Enterprise Cabinet helps marketing teams, agencies drive digital transformation

After months in beta with large brands and agencies, CabinetM today launched its Enterprise Cabinet, making it simple for […]

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March Communications launches Consumer Innovation Group

Boston-based March Communications has launched its Consumer Innovation Group, a new “shop in a shop” focused on connecting consumer innovation […]

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MaxPoint adds email address matching and profile-based list expansion

MaxPoint announces the addition of two features to its CRM enrichment and matching software, Customer Catalyst. One links […]

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Slide show tools to help you explain yourself, visually

You know when you have an idea and just have to have others see it to truly grok […]

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Is this war? Consultants take on Digital Agencies

Gartner may have thrown down the gauntlet, but this has been happening for a while: Digital Agencies cannot just […]

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The Magic in Digital Transformation

Getting to digital transformation for any marketer is hard work, says CabinetM Co-Founder Anita Brearton. Given all the […]

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Get Complaints Before They Get You

What if you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and […]

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Find Your Own Mini-Kardashian Influencers

You’ve all heard the story of a celebrity like Oprah or Kim Kardashian boosting a product into the […]

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How do you decide to purchase marketing technology?

It’s important to keep up with the fast-moving, data-driven world, but the purchasing process can get out of control […]

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Get Fierce Customer Intelligence

Your customer has so much information. Any shopper has, available on any mobile a list of your reviews, […]

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Building the Marketing Stack for Streaming TV Ads

Television is changing, shifting from traditional paid cable and broadcast services to streaming on mobile devices.  Todd Spangler […]

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Naritiv sells social analytics tool to Hootsuite

Naritiv has announced it is selling its Snapchat analytics solution to Hootsuite in a deal announced Tuesday. The deal […]

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Ahalogy announces category trend software for social media optimization

Tapping data from Facebook, Pinterest, and its own network of social influencers, Ahalogy launches Muse, category trend software […]

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Influencer Marketing On the Rise

Do you remember wanting to dress just like the cool kids in high school?  Whether it was the […]

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Tools to Animate Your Content

Animation has come a long way since Snap, Crackle and Pop hopped out of a cereal box. In fact, […]

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I cannot tell a lie — Metrics Tools Keeping Marketers Honest

The story goes that George Washington could not tell a lie and Abraham Lincoln was fondly referred to […]

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SEO: Where Do You Land In The Race For Customers?

You’ve read up on Search Engine Optimization, you’ve checked to see how customers find you on the web […]

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7 Effective Campaign Tools That Will Keep Fundraisers And Donors Happy

So much of a charity is run by its funding – which has to reflect mission, support its […]

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Mobilewalla pairs with Oracle Data Cloud for Mobile Audience Targeting

Oracle Data Cloud has announced a new partnership with Mobilewalla to release Mobile Audience Targeting Solution for marketers. The Mobilewalla […]

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Planning Your Revenue Marketing Stack: It’s Not Just About Technologies

Summary: As noted by Scott Brinker in his chiefmartec.com blog in June 2016, there are approximately 5,700 marketing […]

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