CabinetM CEO Anita Brearton tackles the big question this week in CMS Wire: What is AI and how do you make it work for your marketing goals?
Part of the confusion with AI is that it’s an enabling technology, not a product in itself….The truth is many vendors are blurring the lines of machine learning and artificial intelligence and in many cases their products are leveraging machine learning rather than artificial intelligence.
How do you get AI to work for you? What’s your first step? See Brearton in CMS Wire.