Vungle Premium (by Vungle)
Video advertisers looking for advertising opportunities in top mobile apps.
Vungle launches Vungle Premium, a new programmatic private marketplace where brands and other video advertisers can find top mobile apps.
Three things to know:
- Vungle Score is calculated using a proprietary algorithm to determine the quality of advertising opportunities in popular apps. For example, when apps peak in popularity, they receive a higher “score” that alerts advertisers to valuable inventory opportunities.
- The Vungle Billboard taps a partnership with Nielsen DAR to provide demographic usage data for each app.
- Premium will be an important tool to help brands seeking to shift their budgets from traditional advertising to a mobile environment.