Tag Archives: Advertising

MomentFeed Expands Paid Media Management for Multi-Location Brands
May 3, 2017 Advertising, Social Media Marketing ,

MomentFeed announced it has added a new native ad platform to its Paid Media Management (PPM) platform. MomentFeed PPM enables native digital ad management for multi-location, distributed and franchised companies. The solution enables brands with dozens to thousands of stores, restaurants, or branches to manage native ad campaigns across Facebook, Instagram, and Snapchat in a local and authentic way.

From the release: “With Paid Media Manager, we’re hitting a sweet spot when it comes to mobile advertising technology. We know advertising agencies are looking for every advantage for their clients, and we can now provide them with integrated mobile and social campaigns for the multi-location brands they work with,” said Robert Blatt, CEO of MomentFeed.

Link: MomentFeed

Visit MomentFeed on CabinetM.

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Take Aim with Retargeting Tools
February 9, 2017 Advertising

You’ve got the fabulous product, you’ve got the eCommerce site up, you’re getting traffic and you’ve got some traction. Wouldn’t it be great to make sure the folks who check out your website come back?

You can keep your product in front of them, literally, by retargeting.

Here’s how it works: You put fabulous product information on your website, make it easy for customers to learn about your product and buy. But they don’t. You can then use retargeting programs to serve those same visitors relevant ads as they continue to visit other sites online.

Tools in this section automate retargeting on one or multiple platforms. Packages may include analytics to monitor retargeting success, and they may be purpose-built to follow customers on email or social media. Try the tool that best matches your strategy.

 

ActionX is a mobile app and cross-screen retargeting platform that connects the dots between mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value. Cross-screen attribution connects user activities across devices for understanding, behavior, and attribution.
BEST FEATURES: Deep links tied to the point of transaction deliver customers to the point of purchase, maximizing conversion rates.
PRICING: See vendor for details.

 

ReTargeter is a full-service display advertising solution specializing in retargeting and audience targeting. The solutions enable organizations to optimize marketing spend by serving targeted display ads to the right people at the right time.
BEST FEATURES: Includes CRM retargeting, a feature enabling users to serve display ads to people on the web with nothing more than an email address or traditional mailing address.
PRICING: Packages start at $1,500 per month.

 

Connected ID by Blis is a retargeting solution that works cross-device. Agencies and advertisers can target audiences on any device using a combination of previous mobile location and content behavior. Connected ID identifies additional devices that are connected to the same residential IP address, so ads can be served across all screens.
BEST FEATURES: Reach relevant audiences cross-device.
PRICING: See vendor for details.

 

The Dynamic Ads App provides powerful retargeting solutions for advertisers and agencies. Define the exact sequence of creatives or products and categories to show website visitors. Provides full control over product selection control to choose the right product to show each individual user.
BEST FEATURES: See which products drove the highest performance and which audience segments are most valuable to improve and scale campaign.
PRICING: See vendor for details.

 

Perfect Audience is a retargeting platform that lets marketers bring back lost web visitors through Facebook ads and banner ads on the web. Re-engage lost mobile users across smartphones and tablets on a self-serve platform.
BEST FEATURES: Detailed analytics update every two hours.
PRICING: Campaigns are pre-paid. See vendor for more details.

 

Terminus is a B2B advertising automation platform that includes retargeting, and targeting by industry or account. The Terminus platform provides best-in-class reporting through a detailed, drillable dashboard, and offers integration with a variety of CRM and Marketing Automation software platforms. Terminus is designed to provide a clear picture of how well your advertising is resonating across devices, personas, sales stages, and campaigns.
BEST FEATURES: One-time authentication between Salesforce and Terminus lets you run any advertising campaign on the companies within Salesforce. Rule-based account identification that aligns and targets the right accounts for your messaging.
PRICING: See vendor for details.

 

Xenon Mail by Media Prowler is an automated retargeting system, providing companies with the ability to remind email recipients of campaign and special promotions while they browse the web.
BEST FEATURES: Follows an audience where they go online with banner ads.
PRICING: See vendor for details.

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Coolly marketing when you have a story
December 13, 2016 Content Marketing , , ,

Every story about marketing and Millennials is about the fact that Millennials care about causes, and you need to embrace social good as the way you do business.

Case and point? Says Salon: “Good Is the New Cool” profiles specific companies who have structured their marketing to treat their consumers like citizens, not mere buyers. Such businesses, like Omaze, Warby Parker, the Honest Company and Upworthy, to name a few, are putting social good into the very way they do business — and it’s making them loads of money.

The authors point out Patagonia’s embrace of ecological issues, which are dear to any hiker’s heart, dear to the company itself, and rings true for those associating causes with where they spend their money. Noting the “Black Friday pledge to donate $10 million in sales to grassroots nonprofits working to preserve the environment” Patagonia is praised for embracing these values.

“If the people in our society with the most spending power want to buy and work for companies with a social conscience, that changes the very fabric of how products and services are sold.”

In short, they’re authentic about their position and their cause, and that resonates with an audience looking to align with those same ideals. They, in short, buy into the story. It’s a true story, but the way it’s told resonates.

My take on this is that what Patagonia, with its “radically re\\sourceful” campaign has done, and what the marketing theorists are really doing, is point out the need for story.

Want to market authentically? Get your story straight

Story is at the heart of everything. A story about reaching for the stars put Americans on the moon. A story about manifest destiny pushed families in wagons across the American plains. Countries use stories to pull citizens together during times of war, and stories get people spending their way into a lifestyle they wish to achieve.

Let’s preface all this by saying I was in journalism for umpteen years teaching folks how to write short stories and then I worked at a statewide Red Cross teaching volunteers how to tell their stories in the media.

My bias toward all of this is to keep it pithy, but no matter the style you use, you’re going to want to follow the following three points.

Tell a story.  A story has a start, middle and end. Actually plot out on a whiteboard (or on paper if you’re old school) what your story is going to be.

Companies like Wolff Olins have hired novelists to become Chief Storytelling Officer. Most marketing departments won’t go that far, but the question “do we have a competent storyteller” should be asked.

In this NFL shop ad, the story is key. It has a beginning, it has a middle, it has a resolution – all in 20 seconds. That’s some good storytelling right there.

Be consistent Does your story arc over a few months and some real-life news stories have happened and disrupted your plans? Or you were wildly successful, and the CEO made a “suggestion” you need to insert into your storyline halfway through so he/she feels part of the effort? Or it just seemed super cool to insert a new character into the mix?

Once you have a storyline, stick to it. When you start looking inconsistent – and you will indeed look inconsistent if you stray – you’ll no longer look authentic to your audience. And of course, way back when we started this blog post, we were talking about being authentic to the audience.

There are ways to make the storyline work when you need to drop in the weird stuff. Old Spice’s ads with either Isaiah Mustafa or Terry Crews featured the very different styles of spokesmen (Mustafa suave and Crews loud) but the story was very much the same: Somewhat naked, attractive men talking to the camera with very odd drop-ins from tigers or changes of scenery.

Have characters people understand. The way Forbes puts it is “Create characters your audience will root for.” The easiest way to do this is the classic fairytale version: Meet hero. Bad guy confronts. Hero wins. When I was working at the Red Cross, our story was the volunteer or donor was the hero, the disaster was the bad guy needing to be vanquished, and the hero wins.

If you’re looking for more nuanced work, the Mayhem commercials have a fabulous character you want to see but want to root against. Made human by the fabulous actor Dean Winters, the commercials have a predictable setup – the character Mayhem sets up the coming disaster, the disaster happens, Mayhem advises viewers to be insured through Allstate for the next time Mayhem strikes.

While marketing to the largest cohort in the U.S. ever is important, I really don’t think you have to reinvent the printing press (or wheel, whatever) to talk to Millennials authentically.

Tell a story. Be consistent. Have characters people understand.

It’s not rocket science. It’s marketing.

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations
December 9, 2016 Brand Management, Content Marketing , , ,

Summary:

Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle to allow video and TV planners to use CRM data to inform video ads served by Innovid.  As well, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketing mixes.

Function:

Content Marketing, Branding

From the Announcement:

“What’s driving more convergence is brands are looking at all their spend and saying, ‘How can we use our data better in TV planning?’” said Zvika Netter, co-founder and CEO of Innovid. “The initial point of integration [for advertising and marketing] was the DMP, which drove all of the consolidation we saw, and now it’s the marketing automation system.”

Link to full article: https://adexchanger.com/digital-tv/media-mar-tech-merge-tv-ads-get-smarter/

Visit the Innovid Profile on CabinetM

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Making Interstitial Ads Part Of Your Holiday Tradition
November 14, 2016 Uncategorized , , ,

For marketers, there’s always a holiday coming up. While retail stores put up Thanksgiving decorations, someone is already getting product lined up for Valentine’s Day. While end-of-the-year sales are being touted on websites, someone else is looking to see what warm-weather will mean for sales of everything from airplane parts to bikinis.

Didn’t think that holiday was coming so soon?

Don’t panic. Just start with a strategy you can employ quickly. You can use Marketing Technology to create and deliver ads that work “in between” pages. They’re called interstitial ads.

An interstitial is an interactive full-page ad that appears within an app, mobile browser or between content pages. With nearly 10 times the real estate available on traditional banners, an interstitial gives the ad its best chance to generate a click and maximize user engagement.

Interstitial pages are served to the user before loading the target page, which can be video, email, an app on a phone – it is what appears before that loads. It will serve ads or verifying information (as in the case of age-restricted content). It could be the page that asks if you’re over 21 before viewing a win website. It could be an ad with a holiday message that pops up before anyone sees your regular eCommerce site. Pages may be served on websites or within apps on mobile devices.

 

adlifeThe Ad Life Platform is a comprehensive, all-in-one mobile engagement platform that provides advertising, marketing, CRM, and analytics manageable from one central place. While the platform includes interstitial ads, it will also provide a CRM, video and display ads.
BEST FEATURE: Interstitials are just part of the platform.
PRICING: See vendor for details.

 

7search7Search offers Pay-Per-Click (PPC) search engine advertising that can generate traffic and revenue online. 7Search offers graphical and text banners, pop-unders, and interstitial web pages. 7Search offers companies a measurable opportunity to obtain new business leads and sales from high quality Internet traffic across business verticals.
BEST FEATURE: Users pay per click, which some find a great way to start advertising instead of a big buy up front.
PRICING: See vendor for details.

 


chartboostChartboost is a mobile game discovery and monetization network that enables video game developers to create interstitial and video ads, promote new games, acquire new users, and buy/sell traffic with each other. The platform enables developers to find partners, make money promoting other games, negotiate directly, and make 100% of the revenues without a middleman.
BEST FEATURES: Getting started is swift with 10 lines of code.
PRICING: See vendor for details.

 

drawbridgeThe Drawbridge Cross-Device Platform is a campaign management platform to set-up, launch, and measure cross-device marketing initiatives. This self-service product suite provides an accurate and transparent means of connecting with consumers and measuring results across computers, smartphones, tablets, and connected TVs. Its formats include banners, interstitial, rich media, carousel, video, and native.
BEST FEATURES: Drawbridge has the leading cross-device insights suite, providing marketers with a holistic view of their consumers and helping them evaluate and optimize their media investment across all digital touchpoints.
PRICING: See vendor for details.

 

goldlassoWhat about interstitials working with email? Gold Lasso is an email monetization platform to help users maximize revenue and deliver a better advertising experience to subscriber inboxes. Gold Lasso automates the syndication of pay-per-click native advertising in newsletters, and helps monetize clicks on the newsletter editorial by triggering high impact interstitials on the user’s website.
BEST FEATURES: Helps monetize clicks on the newsletter editorial by triggering high impact interstitials on the user’s website.
PRICING: See vendor for details.

 

revmobRevMob Mobile Ad Network enables global publishers, developers and advertisers to maximize their Cost per Thousand (eCPM) using a unique algorithm with a simple Software Development Kit implementation. The platform creates engaging mobile campaigns using innovative ad formats, including Rich Media, Banners, Interstitial, and video formats that increase message impact.
BEST FEATURES: The platform’s dynamic pricing algorithms predict campaign’s conversion rate to a specific user and whether or not he or she should be served, saving money and helping companies acquire the most valuable users.
PRICING: See vendor for details.

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Cadlytics: Purchase Intelligence Uncovers Customer Insights
March 3, 2016 MarTech Product News, New Products , , , , ,

Product
Cardlytics: Purchase Intelligence Uncovers Customer Insights

Category
Advertising: Targeting and Relevance

Function
Metrics & Insight

Great For
Marketers looking to identify target potential buyers.

Suitable for use by
B2B, B2C, Agency

Overview
Cardlytics announces the availability of the Cardlytics Platform Solutions, linking first-party purchase intelligence through debit, credit, and bill pay transactions to gauge the effectiveness of marketing campaigns.

Things to know:
  • Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across display, mobile, video, social, email and TV
  • Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns
  • Cardlytics Insights provide companies with a wallet view of their customers based on actual purchase behavior, both inside and outside of their brand

Press Release
http://www.cardlytics.com/press/cardlytics-introduces-platform-solutions-to-power-marketing-and-business-decisions-with-purchase-intelligence/

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BlueHornet: Tool Taps Commerce Data to Identify Customer Segments
March 3, 2016 MarTech Product News, New Products, Uncategorized , , , , , ,

Product
BlueHornet: Tool Taps Commerce Data to Identify Customer Segments

Category
Advertising: Targeting and Relevance

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Organizations looking to identify customer segments for email marketing campaigns.

Suitable for use by
B2B, B2C

Overview
BlueHornet, launches its NexGen Commerce Segments engine, enabling email marketers to leverage existing commerce data and simplify the way they create, manage, and track segment.

Things to know:
  • Can ingest and process thousands of records per second and rapidly integrate new data as sources and systems change
  • Create segments using simple WYSIWYG sentence structures and can be configured to match a brand’s terminology and workflow
  • Integrates with commerce platforms including Demandware and Magento

Press Release
http://www.bluehornet.com/bluehornet-launches-nexgen-commerce-segments/

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Time, Inc. to Acquire Viant (by Viant)
February 17, 2016 Acquisitions, MarTech Product News , , , , , , ,

Product
Time, Inc. to Acquire Viant (by Viant)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Advertisers who want to target Time’s subscriber base.

Suitable for use by
B2B, B2C, Agency

Overview
Time, Inc. plans to acquire Viant, combining Time’s premium content, subscriber data, and advertising inventory with Viant’s first party data and programmatic capabilities.

Things to know:
  • Will increase Time Inc.’s ability to offer sophisticated targeting and measurement capabilities
  • Will tap Viant’s large pool of registered users through its suite of advertising applications

Press Release
http://viantinc.com/time-inc-to-acquire-viant/

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Telnor to Acquire Tapad (by Telnor)
February 12, 2016 Acquisitions, MarTech Product News , , , , , , ,

Product
Telnor to Acquire Tapad (by Telnor)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Publishers seeking customer targeting solutions.

Suitable for use by
B2B, B2C, Agency

Overview
Telnor Group, a large telecommunications company based in Mexico, plans to acquire Tapad, a marketing technology company providing solutions to understand consumer behavior across related screens.

Three things to know:
  • Enables Telnor to tap Tapad’s capabilities within data aggregation and ID management for potential digital service provider offerings
  • Tapad’s solutions help customers recognize, measure and monetize their audiences across all connected devices, while at the same time respecting data privacy
  • Telnor plans to keep Tapad as a standalone company

More information
http://www.tapad.com/telenor-to-acquire-marketing-technology-firm-tapad/

Press Release
http://www.telenor.com/media/press-releases/2016/telenor-to-acquire-marketing-technology-firm-tapad/

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Digilant Acquires Technology from DeltaX (by Digilant)
February 5, 2016 Acquisitions, MarTech Product News , , , , , , , ,

Product
Digilant Acquires Technology from DeltaX (by Digilant)

Category
Advertising: Buying, Serving & Management

Function
Branding, Communication, Customer Acquisition

Great For
Matching advertising creative to the right target audience based on customer data.

Suitable for use by
B2B, B2C, Agency

Overview
Digilant, a provider of customized digital advertising solutions, announced the acquisition of DeltaX’s Dynamic Creative Optimization “DCO” technology. The acquisition will enable Digilant to tap client campaign data to provide one-to-one messaging to consumers across digital formats.

Three things to know:
  • Integrates DeltaX’s DCO solution with Digilant’s proprietary platform to enhance programmatic capabilities
  • Plans to provide a suite of creatives that are optimized for the moment or geography
  • Digilant is an ispDigital Group Company

More information
http://www.deltax.com/

Press Release
http://www.digilant.com/digilant-announces-acquisition-of-perpetual-license-to-deltaxs-dynamic-creative-optimization-technology/

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Advertising Platform Offers a Modular Approach (by AOL)
February 5, 2016 MarTech Product News, New Products , , , , , , ,

Product
Advertising Platform Offers a Modular Approach (by AOL)

Category
Advertising: Buying, Serving & Management

Function
Customer Acquisition, Branding

Great For
Advanced content and distribution capabilities enables publishers to better manage their ad inventory.

Suitable for use by
B2B, B2C, Agency

Overview
AOL unveils a new, modular advertising platform combining the individual publisher technologies that it has acquired over the last year. One by AOL: Publishers includes features that address the rise in video content and the increasing use of mobile devices.

Three things to know:
  • Includes a video activation solution for publishers with video management and curation tools built to expand video distribution opportunities across desktop, mobile and over-the-top devices
  • Analyzes patterns in pricing, audience, and inventory, enabling publishers to build more valuable segments of audiences and inventory packages
  • Coincides with AOL’s latest acquisition of AlephD, a provider of automatic identification for each ad impression’s best price

More information
http://www.aolplatforms.com/onebyaol-publishers

Press Release
http://corp.aol.com/2016/01/25/press-release-aol-announces-global-launch-of-one-by-aol-publis/

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Somoto Acquires Terser Tude (By Somoto)
January 29, 2016 MarTech Product News , , , , ,

Product
Somoto Acquires Terser Tude (By Somoto)

Category
Advertising: By Medium

Function
Branding, Customer Acquisitions

Great For
Organizations interested in video advertising for mobile devices.

Suitable for use by
B2B, B2C, Agency

Overview
Somoto, a provider of software distribution solutions and applications, announces the acquisition of digital advertising network, Terser Tude Ltd., a company that specializes in video advertising solutions for mobile.

Three things to know:
  • Terser offers advertisers and content owners monetization solutions for mobile and desktop-based video advertising
  • Terser will become a fully-owned subsidiary of Somoto

More information
http://www.prnewswire.com/news-releases/somoto-expands-into-the-field-of-video-advertising-acquires-israeli-video-advertising-network-terser-tude-565256481.html/div>


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Yahoo Introduces Native Ads on the BrightRoll Exchange (By Yahoo)
January 29, 2016 MarTech Product News, New Features , , , ,

Product
Yahoo Introduces Native Ads on the BrightRoll Exchange (By Yahoo)

Category
Advertising: by Medium

Function
Branding

Great For
Advertising seeking native ads on Yahoo.

Suitable for use by
B2B, B2C, Agency

Overview
Yahoo announces availability of programmatic native advertising on the BrightRoll Exchange offering advertisers the ability to access native inventory from third-party app developers.

Things to know:
  • Third-party app developers utilizing Yahoo App Publishing include Cheetah Mobile, Pinger, and WeatherBug
  • Advertisers can continue to access native inventory on Yahoo premium sites and apps using Yahoo Gemini or through Yahoo Gemini API partners

More information
http://www.businesswire.com/news/home/20160120005456/en/Yahoo-Introduces-Native-Ads-BrightRoll-Exchange

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New Features Make Lead Ads Better (By Facebook)
January 28, 2016 MarTech Product News, New Features , , , , ,

Product
New Features Make Lead Ads Better (By Facebook)

Category
Advertising: By Medium

Function
Branding, Customer Acquisition

Great For
Businesses advertising on social media.

Suitable for use by
B2B, B2C, Agency

Overview
Facebook is adding new functionality to Lead Ads to help businesses provide more detailed information to potential leads before they sign up.

Three things to know:
  • New context cards pop up after someone clicks on a lead ad but before they get to the form, giving businesses a place to offer more details on the information people are signing up for
  • Available in carousel format, enabling businesses to showcase three to five images and headlines before people click through to the lead form
  • Lead Ads can be set up in Facebook’s Power Editor

More information
https://www.facebook.com/business/news/new-features-for-lead-ads

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Header Bidding Products Added to Programmatic Marketplace (by bRealTime)
January 28, 2016 MarTech Product News, New Products , , , , , , , ,

Product
Header Bidding Products Added to Programmatic Marketplace (by bRealTime)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Publishers seeking header bidding solutions.

Suitable for use by
B2B, B2C, Agency

Overview
bRealTime, a programmatic marketplace, announces Biddr, a set of header bidding products that includes three integration options for publishers.

Three things to know:
  • Biddr+ is a container solution that allows bRealTime to manage third party exchanges and SSPs, all competing within one header integration
  • bRT Biddr is a direct integration that allows the bRealTime marketplace to compete in real-time against the publisher’s current demand stack
  • Biddr API is a solution for publishers who have their own header bidding stack, enabling bRealTime to seamlessly integrate via standard API protocol

More information
http://www.brealtime.com/brealtime-announces-launch-of-header-bidding-solutions/

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Early Version of Web Browser Features Ad Blocking Capabilities (By Brave Software)
January 28, 2016 MarTech Product News, New Products , , , , ,

Product
Early Version of Web Browser Features Ad Blocking Capabilities (By Brave Software)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Engagement

Great For
Users looking for ad blocking in a web browser.

Suitable for use by
All

Overview
Brave Software unveils a new Web browser that blocks ads particularly those that slow performance and collect personal data. The company notes it’s the “only approach to the Web that puts users first in ownership and control of their browsing data by blocking trackers by default, with no exceptions.”

Three things to know:
  • Block initial signaling/analytics scripts, impression-tracking pixels, and ad-click confirmation signals
  • Will insert ads only in a few standard-sized spaces
  • Now releasing the 0.7 developer version for early adopters and testers, along with open source and the product roadmap

More information
https://brave.com/#about

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Customers Gain Access to Large Scale Data Sets (By MediaMath)
January 22, 2016 MarTech Product News, New Products , , , , , ,

Product
Customers Gain Access to Large Scale Data Sets (By MediaMath)

Category
Advertising: Targeting & Relevance

Function
Customer Acquisition

Great For
Marketers tapping data to identify target audiences.

Suitable for use by
B2B, B2C, Agency

Overview
MediaMath announced Helix, a new business unit offering proprietary data to marketers, enabling them to identify and gain deeper insight into target audiences.

Three things to know:
  • Leverages high quality transactional data from merchants combined with MediaMath’s data footprint and deep integrations with global data partners
  • Members will be able to access proprietary insights to get a more holistic view of target audiences
  • Current MediaMath clients in the U.S. can opt in to access Helix now, other regions will be announced in stages moving forward

More information
http://www.mediamath.com/news/mediamath-announces-the-launch-of-helix-its-proprietary-data-business/

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Oracle Buys AddThis (By Oracle)
January 14, 2016 Acquisitions, MarTech Product News , , , ,

Product
Oracle Buys AddThis (By Oracle)

Category
Advertising: Targeting and Relevance

Function
Branding, Customer Engagement

Great For
Marketers seeking audience data solutions.

Suitable for use by
B2B, B2C

Overview
Oracle announced plans to acquire AddThis, a provider of publisher personalization, audience insight and activation tools.

Things to know:
  • Oracle plans to incorporate AddThis products into the Oracle Data Cloud
  • Oracle Data Cloud is a Data as a Service business that ingests third-party data to extract value and insight used for targeting, personalization and measurement

More information
https://www.oracle.com/corporate/acquisitions/addthis/index.html
http://www.addthis.com/blog/#.Vo5z1_krKM8

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Perion Network Ltd. Acquires Undertone (By Perion Network Ltd.)
December 11, 2015 Acquisitions, MarTech Product News , , , , ,

Product
Perion Network Ltd. Acquires Undertone (By Perion Network Ltd.)

Category
Advertising

Function
Branding, Customer Acquisition

Great For
Brands and publishers seeking ad solutions

Suitable for use by
B2B, B2C, Agency

Overview
Perion Network Ltd. announces the acquisition of Undertone, a provider of cross-screen advertising solutions.

Things to know:
  • Acquisition will further Perion’s investment in ad-buying software and continue its push into social and mobile advertising in the United States
  • Undertone will continue to operate independently, while the two companies explore potential synergies moving forward

More information
http://www.businesswire.com/news/home/20151201005998/en/Perion-Acquires-Undertone

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MediaMath Acquires Spree7 (By MediaMath)
December 4, 2015 Acquisitions, MarTech Product News , , , , ,

Product
MediaMath Acquires Spree7 (By MediaMath)

Category
Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers

Suitable for use by
B2B, B2C, Agency

Overview
MediaMath announces the acquisition of Spree7, a digital media consulting and programmatic implementation firm based in Berlin, Germany. The acquisition will enable MediaMath to increase the reach of their programmatic media and data management solutions into Germany, Austria and Switzerland.

Three things to know:
  • Spree7’s CEO, Viktor Zawadzki will become Regional Manager for the DACH region
  • Spree7’s office in Berlin will become MediaMath’s DACH office

More information
http://www.mediamath.com/news/mediamath-acquires-spree7-a-leading-german-programmatic-advertising-company/

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