Tag Archives: Communications

Proof Delivers Business Impact Analytics for Marketing and Communications
December 9, 2016 Analytics, Customer Relationship Management , , ,

Summary:

Proof launches a software platform to accurately compute both marketing attribution and the true business impact of marketing and communications, including both time lag and the cause and effect of various activities over extended periods of time.  Proof works with a customer’s existing data – including financial, marketing automation, account-based marketing, CRM, advertising, web, social, communities, and influencer measurement – to gauge the impact of each part of the marketing mix on a range of tactical, operational, audience and business outcomes.

Function:

Business Analytics

From the Announcement:

“Proof makes it easy to crunch your marketing and sales data along with other inputs across the business to reveal what’s ‘moving the needles’ that everyone cares about, and how long it takes to move them,” said Proof founder and CEO Mark Stouse. “Proof helps business and marketing leaders evaluate the business impact of their marketing investment in a meaningful, data-driven way that requires no data science expertise.”

Link: http://www.businesswire.com/news/home/20161206005905/en/Proof-Delivers-Industry%E2%80%99s-Business-Impact-Analytics-Marketing

Visit the Proof Profile on CabinetM

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Task Automation for PR Agencies (By PressFriendly)
October 30, 2015 New Features , ,

Product
Task Automation for PR Agencies (By PressFriendly)

Category
Public Relations

Function
Communications

Great For
PR Agencies looking to automate media outreach

Suitable for use by
Agency

Overview
PressFriendly adds new tools to its PR automation software targeting media outreach for PR agencies. The company’s initial solution focused on startups.

Three things to know:
  • Includes the ability to upload media contact lists and pitches and get recommendations from relevant reporters
  • Send and track pitches, take notes on reporters, and share results with team members
  • Currently in beta testing

More information
http://techcrunch.com/2015/10/21/pressfriendly-salesforce-for-pr/

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Location Details for Pins (By Pinterest)
October 23, 2015 New Features ,

Product
Location Details for Pins (By Pinterest)

Category
Social Media

Function
Communications

Great For
Marketers looking to add location information to social media

Suitable for use by
All

Overview
Pinterest is automatically linking location information to Pins so social media users can share travel and location details.

Three things to know:
  • Links helpful details about a Pin including phone numbers, addresses and store hours
  • Simply tap on the Pin to make a call or get directions using Google Maps or Apple Maps
  • Currently available for iPhone and iPad with Android to be added in the coming months

More information
https://blog.pinterest.com/en/7-billion-pins-places-and-counting

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Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)
October 1, 2015 New Features , , , , ,

Product
Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)

Category
Marketing automation, Paid advertising, Social media marketing

Function
Communications, Customer acquisition and engagement

Great For
Giving small and local businesses the full campaign power of Facebook

Suitable For
B2C (local, SMB)

Overview
The marketing platform has added Facebook campaigns that let small brands and local businesses easily and economically leverage the leading social platform’s marketing and advertising reach.

Three things to know:
  • Helps find new prospects based on fans, emails, and demographics, and convert them into customers via attractive, customizable campaigns with funnel management
  • Simplified campaign features to increase revenue, such as custom landing pages with credit card payment processing
  • Analytics to track community growth, track purchases, claims, revenue, and ROI for insight into the performance of various campaign elements

Pricing Structure
Project license

Installation
SAAS

Press Release
http://www.locbox.com/press

More information
http://www.locbox.com/facebook_ads

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Share-by (by Storycloud)
September 24, 2015 New Products , , , , , ,

Product
Share-by (by Storycloud)

Category
Analytics, Content publishing, Social media management

Function
Customer engagement, Communications

Great For
Giving content publishers new control over how their content is consumed, monetized and shared.

Suitable For
B2C, Agency, Other

Overview
The permission-based content publishing platform aligns social networks with content publishing to share documents, music, pictures and videos, and immediately derive audience analytics.

Three things to know:
  • Share-by lets content providers determine who sees their content and determine an array of permissions such as, when, from what location, time of day, duration, numbers of views, downloads or shares, etc.
  • Publishers can iteratively build audiences, engage users and better monetize targeted audiences
  • Provides user-controlled file transferring for media, videos, music and various file formats with easy to interpret analytics, integrated social networking and ecommerce capabilities

Press Release
http://www.marketwired.com/press-release/storycloud-platform-launches-with-beta-release-first-permissions-based-publishing-solution-2055809.htm

More information
https://share.storycloud.com/#/

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ATTEND (by Attend)
September 24, 2015 New Products , , , , , , , , ,

Product
ATTEND (by Attend)

Category
Other (Event management)

Function
Communications, Customer acquisition/engagement, Productivity

Great For
Better managing events and interacting with event attendees in more meaningful ways

Suitable For
B2B, B2C, Nonprofit, Government, Start-ups, Agencies

Overview
The latest Attend platform enhances registration, email, check-in and reporting, offers new Salesforce integration and mobile real-time knowledge sharing to drive conversions.

Three things to know:
  • The mobile app provides marketing, sales and customer success teams with real time proactive monitoring of registration and presence for more efficient pre- and in-event communications
  • Convenience features such as VIP alerts when key attendees (customers, prospects, influencers) check in
  • Rich features include snapshot attendee profiles, quick capture Notes to log & track next steps, etc.

Pricing Structure
Annual subscription

Prices start at
$4,000

Installation
No installation required

Press Release
http://www.attend.com/home/pr-attend-launches-next-version-of-event-management-platform-with-new-mobile-app

More information
http://www.attend.com

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Live Chat 2.0 (by HelpCrunch)
September 17, 2015 New Features , , , ,

Product
Live Chat 2.0 (by HelpCrunch)

Category
CRM

Function
Customer engagement, Communication

Great For
Better live chat communications with customers over Web.

Suitable For
B2C, B2B, Other

Overview
Communicating with customers via web chat similar to that of mobile messenger apps (such as WhatsApp or Facebook Messenger for business)

Three things to know:
  • Promises to eliminate broken sessions and the burden of immediate replies both for the business and for the customer
  • Lets brands interact on the spot or send a message and receive reply later, lets customers send a message to the business, and all messages between business and the customer are kept in the same thread with a full chat history, accessible by both sides
  • Shared inbox lets teams manage and respond to all customer messages effectively, and lets brands gather customer intelligence data that’s ready for analysis, segmentation and targeting, delivering the right messaging to progress customers through the funnel

Press Release
http://blog.helpcrunch.com/post/128628177135/a-game-changing-helpcrunch-live-chat-20

More information
http://helpcrunch.com/

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In-App Messaging (by Sparkcentral)
September 10, 2015 New Products , , , ,

Product
In-App Messaging (by Sparkcentral)

Category
Mobile advert, Other

Function
Customer engagement, Communications

Great For
Helping brands meet the ever-increasing responsiveness expectations of today’s social and mobile consumer

Suitable For
B2C, B2B, Other

Overview
Elevates consumers’ mobile customer service experience by allowing brands to deliver personalized service and secure messaging from within their mobile apps.

Three things to know:
  • Brands encourage use of mobile apps but, when a question or a problem arises, customers must leave the mobile app – and frequently turn to social to air issues
  • Mobile is the channel where one-to-one communication is expected and In-App Messaging is the last missing piece
  • In addition to improving customer sat and providing a preferable alternative to social for customer service issues, Sparkcentral empowers agents to be more productive with a solution that is optimized-specifically to customer service workflows

Pricing Structure
License

Press Release
http://www.sparkcentral.com/blog/sparkcentral-introduces-first-enterprise-class-in-app-messaging-platform/

More information
http://www.sparkcentral.com/

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Jivox IQ Dynamic Ad Platform (by Jivox)
September 10, 2015 New Features , , , , ,

Product
Jivox IQ Dynamic Ad Platform (by Jivox)

Category
Other

Function
Creative, Communications, Advertising, Other

Great For
Serving dynamic ads with animations and motion content in all formats across all screens as Google Chrome’s “flashpocolypse” approaches.

Suitable For
Agency, B2B, B2C, Other

Overview
With flashpocolypse looming (Google will “pause” flash content not central to the page), Jivox intros industry-first functionalities for creating complex animations and video in HTML5.

Three things to know:
  • The ad platform eliminates the need to convert Flash to HTML5 and instead lets customers build sophisticated multi-screen ads natively in HTML5
  • Supports creation of sophisticated, engaging animations viewable across all screens, with Slide, Fade, Zoom, Resize, Move, etc., and configurable speed, duration, triggers and easing effects
  • Features dynamic video player, deep integration with HTML5 development tools, single-click deep uploads, and other advanced features

Press Release
http://www.jivox.com/news-article/128

More information
http://www.jivox.com/about.php

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Mantii (by GumGum)
September 3, 2015 New Products , , , ,

Product
Mantii (by GumGum)

Category
Other, Social media management, Social listening

Function
Communications, Other

Great For
Finding images of/relevant to your brand across social.

Suitable For
B2C, Agency, other

Overview
New image recognition tool finds relevant brand photos without caption mentions or hashtags.

Three things to know:
  • 80% of images that consumers post on social media about brands lack text to locate them
  • Mantii is a real-time social media watching tool that uses GumGum’s proprietary image recognition technology to eliminate SoMe blind spots
  • • Applications include reputation management, brand/audience analysis, and easier identification of top ‘brand fans

Pricing Structure
License

Press Release
http://blog.gumgum.com/2015/08/mantii-social-media-image-recognition/

More information
https://www.mantii.com/#/about-us

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SlideShare Clipping (by LinkedIn SlideShare)
September 3, 2015 New Features , , ,

Product
SlideShare Clipping (by LinkedIn SlideShare)

Category
Other

Function
Communications

Great For
LinkedIn’s rebranding of & new feature for the popular SlideShare application.

Suitable For
B2B, B2C, Agency, Other

Overview
The popular application is now LinkedIn SlideShare and introduces Clipping, a new feature for presenters and users that makes knowledge acquisition and organization easier.

Three things to know:
  • Clipping lets users identify and save the best slides within a presentation to a Clipboard
  • Users can share individual slides or entire Clipboards with their networks
  • 70 million professionals use SlideShare monthly, making it one of the top 100 applications on the Internet

Pricing Structure
Free with membership

Installation
SAAS

Press Release
http://blog.linkedin.com/2015/08/25/welcome-to-linkedin-slideshare-where-70m-of-your-colleagues-build-and-share-knowledge/

More information
https://blog.slideshare.net/2015/08/25/introducing-clipping-on-linkedin-slideshare/

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Pro Plan (by Swipe)
August 27, 2015 New Products , , ,

Product
Pro Plan (by Swipe)

Category
Other

Function
Communications

Great For
Broadcasted interactive browser-delivered presentations/conversation

Suitable For
B2B, B2C, Agency, other

Overview
Swipe’s new Pro Plan features let marketers and sales professionals turn presentations into responsive and interactive cross-channel communications.

Three things to know:
  • Presentations are no longer one-way – can be broadcast in real-time to anyone, on any device, anywhere in the world
  • The Pro Plan edition’s features puts brand content in the hands of target audiences and lets marketers and others interact with real-time polls and immediate feedback mechanisms for a more modern, engaged, two-way presentation experience
  • In addition to password protection, embedding of secret links and other baseline features, the new Pro Plan Swipe edition also features password protections, secret links, unlimited decks and collaborators, and advanced analytics

Pricing Structure
Subscription

Prices start at
$20 per month (or $15 per month if billed yearly)

Installation
Download

Press Release
http://blog.swipe.to/press-release-august-2015/

More information
https://www.swipe.to/tour/

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Sitecore Translation Connector (by Smartling)
August 13, 2015 New Products , , , ,

Product
Sitecore Translation Connector (by Smartling)

Category
CRM

Function
Communications, Customer acquisition

Great For
Lets Sitecore-based brands to cost-effectively create and manage multilingual content and localize customer experiences

Suitable For
B2C, B2B, other

Overview
An advanced and open cloud platform for translation management, further expanding Smartling’s broad Connector ecosystem.

Three things to know:
  • Automatically translates and localizes content, and returns updated content to Sitecore when complete – brands can focus on creating new content, and the platform will keep multilingual versions in sync
  • Translation Memory integration efficiently leverages previous translations to boost quality, maintain consistency and cut translation costs
  • Consistency of content quality is assured with Smartling’s unique “in-context” translation interface, which provides translation resources with full visibility into site design and layout during the entire translation process. Translations are accurate for meaning and format

Press Release
http://www.prnewswire.com/news-releases/smartling-launches-sitecore-translation-connector-for-customer-experience-management-across-the-globe-300123762.html

More information
https://www.smartling.com/translation-software/sitecore-translation/

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ContactWorld QuickStart (by NewVoiceMedia)
August 13, 2015 New Products , , ,

Product
ContactWorld QuickStart (by NewVoiceMedia)

Category
CRM

Function
Communications, Customer retention

Great For
Helping SMBs using Salesforce or Desk.com voice-connect with customers worldwide, and deliver a personalized customer service experience.

Suitable For
B2C

Overview
Removes the separation between voice and CRM to improve marketing insights and sales productivity.

Three things to know:
  • The click-to-dial screen pops and single user interface remove the separation between voice and CRM to improve insights and incremental sales and marketing
  • Inbound routing supports campaigns and ROI tracking, and enables queues and customers to talk to specialist teams
  • Provides the global call features brands need for effective ongoing global voice outreach to customers

Press Release
http://www.newvoicemedia.com/en-us/news/product/newvoicemedia-launches-contactworld-quickstart/

More information
http://www.newvoicemedia.com/en-us/products/smb/quickstart/

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Transactional Email Service (by Campaign Monitor)
August 13, 2015 New Features , , , , ,

Product
Transactional Email Service (by Campaign Monitor)

Category
Email marketing

Function
Customer acquisition, Communications

Great For
Self-service design, personalization and optimization of customer-facing ‘transactional’ emails for multi-device consumers

Suitable For
Agency, B2C, B2B, other

Overview
The new transactional email service designed and built for marketers is integrated into Campaign Monitor’s existing platform.

Three things to know:
  • The drag-and-drop email builder lets marketers choose from a variety of professionally-designed templates and create fully branded, unique emails that present ideally on any device
  • The new Transactional Email Service manages the array of administration emails that brands must process such as registrations, order confirmations, cart abandonment emails, password resets, etc
  • The new feature lets brands unify the branding and customer-friendly appearance of transactional emails, using the same tools they use for marketing campaigns

Press Release
http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Campaign-Monitor-Launches-Transactional-Email-Service-for-Marketers-105624.aspx

More information
https://www.campaignmonitor.com/blog/post/4579/transactional-email-for-marketers

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Event Targeting (by Twitter)
July 30, 2015 New Features , , , , , , ,

Product
Event Targeting (by Twitter)

Category
Paid advertising, Social media marketing, Virtual events

Function
Communications, Customer engagement, Branding

Great For
Delivering the right messages at the right time to audiences following or attending events.

Suitable For
B2C, Agency, Other

Overview
Lets brands discover and engage with audiences who are interested live events as they unfold – such as elections, music festivals and sporting events.

Three things to know:
  • Brands can activate initiatives around live moments quickly and easily by discovering participating audiences and gaining valuable insights, and create campaigns that reach those audiences while the event unfolds
  • It includes three primary tools: the Event Calendar to determine what events make sense for the marketer’s brand strategies and goals, Event Insights to learn more about audiences and potential audience reach based on historical data, and Event Activation to create and launch highly targeted ‘in the moment’ campaigns
  • Brands who have participated in the beta have noted sharply improved engagement rates and economical costs per engagement

Pricing Structure
Per project

Press Release
https://blog.twitter.com/2015/introducing-event-targeting

More information
ads.twitter.com

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360 degree Video Trueview Ads (by YouTube)
July 30, 2015 New Features , , , , , ,

Product
360 degree Video Trueview Ads (by YouTube)

Category
Mobile advert

Function
Branding/creative, Communications, Customer engagement

Great For
Delivering richer, immersive experiences on mobile

Suitable For
B2C, Agency, B2B, Other

Overview
The 36 degree format introduced in May is now available for brand advertising.

Three things to know:
  • Viewers can explore every angle of a brand’s video ads by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right
  • Several brands are experimenting with this new tool, such as Coca-Cola and Nike
  • Trueview 360 ads can be set up in AdWords, and require a 360 degree camera such as Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie to produce

More information
http://adwords.blogspot.com/2015/07/see-future-of-video-by-looking-behind.html

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Expion (acquired by Sysomos)
July 30, 2015 Acquisitions , , , , , ,

Product
Expion (acquired by Sysomos)

Category
Social media management and marketing

Function
Customer insights, Communications, Customer acquisition

Great For
Discovering relevant new audiences and delivering them compelling customer experiences.

Suitable For
B2C, Agency, Other

Overview
Sysomos’ robust data analytics platform gains new content management and publishing capabilities with the Expion acquisition.

Three things to know:
  • The combined entity will be a complete content marketing and analytics solution that helps brands identify and derive context from millions of online conversations, and gives marketers the tools to immediately respond and engage
  • The integration will yield new insight into common customer characteristics and motivations, and help marketers to more effectively create and distribute content that guides consumers through their customer journey
  • The two companies currently serve 15,000+ marketers, representing 1,500+ companies

Press Release
http://www.marketwired.com/press-release/sysomos-acquires-leading-social-marketing-platform-expion-2040636.htm

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Influitive AdvocateHub (by Influitive)
June 25, 2015 New Products , , , , ,

Product
Influitive AdvocateHub (by Influitive)

Category
UGC, Social media management, Social listening

Function
Communications, Customer engagement

Great For
Engaging with brand communities of customers, partners and advocates.

Suitable For
B2C

Overview
AdvocateHub is a new social media management integration with Hootsuite that helps marketers easily tap into and leverage advocates.

Three things to know:
  • Marketers can uncover new advocates, inviting Twitter users to join directly from Hootsuite
  • Mobilize advocates on Twitter with one click, such as by creating a “reply to tweet” challenge in AdvocateHub from Hootsuite
  • Monitor AdvocateHub activity from Hootsuite by viewing it as a stream

Prices start at
Free to users on a Hootsuite Pro or Enterprise plan with a Influitive Account

Installation
Download

Press Release
http://influitive.com/blog/influitive-advocatehub-app-for-hootsuite-brings-advocate-marketing-into-the-social-media-dashboard/

More information
http://appdirectory.hootsuite.com/189/influitive

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Act! Multiuser Essentials (by Act!)
June 11, 2015 New Features , , , , , ,

Product
Act! Multiuser Essentials (by Act!)

Category
Email marketing, CRM

Function
Communications, Customer acquisition, Productivity

Great For
Easier collaboration with Act!-based teams

Suitable For
B2B, B2C, other

Overview
New multi-user features let Act! Essentials teams easily collaborate and keep up with the latest contact updates, to-dos and activities.

Three things to know:
  • Better racking of team interactions that also preserves personal to-do lists, agenda items, etc.
  • Manages user roles on email campaign sends
  • Automates updates on changes to contact notes, histories, etc. and shares visibility into group initiatives

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/swiftpage-introduces-all-new-multi-user-features-for-act-essentials-300093210.html

More information
http://www.swiftpage.com/?sid=prrl0001

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