Tag Archives: Content Creation

Oracle unveils Oracle Content and Experience Cloud at Modern Marketing Experience in Las Vegas
April 26, 2017 MarTech Product News , ,

Oracle announces the Oracle Content and Experience Cloud, a digital experience platform for content production, management, and delivery reaching across all channels. The platform will enable marketers to: collaborate on content; create content through a centralized content hub; provide consistent experiences across channels; and manage content in enterprise applications.

From the press release: “Organizations are faced with a deluge of content,” said David Le Strat, senior director, product management, Oracle. “Oracle Content and Experience Cloud helps organizations develop, use, and distribute content in a meaningful way to deliver contextualized experiences, improve customer loyalty, and create brand advocates.”

Link Oracle Website

Visit Oracle on CabinetM.

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Thought Leadership Cannot be Automated — But There Are Tools to Help
February 15, 2017 Content Marketing, Editorialized Content, Tips & Tricks , ,

An audience turns to thought leaders because they want real answers from real people.

They mean you.

Leadership is a Share of Mind

If you’ve been doing your thing for a long time, your customers are thrilled, and your staff is always inspired by your ideas, then you, dear marketer, are a thought leader. At whatever your company size, specialty or mind share, there is an audience eager for your learned insight. Write thought leadership content from your unique point of view, addressing a target audience.

  • Are you a technological innovator, a niche strategy consultant or a maverick disruptor?
  • What is your breadth and depth of expertise?
  • Who is your target audience and what are their large and small challenges?

Thought Leadership as Content

If you’re a software vendor or agency, your thought leadership content should never be an advertisement. Rather than promote your products and services, talk about the existing challenges faced by the people you had in mind when you designed your product. The best kind of thought leadership content should suggest trends, share observations, and identify shifting priorities.

When you say “content” people immediately think of articles and blogs. That’s great stuff serving your goal, which is to lead an audience back to you when they need answers. But you have options even more share-worthy.

  • Make and post an Infographic.
  • Conduct a poll or survey asking well-crafted questions about a specific topic, then present the results with your commentary.
  • Create and share an explainer video that breaks down a complex industry challenge and suggests solutions.
  • Post Q&A interviews with industry insiders.
  • Use your analytics! What metrics are you capturing, what’s changing over time, and what’s your opinion about why these shifts are happening?

Timing Is Everything

With a nod to the real estate industry, here in the modern digital omnisphere the new catch phrase is “timing, timing, timing.” You know that you can generate great content all day long. But it’s not only about what you say to which audience, but when to deliver said content, and through what channels. For this, use analytics tools.

Through analytics you can see what time of day your newletters and emails get opened, by whom, when your blog gets the most hits, when your Tweets get the most likes and shares. You can perform any number of customized A/B  tests, set daily and even hourly web traffic reports. Once you see the results, you and your content team can craft the right strategy based upon your exact audience media consumption habits. It’s kind of amazing, and can make you amazing, too.

Go forth and lead, Thought Leader.

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Criteo Introduces New Creative Technology to Deliver Optimal Ad Personalization and Consistent Branding
December 9, 2016 Advertising, New Products, Uncategorized ,

Summary:

Criteo, a performance marketing technology company, introduces Kinetic Design, an ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns.

Function:

Advertising, Ad Creation

From the Announcement:

“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation,” said Patrick Wyatt, Senior Vice President, Product Management at Criteo. “The combination of exceptional content and granular personalization with new branding and design capabilities will allow marketers to execute impeccable campaigns.”

Link: http://finance.yahoo.com/news/criteo-introduces-creative-technology-deliver-130000463.html

Visit the Criteo Profile on CabinetM

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Content Marketing like Mae West
December 6, 2016 Content Marketing ,

When setting a content marketing strategy, is scarcity or abundance your goal?

Abundance is favored today in a piece Monday from Michael Brenner, CEO of Marketing Insider Group.

In today’s noisy world, your business has really only 2 options: continue advertising and trying to buy your way into the hearts and minds of your customers with interruptions to the content they actually want, with ads and promotional messages they don’t want.

Or you can invest in, and truly commit, to consistently producing high-quality content that attracts new customers.

If you can build this publishing machine, and implement a lean content marketing process, you will find yourself producing more and better content, at a lower cost, with a higher rate of return (ROI) than any other approach your business can take.

In short, if you can’t pay for it, you can use the the Mae West strategy, noting “Too much of a good thing may be wonderful.”

Once you have picked your strategy for frequent, abundant content, there are a few tools you can use to automate the process — so your team is focused on creating and not just doing.

  • Content Syndication tools will eliminate the need to have the team cutting and pasting the same thing all over your site.
  • Content Distribution tools will allow you to set up a route for content once instead of every time you post.
  • Content Curation tools automate the process of getting the right content into the team’s hands.
  • Content Customization tools help you personalize the content you’re putting out.

Need specific tools for content jobs? There’s tons of them on CabinetM — to paraphrase Ms. West, log on and see us, sometime.

via GIPHY

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CampaignDrive (by Pica9)
September 24, 2015 New Products , , , ,

Product
CampaignDrive (by Pica9)

Category
Location-based Marketing

Function
Content Creation & Distribution

Great For
Designers and brand managers

Suitable For
B2B, B2C

Overview
Pica9 adds content management capabilities to CampaignDrive, a marketing resource management (MRM) solution. Features enable designers and brand managers to fine-tune their templates for local marketing success

Three things to know:
  • New Add Tag Button inserts complex tags to automatically update documents with relevant information. This helps local marketers to understand their content options for documents and define what parts of templates are editable
  • Also two new content tags allow designers to mark certain fields as mandatory to alert users where to insert appropriate content before finalizing the documents
  • The Required Field and Required Change tags give designers the assurance that the branded local marketing templates stay within design boundaries

Pricing Structure
Monthly Subscription

Press Release
http://www.pica9blog.com/news/template-composition-gets-more-powerful

More information
http://www.pica9blog.com/features.html

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Signal (by Facebook)
September 24, 2015 New Features , , , ,

Product
Signal (by Facebook)

Category
Social Media marketing

Function
Content creation & distribution

Great For
A new discovery and curation tool for Facebook and Instagram that gathers and embeds newsworthy content for journalists

Suitable For
B2C, Agency

Overview
Signal is a new discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram.

Three things to know:
  • Monitors which topics are trending and then quickly displays related content
  • Accesses lists of public figures ranked by frequency of Facebook mentions
  • Uses location-tag and topic-related search functionality, search Instagram for public posts related to specific information

Pricing Structure
Free

Press Release
http://media.fb.com/2015/09/17/introducing-signal/

More information
https://www.facebook.com/facebookmedia/get-started/signal

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Cloudworks for Salesforce Marketing Cloud (by Cloudworks)
June 18, 2015 New Products , , , ,

Product
Cloudworks for Salesforce Marketing Cloud (by Cloudworks)

Category
Other

Function
Content creation, Customer acquisition

Great For
Translating digital marketing content for global markets

Suitable For
B2C, B2B, Agency

Overview
Helps global marketers speed and simplify the localization of marketing assets

Three things to know:
  • Helps build personalized, cross-channel customer journeys by delivering native integration capabilities for Salesforce Marketing Cloud
  • Native language content for email, mobile, social and web that’s localized, not just translated, to include cultural and geographical context of an audience
  • Salesforce Marketing Cloud was previously known as ExactTarget

Pricing Structure
Platform license

Installation
SAAS

Press Release
https://sg.finance.yahoo.com/news/cloudwords-delivers-first-ever-digital-120000579.html

More information
http://www.cloudwords.com/salesforce-marketing-cloud/

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Scripted Content Marketplace (by Scripted)
June 18, 2015 New Products , , ,

Product
Scripted Content Marketplace (by Scripted)

Category
Other

Function
Content Creation

Great For
Browsing and ordering blog post content pitched by Scripted writers

Suitable For
B2C, B2B, Agency

Overview
Helps ease the idea generation and content creation process for marketers needing high-quality, written content.

Three things to know:
  • Content is exclusive to the buyer – once a blog post idea is purchased, it’s removed from sale and the buyer also has the option to add notes about what the blog post should include
  • Currently supports sectors including business, lifestyle & travel, entertainment, software & technology and healthcare, and more industries will be added
  • To date, 1,600 writers have pitched 41,639 ideas — and nearly a quarter of the content contracted and written has resulted from those pitches; since 2011, Scripted has written over 38 million words for thousands of businesses worldwide

Pricing Structure
Project-based

Press Release
http://www.prnewswire.com/news-releases/scripted-releases-topic-marketplace-an-easy-way-for-marketers-to-browse–purchase-blog-posts-300097896.html

More information
https://scripted.com/

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Content Performance Platform (by Hippo)
May 28, 2015 New Products , , , , , ,

Product
Content Performance Platform (by Hippo)

Category
Website analytics, A/B testing, Other

Function
Content creation and distribution, Customer engagement, Other

Great For
Serving relevant content to known and anonymous visitors across channels

Suitable For
B2C, B2B, other

Overview
Enables data-driven, omni-channel content strategies to help determine interests and intent, and provide a more personable and relevant digital experience for every visitor.

Three things to know:
  • Content Performance metrics tailor content delivery to the individual, based on that individual’s real-time engagement, leveraging Hippo’s relevance engine
  • Tests content – rather than pages – per persona to optimize that content and improve visitors’ user experience
  • Improves precision of real-time personalized content delivery, and incorporates feedback to provide actionable insights to advance business goals for Hippo CMS 10-based brands

Pricing Structure
Platform license

Press Release
http://www.onehippo.com/en/about/news/2015/hippo-cms-10-content-performance-launch.html

More information
http://www.onehippo.com/en

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Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)
May 28, 2015 New Features , , , , , , ,

Product
Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)

Category
Social media marketing, Paid advertising, Other

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Reaching and engaging audiences on Pinterest via active and promoted ads

Suitable For
B2C, Agency, other

Overview
Pinterest introduces scroll-activated (not auto-played video) cinematic brief animations, new promotion features and an internal design service help brands engage, communicate and move customers along the funnel.

Three things to know:
  • Cinematic Pins capture activity, drive intent and tell brand stories, for example Wendy’s animates a strawberry farm because fans frequently ask why its top-selling Strawberry Salad is only available during certain seasons, and Walgreens promotes lip gloss with a kiss
  • Promoted Pins is a different take on social media promotion: the animated Cinematic Pin goes to full video, full screen when a user presses “Promoted Pin” button, providing further metrics and engagement opportunities
  • Pin Factory is a new in-house creative service to help brands communicate more effectively on Pinterest

More information
http://blogs.wsj.com/cmo/2015/05/19/pinterest-bolsters-ads-with-cinematic-pins/ and http://techcrunch.com/2015/05/19/pinterest-unveils-a-suite-of-new-advertiser-tools/

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SEO Audit (by Salesfusion)
May 21, 2015 New Products , , ,

Product
SEO Audit (by Salesfusion)

Category
SEO optimization, Other

Function
Content creation & distribution, Customer acquisition, Other

Great For
Maximizing the impact of inbound marketing

Suitable For
B2C, Agency

Overview
Optimizes content for search engines to increase reach to prospective buyers earlier in the buying cycle

Three things to know:
  • When a user enters a URL, keyword or phrase, Salesfusion analyzes overall search-ability, provides an SEO score and recommendations for improving it
  • The audit includes competitive analysis on any URL including 3rd party sites like WordPress, a checklist of potential improvements and action items, and integration with landing pages to let marketers analyze SEO while they’re building content
  • Easily compares SEO of brand’s site vs. competitors, and integrates with leading CRM and automation software

Pricing Structure
Full platform license

Press Release
http://www.marketwatch.com/story/salesfusion-helps-marketers-drive-inbound-traffic-with-built-in-seo-optimization-tools-2015-05-13

More information
http://www.salesfusion.com/

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Kapost Insights Dashboard (by Kapost)
May 21, 2015 New Features , , , ,

Product
Kapost Insights Dashboard (by Kapost)

Category
Other

Function
Campaign metrics and management, Content creation and distribution

Great For
Optimizing every content asset, campaign and channel

Suitable For
B2C, other

Overview
Offers a complete view of an organization’s content lifecycle – from tracking content production cycles to measuring the total reach, leads and revenue attributed to every asset

Three things to know:
  • Helps monitor content production, reveal bottlenecks, track team deadlines and workflows to production schedules, and identify content gaps to serve every persona and buying stage with relevant assets
  • Shows reach and utilization across social, web, email and other channels, and helps marketers understand which assets internal teams are viewing, sharing and amplifying
  • Attributes leads and revenues to content, tracking the assets driving conversions at every stage of the sales and marketing funnel and measuring leads and revenue by campaign

Press Release
https://finance.yahoo.com/news/kapost-unveils-insights-dashboard-140000266.html

More information
http://kapost.com/

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