Tag Archives: Branding/Creative

Vungle Premium (by Vungle)
September 24, 2015 New Products , , , ,

Product
Vungle Premium (by Vungle)

Category
Video Advertising

Function
Branding/Creative

Great For
Video advertisers looking for advertising opportunities in top mobile apps.

Suitable For
B2C, Agency

Overview
Vungle launches Vungle Premium, a new programmatic private marketplace where brands and other video advertisers can find top mobile apps.

Three things to know:
  • Vungle Score is calculated using a proprietary algorithm to determine the quality of advertising opportunities in popular apps. For example, when apps peak in popularity, they receive a higher “score” that alerts advertisers to valuable inventory opportunities.
  • The Vungle Billboard taps a partnership with Nielsen DAR to provide demographic usage data for each app.
  • Premium will be an important tool to help brands seeking to shift their budgets from traditional advertising to a mobile environment.

Press Release
http://vungle.com/blog/2015/09/16/now-introducing-vungle-premium/

More information
http://vungle.com/premium/

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Unruly Holdings Limited (acquired by News Corp)
September 24, 2015 Acquisitions , , , ,

Company
Unruly Holdings Limited (acquired by News Corp)

Category
Video Advertising

Function
Branding/Creative

Great For
Advertisers looking to take advantage of Unruly’s video advertising capabilities across News Corp’s media holdings.

Suitable For
B2B, B2C, Agency

Overview
News Corp has agreed to acquire Unruly Holdings Limited, a leading global ad platform that provides digital and social video advertising.

Three things to know:
  • Acquisition will extend News Corp’s expertise in the digital and mobile video area
  • Unruly is a video distribution platform that includes tracking video sharing and delivering verifiable video views via paid media across mobile, desktop and tablet devices
  • In the coming months, News Corp business units will begin to offer Unruly products and will significantly increase the premium video and mobile inventory

Press Release
http://newscorp.com/2015/09/16/news-corp-to-acquire-social-video-ad-platform-unruly/

More information
https://unruly.co/

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Premium Content Licensing Portal (by GoPro)
July 30, 2015 New Products , , , ,

Product
Premium Content Licensing Portal (by GoPro)

Category
User-generated content

Function
Branding/creative

Great For
Leveraging the imagery and content created by GoPro users

Suitable For
B2C, Agency, B2B, Other

Overview
The premium content licensing portal lets brands and agencies license premiere video and images.

Three things to know:
  • The portal offers high production value content and eliminates the pain points around copyrights and likeness rights that creative professionals have when sourcing content
  • Discovery is aided by features such as content merchandising of new and/or popular content, search filtering and at-a-glance video previews
  • Convenience features include Lightbox to simplify sharing among team members, and batch downloading in low and high resolution file formats

More information
http://gopro.com/news/gopro-unveils-its-premium-content-licensing-portal

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360 degree Video Trueview Ads (by YouTube)
July 30, 2015 New Features , , , , , ,

Product
360 degree Video Trueview Ads (by YouTube)

Category
Mobile advert

Function
Branding/creative, Communications, Customer engagement

Great For
Delivering richer, immersive experiences on mobile

Suitable For
B2C, Agency, B2B, Other

Overview
The 36 degree format introduced in May is now available for brand advertising.

Three things to know:
  • Viewers can explore every angle of a brand’s video ads by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right
  • Several brands are experimenting with this new tool, such as Coca-Cola and Nike
  • Trueview 360 ads can be set up in AdWords, and require a 360 degree camera such as Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie to produce

More information
http://adwords.blogspot.com/2015/07/see-future-of-video-by-looking-behind.html

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Nativ (acquired by Ooyala)
July 9, 2015 Acquisitions , , , , ,

Product
Nativ (acquired by Ooyala)

Category
Paid advertising, Analytics

Function
Customer acquisition, Creative, Marketing automation

Great For
Extending global, cross-channel video advertising reach for agencies and the brands they serve.

Suitable For
Agency

Three things to know:
  • Nativ’s media logistics platform extends Ooyala’s suite of personalized TV and video offerings to video production, post-production, digital content services, broadcast planning and media management
  • Ooyala’s Mio platform is used by several top content owners and brands such as ITV, Audi, Vubiquity, Dolby and the Financial Times (FT)
  • The acquisition is geared to help brands, broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and advertising business models

Press Release
http://www.ooyala.com/about/press/ooyala-acquires-media-logistics-software-company-nativ

More information
http://www.ooyala.com/

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nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)
June 11, 2015 New Products , , , , ,

Product
nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)

Category
Mobile advertising, Paid advertising

Function
Customer acquisition, Branding/creative

Great For
Better and more engaging user ad experiences on mobile

Suitable For
B2C, Agency, other

Overview
Lets advertisers and publishers offer mobile-friendly ads that blend well into the user’s context, and seamlessly integrate with their mobile experiences.

Three things to know:
  • InMobi Exchange now offers programmatic buyers both native and video ad experiences across 7,800 mobile apps
  • Industry adoption of key standards enables programmatic buying of native and video inventory, and opportunities for brands and publishers to offer contextual mobile ads
  • Powered in partnership with the Rubicon Project, an ad leader, and enables new reach, precision and scale in “no banner” mobile ad campaigns

Press Release
http://rubiconproject.com/press-releases/inmobi-rubicon-project-enable-programmatic-buying-native-video-inventory-mobile/

More information
http://www.inmobi.com/exchange/

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Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)
May 28, 2015 New Features , , , , , , ,

Product
Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)

Category
Social media marketing, Paid advertising, Other

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Reaching and engaging audiences on Pinterest via active and promoted ads

Suitable For
B2C, Agency, other

Overview
Pinterest introduces scroll-activated (not auto-played video) cinematic brief animations, new promotion features and an internal design service help brands engage, communicate and move customers along the funnel.

Three things to know:
  • Cinematic Pins capture activity, drive intent and tell brand stories, for example Wendy’s animates a strawberry farm because fans frequently ask why its top-selling Strawberry Salad is only available during certain seasons, and Walgreens promotes lip gloss with a kiss
  • Promoted Pins is a different take on social media promotion: the animated Cinematic Pin goes to full video, full screen when a user presses “Promoted Pin” button, providing further metrics and engagement opportunities
  • Pin Factory is a new in-house creative service to help brands communicate more effectively on Pinterest

More information
http://blogs.wsj.com/cmo/2015/05/19/pinterest-bolsters-ads-with-cinematic-pins/ and http://techcrunch.com/2015/05/19/pinterest-unveils-a-suite-of-new-advertiser-tools/

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Niche (by Twitter)
February 18, 2015 Acquisitions , , , , , ,

Product
Niche (by Twitter)

Category
Social Media Management and Marketing

Function
Communications, Branding/Creative, Customer Acquisition

Great For
Helping brands engage social media stars in their market sector.

Suitable For
B2C, Agency, Other

Overview
Niche helps brands identify and engage with the creative talent and power-users in their sector (such as food, fashion, lifestyle, cars, technology, family entertainment, etc.).

Three things to know:
  • Niche provides software, community and monetization services for the growing creative community
  • It is a major talent source for brands, agencies, others
  • Some of the world’s biggest brands leverage Niche’s free, cross-platform analytics and creative community connections (HP’s “not all laptops can be tablets” and “tablet juice squeezer” are prime examples

Pricing Structure
Creative talent placement fees

Installation
Cloud-delivered analytics

Press Release
https://blog.twitter.com/2015/welcoming-niche-to-the-twitter-team

More information
http://blog.niche.co/

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Monotype Acquires Swyft Media
February 11, 2015 Acquisitions , ,

Product
Monotype Acquires Swyft Media

Category
Social Media Marketing

Function
Branding/Creative, Customer Loyalty

Great For
Creating custom brand emjoys for social sharing and ongoing customer engagement

Suitable For
B2C, Agency

Overview
Swyift’s emjoy stickers are a clever, increasingly popular and non-intrusive way for brands to stay visible with consumers via messaging apps via Monotype, the dominant font provider.

Three things to know:
  • Fun emjoy stickers let marketers reach consumes with personalized, branded & highly usable content
  • More than 300 brands are now using Swyft’s digital stickers, emoticons and themes (such as of favorite sports teams, entertainment personalities, iconic logos, etc.)
  • Messaging apps are expected by analysts to outpace the number of social media users worldwide this year, and are less ‘mined for marketing’ than other social platforms

Press Release
http://ir.monotype.com/investor-relations/press-releases/press-release-details/2015/Monotype-Acquires-Swyft-Media/default.aspx

More information
http://www.monotype.com/

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