attunity Replicate […]

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Google Analytics App Gets Data Insights in Plain English

By Sneha Nalawade, martechadvisor.com Summary: Google, the search engine company, has announced that it has added automatically generated […]

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Chatsuite Introduces Chatbot Platform for Agencies to Effectively Scale Chatbot Capabilities Across Campaigns

By Shabana Arora, martechadvisor.com Summary: Chatsuite, the comprehensive Chat Marketing Platform, announced today the launch of the chatbot […]

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4 e-commerce link building tactics that still work in 2016

By Christian Sculthorp, searchengineland.com Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist […]

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Why It’s Worth Writing for a Niche Target Audience

By Sara McGuire, curata.com How many “10 Tips to Supercharge Your Content Strategy” and “15 Essential Content Marketing […]

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Hey Siri, How Can Marketers Make the Most of Voice Search?

By Lindsay Rowntree, lindsrowntree, exchangewire.com Commanding objects with the power of speech would have been perceived by many […]

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Contently Introduces a New Feature for Smarter Social Content, Includes Enhanced Social Integrations

By Shabana Arora, martechadvisor.com Contently, the content marketing technology solution, announced the release of Contently Social, which includes […]

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