Outbrain launches Automatic Yield, a new reporting solution that will enable publishers to gain real-time insight into the value of content circulating on their site. Automatic Yield features a single dashboard that captures data from different partners, traffic sources, devices, and users to build a more complete picture of the revenue generated by each piece of content.
From the release: “Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, Co-Founder & CEO, at Outbrain. “Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience. Our vision is to offer a single platform that allows publishers to manage and optimize all their revenue and afford them a revenue tool, that editors will love.”
Aprimo, a marketing operations provider has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software. The company plans to integrate the ADAM’s Smart Content Hub into Aprimo’s marketing resource management platform, to create a solution that can manage both the production and publication of content.
From the release: “Our merger with ADAM will further expand our marketing asset management solutions and enable us to offer a complete enterprise-class content solution. The combination creates a robust platform that addresses the growing content needs of marketers worldwide, with the strategic planning, intelligent workflow, and insights offered through Aprimo,” said John Stammen, CEO of Aprimo.
Marketers use DIY tools: Well, true! We have 6,000 marketing technology tools online at CabinetM that let marketers build for themselves entire platforms — or automate their processes. This trend will continue, we’re sure, in 2017.
Pinterest, the social media platform and online mood board, is a marketer’s dream.
Not only are you tapping into a community of more than 10 million users, at least a quarter of those users are in households earning $100,000 or more. The platform’sfocus on striking visuals and imagery makes it the perfect platform for retailers and lifestyle brands that want to share their most eye-catching content with an engaged and active community.
For the uninitiated: Pins on Pinterest are visual bookmarks. Each Pin you see on Pinterest links back to the site it came from, so you can learn more—like how to make the product or where to buy it. If you’re marketing a product, you can add price tags, link back to an eCommerce site, and create your own boards featuring the product you’re marketing and the products, companies and mood for which you’d like to be known.
Tailwind is built to support marketing campaigns on Pinterest and Instagram. It automates multi-board pinning, bulk upload, with a drag-and-drop calendar are built in. It also tracks analytics to create the optimal pin schedule based on audience engagement, virality and traffic. BEST FEATURES: Track repins, likes, comments, traffic and revenue on scheduled pins over time. PRICING: Packages for small businesses and bloggers start at $9.99 monthly. The Professional package for large brands and agencies is $799.99 monthly.
Ahalogy is a Pinterest tool that guides content strategy, pin optimization, insights and analytics. Ahalogy is a unique turnkey solution designed to gain the highest audience engagement on Pinterest. Ahalogy is an official Pinterest marketing partner. BEST FEATURES: Includes license to use +600,000 images and articles from a network of more than 1,500 high-end independent publishers on Pinterest. PRICING: See vendor for details.
Viraltag is a marketing platform that allows the user to generate and moderate visual content published to marketing campaigns. This product comes equipped with Viraltag’s “Discover” feature, providing ready-to-post images tailored to the user’s brand. Additionally, Viraltag enables the user to schedule marketing posts ahead of time and integrate file storing services into the user’s campaign. BEST FEATURES: In-depth Pinterest performance tracking and complete social media reports. PRICING: Starts at $24 per month.
Viralwoot is a social media management and analytics tool specifically for Pinterest. The solution enables users to promote pins, schedule pins, and track important Pinterest metrics. BEST FEATURES: The Pin Alert feature tracks what people are pinning, who is pinning the most and what images are trending on Pinterest. PRICING: Starter plan is $10 per month. The premium product with unlimited users is $499 monthly.
Everypost makes it easy to curate visual content from a variety of sources, customize and schedule posts, and take greater control over social pages. The all-in-one publishing solution is a simple and convenient way to share multimedia content across multiple social platforms like Facebook, Twitter, Google+, Linkedin, Pinterest and tumblr. BEST FEATURES: Works on numerous platforms for active social media users. PRICING: The free version allows one user and three feeds. The pro version starts at $9.99, going up to $199.99 for teams needing unlimited feeds.
Curalate applies image recognition algorithms to social media conversations and scours the social web including Pinterest, Instagram, Tumblr, and Facebook to find people communicating about a brand in pictures. With Curalate, advertisers find new fans, increase brand awareness, optimize search, and grow revenue using insights from images. The product supports Pinterest, Instagram, Tumbr and Facebook for a single platform to use images in social media marketing. BEST FEATURES: Source compelling images and videos from a variety of sources to support your marketing objectives. PRICING: See vendor for details. Woobox apps are designed to give participants a reason to share and get friends involved using referral incentives like bonus entries, better coupons and votes collecting information from fans in the process. Turn your network of anonymous Likes and Followers into names and email addresses you own. Owning your fan information allows you to control who you reach and how often you reach them. BEST FEATURES: Get referrals via several platforms. PRICING: For access to all apps and collecting data on 1,000 fans, $15 per month.
Content is key, and you’ve decided blogging is the best strategy. You have subject matter, subject matter experts and images that will grab customer attention.
But what platform do you choose, and what does that choice mean?
Where you blog, how it integrates with your website – even if it surfaces on your website at all – is a choice you need to make before you launch.
Think about these key points while picking a platform, be it free or paid:
Will you code your own site or do you need support? Do you need a platform you can use immediately?
Do you need to be published on a social media platform instead of your own website?
Do you need enhancements, such as expanded analytics, SEO plug-in tools and playable video?
Do you need your blog to work hand-in-glove with an eCommerce program?
Once you’re set on a strategy, pick a platform to fit your needs, and start getting the word out.
Blogger is known by its Blogspot URL and is owned and hosted by Google. Blogger offers an extensive library of templates by Blogger, plus thousands of artist-generated templates. Blogger integrates with Google AdSense to automatically display relevant targeted ads on your blog. BEST FEATURES: Get a free blogspot.com domain or buy a custom domain with just a few clicks. PRICING: Free.
Ghost is a simple, clean and uncluttered blogging platform that works on any device. Ghost features team collaboration tools and a marketplace with attractive, responsive templates. Ghost is an open-source blogging platform that is a Node.js application with an Ember.js admin client and Handlebars.js themes. BEST FEATURES: Has split-screen editor, with a live preview on the right, allowing you to type and format your writing on-the-fly. PRICING: A personal blog with 25,000 views is priced at $19 monthly. Unlimited number of blogs with 1,000,000 views is $199 monthly.
Weebly is a user-friendly, versatile site builder that gives everyone the freedom to start a site, blog or online store. With Weebly’s drag and drop website builder, integrated eCommerce platform and responsive themes you can build a professional website without any technical experience. BEST FEATURES: Weebly’s blog can be part of an entire eCommerce platform hosted on the same site. PRICING: Pro is $8 per month, Business is $25 per month.
Postach.io is the blog platform that lets Evernote users convert their notes into a published blog with the push of a button. Postach.io blogs support all the content that Evernote supports, including audio, video, text and photo posts. BEST FEATURES: Purpose-built to work with Evernote. PRICING: Free.
Squarespace Blog is a blogging platform that features layout templates, media management, and real-time comments, with built-in eCommerce features. It has a Free Note app for iPhone to quickly capture thoughts, ideas, and inspirations.
BEST FEATURES: Bloggers can communicate using instant messaging with threaded conversations.
PRICING: Personal blogs are $12 per month billed annually or $16 billed month-to-month, which includes 20 pages, galleries, and blogs with unlimited bandwidth and storage, and two contributors. Business plans are $18 per month billed annually or $26 billed month-to-month.
Tumblr is a popular blogging platform and social networking website that allows users to upload and post multimedia and other content of their own to their blog, as well as access, post and share content created by others. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, and email. BEST FEATURES: Both a platform and a social media tool like Medium, Tumblr will put posts in the mix with well-established thought leaders and subject experts. PRICING: Free.
Medium is a collaborative blogging platform with a simple editing interface. Writers may submit pieces to collections, or simply add content to be shared widely. The writing interface is very plain, with writers seeing exactly what they’ll publish as they create on the site. BEST FEATURES: Both a platform and a social media tool like Tumblr, Medium will put posts in the mix with well-established thought leaders and subject experts. PRICING: Free.
WordPress is an open source blogging platform for users of any size, and is the most popular blogging platform for individual blogs. The platform is easy to use, blog set-up requires no IT support, and set-up includes custom domain configuration. BEST FEATURES: As a category killer, WordPress has attracted hundreds of app developers who created tools to integrate with the platform. Both free and paid apps provide analytics and content support for WordPress. PRICING: Free.
Lotame TV DMP bridges the gap in television advertising by bringing rich audience targeting options, once only available in digital channels, to television stations and advertisers. The new capability follows its Smart TV Audiences announced last March. Lotame can now direct advertisers toward TV programs watched by segments of online users with what it describes as the first TV DMP.
Data Management, Target Marketing
From the Announcement:
“No one else has matched this kind of audience data to linear TV viewing, at this scale,” Lotame Director of TV Solutions Ryan Reed stated.
Organizations seeking an analytics solution for content marketing.
Suitable for use by
Contently announces the acquisition of Docalytics, a marketing and sales analytics provider. With this acquisition, Contently plans to integrate Insight Engine, a tracking and analytics software into Contently’s existing analytics suite, providing customers with one centralized location for tracking, managing, and optimizing content production and performance.
Things to know:
Contently’s platform will gain key features including the ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms
All Docalytics employees are staying on, and will focus on growing Contently’s engineering team and customer base
Updated products are scheduled to be available in March
Organizations looking to track content performance.
Suitable for use by
Lytics, a personalized-marketing technology provider, unveils two new products. The Lytics Content Affinity Engine uses machine learning to determine which content is performing well and which customers the content appeals to. Lytics Journey Reporting is a dashboard that visualizes trends in companies’ customer data and also highlights how customers move through the engagement process.
Things to know:
The Lytics Content Affinity Engine enables companies to focus content marketing resources on top performing content that is in demand and also distribute that content to key customers
The Lytics Journey Reporting dashboard provides companies with detailed information about how their customer base moves through the marketing funnel
Both tools are built on top of Lytic’s Customer Data Platform and are available for order now
Content marketing campaigns that create and continually update buyer personas and journey maps, and that capture, enhance and update brand identity and messaging.
Provides features, configurable frameworks, workflows, and examples to create brand identity, messaging, and positioning for the first time, or to enhance, update, and operationalize what marketers already have; integrates with Akoonu Audience Module.
Three things to know:
The module’s Brand Identity features help brands express essential internal and external brand elements like Mission, Vision, Values, Culture, Promise, Story, Personality, etc.
Style Guide documents a brand’s style guidelines in an online guide that includes elements such as Logo, Colors, Typography, Language, Illustration, etc.
Market Positioning defines the brand’s market conditions and positioning, and Messaging Map captures and coveys core value propositions, messages, taglines etc. within content marketing campaigns
Identifying significant shifts in the performance of brands’ content.
B2C, Agency, other
Automatically uncovers the factors that impact content marketing efforts, and serves recommendation notifications to marketers immediately.
Three things to know:
Data Quant injects intelligent, automated decision making into every content effort to maximize campaign impact
Anomaly Detection helps brands drive outcomes by integrating performance metrics across a myriad of data sets to identify trends and anomalies in traffic, engagement, search rank and volume, performance vs. competitors, etc.
Actionable recommendations for response to performance anomalies are provided in line for timely and effective campaign tuning
Programmatic reach across social, native and content discovery channels
The programmatic ad platform now also offers a programmatic content marketing platform
Three things to know:
Lets brands efficiently target, distribute and optimize branded articles and videos to the right audience at an unprecedented scale, with unified metrics and reporting
Automated, data-driven targeting for precise delivery to highly relevant audiences and contextual environments, with distribution across leading social media channels, native platforms and premium websites at global scale
Proprietary optimization technology adjusts campaign configurations to eliminate under-performing content, channels and devices