Tag Archives: Content Distribution

Content Marketing like Mae West
December 6, 2016 Content Marketing ,

When setting a content marketing strategy, is scarcity or abundance your goal?

Abundance is favored today in a piece Monday from Michael Brenner, CEO of Marketing Insider Group.

In today’s noisy world, your business has really only 2 options: continue advertising and trying to buy your way into the hearts and minds of your customers with interruptions to the content they actually want, with ads and promotional messages they don’t want.

Or you can invest in, and truly commit, to consistently producing high-quality content that attracts new customers.

If you can build this publishing machine, and implement a lean content marketing process, you will find yourself producing more and better content, at a lower cost, with a higher rate of return (ROI) than any other approach your business can take.

In short, if you can’t pay for it, you can use the the Mae West strategy, noting “Too much of a good thing may be wonderful.”

Once you have picked your strategy for frequent, abundant content, there are a few tools you can use to automate the process — so your team is focused on creating and not just doing.

  • Content Syndication tools will eliminate the need to have the team cutting and pasting the same thing all over your site.
  • Content Distribution tools will allow you to set up a route for content once instead of every time you post.
  • Content Curation tools automate the process of getting the right content into the team’s hands.
  • Content Customization tools help you personalize the content you’re putting out.

Need specific tools for content jobs? There’s tons of them on CabinetM — to paraphrase Ms. West, log on and see us, sometime.

via GIPHY

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Enhanced Oracle Marketing Cloud Integration (by Brightcove)
October 1, 2015 New Features , , , ,

Product
Enhanced Oracle Marketing Cloud Integration (by Brightcove)

Category
Marketing automation, Analytics, Other

Function
Content distribution

Great For
Improving insight into video marketing initiatives

Suitable For
B2C, Agency

Overview
The new functionality further sharpens the marketer’s insight into their video marketing programs, and also introduces ease of use features for the non-technical user.

Three things to know:
  • Brightcove’s integration is with Oracle App Cloud partner, SnapApp, a platform that simplifies the creation, publishing, promotion and measurement of interactive content into video content
  • Enables integration of interactive experiences like assessments, calculators, quizzes, polls, surveys, and contests into brand video content
  • Metrics and the measurement of interactive content experiences flows from Brightcove into Eloqua for lead scoring, persona identification, nurturing and personalized follow up, allowing customers to leverage implicit data from views with explicit information from surveys for scoring, escalation and campaigns

Pricing Structure
Platform license

Press Release
https://www.brightcove.com/en/company/press/brightcove-enhances-oracle-marketing-cloud-integration-simplify-accessibility-video-analytics-and-in

More information
https://www.brightcove.com/en/

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CampaignDrive (by Pica9)
September 24, 2015 New Products , , , ,

Product
CampaignDrive (by Pica9)

Category
Location-based Marketing

Function
Content Creation & Distribution

Great For
Designers and brand managers

Suitable For
B2B, B2C

Overview
Pica9 adds content management capabilities to CampaignDrive, a marketing resource management (MRM) solution. Features enable designers and brand managers to fine-tune their templates for local marketing success

Three things to know:
  • New Add Tag Button inserts complex tags to automatically update documents with relevant information. This helps local marketers to understand their content options for documents and define what parts of templates are editable
  • Also two new content tags allow designers to mark certain fields as mandatory to alert users where to insert appropriate content before finalizing the documents
  • The Required Field and Required Change tags give designers the assurance that the branded local marketing templates stay within design boundaries

Pricing Structure
Monthly Subscription

Press Release
http://www.pica9blog.com/news/template-composition-gets-more-powerful

More information
http://www.pica9blog.com/features.html

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Signal (by Facebook)
September 24, 2015 New Features , , , ,

Product
Signal (by Facebook)

Category
Social Media marketing

Function
Content creation & distribution

Great For
A new discovery and curation tool for Facebook and Instagram that gathers and embeds newsworthy content for journalists

Suitable For
B2C, Agency

Overview
Signal is a new discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram.

Three things to know:
  • Monitors which topics are trending and then quickly displays related content
  • Accesses lists of public figures ranked by frequency of Facebook mentions
  • Uses location-tag and topic-related search functionality, search Instagram for public posts related to specific information

Pricing Structure
Free

Press Release
http://media.fb.com/2015/09/17/introducing-signal/

More information
https://www.facebook.com/facebookmedia/get-started/signal

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Seismic for Outlook (by Seismic)
September 10, 2015 New Features , , , , ,

Product
Seismic for Outlook (by Seismic)

Category
CRM, Marketing automation

Function
Content distribution, Marketing automation, Productivity

Great For
Ensuring sales collateral and other marketing materials find sales reps when they need it.

Suitable For
B2C, B2B, Other

Overview
Accelerates sales efforts by using CRM content to automatically recommend and personalize collateral and campaign materials.

Three things to know:
  • Tracking analytics lets reps know when a prospect viewed an attachment and for how long
  • Salesforce integration allows reps to see suggested content that is contextually relevant for that recipient
  • Sales collateral automatically personalizes itself with Seismic’s LiveDoc feature

Pricing Structure
Platform license

More information
http://www.seismic.com/seismic-for-outlook/

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Content Performance Platform (by Hippo)
May 28, 2015 New Products , , , , , ,

Product
Content Performance Platform (by Hippo)

Category
Website analytics, A/B testing, Other

Function
Content creation and distribution, Customer engagement, Other

Great For
Serving relevant content to known and anonymous visitors across channels

Suitable For
B2C, B2B, other

Overview
Enables data-driven, omni-channel content strategies to help determine interests and intent, and provide a more personable and relevant digital experience for every visitor.

Three things to know:
  • Content Performance metrics tailor content delivery to the individual, based on that individual’s real-time engagement, leveraging Hippo’s relevance engine
  • Tests content – rather than pages – per persona to optimize that content and improve visitors’ user experience
  • Improves precision of real-time personalized content delivery, and incorporates feedback to provide actionable insights to advance business goals for Hippo CMS 10-based brands

Pricing Structure
Platform license

Press Release
http://www.onehippo.com/en/about/news/2015/hippo-cms-10-content-performance-launch.html

More information
http://www.onehippo.com/en

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Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)
May 28, 2015 New Features , , , , , , ,

Product
Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)

Category
Social media marketing, Paid advertising, Other

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Reaching and engaging audiences on Pinterest via active and promoted ads

Suitable For
B2C, Agency, other

Overview
Pinterest introduces scroll-activated (not auto-played video) cinematic brief animations, new promotion features and an internal design service help brands engage, communicate and move customers along the funnel.

Three things to know:
  • Cinematic Pins capture activity, drive intent and tell brand stories, for example Wendy’s animates a strawberry farm because fans frequently ask why its top-selling Strawberry Salad is only available during certain seasons, and Walgreens promotes lip gloss with a kiss
  • Promoted Pins is a different take on social media promotion: the animated Cinematic Pin goes to full video, full screen when a user presses “Promoted Pin” button, providing further metrics and engagement opportunities
  • Pin Factory is a new in-house creative service to help brands communicate more effectively on Pinterest

More information
http://blogs.wsj.com/cmo/2015/05/19/pinterest-bolsters-ads-with-cinematic-pins/ and http://techcrunch.com/2015/05/19/pinterest-unveils-a-suite-of-new-advertiser-tools/

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SEO Audit (by Salesfusion)
May 21, 2015 New Products , , ,

Product
SEO Audit (by Salesfusion)

Category
SEO optimization, Other

Function
Content creation & distribution, Customer acquisition, Other

Great For
Maximizing the impact of inbound marketing

Suitable For
B2C, Agency

Overview
Optimizes content for search engines to increase reach to prospective buyers earlier in the buying cycle

Three things to know:
  • When a user enters a URL, keyword or phrase, Salesfusion analyzes overall search-ability, provides an SEO score and recommendations for improving it
  • The audit includes competitive analysis on any URL including 3rd party sites like WordPress, a checklist of potential improvements and action items, and integration with landing pages to let marketers analyze SEO while they’re building content
  • Easily compares SEO of brand’s site vs. competitors, and integrates with leading CRM and automation software

Pricing Structure
Full platform license

Press Release
http://www.marketwatch.com/story/salesfusion-helps-marketers-drive-inbound-traffic-with-built-in-seo-optimization-tools-2015-05-13

More information
http://www.salesfusion.com/

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Kapost Insights Dashboard (by Kapost)
May 21, 2015 New Features , , , ,

Product
Kapost Insights Dashboard (by Kapost)

Category
Other

Function
Campaign metrics and management, Content creation and distribution

Great For
Optimizing every content asset, campaign and channel

Suitable For
B2C, other

Overview
Offers a complete view of an organization’s content lifecycle – from tracking content production cycles to measuring the total reach, leads and revenue attributed to every asset

Three things to know:
  • Helps monitor content production, reveal bottlenecks, track team deadlines and workflows to production schedules, and identify content gaps to serve every persona and buying stage with relevant assets
  • Shows reach and utilization across social, web, email and other channels, and helps marketers understand which assets internal teams are viewing, sharing and amplifying
  • Attributes leads and revenues to content, tracking the assets driving conversions at every stage of the sales and marketing funnel and measuring leads and revenue by campaign

Press Release
https://finance.yahoo.com/news/kapost-unveils-insights-dashboard-140000266.html

More information
http://kapost.com/

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Content Genomics (by Highspot)
May 14, 2015 New Products , ,

Product
Content Genomics (by Highspot)

Category
Other

Function
Content creation and distribution, other

Great For
Tracking the DNA and substance of marketing content as it evolves across an organization for use by sales, providing invaluable feedback

Suitable For
B2C, B2B, other

Overview
The first application of machine learning that’s applied to marketing and sales content, Content Genomics lets marketers measure the performance and effectiveness of their content throughout the sales cycle.

Three things to know:
  • Content Genomics uses machine learning to analyze content and track how it is edited, adapted and evolved as it moves from marketing to sales to the customer
  • Tracks the many rounds of modifications and content remixes from other sources, and analyzes every variation that is being used throughout the sales cycle
  • Lets marketers analyze customer response and pinpoint the version and messaging that resonates best, improve message and content quality, and maximize marketing RO on content investments

More information
https://www.highspot.com/product/data-science/content-genomics/

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Enhanced Oracle Marketing Cloud Integration (by Brightcove)
April 9, 2015 New Features , , , ,

Product
Enhanced Oracle Marketing Cloud Integration (by Brightcove)

Category
Marketing automation, Analytics, Other

Function
Content distribution

Great For
Improving insight into video marketing initiatives

Suitable For
B2C, Agency

Overview
The new functionality further sharpens the marketer’s insight into their video marketing programs, and also introduces ease of use features for the non-technical user.

Three things to know:
  • Brightcove’s integration is with Oracle App Cloud partner, SnapApp, a platform that simplifies the creation, publishing, promotion and measurement of interactive content into video content
  • Enables integration of interactive experiences like assessments, calculators, quizzes, polls, surveys, and contests into brand video content
  • Metrics and the measurement of interactive content experiences flows from Brightcove into Eloqua for lead scoring, persona identification, nurturing and personalized follow up, allowing customers to leverage implicit data from views with explicit information from surveys for scoring, escalation and campaigns

Pricing Structure
Platform license

Press Release
https://www.brightcove.com/en/company/press/brightcove-enhances-oracle-marketing-cloud-integration-simplify-accessibility-video-analytics-and-in

More information
https://www.brightcove.com/en/

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Curator Tools (by Twitter)
April 9, 2015 New Features , , , , ,

Product
Curator Tools (by Twitter)

Category
Social media management and marketing

Function
Communication, Content distribution, Customer engagement

Great For
Easily finding and displaying the most relevant brand and user interest Twitter and Vine content.

Suitable For
B2C, Agency, other

Overview
Curator lets brands and media publishers search, filter and curate Twitter content that can then be displayed on web, mobile and TV to help publishers increase audience engagement, participation and attention.

Three things to know:
  • Curator lets publishers create complex keyword and hashtag queries to easily uncover streams of high quality Tweets
  • Queries can be further refined by follower counts, location, languages and more to create collections of the most relevant Tweets pertaining to a particular topic, and display the best search results on the mobile app, during a TV show broadcast, or on any screen regardless of size
  • For more advanced integrations and customizations and hands-on support, brands can work with Twitter Certified Partners like Flowics, Livefyre, ScribbleLive, Spredfast and Wayin (Twitter is expanding its partnerships)

Pricing Structure
Free

Installation
SAAS

More information
https://blog.twitter.com/2015/introducing-curator-a-new-way-to-find-and-display-great-twitter-content

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ActionX (acquired by Xaxis)
April 9, 2015 Acquisitions , , , ,

Product
ActionX (acquired by Xaxis)

Category
Paid advertising, Marketing automation, other

Function
Customer acquisition, Content creation and distribution, other

Great For
Enabling brands to programmatically engage with consumers through proprietary media products

Suitable For
Agency, other

Overview
Xaxis, the world’s largest programmatic media and technology platform, has acquired ActionX, a leader in mobile app and cross-screen advertising.

Three things to know:
  • ActionX’s proprietary technology will be integrated into the Xaxis offering, providing Xaxis clients with an enhanced suite of mobile performance capabilities
  • ActionX was one of Forbes’ 2014 Most Promising Companies, and works with major retailers, travel services, media subscription brands and other transactional marketers to drive mobile and cross-screen revenue and maximize customer lifetime value
  • ActionX is a pioneer in “deep linking,” incorporating interest data from mobile applications into real-time segmentation, dynamic creative and cross-screen campaigns that help brands to reach consumers with customized messages that increase return on ad spend (RoAS)

Pricing Structure
HERE

Prices start at
HERE

Installation
HERE

Press Release
http://www.xaxis.com/press/view/xaxis-purchases-actionx

More information
http://www.xaxis.com/insights

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Telerik Digital Marketing Command Center (by Progress Software)
March 26, 2015 New Features , , , ,

Product
Telerik Digital Marketing Command Center (by Progress Software)

Category
Marketing automation

Function
Content distribution, Customer engagement

Great For
Improving marketers’ management of the customer journey by integrating predictive and prescriptive analytics, customer profiles, advanced machine learning and 3rd party data.

Suitable For
B2C, Agency

Overview
Progress is combining the recently-acquired Telerik Content Management System and its Sitefinity Digital Experience Cloud (DEC) into a Digital Marketing Command Center that lets marketers guide the customer’s journey across devices and digital channels, and understand next best steps.

Three things to know:
  • The Digital Marketing Command Center pulls information from Telerik Sitefinity CMS, Salesforce.com, Marketo, Microsoft SharePoint and Dynamics, and other customer interaction data sources, enabling marketers to see a customer’s interactions with all aspects of a brand’s sales and marketing functions
  • The DMCC increases the marketer’s insight: machine learning tracks how groups of customers and prospects interact through all channels, and provides specific recommendations for fostering their progress
  • It provides real-time, actionable data to let marketers target their actions and run/adjust campaigns in near real time

Pricing Structure
Platform license

Press Release
http://investors.progress.com/releasedetail.cfm?ReleaseID=901934

More information
https://www.progress.com/

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Optimized cross-screen video advertising (TubeMogul, with Dailymotion)
March 5, 2015 New Features , , ,

Product
Optimized cross-screen video advertising (TubeMogul, with Dailymotion)

Category
Paid advertising

Function
Content distribution, Customer engagement

Great For
Advanced targeting, cross-screen delivery of video ads within premium content.

Suitable For
Agency, other

Overview
The integration and partnership makes highly targeted video advertising newly economical and measureable, enabling brands to reach select audiences via Dailymotion’s catalog of tens of millions of premium HD videos, which are served to hundreds of thousands of mobile consumers across the globe daily.

Three things to know:
  • The partnership lets brands target make programmatic video ad buys and reach consumers on their preferred devices (tablets, smart phones, etc.) within premium entertainment content
  • Socio/demographic targeting and non-broadcast media buys are simplified through TubeMogul’s platform, which delivers transparent tracking, real time consumption data, advanced analytics and other powerful campaign management tools and features
  • It lets brands leverage the increasing cross-platform consumption of premium entertainment content and gives them an affordable, creative entry point for video advertising spends

Pricing Structure
Consultative service

Press Release
http://www.prnewswire.com/news-releases/dailymotion-enters-strategic-video-advertising-partnership-with-tubemogul-300039370.html

More information
http://www.tubemogul.com/

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