Tag Archives: Customer Engagement

Gannett acquires SweetIQ Analytics Corp.
April 21, 2017 Acquisitions , ,

Gannett acquires SweetIQ Analytics Corp. with plans to expand the ReachLocal digital marketing suite of products which focus on helping local businesses grow and operate their businesses. SweetIQ provides location and reputation management solutions that enable businesses to manage their location data and measure consumer engagement.

From the press release: “Businesses want to work with one company that they can trust to help them with all of their digital marketing efforts,” said Sharon Rowlands, chief executive officer of ReachLocal. “This acquisition adds strong product offerings in local listings and reputation management to our suite of digital marketing solutions and strengthens our value proposition with multi-location and national brands. By adding SweetIQ to our portfolio, we can further provide our customers with data-driven insights that drive real-world results.”

Link BusinessWire

Visit ReachLocal and SweetIQ on CabinetM.

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Marketo acquires ToutApp
April 20, 2017 Acquisitions ,

Today, Marketo announced that it has acquired ToutApp, a provider of sales software. ToutApp software provide sales teams with sales campaign, content management, and analytics to engage prospective customers. The acquisition continues Marketo’s focus on bringing sales and marketing together around customer engagement.

From the press release: “Brands that win today engage customers in a meaningful way at every step of the journey and this requires coordinated execution across the entire enterprise, particularly within sales and marketing,” said Steve Lucas, chief executive officer, Marketo. “I’m thrilled to welcome TK and his team at ToutApp to Marketo, where together, we’ll enable marketing and sales teams to drive revenue and demand seamlessly.”

Link Marketo Website

Visit Marketo and ToutApp on CabinetM.

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Nielsen adds artificial intelligence to Nielsen Marketing Cloud
April 6, 2017 MarTech Product News ,

Nielsen introduces Nielsen Artificial Intelligence, an adaptive learning technology that automates audience optimization. Added to the Nielsen Marketing Cloud, the solution enables marketers to increase engagement by quickly responding to changes in customer behavior based on data from multiple buying and engagement channels.

From the press release: “Nielsen AI takes a big leap beyond industry-standard batch-learning approaches, which are limited by static audience data sets and learning processes that can take days to complete,” said Nielsen’s Mark Zagorski, Executive Vice President – Nielsen Marketing Cloud. “In a competitive environment where every moment counts, marketers need to be able to act on up-to-the-second information in an automated way. Nielsen AI equips them with the tools they need for real time data processing, learning and syndication, enabling marketers to cut through the clutter by providing superior customer experiences across channels, devices and time.”

Link PRNewswire

Visit Nielsen on CabinetM.

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BrandMaker announces Customer Engagement Cloud
March 30, 2017 MarTech Product News ,

Targeting B2B marketers, the BrandMaker Customer Engagement Cloud looks to optimize engagement by delivering personalized content aligned with the customer’s specific stage in the sales cycle.  The solution enables B2B organizations to improve and personalize the dialogue with customers by building detailed customer personas.

From the release: “BrandMaker’s Customer Engagement Cloud helps marketers understand and analyze how prospects are reacting to marketing content and automatically tailors content to each audience and channel based on their specific needs and progress in the customer journey.”

Link BrandMaker Press

Visit BrandMaker on CabinetM.

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Sprinklr launches digital signage solution for retail, command centers, events and outdoor advertising
March 13, 2017 MarTech Product News , ,

Social media platform Sprinklr has released Sprinklr Display, a digital signage solution for retail, command centers, events and outdoor advertising that taps real-time data from social channels.  The solution creates engaging customer experiences by grouping together visuals based on topics or points of view across multiple displays.

From the release: “Data visualization is an increasingly important technology for brands who are overwhelmed with big data. They’re faced with the challenge of making this data work for them, not the other way around. Sprinklr Display is the only solution helping brands power consumer-facing experiences for retail and events, as well as command centers that provide insight to cross functional marketing and care teams,” said Justin Garrity, AVP Display, Sprinklr.

Link: Sprinklr Newsroom
Visit Sprinklr on CabinetM.

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Thought Leadership Cannot be Automated — But There Are Tools to Help
February 15, 2017 Content Marketing, Editorialized Content, Tips & Tricks , ,

An audience turns to thought leaders because they want real answers from real people.

They mean you.

Leadership is a Share of Mind

If you’ve been doing your thing for a long time, your customers are thrilled, and your staff is always inspired by your ideas, then you, dear marketer, are a thought leader. At whatever your company size, specialty or mind share, there is an audience eager for your learned insight. Write thought leadership content from your unique point of view, addressing a target audience.

  • Are you a technological innovator, a niche strategy consultant or a maverick disruptor?
  • What is your breadth and depth of expertise?
  • Who is your target audience and what are their large and small challenges?

Thought Leadership as Content

If you’re a software vendor or agency, your thought leadership content should never be an advertisement. Rather than promote your products and services, talk about the existing challenges faced by the people you had in mind when you designed your product. The best kind of thought leadership content should suggest trends, share observations, and identify shifting priorities.

When you say “content” people immediately think of articles and blogs. That’s great stuff serving your goal, which is to lead an audience back to you when they need answers. But you have options even more share-worthy.

  • Make and post an Infographic.
  • Conduct a poll or survey asking well-crafted questions about a specific topic, then present the results with your commentary.
  • Create and share an explainer video that breaks down a complex industry challenge and suggests solutions.
  • Post Q&A interviews with industry insiders.
  • Use your analytics! What metrics are you capturing, what’s changing over time, and what’s your opinion about why these shifts are happening?

Timing Is Everything

With a nod to the real estate industry, here in the modern digital omnisphere the new catch phrase is “timing, timing, timing.” You know that you can generate great content all day long. But it’s not only about what you say to which audience, but when to deliver said content, and through what channels. For this, use analytics tools.

Through analytics you can see what time of day your newletters and emails get opened, by whom, when your blog gets the most hits, when your Tweets get the most likes and shares. You can perform any number of customized A/B  tests, set daily and even hourly web traffic reports. Once you see the results, you and your content team can craft the right strategy based upon your exact audience media consumption habits. It’s kind of amazing, and can make you amazing, too.

Go forth and lead, Thought Leader.

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Clutch Acquires Persio to Boost Mobile Customer Engagement Possibilities
January 26, 2017 Customer, Customer Relationship Management

Summary:

Clutch, a customer management and marketing analytics company, acquired intelligent mobile promotions platform Persio to add powerful new mobile marketing capabilities to the Clutch platform.

Function:

Customer Engagement and Retention

From the Announcement:

“We’ve been looking to expand the mobile capabilities of the Clutch platform for some time now,” Moore said. “Aside from the major shifts in consumer behavior in favor of mobile, our clients have been asking us for more ways to reach their mobile consumers. Persio really stood out to us because it not only has built an advanced and highly scalable mobile platform, it views customer engagement in a similar way to how we see it. Both companies leverage customer data and insights to make meaningful connections with consumers, which is important in any situation, but especially when you are engaging with individuals on their personal devices. Going forward, we want our clients to use mobile messaging, app, and mobile web to complement their other channels, using the data and insights we provide to make the overall message more personal and effective.”

Link to full article: https://www.loyalty360.org/content-gallery/daily-news/clutch-acquisition-of-persio-boosts-mobile-custome

Visit the Clutch Company Profile on CabinetM

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Trapit Expands Social Selling Platform with New Features for Social Listening, Marketing Platform Integration, and More
December 9, 2016 Customer, Uncategorized , , ,

Summary:

Trapit, a platform that aids brands for social selling and employee advocacy, announced new tools that significantly enhance the capabilities of their social selling platform. The new features range from social engagement to analytics and reporting and will further enhance salespeople’s efforts to forge meaningful relationships with the many stakeholders responsible for today’s purchasing decisions.

Function:

Customer Engagement and Retention

From the Announcement:

“The completeness of Trapit’s platform sets it apart from the standalone tools that salespeople have relied upon in recent years,” said Hank Nothhaft Jr., CEO and founder of Trapit. “As sales teams move from analogue to digital tactics, they need a solution that is not only comprehensive, but also highly efficient and easy to use. We’ve stayed laser focused on empowering salespeople to uncover opportunities and engage buyers across a variety of digital channels, and we’ve coded best practices into the software itself. As a result, sales teams that leverage Trapit consistently outperform their competitors.” making a more robust platform offering end-to-end social selling capabilities.

Link: http://www.martechadvisor.com/news/social-media/trapit-expands-social-selling-platform-with-new-features-for-social-listening-marketing-platform-integration-and-more/

Visit the Trapit Profile on CabinetM

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Rakuten Marketing Acquires Manifest Commerce
March 3, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Rakuten Marketing Acquires Manifest Commerce

Category
Social Media Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Advertisers looking for an omnichannel ad solution.

Suitable for use by
B2B, B2C, Agency

Overview
Rakuten Marketing, a provider of omnichannel marketing services, announces the acquisition of Manifest Commerce, a product intelligence company. Rakuten Marketing will gain capabilities in social advertising and ad optimization through the acquisition.

Things to know:
  • Manifest uses predictive marketing and optimization solutions to encourage product discovery by introducing new products to relevant audience segments
  • Manifest boasts high post-click conversion rates and improves the performance of product ads across Facebook, Twitter and Instagram
  • Rakuten Marketing plans to integrate Manifest Commerce product technologies into its offerings

Press Release
http://marketing.rakuten.com/rakuten-marketing-makes-its-foray-into-social-advertising-with-acquisition-of-pr

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Springbot: Segmentation Tool Provides a Score to Drive Targeting Efforts
March 3, 2016 MarTech Product News, New Features , , , ,

Product
Segmentation Tool Provides a Score to Drive Targeting Efforts – Springbot

Category
Customer Experience: Personalization

Function
Customer Engagement

Great For
Brands looking to rank customers for marketing campaigns.

Suitable for use by
B2B, B2C

Overview
Springbot launches RFM Segments, a tool that groups customers based on the timing, frequency, and value of previous purchases so that online merchants can identify and target those customer groups in their marketing efforts.

Things to know:
  • Automates the segmentation process by looking at customer data and providing a historical picture of customers’ behavior
  • Ranks each segment on a scale from high to low and develops a score
  • Enables retailers to use that score to send personalized communications and identify the most valuable customers

Press Release
http://www.springbot.com/2016/02/new-capabilities-springbot-helps-merchants-analyze-customer-value-better-drive-sales/

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PowerInbox: Autoplay Videos Added to Email Solution
March 3, 2016 MarTech Product News, New Features , , , , , ,

Product
Autoplay Videos Added to Email Solution (by PowerInbox)

Category
Email Marketing, Video Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Brands looking to add autoplay video directly into email.

Suitable for use by
B2B, B2C

Overview
PowerInbox announces the addition of autoplay videos directly inside emails. Users will see a 7 second video loop upon opening the email and then are encouraged to click through to activate the full video and sound.

Things to know:
  • The autoplay video units can run as an advertising component in RevenueStripe, PowerInbox’s email content recommendation solution
  • The autoplay video units can also be run as a dynamic element in DynamicMail, the company’s email personalization solution

Press Release
https://powerinbox.com/press-releases/autoplay-email-video/

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RevTwo: Tool Brings Customer Service inside Mobile Apps
March 3, 2016 MarTech Product News, New Products , , , ,

Product
Tool Brings Customer Service inside Mobile Apps (by RevTwo)

Category
App Development

Function
Customer Engagement, Productivity

Great For
Mobile app developers looking to providing support to app users from within the app.

Suitable for use by
B2B, B2C

Overview
RevTwo unveils the RevTwo In-App Support Platform, a community support platform that connects app users with other users to help solve issues and provide on-screen support. This solution provides users with needed support rather than forcing them to leave the app and search for fixes online.

Things to know:
  • Includes in-app professional help desk support services within the app through audio, video and screen share
  • Provides a testing environment that enables developers to uncover problems at the software level and find root causes faster
  • Available to developers for free with developer support through TestFlight and community support for production

Press Release
http://www.revtwo.com/press_releases/RevTwo-LaunchRelease-2-23-16.pdf

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Needle: Platform Taps Passionate Customers
March 3, 2016 MarTech Product News, New Products , , ,

Product
Needle: Platform Taps Passionate Customers

Category
Referral Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Ecommerce organizations looking to utilize passionate customers to increase sales.

Suitable for use by
B2C

Overview
Needle announces the Advocate Marketing Cloud, a suite of products enabling online retailers to activate their most passionate customers across the marketing funnel to drive online sales.

Things to know:
  • Leverages user generated content from brand advocates for use on websites and social channels
  • Use advocates to provide answers to customers as they actively make purchasing decisions
  • Additional features will be made available later in the year including Insights, Q&A Responder, Advocate SEO and Ads

Press Release
https://www.needle.com/blog/latest-press-releases/needle-introduces-advocate-marketing-cloud-first-platform-that-mobilizes-brand-fans-to-drive-e-commerce/

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BlueHornet: Tool Taps Commerce Data to Identify Customer Segments
March 3, 2016 MarTech Product News, New Products, Uncategorized , , , , , ,

Product
BlueHornet: Tool Taps Commerce Data to Identify Customer Segments

Category
Advertising: Targeting and Relevance

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Organizations looking to identify customer segments for email marketing campaigns.

Suitable for use by
B2B, B2C

Overview
BlueHornet, launches its NexGen Commerce Segments engine, enabling email marketers to leverage existing commerce data and simplify the way they create, manage, and track segment.

Things to know:
  • Can ingest and process thousands of records per second and rapidly integrate new data as sources and systems change
  • Create segments using simple WYSIWYG sentence structures and can be configured to match a brand’s terminology and workflow
  • Integrates with commerce platforms including Demandware and Magento

Press Release
http://www.bluehornet.com/bluehornet-launches-nexgen-commerce-segments/

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Nasdaq Acquires Marketwired
February 26, 2016 Acquisitions, MarTech Product News , , , , , ,

Product
Nasdaq Acquires Marketwired

Category
Public Relations, Newswire

Function
Customer Acquisition, Customer Engagement

Great For
Organizations that currently work with Nasdaq and Marketwired.

Suitable for use by
B2C, B2B, Agency

Overview
Nasdaq plans to acquire Marketwired, a global provider of news distribution services and analytics for communications professionals. The acquisition will enhance Nasdaq’s corporate services and product suite with the addition of Marketwired’s media analytics and targeting capabilities.

Things to know:
  • Nasdaq’s corporate services clients will gain access to Marketwired’s social media targeting tools and analytics
  • The combined company will provide global distribution of news releases through Nasdaq’s GlobeNewswire distribution capabilities and work-flow platform

Other Information
http://www.marketwired.com/press-release/nasdaq-to-acquire-marketwired-nasdaq-ndaq-2096393.htm

Press Release
http://www.nasdaqomx.com/newsroom/pressreleases/pressrelease?messageId=1432171&displayLanguage=en

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Beintoo Spins Off Cuebiq
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Beintoo Spins Off Cuebiq

Category
Business Intelligence

Function
Customer Acquisition, Customer Engagement

Great For
Organizations looking to tap business intelligence.

Suitable for use by
B2C, B2B, Agency

Overview
Beintoo has launched Cuebiq, a US-based business intelligence (BI) company that enables businesses to understand consumers’ offline behavior and purchase intent. The company is also releasing, VisitQ, an attribution dashboard that provides access to campaign report data providing actionable insights, summaries and recommendations for campaign optimization.

Things to know:
  • Cuebiq offers a suite of products that provide a complete view of a consumer’s offline geo-behavior and includes AudienceQ, which collects smart data from users to create audience segments
  • Antonio Tomarchio, former CEO of Beintoo, has been appointed CEO of Cuebiq. Beintoo will remain a separate company operating in Europe under new leadership

Press Release
http://www.cuebiq.com/press#cuebiq

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Contently Acquires Docalytics
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
Contently Acquires Docalytics

Category
Content Marketing

Function
Customer Engagement, Metrics & Insight

Great For
Organizations seeking an analytics solution for content marketing.

Suitable for use by
B2C, B2B

Overview
Contently announces the acquisition of Docalytics, a marketing and sales analytics provider. With this acquisition, Contently plans to integrate Insight Engine, a tracking and analytics software into Contently’s existing analytics suite, providing customers with one centralized location for tracking, managing, and optimizing content production and performance.

Things to know:
  • Contently’s platform will gain key features including the ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms
  • All Docalytics employees are staying on, and will focus on growing Contently’s engineering team and customer base
  • Updated products are scheduled to be available in March

Other Information
https://contently.com/strategist/2016/02/18/bringing-data-downloadable-content-new-acquisition/

Press Release
http://www.businesswire.com/news/home/20160218005868/en/Contently-Acquires-Docalytics-Enhance-Enterprise-Capabilities

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ClickTale Acquires Flightrecorder
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
ClickTale Acquires Flightrecorder

Category
Mobile Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Mobile app developers seeking a user experience solution.

Suitable for use by
B2C, B2B

Overview
Clicktale announces the acquisition of FlightRecorder, a provider of user experience solutions for mobile apps. This technology will serve as the basis for a new offering, Clicktale for Apps, a user experience, engagement and app analytics solution providing businesses with visual insights and recommendations for improving their apps and engaging users.

Things to know:
  • Works for both native and hybrid apps
  • Includes user session replays, crash reports, data insights, mobile analytics, and heat maps
  • Available now as an all-in-one SDK for iOS and Android

Press Release
http://www.prnewswire.com/news-releases/clicktale-acquires-mobile-app-experience-innovator-flightrecorder-569238861.html

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Bloglovin Acquires Sverve
February 26, 2016 Acquisitions, MarTech Product News , , , , ,

Product
Bloglovin Acquires Sverve

Category
Social Influencer Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Content creators and brands looking for tap influencer marketing.

Suitable for use by
B2C, B2B, Agency

Overview
Bloglovin’, a social discovery platform for blogs and lifestyle content, announces the acquisition of influencer marketing technology platform, Sverve. The acquisition will provide content creators with more opportunities to monetize and also enable brands to partner with relevant influencers.

Things to know:
  • Bloglovin plans to build on the success of their current native advertising business in the fashion/lifestyle space and expand its reach across industries including food and beverage, technology, automotive and consumer goods
  • Sverve will be rebranded “Activate By Bloglovin’”, a platform to activate connections between brands and content creators and communicate key messages to target audiences through blogs and social networks including Instagram, Twitter, Facebook, YouTube and Pinterest
  • Currently, Sverve has more than 25,000 active influencers and Bloglovin has 750,000 registered content creators

Press Release
http://www.prnewswire.com/news-releases/bloglovin-acquires-sverve-to-create-the-worlds-leading-influencer-marketing-platform-300221801.html

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Customer Service Tools Added to Social Media
February 26, 2016 MarTech Product News, New Products , , , ,

Product
Customer Service Tools Added to Social Media

Category
Social Engagement

Function
Customer Acquisition, Customer Engagement

Great For
Brands using social media to gain customer feedback.

Suitable for use by
B2C, B2B

Overview
Twitter announces tools, Direct Messages and Customer Feedback, designed to enhance customer service and increase engagement.

Things to know:
  • With Direct Messages, businesses can add a deep link to Tweets that automatically displays a call to action button inviting customers to send direct messages
  • Customer Feedback enables users to privately share opinions with a business after a service interaction
  • Direct Messages is available now but Customer Feedback will begin rolling out to select brands over the next few weeks

Press Release
https://blog.twitter.com/2016/making-customer-service-even-better-on-twitter

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