Pincodes brings QR codes to the Pinterest platform

Pinterest launched Pincodes to bring QR codes to the Pinterest platform. Retailers or publishers can produce QR codes […]

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Infographic: How to do customer care on social media

Any brand with a social media account has learned that customer care in those public spaces, is necessary, demanding […]

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Facebook gives option for GIF-supported polls to individual and brand accounts

Facebook rolled out a GIF-supported polling feature allowing users and brands to post questions as a status. This feature, available […]

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Pinterest adds self-serve option to Search Ads

Pinterest is opening Search Ads to self-service advertisers, allowing them to set up campaigns using the same options […]

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LinkedIn integrates sales, marketing functions within Sales Navigator tool

LinkedIn Sales Navigator now has functions of both marketing and sales with the same tool. Marketers will see two […]

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Context Cards to offer Snapchat users link to sponsor information

Snapchat users seeing interesting travel or dining information can now get links to reviews to find out more, and […]

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Snapchat launches 3D World Lenses, letting brand characters star in user videos

Snapchat has launched 3D World Lenses with early campaigns with Bud Light and Warner Bros’ reboot of the Blade […]

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Court: LinkedIn must open public profile data to others

LinkedIn has been ordered to remove technology that blocked scraping of public profile data of its site. US District […]

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Facebook rolls out Messenger ad option worldwide

After a limited beta trial, Facebook is adding advertising within its Messenger app, globally. Users will see Messenger ads […]

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Snap Map lets Snapchatters announce their location

Snapchat has just released a feature called Snap Map, allowing users to announce their location while the app […]

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Facebook Expands Place-Based Attribution Capabilities with Factual Crosswalk

Facebook is strengthening its partnership with Los Angeles-based geo-data company Factual. The Factual platform is based on their Global […]

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Hootsuite Launches New Dashboard for Social Media ROI

Hootsuite has announced the release of Hootsuite Impact, an ROI dashboard designed to help organizations understand the impact […]

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Social Reality Rebrands as SRAX, Launches New Suite of Omnichannel Ad Automation Tools

SRAX, formerly Social Reality, announced its new name along with a suite of omnichannel advertising automation tools designed […]

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Facebook Improves Lead Ads With Offline Conversion Attribution

Facebook announced that it has added new Offline Conversion functionality to its Business Manager suite. Agencies and advertisers […]

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MomentFeed Expands Paid Media Management for Multi-Location Brands

MomentFeed announced it has added a new native ad platform to its Paid Media Management (PPM) platform. MomentFeed […]

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Tools to help you get ROI on your event tweeting

You want to engage folks in your invent, and you’ve got a plan to get them all revved […]

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Build a Community Around Your Brand with These Tools

A social media community built around your brand isn’t something you can just pull out of a hat. […]

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Kenshoo Announces Snapchat Partnership to Support Snap Ads

Summary: Kenshoo announced a partnership with Snapchat that will unite both brand awareness and performance goals within a […]

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Building a Social Media Stack Fit for a Rocket Scientist

Implementing a successful social media program isn’t rocket science.   Or, is it?   NASA is riding high […]

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Surefire Social Acquires Franchise Marketing Company Promio

Summary: Surefire Social, a marketing technology platform for local businesses, has acquired Atlanta-based franchise marketing company Promio. The […]

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