Tag Archives: Customer Insights

Campaign Monitor’s acquisition of Tagga sets the stage for new B2C CRM solutions
March 16, 2017 Acquisitions , ,

 

Campaign Monitor, a provider of intelligent email marketing and automation software, has acquired Tagga and announced plans for new B2C CRM solutions building on Tagga’s customer data platform.  Marketers will be able to create a single view of the customer and develop personalized marketing campaigns.

From the release: “Email subscribers are more than just clicks and opens, they are customers browsing your website, engaging with your social channels, and shopping. Campaign Monitor and Tagga will bring all of these activities together to create a unified customer profile within a behaviorally driven CRM, designed for the unique needs of B2C companies.”

Link Business Wire

Visit Campaign Monitor  and Tagga on CabinetM.

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Buyers Insights (by Lattice Engines)
September 24, 2015 New Products , , , ,

Product
Buyers Insights (by Lattice Engines)

Category
Predictive analytics

Function
Metrics & Insight

Great For
Sales organizations looking to grow sales productivity and increase sales overall.

Suitable For
B2C, B2B

Overview
Buyers Insights, a new CRM plug-in, embeds predictive recommendations and insights directly into a sales rep’s workflow to impact the sales cycle.

Three things to know:
  • Embeds predictive insights about buyers within a customer’s lead, account and opportunity workflows
  • Provides a single place with insights that reps can go to prepare for sales calls
  • Creates a feedback loop highlighting the performance of, recommendations and factors leading to close

Pricing Structure
Subscription

Press Release
http://lattice-engines.com/about/news/lattice-engines-launches-new-predictive-capabilities-for-boosting-sales-productivity-4

More information
http://lattice-engines.com/blog/sales-enablement-paving-the-last-predictive-mile-with-insights-and-execution

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Pulse In-App Net Promoter Survey (NPS) Tool (by Bluenose)
September 24, 2015 New Products , , , ,

Product
Pulse In-App Net Promoter Survey (NPS) Tool (by Bluenose)

Category
Analytics, Marketing automation

Function
Customer insights, Other

Great For
Helping SaaS companies continuously monitor customer satisfaction, identify advocates

Suitable For
B2B, B2C, Other

Overview
Bluenose intros In-App Net Promoter Score (NPS) Survey to help SaaS companies identify customer advocates and collect valuable feedback from customers.

Three things to know:
  • Lets brands continuously monitor Net Promoter Scores and gain in-depth insight from customers on potential improvements to products or services
  • The simple javascript sets up easily and can be added in as little as 5 minutes
  • Efficient in-app surveys can help drive customer response rate increases of up to 50%

Press Release
http://www.marketwired.com/press-release/bluenose-launches-pulse-in-app-npsr-survey-tool-power-customer-success-adds-app-annie-2055581.htm

More information
http://pulse.bluenose.com/

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Image Analytics (by Synthesio)
September 24, 2015 New Products , , , , ,

Product
Image Analytics (by Synthesio)

Category
Social Media Analytics

Function
Metrics and Insights

Great For
Marketers looking for a way to recognize and analyze photos that are shared over social media as part of an overall social insights program.

Suitable For
B2B, B2C, Agency

Overview
Synthesio’s Social Intelligence platform captures data from – and provides analytics on – images posted about global brands and agencies.

Three things to know:
  • The tools pair text analytics with image analytics to provide customers with a powerful photo enrichment feed based on a technology integration with Ditto Labs to identify influencers and brand loyalists posting images of a brand or business without tagging or mentioning the company by name
  • Lets brands see the context in which a brand or product is photographed
  • Utilizes image recognition capabilities from Ditto Labs, brands will be able to analyze facial expressions in an image to add to sentiment tracking and analysis

Pricing Structure
Subscription

Press Release
http://www.prnewswire.com/news-releases/synthesio-announces-addition-of-image-analytics-to-social-intelligence-platform-300144861.html

More information
http://www.synthesio.com/

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SalesforceIQ for Small Business, SalesforceIQ for Sales Cloud (by Salesforce)
September 24, 2015 New Products , , , ,

Product
SalesforceIQ for Small Business, SalesforceIQ for Sales Cloud (by Salesforce)

Category
CRM

Function
Metric and Insights

Great For
Small businesses looking to gain insights to improve customer relationships through the sales cycle.

Suitable For
B2B, B2C

Overview
Salesforce announced a new relationship intelligence application and an integration with Salesforce’s customer relationship management (CRM).

Three things to know:
  • Small businesses can leverage data-driven insights to deepen customer relationships and accelerate deals through the pipeline
  • Relationship Intelligence captures, analyzes and identifies information that is relevant for customer relationships like email and calendars
  • SalesforceIQ for Sales Cloud offers iOS, Android and Chrome apps

Pricing Structure
Monthly Subscription

Press Release
http://www.salesforce.com/company/news-press/press-releases/2015/09/150915-3.jsp

More information
http://www.salesforce.com/salesforceiq/overview/

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Omnichannel Predictive Analytics (by Pegasystems)
September 17, 2015 New Features , , , , , , ,

Product
Omnichannel Predictive Analytics (by Pegasystems)

Category
CRM, Marketing automation

Function
Customer acquisition, retention and insight

Great For
Adding contextual intelligence to sales, marketing and service interactions and channels

Suitable For
B2C, Agency, B2B, Other

Overview
Pega’s Customer Decision Hub (predictive analytics, Next-Best Action and real-time event streaming capabilities) now extends across its CRM suite to help brands anticipate changing customer needs and deliver optimal engagement across all stages of the customer journey.

Three things to know:
  • Real-time event detection lets marketers to take proactive marketing actions based on streaming Big Data and patterns of customer behavior (interest thresholds, churn signals, etc.)
  • Predictive analytics in the new Pega Sales Automation mobile app lets brands feed sales reps the next best possible action when engaging potential customers in the field
  • Next-Best-Action dashboard lets customer service representatives Customer Decision Hub capabilities directly in the Pega Customer Service application to guide them in next courses of action such as upselling, problem resolution, discount authorizations, etc.

Pricing Structure
Platform license

Press Release
http://www.pega.com/about/news/press-releases/pegasystems-extends-omnichannel-predictive-analytics-across-entire-crm

More information
http://www.pega.com/

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Connect, Leadin, Reporting Add-ons (by HubSpot)
September 17, 2015 New Features , , , ,

Product
Connect, Leadin, Reporting Add-ons (by HubSpot)

Category
Marketing Automation

Function
Customer engagement, retention, loyalty, insights

Great For
Integrating with top-performing tools used across departments to attract, engage and delight customers, and learn more about them.

Overview
Integrating with top-performing tools used across departments to attract, engage and delight customers, learn more about them, and consolidate and share key reports more visually and effectively.

Three things to know:
  • HubSpot Connect collates customer data located in multiple and diverse kinds of apps into one central system to help companies solve customer problems more quickly and effectively
  • Leadin lets brands collect more data about visitors to their websites, and learn more about their contacts – such as pages and social platforms visited – to generate more actionable leads
  • Reporting add-ons for HubSpot’s marketing and sales products consolidates key reports for single view and customized presentation

Press Release
http://www.hubspot.com/company-news/hubspot-adds-ads-to-its-inbound-marketing-platform

More information
http://www.hubspot.com/

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Maxymiser (acquired by Oracle)
August 27, 2015 Acquisitions , ,

Product
Maxymiser (acquired by Oracle)

Category
A/B and multivariate testing

Function
Customer insights

Great For
Testing, targeting & personalizing what a customer sees on a Web page or mobile app.

Suitable For
B2C

Overview
Brings new content testing and personalization to the Oracle Marketing Cloud, a rapidly growing software platform.

Three things to know:
  • Lets brands test, target and personalize what a customer sees on a Web page or app to help substantially increase engagement and revenue
  • Supports optimization of customer experiences with best-in-class data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization
  • Currently optimizes over 20 billion customer experiences per month for more than 250 prominent brands

Pricing Structure
Platform license

Installation
SAAS

Press Release
https://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html

More information
https://www.oracle.com/corporate/acquisitions/maxymiser/resources.html

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Logi 12 (by Logi Analytics)
August 20, 2015 New Products , , ,

Product
Logi 12 (by Logi Analytics)

Category
Analytics

Function
Customer insights

Great For
Simplifying data-driven decisions with easy-to-use BI tools and encouraging broad-based user adoption of analytics.

Suitable For
B2C, B2B, other

Overview
Logi 12 is the newest addition to Logi’s Continuum of Self-Service Analytics, a framework that accommodates the various roles and skills of business professionals and addresses their evolving analytical needs.

Three things to know:
  • Logi DataHub simplifies data preparation and ensures high performance for self-service analytics, allowing users to rapidly connect, acquire, and blend data from files, applications or a variety of popular databases
  • The Discovery Module (add-on for Logi Info) offers exploratory visual analysis that can be embedded in existing applications, and features an intuitive end user interface and convenient features such as chart recommendations
  • Logi Info is enhanced to include new interactive visualizations, self-service dashboard authoring, and real-time charts, with updates such as faster application development, integration with GIT and TFS, and 2x – 10x faster performance

Pricing Structure
Platform licensing

Press Release
http://www.logianalytics.com/company/news/introducing-logi-12/

More information
http://www.logianalytics.com/

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Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)
August 6, 2015 New Features , , , ,

Product
Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)

Category
Analytics, Social media management

Function
Customer insights

Great For
Aggregating and understanding perceptions and trending topics among Facebook’s 1.44 billion users

Suitable For
B2C, Agency, other

Overview
The partnership lets brands analyze audiences on Facebook through anonymized and aggregated Facebook topic data, and gain new access to deep, rich social analytics.

Three things to know:
  • Brands can assess their brand health across Facebook’s 1.44 billion users, including what aspects of their products drive the most positive or negative intent
  • Campaign analysis data identifies which campaign messages are resonating with the overall population, and demographic breakdowns by audience
  • Content performance metrics allow content creators and publishers to understand where stories are trending throughout the Facebook ecosystem

Press Release
http://www.prnewswire.com/news-releases/synthesio-and-datasift-partner-to-launch-advanced-audience-analytics-with-anonymized-and-aggregated-facebook-topic-data-300119724.html

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VEDO Intent (by DataSift)
July 30, 2015 New Products , , , , , ,

Product
VEDO Intent (by DataSift)

Category
Social listening, Customer feedback, Analytics

Function
Customer retention and insights

Great For
Better harnessing social data and taking action based on audience intent.

Suitable For
B2C, B2B, other

Overview
VEDO Intent is a new technology that significantly simplifies machine learning to help brands better extract industry or customer insights.

Three things to know:
  • It helps brands gain more nuanced insights into market interests, and to surface trends on customers’ intent to churn, purchase, etc.
  • It lets marketers, customer relations managers and others easily build advanced machine learning-based classifiers for their organization, without advanced technical skills
  • It dynamically builds a machine learning-based model to first suggest, and then fully automate, the real-time classification of millions of posts

Pricing Structure
Platform license

Press Release
http://datasift.com/press-releases/DataSift-Makes-Machine-Learning-Accessible-to-All-with-VEDO-intent/

More information
http://datasift.com/vedo/

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Expion (acquired by Sysomos)
July 30, 2015 Acquisitions , , , , , ,

Product
Expion (acquired by Sysomos)

Category
Social media management and marketing

Function
Customer insights, Communications, Customer acquisition

Great For
Discovering relevant new audiences and delivering them compelling customer experiences.

Suitable For
B2C, Agency, Other

Overview
Sysomos’ robust data analytics platform gains new content management and publishing capabilities with the Expion acquisition.

Three things to know:
  • The combined entity will be a complete content marketing and analytics solution that helps brands identify and derive context from millions of online conversations, and gives marketers the tools to immediately respond and engage
  • The integration will yield new insight into common customer characteristics and motivations, and help marketers to more effectively create and distribute content that guides consumers through their customer journey
  • The two companies currently serve 15,000+ marketers, representing 1,500+ companies

Press Release
http://www.marketwired.com/press-release/sysomos-acquires-leading-social-marketing-platform-expion-2040636.htm

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In-App Analytics (by App Annie)
July 16, 2015 New Products , , , , ,

Product
In-App Analytics (by App Annie)

Category
Analytics, Mobile advertising

Function
Customer insights, Metrics and management

Great For
New insight into consumer app usage and journeys

Suitable For
B2C, B2B, other

Overview
App Annie strengthens its leader in app analytics, enabling brands to track successes and problems quickly, to bring new focus to marketing and development priorities.

Three things to know:
  • Through integration with Google, In-App Analytics lets users view key usage metrics alongside data from five major app stores and 34 advertising platforms within one unified dashboard
  • The new usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), providing a holistic view into the health of an app portfolio
  • Provides comprehensive publisher data without an SDK, enabling digital brands and publishers to make smarter business decisions

Pricing Structure
subscription

Prices start at
free

Installation
download

Press Release
http://www.prnewswire.com/news-releases/app-annie-launches-in-app-analytics-aggregating-key-mobile-app-data-in-one-place-300110813.html

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Artisan Mobile (Acquired by Tune)
July 16, 2015 Acquisitions , , , , ,

Product
Artisan Mobile (Acquired by Tune)

Category
Mobile advertising, Mobile marketing automation, A/B testing, Other

Function
Customer acquisition, Customer insights

Great For
Reaching the right customer with the right message at the right time, and tracking/improving mobile campaigns.

Suitable For
B2C, Agency

Overview
A leading third-party ad measurement company has acquired mobile advertising company Artisan.

Three things to know:
  • Artisan helps marketers engage app users through notifications and in-app messages
  • Artisan’s features include cohort analysis, A/B and multivariate testing, push notifications, in-app messaging, geo-targeting and optimal-time messaging
  • Tune helps companies measure the success of ad campaigns by closely tracking clicks, and integration of Artisan’s feature set will provide Tune customers with new insight and capabilities

Press Release
http://venturebeat.com/2015/07/12/ad-measurement-company-tune-acquires-messaging-company-artisan-in-continued-ad-tech-shakeup/

More information
http://www.tune.com/

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DialogTech for Mobile Marketing (by DialogTech)
July 9, 2015 New Features , , ,

Product
DialogTech for Mobile Marketing (by DialogTech)

Category
Analytics, Mobile advertising

Function
Customer insights

Great For
Tracking, controlling and optimizing revenue-generating inbound phone calls from mobile advertising

Suitable For
B2C

Overview
Gives marketers clear attribution and real-time control for callers from popular mobile advertising sources.

Three things to know:
  • Click-to-call technology inherent to smartphones makes mobile marketing a large and growing source of inbound phone calls to businesses
  • The solution tracks inbound phone calls from any mobile source, including popular advertising channels such as Google, Bing, Facebook, Twitter, YouTube, display, mobile websites, email and video, providing closed-loop ROI data to optimize strategies
  • Contextual call routing uses session, caller and campaign data, and cell tower triangulation data to determine the location and optimal destination for each caller

Press Release
http://www.dialogtech.com/press_releases/dialogtech-launches-first-end-to-end-marketing-solution-for-measuring-and-optimizing-customer-acquisition-from-mobile-click-to-call

More information
http://www.dialogtech.com/

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Multi-Touch Attribution (by AppsFlyer)
July 9, 2015 New Features , , , ,

Product
Multi-Touch Attribution (by AppsFlyer)

Category
Analytics, Mobile advertising

Function
Customer insights

Great For
Knowing which mobile ads contributed to sales & installs

Suitable For
B2C, Agency

Overview
A new type of tracking tool to help application marketers track every source that contributed to a new user, not just the last source.

Things to know:
  • Credits other sources that served at least one ad to a consumer and likely contributed to their decision
  • Breaks through the assumption that only the last touch pre-sale mattered, and allows more accurate attribution,

Pricing Structure
Platform license

Prices start at
Sliding scale with one-time fees for each non-organic install

Installation
SAAS

Press Release
http://www.appsflyer.com/blog/press-release-appsflyer-announces-multi-touch-attribution-analytics-to-reveal-the-true-impact-of-mobile-marketing-campaigns/

More information
http://www.appsflyer.com/

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Marketing Analytics Accelerator enhancements (by Birst)
June 25, 2015 New Features , , , ,

Product
Marketing Analytics Accelerator enhancements (by Birst)

Category
Analytics

Function
Customer insights, Productivity

Great For
Analyzing, understanding and reporting on cross-channel campaigns

Suitable For
B2C, Agency, other

Overview
Enhancements to the Marketing Analytics Accelerator give marketers a new understanding of which combination of channels, campaigns and events influences their buyers.

Three things to know:
  • Unifies customer and campaign data that often resides in several silos across an organization
  • Birst’s patent-pending Automated Data Refinement (ADR) rapidly consolidates data from major marketing applications such as Marketo, Eloqua, Adobe Analytics, Google Analytics, Salesforce, ExactTarget, NetSuite, SAP, traditional databases and data warehouses
  • Provides advanced attribution that creates organizational clarity, trust and alignment across online and offline marketing channels, and with non-marketing functions such as sales, services and partners

Pricing Structure
Platform license

Press Release
https://www.birst.com/company/press/birst-adds-multi-touch-attribution-to-marketing-analytics-accelerator/

More information
https://www.birst.com/

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Aptean acquires Vision Software
June 18, 2015 Acquisitions , , ,

Product
Aptean acquires Vision Software

Category
CRM, Other

Function
Customer retention and insights, Other

Great For
Integrates business intelligence into the Aptean CRM system

Suitable For
B2B

Overview
A CRM platform for discrete manufacturing, process manufacturing and financial services adds new business intelligence to improve sales, marketing and retention.

Three things to know:
  • Aptean’s CRM and related software applications help nearly 5,000 organizations satisfy their customers, operate more efficiently and expand their market
  • Vision solutions suite includes category-wide forecasting, product level management, product mix analysis, and recommendation, replenishments, reverse logistics, customized retail solutions, and product performance reporting
  • The Vision suite increases efficiencies and improves customer service— key characteristics of Aptean’s suite

Pricing Structure
Platform license

Press Release
http://www.martechadvisor.com/crm/aptean-acquires-vision-software-solutions-business/

More information
http://www.aptean.com/

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MobiLens, Validated Campaign Essentials/vCE (by comScore)
June 11, 2015 New Products , , , , ,

Product
MobiLens, Validated Campaign Essentials/vCE (by comScore)

Category
Paid advertising, Analytics

Function
Customer insights, Metrics and management

Great For
Improved measurement of mobile campaigns and understanding of mobile consumer usage trends and attitudes

Suitable For
B2C, Agency, other

Overview
A digital media analytics leader intros new insight into consumers’ mobile usage, daily reporting of unduplicated audience, viewability, and validation metrics.

Three things to know:
  • Consolidated MobiLens smartphone and tablet data reveals unduplicated audience behavior metrics across devices, user behaviors that influence consumer preferences, and mobile ad and device-purchasing intentions
  • vCE’s enhanced mobile GRP and view-ability provides daily updates on unduplicated audience, viewability, and validation metrics for mobile campaigns
  • In-app and in-browser mobile ad performance is now available, providing measurement on iOS and Android across smartphones and tablets

Pricing Structure
Platform license

Press Release
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-MobiLens-Plus-to-Provide-Combined-Smartphone-and-Tablet-Insights

More information
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising

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Experience Hub enhancements (by InMoment)
May 28, 2015 New Features , , , , ,

Product
Experience Hub enhancements (by InMoment)

Category
Customer feedback, Analytics, Social listening, other

Function
Customer insights, Market research

Great For
New insight from customer stories to improve brand decisions

Suitable For
B2C, Other

Overview
The enhanced InMoment platform provides new processing power, data visualization and analytics to improve brands’ understanding of customer experiences.

Three things to know:
  • CX Analyst Tool lets brands analyze customer feedback on-the-fly from multiple sources to create flexible, customized, and interactive views of customers’ experiences
  • It helps InMoment clients spot trends, identify emerging issues and opportunities, and acquire predictive insights to inform future action
  • InMoment’s Experience Hub supports 90 languages, covering more than 75 percent of the world’s population and 90 percent of world GDP

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.inmoment.com/press/understand-the-voice-of-your-customers-in-more-languages-and-more-ways/

More information
http://www.inmoment.com/

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