Tag Archives: B2C

How do you automate B2C interactions, marketer?
May 9, 2017 B2C, MarTech Product News

The B2C marketer has a totally different customer. The decision makers are fewer — one, or perhaps four if it’s a family car being purchased — but the per-purchase amount is generally smaller than what a business will pay.

The reasons for buying are completely different too. The B2C marketer knows his/her customer is meeting a need for a specific solution with each purchase. That customer needs “a ride to work” and not “transportation.” That customer is putting clothes on a child, not outfitting a suite of offices.

Automation for the B2C marketer needs to be tailor-made for those businesses fulfilling needs on the spot — or the customer will go somewhere else.

Act-On is designed to give small and medium-sized marketing teams powerful marketing automation. A dashboard displays a snapshot of real-time web traffic, numbers of known and anonymous visitors, pages per visit, and bounce rate. Create segments based on any combination of profile attributes and behaviors, from very simple to targeted.

BEST FEATURES: Every contact in the database has an activity history that shows how engaged they are, and in what ways. Native integrations with the most popular CRM systems, including Salesforce, Sugar, Microsoft Dynamics, and more.

PRICING: Professional starts at $600 per month and Enterprise starts at $2000 per month.

 

Oracle Responsys is a powerful cross-channel marketing solution facilitating more relevant, real-time interactions across email, mobile, display, social, and web. At its core is Program, a centralized point-and-click canvas that gives you everything you need to personalize at scale.

BEST FEATURES: Deliver targeted messaging to customers over email, mobile and push notifications. View cross-channel interactions and understand how they help drive conversions.

PRICING: See vendor for details.

 

Autopilot lets you automate multi-channel marketing activity as simply as drawing on a whiteboard. Engage at just the right time with personalized email, in-app messages, SMS, and even postcards. Autopilot is popular with marketers, sales, and customer success managers who need to stay in touch with sales leads and existing customers.

BEST FEATURES: Connect the systems and apps you already use to automate tasks, integrate forms and capture a richer view of your contacts so you can engage in more personal way based on behavior.

PRICING: Starts at $20 per month for 1000 contacts, with a simple sliding scale based on number of contacts up to 500,000.

 

SharpSpring is an elegant and cost-effective platform designed to help agencies and small-to-medium sized businesses understand what motivates every click on web and social. The cloud-based includes lead management, CRM integration, call tracking, universal CMS compatibility, and integration with hundreds of applications.
BEST FEATURES: Lead Scoring based on history of engagement, page tracking, and fit. Create custom deal stages, fields, and filters to manage sales processes.
PRICING: Starts at $400 per month for 1500 contacts.

 

Experiture provides a full 360-degree way to track behavior and interactions across offline, digital, social, and mobile channels from a single, centralized marketing data warehouse. Experiture can assimilate marketing data from disparate platforms and databases across the organization. Create, deploy, measure and optimize marketing programs at scale across email, web, mobile and more without help from IT.

BEST FEATURES: Intuitive drag-and-drop Marketing Program Designer to create and automate complex multi-channel marketing programs, analytics to get insights, and built-in A/B Testing.

PRICING: See vendor for details.

 

Boomtrain is an AI-driven omnichannel marketing platform designed to deliver personalized customer experiences. Boomtrain machine learning facilitates deep insights about your customers and provides predictive recommendations. Deliver better, more relevant experiences to your website visitors, through online chat, personalized emails, and across every mobile channel.

BEST FEATURES: Powerful AI-driven engine analyzes customer behavior as related to every touch point — websites, emails, and mobile apps.
PRICING: See vendor for details.

 

Emarsys B2C Marketing Cloud is a powerful omnichannel tool designed for retail and eCommerce, with a special focus on ROI. Advanced predictive algorithms analyze large volumes of data for you, providing accurate modeling of customer behavioral patterns and revealing similarities so you can reach out to new and existing customers over the right channel at the right time.

BEST FEATURES: Automate any or all part of marketing campaigns from welcome emails to long-lasting, cross-channel relationships. Seamless connection to many leading CRM, ERP and eCommerce applications

PRICING: See vendor for details.

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CabinetM Platform Helps Marketers Build and Share Marketing Technology Stacks
March 8, 2016 MarTech Product News, New Products , , , , ,

Product
CabinetM Helps Marketers Build and Share Marketing Technology Stacks

Category
Marketing Intelligence

Function
Planning, Productivity

Great For
Marketers trying to manage their marketing technology mix, and team and network collaboration around marketing tool discovery.

Suitable for use by
B2B, B2C, Agency

Overview
CabinetM launches MyStacks, a robust platform that lets marketers and agencies create, share and collaborate around marketing technology stacks. MyStacks leverages CabinetM’s database of more than 4,500 marketing technology solutions, indexed across 100s of categories. Within MyStacks, teams can easily track the tools they are testing and trying and look across all the layers to identify opportunities to improve ROI on marketing spend.

Things to know:
  • Create and annotate marketing stacks with information related to product function, spend, performance and integration
  • Save, share or export stacks for use in marketing, budget, or strategy presentations
  • Visualize a mix of new and existing tools and how they integrate

Press Release
http://www.businesswire.com/news/home/20151104005463/en/CabinetM-Helps-Marketers-Discover-Digital-Marketing-Technology

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Rakuten Marketing Acquires Manifest Commerce
March 3, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Rakuten Marketing Acquires Manifest Commerce

Category
Social Media Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Advertisers looking for an omnichannel ad solution.

Suitable for use by
B2B, B2C, Agency

Overview
Rakuten Marketing, a provider of omnichannel marketing services, announces the acquisition of Manifest Commerce, a product intelligence company. Rakuten Marketing will gain capabilities in social advertising and ad optimization through the acquisition.

Things to know:
  • Manifest uses predictive marketing and optimization solutions to encourage product discovery by introducing new products to relevant audience segments
  • Manifest boasts high post-click conversion rates and improves the performance of product ads across Facebook, Twitter and Instagram
  • Rakuten Marketing plans to integrate Manifest Commerce product technologies into its offerings

Press Release
http://marketing.rakuten.com/rakuten-marketing-makes-its-foray-into-social-advertising-with-acquisition-of-pr

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Springbot: Segmentation Tool Provides a Score to Drive Targeting Efforts
March 3, 2016 MarTech Product News, New Features , , , ,

Product
Segmentation Tool Provides a Score to Drive Targeting Efforts – Springbot

Category
Customer Experience: Personalization

Function
Customer Engagement

Great For
Brands looking to rank customers for marketing campaigns.

Suitable for use by
B2B, B2C

Overview
Springbot launches RFM Segments, a tool that groups customers based on the timing, frequency, and value of previous purchases so that online merchants can identify and target those customer groups in their marketing efforts.

Things to know:
  • Automates the segmentation process by looking at customer data and providing a historical picture of customers’ behavior
  • Ranks each segment on a scale from high to low and develops a score
  • Enables retailers to use that score to send personalized communications and identify the most valuable customers

Press Release
http://www.springbot.com/2016/02/new-capabilities-springbot-helps-merchants-analyze-customer-value-better-drive-sales/

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PowerInbox: Autoplay Videos Added to Email Solution
March 3, 2016 MarTech Product News, New Features , , , , , ,

Product
Autoplay Videos Added to Email Solution (by PowerInbox)

Category
Email Marketing, Video Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Brands looking to add autoplay video directly into email.

Suitable for use by
B2B, B2C

Overview
PowerInbox announces the addition of autoplay videos directly inside emails. Users will see a 7 second video loop upon opening the email and then are encouraged to click through to activate the full video and sound.

Things to know:
  • The autoplay video units can run as an advertising component in RevenueStripe, PowerInbox’s email content recommendation solution
  • The autoplay video units can also be run as a dynamic element in DynamicMail, the company’s email personalization solution

Press Release
https://powerinbox.com/press-releases/autoplay-email-video/

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Nielsen: Ecommerce Measurement Solution for the US Market
March 3, 2016 MarTech Product News, New Features , , ,

Product
Nielsen: Ecommerce Measurement Solution for the US Market

Category
Market Research

Function
Metrics & Insight

Great For
Brands looking for data on e-commerce performance in the U.S.

Suitable for use by
B2B, B2C

Overview
Nielsen unveils the first details of its e-commerce measurement solution for the U.S. market. This solution will combine Nielsen retail data cooperators, multiple consumer-sourced data sets and demand related analytics to provide a measure of e-commerce channel performance for both retailers and manufacturers.

Things to know:
  • Will provide an integrated view of consumer insights, in addition to the market measurement, through consumer level purchase data
  • Solution will reveal insights into specific product sales and trends at major online retailers
  • Will be integrated within Nielsen’s current suite of measurement services and will be available to U.S. clients later this year

Press Release
http://www.nielsen.com/us/en/press-room/2016/nielsen-announces-e-commerce-measurement-solution.html

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RevTwo: Tool Brings Customer Service inside Mobile Apps
March 3, 2016 MarTech Product News, New Products , , , ,

Product
Tool Brings Customer Service inside Mobile Apps (by RevTwo)

Category
App Development

Function
Customer Engagement, Productivity

Great For
Mobile app developers looking to providing support to app users from within the app.

Suitable for use by
B2B, B2C

Overview
RevTwo unveils the RevTwo In-App Support Platform, a community support platform that connects app users with other users to help solve issues and provide on-screen support. This solution provides users with needed support rather than forcing them to leave the app and search for fixes online.

Things to know:
  • Includes in-app professional help desk support services within the app through audio, video and screen share
  • Provides a testing environment that enables developers to uncover problems at the software level and find root causes faster
  • Available to developers for free with developer support through TestFlight and community support for production

Press Release
http://www.revtwo.com/press_releases/RevTwo-LaunchRelease-2-23-16.pdf

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Needle: Platform Taps Passionate Customers
March 3, 2016 MarTech Product News, New Products , , ,

Product
Needle: Platform Taps Passionate Customers

Category
Referral Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Ecommerce organizations looking to utilize passionate customers to increase sales.

Suitable for use by
B2C

Overview
Needle announces the Advocate Marketing Cloud, a suite of products enabling online retailers to activate their most passionate customers across the marketing funnel to drive online sales.

Things to know:
  • Leverages user generated content from brand advocates for use on websites and social channels
  • Use advocates to provide answers to customers as they actively make purchasing decisions
  • Additional features will be made available later in the year including Insights, Q&A Responder, Advocate SEO and Ads

Press Release
https://www.needle.com/blog/latest-press-releases/needle-introduces-advocate-marketing-cloud-first-platform-that-mobilizes-brand-fans-to-drive-e-commerce/

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Foursquare: Analytics Tool links Foot Traffic to Ad Campaigns
March 3, 2016 MarTech Product News, New Products , , ,

Product
Foursquare: Analytics Tool links Foot Traffic to Ad Campaigns

Category
Behavioral Analytics

Function
Metrics & Insights

Great For
Brands looking to measure campaign effectiveness in retail locations.

Suitable for use by
B2B, B2C

Overview
Foursquare introduces Attribution Powered by Foursquare, a location intelligence tool linking media spend to real world visits in retail locations.

Things to know:
  • Measures nearly any digital media buy, across display, video, native or cross-device
  • Works by tapping a foot traffic panel of millions of phones; 65 million crowd-sourced commercial locations in its database; and proprietary technology that senses when phones enter those locations
  • The solution can also determine the path-to-purchase, places visited before and after, categorical behavior and competitive insights

Press Release
https://medium.com/foursquare-direct/the-super-bowl-ads-that-got-people-to-shop-as-measured-by-attribution-powered-by-foursquare-c9fc6706b665#.rgjkrllp2

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Cadlytics: Purchase Intelligence Uncovers Customer Insights
March 3, 2016 MarTech Product News, New Products , , , , ,

Product
Cardlytics: Purchase Intelligence Uncovers Customer Insights

Category
Advertising: Targeting and Relevance

Function
Metrics & Insight

Great For
Marketers looking to identify target potential buyers.

Suitable for use by
B2B, B2C, Agency

Overview
Cardlytics announces the availability of the Cardlytics Platform Solutions, linking first-party purchase intelligence through debit, credit, and bill pay transactions to gauge the effectiveness of marketing campaigns.

Things to know:
  • Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across display, mobile, video, social, email and TV
  • Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns
  • Cardlytics Insights provide companies with a wallet view of their customers based on actual purchase behavior, both inside and outside of their brand

Press Release
http://www.cardlytics.com/press/cardlytics-introduces-platform-solutions-to-power-marketing-and-business-decisions-with-purchase-intelligence/

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BlueHornet: Tool Taps Commerce Data to Identify Customer Segments
March 3, 2016 MarTech Product News, New Products, Uncategorized , , , , , ,

Product
BlueHornet: Tool Taps Commerce Data to Identify Customer Segments

Category
Advertising: Targeting and Relevance

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Organizations looking to identify customer segments for email marketing campaigns.

Suitable for use by
B2B, B2C

Overview
BlueHornet, launches its NexGen Commerce Segments engine, enabling email marketers to leverage existing commerce data and simplify the way they create, manage, and track segment.

Things to know:
  • Can ingest and process thousands of records per second and rapidly integrate new data as sources and systems change
  • Create segments using simple WYSIWYG sentence structures and can be configured to match a brand’s terminology and workflow
  • Integrates with commerce platforms including Demandware and Magento

Press Release
http://www.bluehornet.com/bluehornet-launches-nexgen-commerce-segments/

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AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution
March 3, 2016 Advertising, MarTech Product News, New Products , , , , ,

Product
AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution

Category
Mobile Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers looking to track ad engagement across multiple environments.

Suitable for use by
B2B, B2C, Agency

Overview
AdTheorent announces the availability of Barometric, a cross-environment media tracking and attribution solution as an independent hosted service. The solution collects user IDs across mobile web, app, desktop, physical address, and in-store and matches the IDs to a single user.

Things to know:
  • Uses a proprietary ID bridging technology that measures digital media engagement across environments in real-time
  • Offers ad serving capabilities built to handle all mobile and desktop ad types
  • Provides a complete view of campaign performance including post-click analytics through an easy to use dashboard

Press Release
http://www.adtheorent.com/release/adtheorent-launches-barometric

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Nasdaq Acquires Marketwired
February 26, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Nasdaq Acquires Marketwired

Category
Public Relations, Newswire

Function
Customer Acquisition, Customer Engagement

Great For
Organizations that currently work with Nasdaq and Marketwired.

Suitable for use by
B2C, B2B, Agency

Overview
Nasdaq plans to acquire Marketwired, a global provider of news distribution services and analytics for communications professionals. The acquisition will enhance Nasdaq’s corporate services and product suite with the addition of Marketwired’s media analytics and targeting capabilities.

Things to know:
  • Nasdaq’s corporate services clients will gain access to Marketwired’s social media targeting tools and analytics
  • The combined company will provide global distribution of news releases through Nasdaq’s GlobeNewswire distribution capabilities and work-flow platform

Other Information
http://www.marketwired.com/press-release/nasdaq-to-acquire-marketwired-nasdaq-ndaq-2096393.htm

Press Release
http://www.nasdaqomx.com/newsroom/pressreleases/pressrelease?messageId=1432171&displayLanguage=en

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Beintoo Spins Off Cuebiq
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Beintoo Spins Off Cuebiq

Category
Business Intelligence

Function
Customer Acquisition, Customer Engagement

Great For
Organizations looking to tap business intelligence.

Suitable for use by
B2C, B2B, Agency

Overview
Beintoo has launched Cuebiq, a US-based business intelligence (BI) company that enables businesses to understand consumers’ offline behavior and purchase intent. The company is also releasing, VisitQ, an attribution dashboard that provides access to campaign report data providing actionable insights, summaries and recommendations for campaign optimization.

Things to know:
  • Cuebiq offers a suite of products that provide a complete view of a consumer’s offline geo-behavior and includes AudienceQ, which collects smart data from users to create audience segments
  • Antonio Tomarchio, former CEO of Beintoo, has been appointed CEO of Cuebiq. Beintoo will remain a separate company operating in Europe under new leadership

Press Release
http://www.cuebiq.com/press#cuebiq

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Contently Acquires Docalytics
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
Contently Acquires Docalytics

Category
Content Marketing

Function
Customer Engagement, Metrics & Insight

Great For
Organizations seeking an analytics solution for content marketing.

Suitable for use by
B2C, B2B

Overview
Contently announces the acquisition of Docalytics, a marketing and sales analytics provider. With this acquisition, Contently plans to integrate Insight Engine, a tracking and analytics software into Contently’s existing analytics suite, providing customers with one centralized location for tracking, managing, and optimizing content production and performance.

Things to know:
  • Contently’s platform will gain key features including the ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms
  • All Docalytics employees are staying on, and will focus on growing Contently’s engineering team and customer base
  • Updated products are scheduled to be available in March

Other Information
https://contently.com/strategist/2016/02/18/bringing-data-downloadable-content-new-acquisition/

Press Release
http://www.businesswire.com/news/home/20160218005868/en/Contently-Acquires-Docalytics-Enhance-Enterprise-Capabilities

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ClickTale Acquires Flightrecorder
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
ClickTale Acquires Flightrecorder

Category
Mobile Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Mobile app developers seeking a user experience solution.

Suitable for use by
B2C, B2B

Overview
Clicktale announces the acquisition of FlightRecorder, a provider of user experience solutions for mobile apps. This technology will serve as the basis for a new offering, Clicktale for Apps, a user experience, engagement and app analytics solution providing businesses with visual insights and recommendations for improving their apps and engaging users.

Things to know:
  • Works for both native and hybrid apps
  • Includes user session replays, crash reports, data insights, mobile analytics, and heat maps
  • Available now as an all-in-one SDK for iOS and Android

Press Release
http://www.prnewswire.com/news-releases/clicktale-acquires-mobile-app-experience-innovator-flightrecorder-569238861.html

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Bloglovin Acquires Sverve
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Bloglovin Acquires Sverve

Category
Social Influencer Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Content creators and brands looking for tap influencer marketing.

Suitable for use by
B2C, B2B, Agency

Overview
Bloglovin’, a social discovery platform for blogs and lifestyle content, announces the acquisition of influencer marketing technology platform, Sverve. The acquisition will provide content creators with more opportunities to monetize and also enable brands to partner with relevant influencers.

Things to know:
  • Bloglovin plans to build on the success of their current native advertising business in the fashion/lifestyle space and expand its reach across industries including food and beverage, technology, automotive and consumer goods
  • Sverve will be rebranded “Activate By Bloglovin’”, a platform to activate connections between brands and content creators and communicate key messages to target audiences through blogs and social networks including Instagram, Twitter, Facebook, YouTube and Pinterest
  • Currently, Sverve has more than 25,000 active influencers and Bloglovin has 750,000 registered content creators

Press Release
http://www.prnewswire.com/news-releases/bloglovin-acquires-sverve-to-create-the-worlds-leading-influencer-marketing-platform-300221801.html

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Customer Service Tools Added to Social Media
February 26, 2016 MarTech Product News, New Products , , , ,

Product
Customer Service Tools Added to Social Media

Category
Social Engagement

Function
Customer Acquisition, Customer Engagement

Great For
Brands using social media to gain customer feedback.

Suitable for use by
B2C, B2B

Overview
Twitter announces tools, Direct Messages and Customer Feedback, designed to enhance customer service and increase engagement.

Things to know:
  • With Direct Messages, businesses can add a deep link to Tweets that automatically displays a call to action button inviting customers to send direct messages
  • Customer Feedback enables users to privately share opinions with a business after a service interaction
  • Direct Messages is available now but Customer Feedback will begin rolling out to select brands over the next few weeks

Press Release
https://blog.twitter.com/2016/making-customer-service-even-better-on-twitter

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Platform Updates Speed Social Media Insights
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Platform Updates Speed Social Media Insights

Category
Social Media Analytics

Function
Customer Acquisition, Customer Engagement, Metrics & Insight

Great For
Organizations tapping social media data for insights.

Suitable for use by
B2C, B2B

Overview
Synthesio launches an updated version of its API and social media intelligence platform with new features that speed the interaction with social data, surfacing of insights and tracking KPIs.

Things to know:
  • Includes capabilities that improve how customers interact with social data, including filtering years of data, identifying deeper insights and quickly sharing robust KPI’s within an organization
  • Targets organizations that utilize social media intelligence for market research, brand health monitoring, crisis management and overall campaign measurement
  • Available now

Press Release
http://www.synthesio.com/blog/social-media-intelligence-platform-v3/

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Analytics Tool Builds User Profiles – SimilarWeb
February 26, 2016 MarTech Product News, New Products , , ,

Product
Analytics Tool Builds User Profiles

Category
Mobile Marketing

Function
Customer Engagement

Great For
App developers looking to gain a better understanding of their users.

Suitable for use by
B2C, B2B

Overview
SimilarWeb adds SimilarWeb Portrait, a new features that utilizes inferred analytics and advanced statistical algorithms to build user profiles so that app developers can personalize apps and provide a more targeted user experience.

Things to know:
  • The user portrait includes age, gender, interests and favorite brands, while keeping personal identifying information out
  • Developed by SimilarWeb’s Mobile R&D division which formed after the acquisition of Quettra
  • Open for registration at portrait.similarweb.com/signup

Press Release
http://www.similarweb.com/blog/portrait-launch

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