Tag Archives: Agency

CabinetM is Launching a New Agency Directory
January 27, 2017 CabinetM Commentary

At the request of our marketing users, we are busy building our agency directory to complement our product directory.

One of the things we’ve learned over the last six months is that large brands want to include their supporting agencies within their stacks on CabinetM.  With this new directory they can now drag and drop agencies and services into the stacks they create.

If you are a marketing agency, marketing service provider or independent marketing consultant and would like for us to create a FREE profile, email us at eross@cabinetm.com.

Share on FacebookTweet about this on TwitterShare on LinkedIn
CabinetM Platform Helps Marketers Build and Share Marketing Technology Stacks
March 8, 2016 MarTech Product News, New Products , , , , ,

Product
CabinetM Helps Marketers Build and Share Marketing Technology Stacks

Category
Marketing Intelligence

Function
Planning, Productivity

Great For
Marketers trying to manage their marketing technology mix, and team and network collaboration around marketing tool discovery.

Suitable for use by
B2B, B2C, Agency

Overview
CabinetM launches MyStacks, a robust platform that lets marketers and agencies create, share and collaborate around marketing technology stacks. MyStacks leverages CabinetM’s database of more than 4,500 marketing technology solutions, indexed across 100s of categories. Within MyStacks, teams can easily track the tools they are testing and trying and look across all the layers to identify opportunities to improve ROI on marketing spend.

Things to know:
  • Create and annotate marketing stacks with information related to product function, spend, performance and integration
  • Save, share or export stacks for use in marketing, budget, or strategy presentations
  • Visualize a mix of new and existing tools and how they integrate

Press Release
http://www.businesswire.com/news/home/20151104005463/en/CabinetM-Helps-Marketers-Discover-Digital-Marketing-Technology

Share on FacebookTweet about this on TwitterShare on LinkedIn
Rakuten Marketing Acquires Manifest Commerce
March 3, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Rakuten Marketing Acquires Manifest Commerce

Category
Social Media Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Advertisers looking for an omnichannel ad solution.

Suitable for use by
B2B, B2C, Agency

Overview
Rakuten Marketing, a provider of omnichannel marketing services, announces the acquisition of Manifest Commerce, a product intelligence company. Rakuten Marketing will gain capabilities in social advertising and ad optimization through the acquisition.

Things to know:
  • Manifest uses predictive marketing and optimization solutions to encourage product discovery by introducing new products to relevant audience segments
  • Manifest boasts high post-click conversion rates and improves the performance of product ads across Facebook, Twitter and Instagram
  • Rakuten Marketing plans to integrate Manifest Commerce product technologies into its offerings

Press Release
http://marketing.rakuten.com/rakuten-marketing-makes-its-foray-into-social-advertising-with-acquisition-of-pr

Share on FacebookTweet about this on TwitterShare on LinkedIn
Cadlytics: Purchase Intelligence Uncovers Customer Insights
March 3, 2016 MarTech Product News, New Products , , , , ,

Product
Cardlytics: Purchase Intelligence Uncovers Customer Insights

Category
Advertising: Targeting and Relevance

Function
Metrics & Insight

Great For
Marketers looking to identify target potential buyers.

Suitable for use by
B2B, B2C, Agency

Overview
Cardlytics announces the availability of the Cardlytics Platform Solutions, linking first-party purchase intelligence through debit, credit, and bill pay transactions to gauge the effectiveness of marketing campaigns.

Things to know:
  • Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across display, mobile, video, social, email and TV
  • Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns
  • Cardlytics Insights provide companies with a wallet view of their customers based on actual purchase behavior, both inside and outside of their brand

Press Release
http://www.cardlytics.com/press/cardlytics-introduces-platform-solutions-to-power-marketing-and-business-decisions-with-purchase-intelligence/

Share on FacebookTweet about this on TwitterShare on LinkedIn
AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution
March 3, 2016 Advertising, MarTech Product News, New Products , , , , ,

Product
AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution

Category
Mobile Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers looking to track ad engagement across multiple environments.

Suitable for use by
B2B, B2C, Agency

Overview
AdTheorent announces the availability of Barometric, a cross-environment media tracking and attribution solution as an independent hosted service. The solution collects user IDs across mobile web, app, desktop, physical address, and in-store and matches the IDs to a single user.

Things to know:
  • Uses a proprietary ID bridging technology that measures digital media engagement across environments in real-time
  • Offers ad serving capabilities built to handle all mobile and desktop ad types
  • Provides a complete view of campaign performance including post-click analytics through an easy to use dashboard

Press Release
http://www.adtheorent.com/release/adtheorent-launches-barometric

Share on FacebookTweet about this on TwitterShare on LinkedIn
Nasdaq Acquires Marketwired
February 26, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Nasdaq Acquires Marketwired

Category
Public Relations, Newswire

Function
Customer Acquisition, Customer Engagement

Great For
Organizations that currently work with Nasdaq and Marketwired.

Suitable for use by
B2C, B2B, Agency

Overview
Nasdaq plans to acquire Marketwired, a global provider of news distribution services and analytics for communications professionals. The acquisition will enhance Nasdaq’s corporate services and product suite with the addition of Marketwired’s media analytics and targeting capabilities.

Things to know:
  • Nasdaq’s corporate services clients will gain access to Marketwired’s social media targeting tools and analytics
  • The combined company will provide global distribution of news releases through Nasdaq’s GlobeNewswire distribution capabilities and work-flow platform

Other Information
http://www.marketwired.com/press-release/nasdaq-to-acquire-marketwired-nasdaq-ndaq-2096393.htm

Press Release
http://www.nasdaqomx.com/newsroom/pressreleases/pressrelease?messageId=1432171&displayLanguage=en

Share on FacebookTweet about this on TwitterShare on LinkedIn
Beintoo Spins Off Cuebiq
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Beintoo Spins Off Cuebiq

Category
Business Intelligence

Function
Customer Acquisition, Customer Engagement

Great For
Organizations looking to tap business intelligence.

Suitable for use by
B2C, B2B, Agency

Overview
Beintoo has launched Cuebiq, a US-based business intelligence (BI) company that enables businesses to understand consumers’ offline behavior and purchase intent. The company is also releasing, VisitQ, an attribution dashboard that provides access to campaign report data providing actionable insights, summaries and recommendations for campaign optimization.

Things to know:
  • Cuebiq offers a suite of products that provide a complete view of a consumer’s offline geo-behavior and includes AudienceQ, which collects smart data from users to create audience segments
  • Antonio Tomarchio, former CEO of Beintoo, has been appointed CEO of Cuebiq. Beintoo will remain a separate company operating in Europe under new leadership

Press Release
http://www.cuebiq.com/press#cuebiq

Share on FacebookTweet about this on TwitterShare on LinkedIn
Bloglovin Acquires Sverve
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Bloglovin Acquires Sverve

Category
Social Influencer Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Content creators and brands looking for tap influencer marketing.

Suitable for use by
B2C, B2B, Agency

Overview
Bloglovin’, a social discovery platform for blogs and lifestyle content, announces the acquisition of influencer marketing technology platform, Sverve. The acquisition will provide content creators with more opportunities to monetize and also enable brands to partner with relevant influencers.

Things to know:
  • Bloglovin plans to build on the success of their current native advertising business in the fashion/lifestyle space and expand its reach across industries including food and beverage, technology, automotive and consumer goods
  • Sverve will be rebranded “Activate By Bloglovin’”, a platform to activate connections between brands and content creators and communicate key messages to target audiences through blogs and social networks including Instagram, Twitter, Facebook, YouTube and Pinterest
  • Currently, Sverve has more than 25,000 active influencers and Bloglovin has 750,000 registered content creators

Press Release
http://www.prnewswire.com/news-releases/bloglovin-acquires-sverve-to-create-the-worlds-leading-influencer-marketing-platform-300221801.html

Share on FacebookTweet about this on TwitterShare on LinkedIn
Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability

Category
Video Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers targeting social media with video ads.

Suitable for use by
B2C, B2B, Agency

Overview
Pixability announces Pixability v4, an advanced video ad buying solution for YouTube, Facebook, Instagram, and Twitter. The solution enables advertisers to develop a unified approach to video advertising reaching across premium video platforms while managing disparate ad formats and metrics.

Things to know:
  • Offers advertisers access to a set of normalized video ad metrics that account for each premium video platform’s distinct specifications
  • Provides audience and placement targeting using the Ad Recommendation Engine, Custom Audience targeting, and proprietary algorithms
  • Enables advertisers to assess, and compare, campaign performance across premium video platforms in a single dashboard

Press Release
http://www.pixability.com/recent-press-releases/pixability-announces-media-industrys-most-advanced-walled-garden-video-advertising-solution

Share on FacebookTweet about this on TwitterShare on LinkedIn
Time, Inc. to Acquire Viant (by Viant)
February 17, 2016 Acquisitions, MarTech Product News , , , , , , ,

Product
Time, Inc. to Acquire Viant (by Viant)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Advertisers who want to target Time’s subscriber base.

Suitable for use by
B2B, B2C, Agency

Overview
Time, Inc. plans to acquire Viant, combining Time’s premium content, subscriber data, and advertising inventory with Viant’s first party data and programmatic capabilities.

Things to know:
  • Will increase Time Inc.’s ability to offer sophisticated targeting and measurement capabilities
  • Will tap Viant’s large pool of registered users through its suite of advertising applications

Press Release
http://viantinc.com/time-inc-to-acquire-viant/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Telnor to Acquire Tapad (by Telnor)
February 12, 2016 Acquisitions, MarTech Product News , , , , , , ,

Product
Telnor to Acquire Tapad (by Telnor)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Publishers seeking customer targeting solutions.

Suitable for use by
B2B, B2C, Agency

Overview
Telnor Group, a large telecommunications company based in Mexico, plans to acquire Tapad, a marketing technology company providing solutions to understand consumer behavior across related screens.

Three things to know:
  • Enables Telnor to tap Tapad’s capabilities within data aggregation and ID management for potential digital service provider offerings
  • Tapad’s solutions help customers recognize, measure and monetize their audiences across all connected devices, while at the same time respecting data privacy
  • Telnor plans to keep Tapad as a standalone company

More information
http://www.tapad.com/telenor-to-acquire-marketing-technology-firm-tapad/

Press Release
http://www.telenor.com/media/press-releases/2016/telenor-to-acquire-marketing-technology-firm-tapad/

Share on FacebookTweet about this on TwitterShare on LinkedIn
New Mobile Ad Platform Leverages Predictive Technology (by URX)
February 12, 2016 MarTech Product News, New Products , , , , ,

Product
New Mobile Ad Platform Leverages Predictive Technology (by URX)

Category
Mobile Advertising

Function
Customer Acquisition, Branding

Great For
Publishers looking to link ad content based on user behavior.

Suitable for use by
B2B, B2C, Agency

Overview
URX launches AppView Carousel, an ad delivery platform that enables publishers to deliver revenue-generating mobile experiences to users based on predictive technology.

Three things to know:
  • Predicts what a user might want to do next, based on what they are currently looking at
  • Puts intent into action by linking users directly to specific content such as links to buy tickets or purchase products
  • Features partnerships with The Huffington Post, Entertainment Weekly, Spin, sovrn, Disqus, Dancing Astronaut, and FanSided

Press Release
http://blog.urx.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Tools Link Social Media Posts to Interactive Content and Branded Microsites (by PeeqSee)
February 12, 2016 MarTech Product News, New Products , , , , , ,

Product
Tools Link Social Media Posts to Interactive Content and Branded Microsites (by PeeqSee)

Category
Social Media

Function
Customer Acquisition, Customer Engagement, Branding

Great For
Users looking to connect social media posts to interactive content.

Suitable for use by
B2B, B2C, Agency

Overview
PeeqSee unveils new web tools enabling users to create branded micro-sites and link dynamic content to social media posts including advertising and ecommerce opportunities.

Three things to know:
  • Posts become interactive with the use of Peeqs, opaque shapes placed on photos that when touched reveal new information or web links
  • Link to a custom-made microsite which shows up alongside the post bringing users to revenue generating items such as ads, promotional content, or items for sale
  • Available for free download at iTunes

Press Release
http://www.peeqsee.com/news/

Share on FacebookTweet about this on TwitterShare on LinkedIn
ScribbleLive Acquires Visually (by ScribbleLive)
February 5, 2016 Acquisitions, MarTech Product News , , , , ,

Product
ScribbleLive Acquires Visually (by ScribbleLive)

Category
Content Marketing

Function
Communication, Customer Engagement

Great For
Building a content marketing solution from creation, strategy, placement to distribution.

Suitable for use by
B2B, B2C, Agency

Overview
ScribbleLive has acquired Visually and plans to marry the two companies’ platforms and solutions to create an all-in-one content marketing platform that combines data science with content creation.

Three things to know:
  • ScribbleLive offers a SaaS solution that combines predictive analytics with content planning, creation, and distribution technologies
  • Visually pairs clients with creative professionals as well as provides an online collaboration platform to guide the content generation process
  • Visually CEO Matt Cooper will continue to lead the Visually marketplace and also assumes responsibility for ScribbleLive’s content marketplace platform

More information
http://blog.visual.ly/visually-scribblelive-future-content-marketing

Press Release
http://www.scribblelive.com/press-release/scribblelive-acquires-visually-fills-massive-brand-need-engage-consumers-content-2/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Digilant Acquires Technology from DeltaX (by Digilant)
February 5, 2016 Acquisitions, MarTech Product News , , , , , , , ,

Product
Digilant Acquires Technology from DeltaX (by Digilant)

Category
Advertising: Buying, Serving & Management

Function
Branding, Communication, Customer Acquisition

Great For
Matching advertising creative to the right target audience based on customer data.

Suitable for use by
B2B, B2C, Agency

Overview
Digilant, a provider of customized digital advertising solutions, announced the acquisition of DeltaX’s Dynamic Creative Optimization “DCO” technology. The acquisition will enable Digilant to tap client campaign data to provide one-to-one messaging to consumers across digital formats.

Three things to know:
  • Integrates DeltaX’s DCO solution with Digilant’s proprietary platform to enhance programmatic capabilities
  • Plans to provide a suite of creatives that are optimized for the moment or geography
  • Digilant is an ispDigital Group Company

More information
http://www.deltax.com/

Press Release
http://www.digilant.com/digilant-announces-acquisition-of-perpetual-license-to-deltaxs-dynamic-creative-optimization-technology/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Gaining User Input in Email Marketing (by UnsubCentral)
February 5, 2016 MarTech Product News, New Products , , , ,

Product
Gaining User Input in Email Marketing (by UnsubCentral)

Category
Email Marketing

Function
Customer Engagement

Great For
Enabling users to control email frequency

Suitable for use by
B2B, B2C, Agency

Overview
UnsubCentral creates a Preference Center, offering brands a way to gain a user’s input regarding the frequency and topic of email marketing campaigns. This solution for email compliance and opt-out list management is designed to reduce the overall number of email subscriber opt-outs.

Three things to know:
  • Emailing customers and prospects too frequently can be detrimental to a brand’s reputation
  • A preference center is a single page that allows users to opt in or out of only the types of messages they want to receive as well as control the frequency of mailings
  • Solution can be used with third-party acquisition mailings

More information
http://www.unsubcentral.com/

Press Release
http://www.unsubcentral.com/blog/how-much-do-your-email-opt-outs-cost-you

Share on FacebookTweet about this on TwitterShare on LinkedIn
Header Bidding Solution for Mobile Apps (by AppNexus)
February 5, 2016 MarTech Product News, New Products , , , , ,

Product
Header Bidding Solution for Mobile Apps (by AppNexus)

Category
Mobile Advertising

Function
Customer Acquisition, Branding

Great For
Enabling mobile developers to work with multiple mobile ad network partners.

Suitable for use by
B2B, B2C, Agency

Overview
AppNexus, an independent ad tech company, announces the launch of PriceCheck, a solution enabling mobile app developers to maximize their yield through a multi-bid auction of advertising inventory.

Three things to know:
  • Allows hundreds of Demand Side Platforms (DSPs) and ad networks to bid on an impression at the same time
  • Offers the added benefit of displaying ads with virtually zero latency, dramatically improving the end user experience
  • Is generally available for banner, video and interstitial ad units

More information
http://blog.appnexus.com/2016/real-time-real-talk-pricecheck-101/

Press Release
https://www.appnexus.com/en/company/news-and-events/press-releases/news-2016-0126

Share on FacebookTweet about this on TwitterShare on LinkedIn
Advertising Platform Offers a Modular Approach (by AOL)
February 5, 2016 MarTech Product News, New Products , , , , , , ,

Product
Advertising Platform Offers a Modular Approach (by AOL)

Category
Advertising: Buying, Serving & Management

Function
Customer Acquisition, Branding

Great For
Advanced content and distribution capabilities enables publishers to better manage their ad inventory.

Suitable for use by
B2B, B2C, Agency

Overview
AOL unveils a new, modular advertising platform combining the individual publisher technologies that it has acquired over the last year. One by AOL: Publishers includes features that address the rise in video content and the increasing use of mobile devices.

Three things to know:
  • Includes a video activation solution for publishers with video management and curation tools built to expand video distribution opportunities across desktop, mobile and over-the-top devices
  • Analyzes patterns in pricing, audience, and inventory, enabling publishers to build more valuable segments of audiences and inventory packages
  • Coincides with AOL’s latest acquisition of AlephD, a provider of automatic identification for each ad impression’s best price

More information
http://www.aolplatforms.com/onebyaol-publishers

Press Release
http://corp.aol.com/2016/01/25/press-release-aol-announces-global-launch-of-one-by-aol-publis/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Local Insight for Paid Search Marketing (by Adgooroo)
February 5, 2016 MarTech Product News, New Products , , , , ,

Product
Local Insight for Paid Search Marketing (by Adgooroo)

Category
Search Marketing

Function
Customer Acquisition, Branding

Great For
Provides advertisers with insights into paid search by local markets.

Suitable for use by
B2B, B2C, Agency

Overview
Adgooroo launches Local Insight, a solution providing insights into the paid search competitive landscape in 55 U.S. cities.

Three things to know:
  • Offers a view into the competitive landscape of each market, including which advertisers are winning and losing and what their strategies and messaging are across markets
  • Looks at keywords, spend, cost per click, click through rate, impressions, ad copy, landing pages, ad position, and ad coverage
  • Provides insight into cost variances across cities for the same keyword and advertiser

More information
https://www.adgooroo.com/solutions/products-services/local-insight/Press


Press Release
https://www.adgooroo.com/news/adgooroo-launches-competitive-intelligence-solution-for-local-paid-search/


Share on FacebookTweet about this on TwitterShare on LinkedIn
Somoto Acquires Terser Tude (By Somoto)
January 29, 2016 MarTech Product News , , , , ,

Product
Somoto Acquires Terser Tude (By Somoto)

Category
Advertising: By Medium

Function
Branding, Customer Acquisitions

Great For
Organizations interested in video advertising for mobile devices.

Suitable for use by
B2B, B2C, Agency

Overview
Somoto, a provider of software distribution solutions and applications, announces the acquisition of digital advertising network, Terser Tude Ltd., a company that specializes in video advertising solutions for mobile.

Three things to know:
  • Terser offers advertisers and content owners monetization solutions for mobile and desktop-based video advertising
  • Terser will become a fully-owned subsidiary of Somoto

More information
http://www.prnewswire.com/news-releases/somoto-expands-into-the-field-of-video-advertising-acquires-israeli-video-advertising-network-terser-tude-565256481.html/div>


Share on FacebookTweet about this on TwitterShare on LinkedIn