Tag Archives: Customer Insight

Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)
October 1, 2015 New Features , , , , , ,

Product
Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)

Category
Analytics, Other

Function
Customer acquisition, insights, engagement

Great For
Using Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer

Suitable For
B2C, Agency, B2B

Overview
Through its partnership with RedPoint, Splice Machine enables brands to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages to customers across all touch points in real time.

Three things to know:
  • Lets brands leverage the scalability and cost-efficiencies of Hadoop for true one-to-one marketing in real time
  • Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform™ to create a new breed of solution
  • The integration helps brands future-proof their marketing technology investment by enabling access to all relevant data (social, mobile, click streams, website behaviors, etc.) even as channels grow and preferences change, and complements existing Hadoop deployments, such as on the Cloudera, MapR and Hortonworks distributions

Press Release
http://www.splicemachine.com/splice-machine-partners-with-redpoint-global-to-deliver-big-data-digital-marketing-platform/

More information
http://www.splicemachine.com/

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Data Driven Content (by Clickagy)
September 17, 2015 New Features , , , , , ,

Product
Data Driven Content (by Clickagy)

Category
A/B testing, Analytics

Function
Customer insight, Market research, Content delivery

Great For
Leveraging a visitor’s unique browsing and behavioral history to drive higher engagement.

Suitable For
B2C, Agency, B2B, Other

Overview
Uses real-time artificial intelligence (AI) to profile the visitor against all possible content options and displays selections most likely to engage the visitor and drive them deeper into the funnel, toward a conversion.

Three things to know:
  • Lets marketers and webmasters maximize the value of every site visitor, continually audit performance against a random sample group, quantify lift and demonstrate increased ROI
  • Instead of optimizing content for the best performance from an overall average, Clickagy DDC optimizes to the unique individual based on their online behaviors, especially when researching product reviews or visiting competitor properties prior to visiting a DDC-enhanced page
  • Initial optimization takes two-four weeks depending on website traffic, and continuous optimization occurs iteratively and automatically

Press Release
http://www.prweb.com/releases/2015/09/prweb12949146.htm

More information
http://www.clickagy.com/advertising/data-driven-content

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Enterprise Place Visit Rate (E PVR) (by PlaceIQ)
September 3, 2015 New Features , , , , , ,

Product
Enterprise Place Visit Rate (E PVR) (by PlaceIQ)

Category
Analytics, Paid advert

Function
Customer insight, Metrics, Customer acquisition

Great For
Measuring the real world impact of advertising across all media buys.

Suitable For
Agency, B2C, Other

Overview
E PVR is a universal method for attribution metrics, and a component of PlaceIQ’s consumer behavior model to connect physical and digital consumer activities across devices.

Three things to know:
  • PlaceIQ shares its E PVR metric with brands, agencies, publishers, DSPs, etc. to help establish a uniform industry metric for ad network buys, targeting tactics and ROI measurement
  • The patent-pending metric won the Oracle Data Cloud Activate Award, and now provides insight to major retail, automotive, CPG, dining and other brands via PlaceIQ-owned media campaigns
  • E PVR is part of the company’s location analytics platform for understanding audience behaviors based on location (including TV viewership, product purchases and recreation), observing 100 million mobile users and 10+ billion location-enabled data points daily

Pricing Structure
Platform license and service

Press Release
http://www.prnewswire.com/news-releases/placeiq-introduces-enterprise-place-visit-rate-pvr-to-provide-a-universal-measurement-and-attribution-metric-directly-to-third-parties-300133522.html

More information
http://placeiq.com/

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SmartPersonas App (by Cintell)
July 9, 2015 New Products , , ,

Product
SmartPersonas App (by Cintell)

Category
Analytics, Other

Function
Customer insight

Great For
A better understanding of customers through research and actionable data

Suitable For
B2C, Agency

Overview
The Cintelligence process lets brands compile a rich buyer knowledge base and easily share insight with stakeholders.

Three things to know:
  • SmartPersonasTM are published in the Cloud for easy access to the most current customer insight
  • The platform lets users leverage a pre-built, easy-to-use persona wizard that’s informed by industry experts, or create a fully customizable template
  • Users can activate insights within SmartPersonasTM and translate them to sales and marketing tactics, for example analyzing contacts and adding persona insights through various matching capabilities to execute relevant, effective, persona-driven tactics

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://cintell.net/cintell-launches-customer-intelligence-platform-to-bring-buyer-personas-to-life/

More information
http://cintell.net/

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Sprinklr acquires NewBrand
June 11, 2015 Acquisitions , , , , , , ,

Product
Sprinklr acquires NewBrand

Category
Social listening, Social media management & marketing

Function
Customer insight and engagement

Great For
Better identification of and insight into customer satisfaction issues through analysis of comments on social touchpoints

Suitable For
B2C, Agency, B2B, other

Overview
NewBrand applies sophisticated location-specific unstructured data analytics to social engagement data, enabling Sprinklr clients to unearth new and deeper customer insights.

Three things to know:
  • Statistics show that 45% of consumers use social media to share negative customer service experiences while only 30% share positive experiences
  • The acquisition lets Sprinklr give brands new tools to better understand and engage with increasingly empowered consumers, and accelerate the transition of customer resolution dialogues from social to private channels
  • Adds advanced, location-specific text analytics to the Sprinklr platform to improve precision and relevancy in social listening and engagement

Press Release
http://www.businesswire.com/news/home/20150602005385/en/Sprinklr-Acquires-Leading-Location-Specific-Text-Analytics-Software#.VXXLAc9VhBd

More information
https://www.sprinklr.com/social-scale-blog/sprinklr-acquires-newbrand-text-analytics/

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Explorer, Designer and Share (by Gooddata)
April 30, 2015 New Features , , , ,

Product
Explorer, Designer and Share (by Gooddata)

Category
Analytics, Other

Function
Market research, Customer insight

Great For
Gaining useful insight from big data

Suitable For
B2C, B2B, other

Overview
New features help non-technical users leverage business intelligence and self-service analytics while preserving data governance and integrity.

Three things to know:
  • Data Explorer is a friendly interface that lets business analysts leverage new sources of data rapidly and easily without IT assistance
  • Analytical Designer’s self-service data discovery helps analysts leverage GoodData’s Collective Learning and recommendations capabilities
  • Collaboration features make it easier to appropriately share insights with stakeholders across the organization

Pricing Structure
Platform license

Press Release
http://www.gooddata.com/press-releases/gooddata-adds-new-features-access-analyze-and-share-data-anywhere

More information
http://www.gooddata.com/

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ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)
April 9, 2015 New Products , , , ,

Product
ID Graph, Rapid Retargeter, AppCloud Connect (by Oracle)

Category
Marketing Automation

Function
Customer insight, communication and acquisition

Great For
Better connecting with individual customers through actionable data to drive personalized real-time experiences

Suitable For
B2C, B2B

Overview
New features for the Oracle Marketing Cloud help deliver a holistic and actionable, data-driven view of/communication with customers as they move from channel to channel, and engage with the brand’s products and services on/offline.

Three things to know:
  • Oracle’s ID Graph helps brands connect customer identities across disparate marketing channels and devices, tying their interactions to an actionable customer profile
  • Rapid Retargeter lets marketers adapt customer interactions to immediately deliver relevant, timely messages – such as an email after a customer has abandoned an online shopping cart
  • AppCloud Connect is a set of APIs and open frameworks that let brands and martech vendors leverage apps and media within the context of Oracle Marketing Cloud

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507127

More information
https://www.oracle.com/marketingcloud/index.html

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Lookalike Modeling and OnDemand On-Board (by Oracle)
April 9, 2015 New Products , , , ,

Product
Lookalike Modeling and OnDemand On-Board (by Oracle)

Category
Marketing automation, Analytics, Other

Function
Customer insights, engagement, retention

Great For
Connecting audience data from disparate marketing solutions

Suitable For
B2C, B2B

Overview
New additions to the Oracle Marketing Cloud’s Data Management Platform help brands maximize data from marketing automation and web analytics platforms

Three things to know:
  • Connects audience data residing within web analytics, email marketing and marketing automation tools, and transforms it into actionable audience data for targeting
  • Lookalike Modeling simplifies transfer of audience data into the Oracle Data Management Platform for Oracle Cross-Channel Marketing customers
  • OnDemand On-Board features make 3rd party web analytics data more actionable by surfacing it as audience data for classification and use within the Oracle Data Management Platform

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507099

More information
https://www.oracle.com/marketingcloud/index.html

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Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)
April 9, 2015 New Features , , , , , ,

Product
Redpoint Global Integration for Omni-Channel Data Access (by Splice Machine)

Category
Analytics, Other

Function
Customer acquisition, insights, engagement

Great For
Using Big Data to power the hyper-personalized, real-time interactions needed to engage today’s omni-channel customer

Suitable For
B2C, Agency, B2B

Overview
Through its partnership with RedPoint, Splice Machine enables brands to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages to customers across all touch points in real time.

Three things to know:
  • Lets brands leverage the scalability and cost-efficiencies of Hadoop for true one-to-one marketing in real time
  • Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform™ to create a new breed of solution
  • The integration helps brands future-proof their marketing technology investment by enabling access to all relevant data (social, mobile, click streams, website behaviors, etc.) even as channels grow and preferences change, and complements existing Hadoop deployments, such as on the Cloudera, MapR and Hortonworks distributions

Press Release
http://www.splicemachine.com/splice-machine-partners-with-redpoint-global-to-deliver-big-data-digital-marketing-platform/

More information
http://www.splicemachine.com/

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Datasong (acquired by MarketShare)
April 9, 2015 Acquisitions , , , , ,

Product
Datasong (acquired by MarketShare)

Category
Analytics

Function
Customer acquisition and insights, Marketing automation, other

Great For
Providing marketers with deep insight into and new marketing strategies for retail targets.

Suitable For
B2C, Agency, other

Overview
MarketShare, a leader in advanced marketing analytics software for enterprise, acquires DataSong, whose analytics and deep retail sector expertise can enhance customer targeting.

Three things to know:
  • DataSong’s technology will be integrated with MarketShare’s DecisionCloud to provide brands with advanced marketing analytics multi-channel attribution, scenario planning, advanced targeting and customer-centric capabilities
  • The integration of DataSong’s technology significantly extends the depth of MarketShare’s actionable analytics
  • The acquisition further expands MarketShare’s strong existing retail sector footprint

Press Release
http://www.datasong.com/news-articles/marketshare-buys-analytics-company-datasong

More information
http://www.marketshare.com/post/welcoming-datasong-to-marketshare

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Stitch Mobile Sales Automation (acquired by SugarCRM)
March 19, 2015 Acquisitions , , , , ,

Product
Stitch Mobile Sales Automation (acquired by SugarCRM)

Category
CRM, Marketing automation

Function
Customer insights, Customer acquisition, Other

Great For
Accelerating sales processes and improving forecasts on mobile

Suitable For
B2B, B2C

Overview
Stitch, the mobile assistant app that automates data entry and common sales and marketing tasks, is acquired by SugarCRM, a leader in mobile CRM.

Three things to know:
        

  • Stitch technologies improve individual productivity via personalized recommendations to users based on integrated analysis of data in email, calendar and CRM
  •     

  • Stitch leverages popular martech tools to let sales forces identify and provide the most effective content, and provides marketers with new insight into follow-up success rates and trends
  •     

  • Future Sugar releases will integrate Stitch features and capabilities

Pricing Structure
Platform license

Press Release
http://www.sugarcrm.com/newspress/sugarcrm-acquires-stitch

More information
http://www.sugarcrm.com

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Toro App Marketing Platform for Facebook (acquired by Google)
March 5, 2015 Acquisitions , , , ,

Product
Toro App Marketing Platform for Facebook (acquired by Google)

Category
A/B Multivariant testing, Analytics

Function
Market research, Customer insights, Customer acquisition

Great For
Helping app developers promote their product

Suitable For
B2C (app developers targeting consumers)

Overview
The team that developed core pieces of the enormously popular Farmville app (acquired by Zynga) created the Toro campaign measurement/optimization platform to help mobile app developers launch and optimize Facebook campaigns – and with the acquisition, now seem focused on bringing similar campaign optimization to Google.

Three things to know:
  • Toro automatically creates and tests “hundreds of variants” for each potential mobile app launch campaign
  • The Toro team will now focus on Google campaigns, presumably A/B multivariant testing
  • Brands can expect the acquisition to result in more advanced advertising programs and testing on Google

Press Release
http://finance.yahoo.com/news/google-buys-mobile-startup-steps-210009886.html

More information
https://www.usetoro.com/

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Unified Customer View (UCV) for the Fuse Open Data Platform (by Signal)
February 18, 2015 New Features , ,

Product
Unified Customer View (UCV) for the Fuse Open Data Platform (by Signal)

Category
Analytics

Function
Customer Insights

Great For
Reveals the customer journey to gain the ‘single view of the customer’

Suitable For
B2C

Overview
Lets marketers derive a more complete, accurate, real-time profile of the customer from cross-channel data

Three things to know:
  • Provides ‘single view’ insight on an always-on basis, while allowing brands to retain control of profile data
  • Mines online and offline touch points such as email, ads, web sites, mobile campaigns, CRM, POS and other customer data sources
  • Enables brands to take action on individual customer profiles in real time across measurement, activation and media channels

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.signal.co/press-releases/signal-launches-groundbreaking-unified-customer-view-solution/

More information
http://www.signal.co/

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App Center for Marketing and Retail (by Teradata)
February 18, 2015 New Features , , , , ,

Product
App Center for Marketing and Retail (by Teradata)

Category
Analytics, Marketing automation, Other

Function
Customer Insights, Metrics and Management

Great For
Driving customer loyalty using big data-driven insight.

Suitable For
B2C, B2B

Overview
Self-service big data apps that simplify use of Teradata-based customer data and support data-driven campaigns and product/market decisions.

Three things to know:
  • Marketing apps make analytics accessible and consumable for the typical marketing business user, enabling them to conduct research and interact with results
  • Users can integrate 3rd party and open source visualization libraries to display results
  • Links big data apps into popular business intelligence and visualization tools

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.teradata.com/News-Releases/2015/Teradata-Launches-Next-Generation-Big-Data-Apps/?LangType=1033&LangSelect=true

More information
http://marketing.teradata.com/

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Palantir acquires Fancy That
February 11, 2015 Acquisitions , , ,

Product
Palantir acquires Fancy That

Category
Website Analytics

Function
Customer Insight, Acquisitions

Great For
Giving retail brands omni-channel strategies across their physical stores, online, mobile and other platforms to communicate with customers

Suitable For
B2C, Agency, other

Overview
Palantir gets new capabilities that let consumer brands optimize agile customer communications, pricing, inventory management and promotions campaign strategies

Three things to know:
  • Fancy That’s machine learning, mobile platforms, and sensor technologies help data analytics powerhouse Palantir (law enforcement, national security threat analysis and detection, healthcare, other sectors) expand into the retail and consumer brands sector
  • The acquisition gives Palantir omni-channel reach that may prove critical in such applications as aligning mobile payments, online shopping, in-store alerts and social media that complement brick & mortar retail – although Palantir did not share long term goals and objectives of the acquisition
  • Palantir’s homeland defense sector big data applications have been endorsed (without detail) by former Sec. of State Condoleezza Rice, former CIA director David Petraeus and former Director of Central Intelligence George Tenet. Its move into retail may realign consumer analytics

Pricing Structure
Licensing

Press Release
https://fancythatapp.com/blog/

More information
http://www.palantir.com/

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Guided User Data Discovery (by GoodData Corp.)
February 11, 2015 New Features , , ,

Product
Guided User Data Discovery (by GoodData Corp.)

Category
Analytics

Function
Customer Insight

Great For
Simplified queries & user data correlation, visualization

Suitable For
B2B, B2C, other

Overview
GoodData’s updated Insights Engine, new Analytical Designer and Data Explorer guide and simplify user data discovery.

Three things to know:
  • GoodData is considered a pioneer in big data analysis-as-a-service
  • Company works to make analytics visualization easier, enabling marketers to deep-dive customer data with simplified queries
  • It steps the company’s platform forward towards allowing business end-users to perform iterative, real-time analysis

Installation
Cloud-based service

Press Release
http://siliconangle.com/blog/2015/02/04/analytics-pioneer-gooddata-adds-automated-expertise/

More information
http://www.gooddata.com/

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Global Social Listening (by HootSuite and Digimind)
February 4, 2015 New Features , , , ,

Product
Global Social Listening (by HootSuite and Digimind)

Category
Social Listening

Function
Customer Insight

Great For
Unified SoMe listening, engagement, intervention and campaign management

Suitable For
B2C, B2B, Agency, other

Overview
The global social media monitoring platform is integrating with the popular social management dashboard/platform.

Three things to know:
  • Gives brands comprehensive listening to analyze strategies, manage programs and jumpstart issue identification/resolutions
  • Digimind gathers mentions across more than 850 million sources in 60 languages worldwide
  • Supports benchmarking of campaigns to track trends/topics and key influencers, and the use of tags to measure consumer sentiment

Pricing Structure
Licensed

Prices start at
Free trial

Installation
Cloud-based

Press Release
erful-social-listening-and-engagement-platform/

More information
http://www.digimind.com/landing/Digimind_partners_Hootsuite

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