Tag Archives: Branding

Logo Tools for Startup Marketers
March 27, 2017 Brand Management, Content Marketing ,

The Telegraph said 2016 was a record for new start-ups, reporting “between January and June, 29 people for every 1,000 residents started their own businesses.” Oh, by the way? That’s in the London area alone.

If 2017 is your year to finally get your business off the ground, give yourself a shot of inspiration — get started on your logo right now. It’s always exciting to envision yourself Tweeting that first Tweet, or handing out your gorgeous new business card if that’s how you roll. If you forgot to sign up for that Principles of Graphic Design seminar, but you have some idea of what you’d like in a logo, take your idea for a spin using one of the logo generation tools. These programs,, all free to get started, automatically combine styles and colors you like within the framework of tried and true design guidelines. They generate a professional-looking logo that you can tweak until it’s perfect. Your logo is like a visual handshake that will introduce your brand time and again. Make it awesome.

 

Tailor Brands has you enter your brand name along with company details.. Based on your preferences, the tool generates a selection of logos. Mock-ups let you see how it looks on social media,, business cards, even T-shirts. Once you select your favorite design, you can edit all you want with no time limit.
BEST FEATURES: Thoughtfully right-sized purchase options let you buy one high-res logo, or a deck of additional resolutions and sizes for any business asset.
PRICING: Basic $39, Professional $59, Premium $99

 

Online Logo Maker is a freemium tool featuring a massive gallery of symbols and icons, plus more than a hundred fonts. Start with a basic design, upload your own images, add a slogan and change colors.
BEST FEATURES:  Free download for your 300 px logo, or you can upgrade to Premium for higher resolution images and additional features.
PRICING: Basic is free, Premium is $35 monthly.

 

DesignMantic Logo Maker automatically generates a selection of professional-looking logos based on your preferences. Pick your favorite design, then customize any part of it with a large menu of fonts and colors.
BEST FEATURES: Simple pricing model. Free to generate and edit as many variations as you like with no time limit, and only pay for the finished logo.
PRICING: $37

 

Logojoy is a simple and creative logo generation engine that displays a beautiful selection inspired by preferences that you set. All design components are original, every logo 100% custom generated just for you. View any logo in real-life photo mockups so you can see how it looks on business cards, letterhead and online.
BEST FEATURES: As you scroll, Logojoy generates more logos based on those you’ve favorited, up to fifty at once. Tweak components, fonts and colors, comparing and favoriting until it’s perfect.
PRICING: Basic $20, Enterprise $165.

 

Smashing Logo offers a dynamic online logo generator for people that know what they like, but not necessarily how to go about creating it. With Smashing Logo, simply enter your brand name and a tag line, and toggle a slide bar to indicate your preference for simple or fancy. Favorite the designs you like, and keep clicking to generate new logos until you get it perfect. Logos are stored 14 days from the date you click the “Generate” button for the first time.
BEST FEATURES: You can apply a special effect that triggers logo animation, very eye-catching when used in banners and blogs.
PRICING: $64.99

 

Logomakr is a fun, free online tool that lets anyone whip up a great-looking logo in minutes. Logomakr offers a large gallery of original symbols, shapes, and colors. For the shoestring budget, Logomakr offers a low resolution logo totally free of charge.
BEST FEATURES: Free downloadable .PNG image for web or mobile, or upgrade to print-ready .high resolution.
PRICING: Basic is free, Professional $19.

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A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
December 15, 2016 Brand Management , ,

PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.

After spending more than 15 years in a number of marketing leadership roles with PepsiCo, Seth Kaufman was named CMO for the brand in October of 2015.

Charged with leading the business, brand and consumer agenda for PepsiCo’s entire line of carbonated soft drinks, waters, teas, energy and ready-to-drink coffee beverages in the US, Kaufman says he has structured his teams to keep up with the pace of change.

“Our core brand groups are focused across three dimensions — innovation and strategy, which charts the long-term brand vision; communications, which crafts the platforms and strategies that move consumer passion and behavior; and commercial, which connects with and engages consumers at the moment-of-choice, in-store.”

According to Kaufman, his aim is to build diverse teams with talent from different backgrounds and expertise to foster the “most imaginative thinking” and generate the strongest results.

In an interview conducted over email, Kaufman shared how his brand is using marketing technology to shape the consumer experience across PepsiCo’s product lines, and why martech is at the center of his brand’s campaign strategy.

Read full article on MarketingLand.com

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Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations
December 9, 2016 Brand Management, Content Marketing , , ,

Summary:

Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle to allow video and TV planners to use CRM data to inform video ads served by Innovid.  As well, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketing mixes.

Function:

Content Marketing, Branding

From the Announcement:

“What’s driving more convergence is brands are looking at all their spend and saying, ‘How can we use our data better in TV planning?’” said Zvika Netter, co-founder and CEO of Innovid. “The initial point of integration [for advertising and marketing] was the DMP, which drove all of the consolidation we saw, and now it’s the marketing automation system.”

Link to full article: https://adexchanger.com/digital-tv/media-mar-tech-merge-tv-ads-get-smarter/

Visit the Innovid Profile on CabinetM

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Criteo Introduces New Creative Technology to Deliver Optimal Ad Personalization and Consistent Branding
December 9, 2016 Advertising, New Products, Uncategorized ,

Summary:

Criteo, a performance marketing technology company, introduces Kinetic Design, an ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns.

Function:

Advertising, Ad Creation

From the Announcement:

“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation,” said Patrick Wyatt, Senior Vice President, Product Management at Criteo. “The combination of exceptional content and granular personalization with new branding and design capabilities will allow marketers to execute impeccable campaigns.”

Link: http://finance.yahoo.com/news/criteo-introduces-creative-technology-deliver-130000463.html

Visit the Criteo Profile on CabinetM

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How to use CabinetM — recording retired technology
December 7, 2016 CabinetM Stacks, Uncategorized , , ,

Modern marketers have seen a few platforms at this point. If you’re using Twitter to get the word out and win advocates you’ve at least heard of MySpace and how it could promote bands as brands.

We’ll guess you’re not including MySpace as a current Marketing Technology tool. But what about email programs with built-in CRMs? Are you currently paying for subscriptions to those programs now that you have a CRM helping you segment customers by buying action?

No? Are you sure?

Here’s the retired technology problems our users share with us: Marketers purchase new programs but cannot make sure they’ve canceled all the old subscriptions. Marketers purchase new programs and find they’re halfway through the previous old contract. Or marketers find programs automatically renew, not knowing what everyone in the enterprise purchased.

Solution? CabinetM.

Marketers using CabinetM to build MarTech Stacks can use the platform for two functions:

  • Build a stack Note all the tech you have noting what contracts expire, when. If you’ve got more than eight programs (email, CRM, home-grown tech, platform, social media) the spreadsheet won’t get it done. Use a modern platform for your up-to-date tech.
  • Build a stack of Retired Technology. Note what has been retired, by whom, and why — so no one buys it again. Worked well but doesn’t integrate with the current programs? Doesn’t have capacity for what you need? Didn’t work? Bad customer service? Note the issue so if the vendor resolves it, you can always go back. If they don’t, let others on your team know what the problem was so they don’t make the same mistake.

You’re moving quickly, marketer, we know. You’re going to need a cutting-edge tool to get your arms around all this technology. Let us help.

Need help? Erica Ross on our team (eross@cabinetm.com) is ready to offer support.

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Rakuten Marketing Acquires Manifest Commerce
March 3, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Rakuten Marketing Acquires Manifest Commerce

Category
Social Media Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Advertisers looking for an omnichannel ad solution.

Suitable for use by
B2B, B2C, Agency

Overview
Rakuten Marketing, a provider of omnichannel marketing services, announces the acquisition of Manifest Commerce, a product intelligence company. Rakuten Marketing will gain capabilities in social advertising and ad optimization through the acquisition.

Things to know:
  • Manifest uses predictive marketing and optimization solutions to encourage product discovery by introducing new products to relevant audience segments
  • Manifest boasts high post-click conversion rates and improves the performance of product ads across Facebook, Twitter and Instagram
  • Rakuten Marketing plans to integrate Manifest Commerce product technologies into its offerings

Press Release
http://marketing.rakuten.com/rakuten-marketing-makes-its-foray-into-social-advertising-with-acquisition-of-pr

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PowerInbox: Autoplay Videos Added to Email Solution
March 3, 2016 MarTech Product News, New Features , , , , , ,

Product
Autoplay Videos Added to Email Solution (by PowerInbox)

Category
Email Marketing, Video Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Brands looking to add autoplay video directly into email.

Suitable for use by
B2B, B2C

Overview
PowerInbox announces the addition of autoplay videos directly inside emails. Users will see a 7 second video loop upon opening the email and then are encouraged to click through to activate the full video and sound.

Things to know:
  • The autoplay video units can run as an advertising component in RevenueStripe, PowerInbox’s email content recommendation solution
  • The autoplay video units can also be run as a dynamic element in DynamicMail, the company’s email personalization solution

Press Release
https://powerinbox.com/press-releases/autoplay-email-video/

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BlueHornet: Tool Taps Commerce Data to Identify Customer Segments
March 3, 2016 MarTech Product News, New Products, Uncategorized , , , , , ,

Product
BlueHornet: Tool Taps Commerce Data to Identify Customer Segments

Category
Advertising: Targeting and Relevance

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Organizations looking to identify customer segments for email marketing campaigns.

Suitable for use by
B2B, B2C

Overview
BlueHornet, launches its NexGen Commerce Segments engine, enabling email marketers to leverage existing commerce data and simplify the way they create, manage, and track segment.

Things to know:
  • Can ingest and process thousands of records per second and rapidly integrate new data as sources and systems change
  • Create segments using simple WYSIWYG sentence structures and can be configured to match a brand’s terminology and workflow
  • Integrates with commerce platforms including Demandware and Magento

Press Release
http://www.bluehornet.com/bluehornet-launches-nexgen-commerce-segments/

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AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution
March 3, 2016 Advertising, MarTech Product News, New Products , , , , ,

Product
AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution

Category
Mobile Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers looking to track ad engagement across multiple environments.

Suitable for use by
B2B, B2C, Agency

Overview
AdTheorent announces the availability of Barometric, a cross-environment media tracking and attribution solution as an independent hosted service. The solution collects user IDs across mobile web, app, desktop, physical address, and in-store and matches the IDs to a single user.

Things to know:
  • Uses a proprietary ID bridging technology that measures digital media engagement across environments in real-time
  • Offers ad serving capabilities built to handle all mobile and desktop ad types
  • Provides a complete view of campaign performance including post-click analytics through an easy to use dashboard

Press Release
http://www.adtheorent.com/release/adtheorent-launches-barometric

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Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Video Ad Solution Offers Unified Approach to Social Media Platforms – Pixability

Category
Video Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers targeting social media with video ads.

Suitable for use by
B2C, B2B, Agency

Overview
Pixability announces Pixability v4, an advanced video ad buying solution for YouTube, Facebook, Instagram, and Twitter. The solution enables advertisers to develop a unified approach to video advertising reaching across premium video platforms while managing disparate ad formats and metrics.

Things to know:
  • Offers advertisers access to a set of normalized video ad metrics that account for each premium video platform’s distinct specifications
  • Provides audience and placement targeting using the Ad Recommendation Engine, Custom Audience targeting, and proprietary algorithms
  • Enables advertisers to assess, and compare, campaign performance across premium video platforms in a single dashboard

Press Release
http://www.pixability.com/recent-press-releases/pixability-announces-media-industrys-most-advanced-walled-garden-video-advertising-solution

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Time, Inc. to Acquire Viant (by Viant)
February 17, 2016 Acquisitions, MarTech Product News , , , , , , ,

Product
Time, Inc. to Acquire Viant (by Viant)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Advertisers who want to target Time’s subscriber base.

Suitable for use by
B2B, B2C, Agency

Overview
Time, Inc. plans to acquire Viant, combining Time’s premium content, subscriber data, and advertising inventory with Viant’s first party data and programmatic capabilities.

Things to know:
  • Will increase Time Inc.’s ability to offer sophisticated targeting and measurement capabilities
  • Will tap Viant’s large pool of registered users through its suite of advertising applications

Press Release
http://viantinc.com/time-inc-to-acquire-viant/

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Telnor to Acquire Tapad (by Telnor)
February 12, 2016 Acquisitions, MarTech Product News , , , , , , ,

Product
Telnor to Acquire Tapad (by Telnor)

Category
Advertising: Buying, Serving & Management

Function
Branding, Customer Acquisition

Great For
Publishers seeking customer targeting solutions.

Suitable for use by
B2B, B2C, Agency

Overview
Telnor Group, a large telecommunications company based in Mexico, plans to acquire Tapad, a marketing technology company providing solutions to understand consumer behavior across related screens.

Three things to know:
  • Enables Telnor to tap Tapad’s capabilities within data aggregation and ID management for potential digital service provider offerings
  • Tapad’s solutions help customers recognize, measure and monetize their audiences across all connected devices, while at the same time respecting data privacy
  • Telnor plans to keep Tapad as a standalone company

More information
http://www.tapad.com/telenor-to-acquire-marketing-technology-firm-tapad/

Press Release
http://www.telenor.com/media/press-releases/2016/telenor-to-acquire-marketing-technology-firm-tapad/

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New Mobile Ad Platform Leverages Predictive Technology (by URX)
February 12, 2016 MarTech Product News, New Products , , , , ,

Product
New Mobile Ad Platform Leverages Predictive Technology (by URX)

Category
Mobile Advertising

Function
Customer Acquisition, Branding

Great For
Publishers looking to link ad content based on user behavior.

Suitable for use by
B2B, B2C, Agency

Overview
URX launches AppView Carousel, an ad delivery platform that enables publishers to deliver revenue-generating mobile experiences to users based on predictive technology.

Three things to know:
  • Predicts what a user might want to do next, based on what they are currently looking at
  • Puts intent into action by linking users directly to specific content such as links to buy tickets or purchase products
  • Features partnerships with The Huffington Post, Entertainment Weekly, Spin, sovrn, Disqus, Dancing Astronaut, and FanSided

Press Release
http://blog.urx.com/

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Tools Link Social Media Posts to Interactive Content and Branded Microsites (by PeeqSee)
February 12, 2016 MarTech Product News, New Products , , , , , ,

Product
Tools Link Social Media Posts to Interactive Content and Branded Microsites (by PeeqSee)

Category
Social Media

Function
Customer Acquisition, Customer Engagement, Branding

Great For
Users looking to connect social media posts to interactive content.

Suitable for use by
B2B, B2C, Agency

Overview
PeeqSee unveils new web tools enabling users to create branded micro-sites and link dynamic content to social media posts including advertising and ecommerce opportunities.

Three things to know:
  • Posts become interactive with the use of Peeqs, opaque shapes placed on photos that when touched reveal new information or web links
  • Link to a custom-made microsite which shows up alongside the post bringing users to revenue generating items such as ads, promotional content, or items for sale
  • Available for free download at iTunes

Press Release
http://www.peeqsee.com/news/

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Content Distribution Platform Transforms Webinar Content into Digital Assets (by ON24)
February 12, 2016 MarTech Product News, New Products , , , , ,

Product
Content Distribution Platform Transforms Webinar Content into Digital Assets (by ON24)

Category
Content Marketing

Function
Customer Acquisition, Customer Engagement, Branding

Great For
Organizations looking to maximize high performing webinars for use in other content marketing venues.

Suitable for use by
B2B, B2C

Overview
ON24, Inc. announces ON24 Demand, a multimedia and content distribution platform that enables companies to convert a single, high performing webinar into multiple digital assets.

Three things to know:
  • Enables users to customize, edit and syndicate multimedia content from webinars
  • Integrates video and content distribution with social media channels including YouTube
  • Allows users to measure and compare content popularity in order to A/B test campaigns and determine content to promote through digital and social channels

Press Release
http://www.on24.com/press_releases/on24-launches-on24-demand-revolutionizing-how-marketers-create-distribute-and-measure-multimedia-content/

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Digilant Acquires Technology from DeltaX (by Digilant)
February 5, 2016 Acquisitions, MarTech Product News , , , , , , , ,

Product
Digilant Acquires Technology from DeltaX (by Digilant)

Category
Advertising: Buying, Serving & Management

Function
Branding, Communication, Customer Acquisition

Great For
Matching advertising creative to the right target audience based on customer data.

Suitable for use by
B2B, B2C, Agency

Overview
Digilant, a provider of customized digital advertising solutions, announced the acquisition of DeltaX’s Dynamic Creative Optimization “DCO” technology. The acquisition will enable Digilant to tap client campaign data to provide one-to-one messaging to consumers across digital formats.

Three things to know:
  • Integrates DeltaX’s DCO solution with Digilant’s proprietary platform to enhance programmatic capabilities
  • Plans to provide a suite of creatives that are optimized for the moment or geography
  • Digilant is an ispDigital Group Company

More information
http://www.deltax.com/

Press Release
http://www.digilant.com/digilant-announces-acquisition-of-perpetual-license-to-deltaxs-dynamic-creative-optimization-technology/

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Header Bidding Solution for Mobile Apps (by AppNexus)
February 5, 2016 MarTech Product News, New Products , , , , ,

Product
Header Bidding Solution for Mobile Apps (by AppNexus)

Category
Mobile Advertising

Function
Customer Acquisition, Branding

Great For
Enabling mobile developers to work with multiple mobile ad network partners.

Suitable for use by
B2B, B2C, Agency

Overview
AppNexus, an independent ad tech company, announces the launch of PriceCheck, a solution enabling mobile app developers to maximize their yield through a multi-bid auction of advertising inventory.

Three things to know:
  • Allows hundreds of Demand Side Platforms (DSPs) and ad networks to bid on an impression at the same time
  • Offers the added benefit of displaying ads with virtually zero latency, dramatically improving the end user experience
  • Is generally available for banner, video and interstitial ad units

More information
http://blog.appnexus.com/2016/real-time-real-talk-pricecheck-101/

Press Release
https://www.appnexus.com/en/company/news-and-events/press-releases/news-2016-0126

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Advertising Platform Offers a Modular Approach (by AOL)
February 5, 2016 MarTech Product News, New Products , , , , , , ,

Product
Advertising Platform Offers a Modular Approach (by AOL)

Category
Advertising: Buying, Serving & Management

Function
Customer Acquisition, Branding

Great For
Advanced content and distribution capabilities enables publishers to better manage their ad inventory.

Suitable for use by
B2B, B2C, Agency

Overview
AOL unveils a new, modular advertising platform combining the individual publisher technologies that it has acquired over the last year. One by AOL: Publishers includes features that address the rise in video content and the increasing use of mobile devices.

Three things to know:
  • Includes a video activation solution for publishers with video management and curation tools built to expand video distribution opportunities across desktop, mobile and over-the-top devices
  • Analyzes patterns in pricing, audience, and inventory, enabling publishers to build more valuable segments of audiences and inventory packages
  • Coincides with AOL’s latest acquisition of AlephD, a provider of automatic identification for each ad impression’s best price

More information
http://www.aolplatforms.com/onebyaol-publishers

Press Release
http://corp.aol.com/2016/01/25/press-release-aol-announces-global-launch-of-one-by-aol-publis/

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Local Insight for Paid Search Marketing (by Adgooroo)
February 5, 2016 MarTech Product News, New Products , , , , ,

Product
Local Insight for Paid Search Marketing (by Adgooroo)

Category
Search Marketing

Function
Customer Acquisition, Branding

Great For
Provides advertisers with insights into paid search by local markets.

Suitable for use by
B2B, B2C, Agency

Overview
Adgooroo launches Local Insight, a solution providing insights into the paid search competitive landscape in 55 U.S. cities.

Three things to know:
  • Offers a view into the competitive landscape of each market, including which advertisers are winning and losing and what their strategies and messaging are across markets
  • Looks at keywords, spend, cost per click, click through rate, impressions, ad copy, landing pages, ad position, and ad coverage
  • Provides insight into cost variances across cities for the same keyword and advertiser

More information
https://www.adgooroo.com/solutions/products-services/local-insight/Press


Press Release
https://www.adgooroo.com/news/adgooroo-launches-competitive-intelligence-solution-for-local-paid-search/


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Somoto Acquires Terser Tude (By Somoto)
January 29, 2016 MarTech Product News , , , , ,

Product
Somoto Acquires Terser Tude (By Somoto)

Category
Advertising: By Medium

Function
Branding, Customer Acquisitions

Great For
Organizations interested in video advertising for mobile devices.

Suitable for use by
B2B, B2C, Agency

Overview
Somoto, a provider of software distribution solutions and applications, announces the acquisition of digital advertising network, Terser Tude Ltd., a company that specializes in video advertising solutions for mobile.

Three things to know:
  • Terser offers advertisers and content owners monetization solutions for mobile and desktop-based video advertising
  • Terser will become a fully-owned subsidiary of Somoto

More information
http://www.prnewswire.com/news-releases/somoto-expands-into-the-field-of-video-advertising-acquires-israeli-video-advertising-network-terser-tude-565256481.html/div>


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