Campaign Monitor, a provider of intelligent email marketing and automation software, has acquired Tagga and announced plans for new B2C CRM solutions building on Tagga’s customer data platform. Marketers will be able to create a single view of the customer and develop personalized marketing campaigns.
From the release: “Email subscribers are more than just clicks and opens, they are customers browsing your website, engaging with your social channels, and shopping. Campaign Monitor and Tagga will bring all of these activities together to create a unified customer profile within a behaviorally driven CRM, designed for the unique needs of B2C companies.”
Link Business Wire