Tag Archives: Customer Feedback

VEDO Intent (by DataSift)
July 30, 2015 New Products , , , , , ,

Product
VEDO Intent (by DataSift)

Category
Social listening, Customer feedback, Analytics

Function
Customer retention and insights

Great For
Better harnessing social data and taking action based on audience intent.

Suitable For
B2C, B2B, other

Overview
VEDO Intent is a new technology that significantly simplifies machine learning to help brands better extract industry or customer insights.

Three things to know:
  • It helps brands gain more nuanced insights into market interests, and to surface trends on customers’ intent to churn, purchase, etc.
  • It lets marketers, customer relations managers and others easily build advanced machine learning-based classifiers for their organization, without advanced technical skills
  • It dynamically builds a machine learning-based model to first suggest, and then fully automate, the real-time classification of millions of posts

Pricing Structure
Platform license

Press Release
http://datasift.com/press-releases/DataSift-Makes-Machine-Learning-Accessible-to-All-with-VEDO-intent/

More information
http://datasift.com/vedo/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Experience Hub enhancements (by InMoment)
May 28, 2015 New Features , , , , ,

Product
Experience Hub enhancements (by InMoment)

Category
Customer feedback, Analytics, Social listening, other

Function
Customer insights, Market research

Great For
New insight from customer stories to improve brand decisions

Suitable For
B2C, Other

Overview
The enhanced InMoment platform provides new processing power, data visualization and analytics to improve brands’ understanding of customer experiences.

Three things to know:
  • CX Analyst Tool lets brands analyze customer feedback on-the-fly from multiple sources to create flexible, customized, and interactive views of customers’ experiences
  • It helps InMoment clients spot trends, identify emerging issues and opportunities, and acquire predictive insights to inform future action
  • InMoment’s Experience Hub supports 90 languages, covering more than 75 percent of the world’s population and 90 percent of world GDP

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.inmoment.com/press/understand-the-voice-of-your-customers-in-more-languages-and-more-ways/

More information
http://www.inmoment.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
May 28, 2015 Acquisitions , , , , ,

Product
Engagor (acquired by Clarabridge)

Category
Customer feedback, Analytics, Social listening, other

Function
Customer insights, Market research

Great For
Improved customer experience management and insight

Suitable For
B2C, Other

Overview
A leading provider of Customer Experience Management (CEM) solutions acquires Engagor’s social listening and engagement platform

Three things to know:
  • The companies expect that their end-to-end technology solution will help brands create more profitable customer relationships
  • Clarabridge collects, analyzes, and activates customer feedback data from all channels, and gains new social listening, publishing, governance and real-time social customer service and engagement with the acquisition and integration
  • In addition to helping improve sales and customer loyalty, the integration will also help customer service teams to manage and monitor individual and team performance, and identify and resolve customer issues

Press Release
http://www.clarabridge.com/press/clarabridge-acquires-engagor-real-time-social-customer-service-and-engagement-platform/

More information
http://www.clarabridge.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Multi-Touch Attribution (by Nielsen, Krux)
May 14, 2015 New Products , , , , ,

Product
Multi-Touch Attribution (by Nielsen, Krux)

Category
Paid advertising, Customer feedback

Function
Metrics and management, Customer insights

Great For
Understanding the impact of ad spends and cross-screen customer journeys

Suitable For
B2C, Agency

Overview
Nielsen’s new MTA provides new accuracy in measuring ROI across screens.

Three things to know:
  • Engagement measurement across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media, email)
  • Uses the Krux data management platform (DMP) to unify, analyze and activate cross-screen people data in real time
  • Nielsen’s goal for MTA is unbiased, accurate view of what’s working and what’s not across the brand’s marketing investments, powered by the best achievable data, analytics and technology

Pricing Structure
Full platform license

Press Release
http://www.nielsen.com/us/en/press-room/2015/nielsen-and-krux-collaborate-on-multi-touch-attribution-solution.html

More information
http://www.nielsen.com/us/en.html

Share on FacebookTweet about this on TwitterShare on LinkedIn
Consumer Data (by Offerpop)
May 7, 2015 New Features , , , ,

Product
Consumer Data (by Offerpop)

Category
Marketing automation, User-generated content, Customer feedback, Other

Function
Customer acquisition and engagement

Great For
Customer engagement data to activate and convert mobile & social consumers.

Suitable For
B2C

Overview
SAAS marketing platform adds consumer data for rich consumer profiles, enables advanced segmentation and analysis for highly targeted, personalized marketing initiatives.

Three things to know:
  • Enriched Consumer Profiles automatically build unified customer profiles with identity matching that are constantly enriched with behavioral, affinity and other engagement data, and integrate with email, CRM, DMP and e-commerce platforms
  • Analytics and Segmentation surface key insights across audiences, and support dynamic campaigns based on demographic, behavioral and affinity criteria
  • Activation features support custom and lookalike advertising on Facebook, tailored and lookalike advertising on Twitter, personalized email campaigns and other campaign elements

Pricing Structure
SAAS platform licensing

Press Release
http://www.businesswire.com/news/home/20150427006528/en/Offerpop-Expands-Industry-Leading-Engagement-Marketing-Platform-Consumer#.VUl8WflViko

More information
http://www.offerpop.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Engagement Scoring for native ads (by Bidtellect)
March 19, 2015 New Features , , ,

Product
Engagement Scoring for native ads (by Bidtellect)

Category
Mobile advertising, Customer feedback

Function
Content distribution, Metrics & management

Great For
Reaching engagement & conversion goals through better customer insight

Suitable For
Agency, B2C, other

Overview
Bidtellect’s new Engagement Score system measures the success and performance of campaigns driven by consumer engagement, which are much harder to measure than other benchmarks.

Three things to know:
        

  • Unlike paid search and display ads which can be measured by click-through rates, native ads often aren’t always tied to a single event or conversion goal, making campaign measurement a problem
  •     

  • Bidtellect measures attributes such as average time on site, pages visited per user, bounce rates, click-through, conversion and other metrics
  •     

  • More precise, thorough analytics for native adslet brands and agencies gauge user engagement and evaluate campaign performance, deriving new insight to adjust goals and shape future campaigns

Pricing Structure
Free new feature with platform

Press Release
http://www.prnewswire.com/news-releases/ad-tech-trailblazer-bidtellect-solves-one-of-the-industrys-biggest-pain-points-introduces-new-native-advertising-measurement-tool-300047991.html

More information
http://www.bidtellect.com

Share on FacebookTweet about this on TwitterShare on LinkedIn
Clarabridge, Pandera Systems Partner, Integrate (by Pandera and Clarabridge)
January 21, 2015 New Features , ,

Product
Clarabridge, Pandera Systems Partner, Integrate (by Pandera and Clarabridge)

Category
Analytics, Customer Feedback

Function
Customer insights, metrics and management

Great For
Deriving decision support analytics from large, diverse, unstructured data pools

Suitable For
B2C

Overview
The integration of data management and customer experience management lets brands derive advanced, actionable intelligence from vast, widely disparate data sources.

Three things to know:
  • Clarabridge’s customer intelligence platform turns feedback into usable business intel, and Pandera creates advanced analytics solutions
  • Integration creates decisioning tools to leverage structured and unstructured data assets
  • Provides new abilities to identify patterns, factors and aspects of customer interactions that let brands more fully strategize, refine and optimize the customer experience

Press Release
http://www.prweb.com/releases/2015/01/prweb12440316.htm

More information
http://panderasystems.com/new-partnership-with-clarabridge/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Usage Intelligence (by AppAnnie)
January 21, 2015 New Features , , ,

Product
Usage Intelligence (by AppAnnie)

Category
Analytics, Customer feedback

Function
Customer insights

Great For
Obtaining deep customer usage and campaign data on mobile apps

Suitable For
B2C, B2B, other

Overview
Provides mobile app developers with more comprehensive usage intelligence and other business-critical analytics that have been missing on app that monetize outside of app stores

Three things to know:
  • This helps developers surface and correlate previously isolated pockets of usage intel
  • New data integrations includes demographics and usage into the intelligence engine, and advertising and search into the analytics structure
  • Goal is unified dashboard that integrates and visualizes diverse data from all app stores, ad CTRs, usage information, etc.

Installation
Cloud, license

Press Release
https://s3.amazonaws.com/files.appannie.com/releases/AppAnnieFinalusageseriesdrelease+(2).pdf

More information
http://blog.appannie.com/taking-app-annie-next-level-2015/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Datalogix Acquired (by Oracle)
January 7, 2015 Acquisitions , , , ,

Product
Datalogix Acquired (by Oracle)

Category
Marketing Automation, Customer Feedback, Social Listening, Other

Function
Customer Insight

Great For
Tracking online influence in offline purchases

Suitable For
B2C, Agency, Other

Overview
Enables companies to develop and evaluate the effectiveness of digital marketing campaigns

Three things to know:
  • Datalogix collects information from retailers for partners such as Facebook and Twitter, who then evaluate whether a consumer had previously received advertising on the product purchased
  • Datalogix is a ‘data broker’ that leverages customer loyalty cards, store charge cards with promotions and similar store-customer direct loyalty programs (including coupons) and sales tracking mechanisms
  • Datalogix claims that customer data is kept anonymous but does not afford opt out, and its acquisition by Oracle will further the depth, scope analysis of ‘big data/micro target’ information.

Pricing Structure
SAAS, Data as a Service incremental within the Oracle bundle

More information
http://www.oracle.com/us/corporate/acquisitions/datalogix/index.html

Share on FacebookTweet about this on TwitterShare on LinkedIn
Kik Promoted Chats (opt-in brand conversations)
November 28, 2014 New Products , , ,

Product
Kik Promoted Chats (opt-in brand conversations)

Category
Customer Feedback, Social Media Marketing

Function
Messenger with built-in browser lets customers connect directly with brands.

Great For
Optimizing users’ mobile discovery and sharing with preferred brands.

Suitable For
B2C, Agency, other

Overview
Kik strives to make mobile the consumer’s main platform, with advertising and engagement that melds seamlessly into text chats, social apps.

Three things to know:
  • Readily integrates campaign content into consumer social flows, drives sharing and purchases,
  • Connects with customers on a human level through vatures such as keywords, which lets brands intelligently ascertain and respond to triggers in chats,
  • Kik lets consumers pick which companies they want to hear from, and helps companies determine the consumers’ interests.

Pricing Structure
Licensing

More information
http://kik.com/

Press Release
http://kik.com/kik-launches-promoted-chats-keywords-for-more-personalized-chats/

Share on FacebookTweet about this on TwitterShare on LinkedIn
GetFeedback acquired (by Campaign Monitor)
November 28, 2014 New Features , , , ,

Product
GetFeedback acquired (by Campaign Monitor)

Category
Customer Feedback, Email Marketing, CRM

Function
Customer Insight

Great For
Rapid, mobile-ready surveys with real-time graphic results

Suitable For
B2C, Agency, other

Overview
GetFeedback simplifies attractive customer surveys that display well on mobile, tablets and online. Campaign Monitor helps major (IKEA, eBay, World Wildlife Federation, Facebook) and smaller brands optimize email campaigns.

Three things to know:
  • Integration will extend and differentiate Campaign Monitor’s email marketing and analytics (GetFeedback is integrated with Salesforce.com and other CRM solutions),
  • GetFeedback’s mobile surveys are highly visual and often considered both engaging and effective marketing tools in their own right,
  • GetFeedback’s surveys automatically format for any mobile platform or device.

Prices start at
Campaign Manager Email campaigns start at $9 per month.

More information
https://getfeedback.com/campaignmonitor

Share on FacebookTweet about this on TwitterShare on LinkedIn
Google Contributor (by Google)
November 28, 2014 New Features , ,

Product
Google Contributor (by Google)

Category
Analytics, Customer Feedback and Retention, Other

Function
TBD

Great For
A crowd funding experiment, and potential alternative to ad-based funding of web publishers and resources

Suitable For
TBD

Overview
A modest voluntary contribution removes ad content.

Three things to know:
  • Google has launched this limited-scope experiment as a way for readers to fund the content they consume, without advertising,
  • Participating partners in the experiment include popular websites such as Mashable, Urban Dictionary, The Onion, WikiHow, etc.,
  • Potential effects on ad and marketing campaigns – TBD and worth watching should this experiment expand.

Pricing Structure
Monthly $1-$3 subscription

More information
https://www.google.com/contributor/welcome/

Share on FacebookTweet about this on TwitterShare on LinkedIn