How To Identify A Data Quality Issue in your Marketing

It is not uncommon to clean your data prior to moving to a new tool or when the […]

Share IQ launches Audience Trends to track visual content performance

ShareIQ, the visual content performance platform for brands has added a tool called AudienceTrends to help marketers benchmark […]

Adobe Launch is tag management built from scratch

Launch was revealed by Adobe this week as it’s completely-new tag management tool — not a new version […]

Concep updates B2B communication platform

Concep has updated Concep for InterAction, part of its B2B marketing platform. Concep for InterAction now has a […]

Accenture to acquire French digital commerce agency Altima

Accenture has entered into exclusive negotiations to acquire Altima, a full-service digital commerce agency, headquartered in France and […]

Venmo now accepted by U.S. retailers

Venmo, the mobile payment app that enables PayPal payments between friends, is now accepted by U.S. retailers. With Venmo, […]

Micro-Influencers are Great for Small Businesses

Influencers are people who regularly put out engaging content to a wide audience. As this is the aim […]

Translation tools to help you communicate with customers

Do you need to communicate in just one additional language, or dozens of languages and specific local dialects? […]

Why marketing professionals should be tracking their dark technology

  I recently met with an old colleague, now the CMO of a large publicly-held telecom company with […]

CabinetM launches STACK UPdates: CaliberMind

CabinetM today launched STACK UPdates™ a new program to help the CabinetM user community stay abreast of the […]

Apple launches ARKit for high-def augmented reality on iPads, iPhones

ARKit was released Apple as a new framework that allows you to easily create unparalleled augmented reality experiences for iPhone […]

DMN purchased by AC Business Media

AC Business Media, a leading B2B media and business intelligence company, announced it is acquiring DMN from Haymarket Media. DMN […]

SurveyMonkey launches People Powered Data Platform

SurveyMonkey launched a new People Powered Data Platform to enable businesses to turn voices and opinions into actionable data. […]

Make GIF makers work for you

You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way […]

LinkedIn acquires sales productivity startup Heighten

LinkedIn acquired Heighten for its sales productivity software. LinkedIn will gain sales process tracking, pipeline reporting and note […]

Marketing Automation will be a $7.63B industry by 2025

“The marketing automation software market will reach $7.63 billion worldwide by 2025, according to a study by Research […]

Facebook builds deliberately boring building to study marketing via neuroscience

Facebook, in efforts to learn more about how their site is perceived, has built a new center in […]

Google Attribution launches in beta

Google Attribution was announced at the Google Marketing Next conference as a free tool to stop last-click attribution […]

We couldn’t agree more, Professor Fader

AdAge has a great salute of 25 Marketing Trailblazers where they include Peter Fader (Wharton professor, co-founder Zodiac). When […]