Boingnet Audiences Campaigns tracks and personalizes without custom landing pages
April 19, 2017
MarTech Product News, New Features
Boingnet Audiences Campaigns offers marketers the tracking and personalization of PURLs, without the need to build custom landing pages. Highlights of this release include:
- Audiences Campaigns – Track and personalize the experience of direct mail or email recipients across any web, landing or eCommerce pages.
Billing & Subscription Management by Stripe – Billing and subscription systems now use Stripe
New PURL Format Options – Fixed width, randomly generated PURL strings can now be selected when building Personalized or Audience Campaigns.
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Mobee Releases Enhanced Functionality into its Data Collection Platform
December 15, 2016
Mobee, a platform providing insights from crowdsourcing consumer data, released enhanced functionality in its data collection platform for brands and retailers. Mobee’s latest enhancements have four customizable components that include insights, place, crowd, and data. According to the press release, retailers and brands will be able to select whether the consumer or employee can provide insights in the platform. They can also decide the type of information collected which can be based on observations, sentiments, or tasks. Mobee’s platform will also provide the choice of location from where insights could be captured: on the go, in-store, or at home.
Metrics and Insights
From the Announcement:
In an official release, the CEO at Mobee, Hal Charnley, said, “The market is demanding platforms over point solutions, and the competition has missed the mark. While we still collect observable data with our crowd of consumers in-store, our enhanced platform now allows for collection of multiple types of data, by a public or private workforce, across thousands of locations or on the go. Legacy vendors simply can’t provide that level of flexibility.”
Link to article: http://www.martechadvisor.com/news/audience-market-data/mobee-releases-enhanced-functionalities-into-its-data-collection-platform/
Mobee Company Profile on CabinetM