Kenshoo Announces Snapchat Partnership to Support Snap Ads

Summary: Kenshoo announced a partnership with Snapchat that will unite both brand awareness and performance goals within a […]

Building a Social Media Stack Fit for a Rocket Scientist

Implementing a successful social media program isn’t rocket science.   Or, is it?   NASA is riding high […]

Surefire Social Acquires Franchise Marketing Company Promio

Summary: Surefire Social, a marketing technology platform for local businesses, has acquired Atlanta-based franchise marketing company Promio. The […]

Snapchat Simplifies Navigation with Introduction of Universal Search

Summary: Snapchat has announced that it will be introducing a universal search bar to simplify navigation and search […]

Twitter Announces Tweeting Profile Image Feature for Increased User Engagement

Summary: Twitter, has announced a new feature where users will be prompted to tweet about their profile image […]

Facebook will let Pages broadcast live videos from desktop web

Summary: Facebook has announced several new features for Pages looking to go live to make it easier to […]

Pinterest tools supporting your marketing dreams

Pinterest, the social media platform and online mood board, is a marketer’s dream. Not only are you tapping […]

How, in 2016, do you talk on social media over the holidays?

There’s been a lot of news in 2016. But how much of it could you really talk about? […]

ICX Media Launches First Creator-Centric Digital Video Management Platform

By ICX Media, Inc., prnewswire.com Summary: ICX Media, Inc., a next generation multi-platform distribution and marketing intelligence technology […]

Reddit Launches Ad Targeting Product Based on Site Visits

By Tamar Weinberg, marketingland.com Summary: In addition to subreddit ad targeting, an offering Reddit has provided for a […]

Which Quiz Tool Are You? Generic or Smart?

By cabinetm.com When beauty blog Pompadour created a quiz for its users in the days leading up to […]

Got influence? How to get to Influencer Marketing

By cabinetm.com Influencer marketing is effective because the social powerhouses that are leveraged to communicate your company’s message […]

Brainshark and Highspot Partner to Equip Sales Teams with Solution for Enhanced Training, Coaching and Content

By Shabana Arora, martechadvisor.com Summary: Brainshark, Inc. and Highspot, Inc. have entered into a strategic partnership to empower […]

Criteo Launches A New Approach to Search With Criteo Predictive Search

By Shabana Arora, martechadvisor.com Summary: Criteo, a performance marketing technology company, announced the launch of Criteo Predictive Search, […]

Vision6 Announces International Expansion of Email Marketing Automation Software

By prnewswire.com Summary: Vision6, an integrated marketing solution for email and marketing automation, announced its plans for expansion […]

The State of Marketing Technology, in 12 Charts

By dillonmbaker, contently.com Summary: When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for […]

Leap with Your Brand Into the Debate with Hashtag Marketing Tools.

By content.cabinetm.com Newsjacking, the David Meerman Scott-invention of “injecting your ideas into a breaking news story so you […]

Absolutely pin that tweet and measure its success

By cabinetm.com Whenever someone visits your profile page – which will be a lot if you’re active on […]

Brainshark Announces the Release of Brainshark Integration Engine, a Tool that Optimizes an Organization’s Sales Enablement Ecosystem

By Shabana Arora, martechadvisor.com Summary: Brainshark announced that it has launched the Brainshark Integration Engine, enabling organizations to […]

Demandbase Launches DemandGraph to Power AI driven B2B Marketing

By Pranav Vadehra, martechadvisor.com Summary: Demandbase launched a next generation ABM solution for Oracle Marketing Cloud. With Demandbase […]