Tag Archives: CMS wire

CMS Wire: Where are you fitting AI into your marketing strategy?
June 8, 2017 CabinetM Commentary ,

CabinetM CEO Anita Brearton tackles the big question this week in CMS Wire: What is AI and how do you make it work for your marketing goals?

Part of the confusion with AI is that it’s an enabling technology, not a product in itself….The truth is many vendors are blurring the lines of machine learning and artificial intelligence and in many cases their products are leveraging machine learning rather than artificial intelligence.

How do you get AI to work for you? What’s your first step? See Brearton in CMS Wire.

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Brearton: Are You Playing Hide and Seek With Your Customers?
April 24, 2017 Customer ,

CabinetM Co-Founder Anita Brearton made sure CabinetM’s Contact Us page was up-to-snuff before writing about the problem of contacting companies in this month’s CMSWire.

“You know the drill: First you interact with a scheduler, then you get passed along to a qualifier, then to the demo person, then to the sales person. When you express some hesitation you are then treated to a barrage of offers and outreach from a senior sales person or two, who are desperate to convert you into a customer when all you really need are some answers to questions on your early path of self-discovery.”

Brearton gives a few tips on making it easy to find you, such as “offer multiple options to connect” and to update your Contact Us page to reflect your customer’s need to get answers.

The (ahem, revamped) CabinetM Contact Us page is up and online too.

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