Tag Archives: Customer Loyalty

Perk.com Acquires Corona Labs (By Perk.com)
December 11, 2015 Acquisitions, MarTech Product News , , ,

Product
Perk.com Acquires Corona Labs (By Perk.com)

Category
Customer Loyalty

Function
Customer Engagement

Great For
Application developers looking to include reward features

Suitable for use by
B2B, B2C

Overview
Perk.com Inc., a cloud- based mobile rewards platform provider, announces the acquisition of Corona Labs Inc., a mobile app development platform.

Things to know:
  • Perks.com plans to integrate its rewards model and monetization solution into the Corona platform
  • Corona Labs enables developers to create cross-platform applications, games and eBooks for iOS, Android, Kindle Fire, and NOOK devices

More information
http://press.perk.com/perk-com-inc-announces-proposed-acquisition-of-corona-labs-a-leading-mobile-app-development-platform/
http://press.perk.com/perk-com-inc-announces-closing-of-acquisition-of-corona-labs-a-leading-mobile-app-development-platform/

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Live Segments (by Bluecore)
September 17, 2015 New Products , , , ,

Product
Live Segments (by Bluecore)

Category
Email marketing

Function
Customer acquisition and loyalty

Great For
Creating email campaigns with segmentation and personalization based on individual customer behavioral data, for bulk sends where each email is truly unique.

Suitable For
B2C, B2B, other

Overview
Live Segments gives marketers control over email creative and program strategy, while automating segmentation, data analysis and product recommendations processes.

Three things to know:
  • Lets marketers segment email lists ranging from 1,000 into the millions based on multiple customer behavior inputs and create personalized, large volume email sends in seconds
  • Leveraging Bluecore engine to query data and return results in orders of magnitude faster than existing technologies
  • Campaign high volume sends incorporate an individual’s past browse and purchase behavior to drive improved open and conversion rates

Press Release
http://www.prnewswire.com/news-releases/bluecore-introduces-live-segments-email-for-ecommerce-marketers-300140884.html

More information
http://www.bluecore.com/

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Connect, Leadin, Reporting Add-ons (by HubSpot)
September 17, 2015 New Features , , , ,

Product
Connect, Leadin, Reporting Add-ons (by HubSpot)

Category
Marketing Automation

Function
Customer engagement, retention, loyalty, insights

Great For
Integrating with top-performing tools used across departments to attract, engage and delight customers, and learn more about them.

Overview
Integrating with top-performing tools used across departments to attract, engage and delight customers, learn more about them, and consolidate and share key reports more visually and effectively.

Three things to know:
  • HubSpot Connect collates customer data located in multiple and diverse kinds of apps into one central system to help companies solve customer problems more quickly and effectively
  • Leadin lets brands collect more data about visitors to their websites, and learn more about their contacts – such as pages and social platforms visited – to generate more actionable leads
  • Reporting add-ons for HubSpot’s marketing and sales products consolidates key reports for single view and customized presentation

Press Release
http://www.hubspot.com/company-news/hubspot-adds-ads-to-its-inbound-marketing-platform

More information
http://www.hubspot.com/

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Urban Airship, Twilio Partnership
May 28, 2015 New Features , , , ,

Product
Urban Airship, Twilio Partnership

Category
Mobile advertising, Location-based marketing, Other

Function
Customer engagement and loyalty

Great For
Customer loyalty campaigns for mobile wallets

Suitable For
B2C

Overview
New solution enables marketers to send Apple Passbook and Google Wallet passes through market-leading services

Three things to know:
  • Forrester expects mobile wallets to emerge as: “a new marketing channel where marketers will mix offline and online marketing efforts…” and tie together loyalty programs, coupons, product discovery, gift cards and promotions for new ‘in the mobile moment’ customer experiences
  • The collaboration lets brands leverage Twilio’s SMS and MMS messaging to distribute mobile wallet campaigns created and managed by Urban Airship Wallet Studio
  • UA’s Wallet Studio offers design templates for coupons, loyalty cards, gift cards, event tickets, boarding passes and membership cards, many with time- and location-aware features, expiration alerts, and synergies with UA’s push notifications and in-app messaging

Press Release
http://urbanairship.com/news-and-events/press-releases/twilio-and-urban-airship-collaborate-to-expand-mobile-delivery

More information
http://urbanairship.com/

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Marketing Spend Optimization (by AgilOne)
May 14, 2015 New Products , , , , ,

Product
Marketing Spend Optimization (by AgilOne)

Category
Marketing automation, Analytics

Function
Customer acquisition and loyalty

Great For
Predictive marketing campaign analytics that accurately tie digital campaign data to customers

Suitable For
B2C, B2B, other

Overview
Cloud-based predictive marketing campaigns integrated with Google Analytics for insight into ROI on digital campaigns (Google AdWords, Facebook, display).

Three things to know:
  • Brings together existing Google Analytics data with AgilOne’s 360-degree view of customers, which includes online, call center and offline order details (including returns and discounts)
  • Provides fresh insight into which digital campaigns deliver the “best” customers in terms of margin, lifetime value or predicted lifetime value
  • Tracks which campaigns are driving revenues from new vs existing customers, or attract customers with a specific “persona.”

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.marketwired.com/press-release/agilone-releases-marketing-spend-optimization-highlight-campaigns-that-deliver-best-2015872.htm

More information
http://www.agilone.com/

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Enterprise Feedback Management (by Verint)
February 25, 2015 New Features , , , , ,

Product
Enterprise Feedback Management (by Verint)

Category
Multivariate testing, Social listening

Function
Customer retention, Customer loyalty

Great For
Enhanced customer and employee feedback to optimize service and resolutions

Suitable For
B2C, B2B, other

Overview
Verint’s updated customer feedback platform sustains ongoing communication with customers and employees, is part of Verint’s Customer Engagement Optimization portfolio.

Three things to know:
  • New or updated features include an improved survey engine, enhanced question presentation and integrated mobile SMS survey features
  • Enhanced reporting, analysis and case management capabilities help sharpen feedback quality and expedite conversion of raw data to actionable insight
  • New ability to integrate design themes enable brands to emulate their look and feel in ongoing customer interactions

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

More information
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

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Monotype Acquires Swyft Media
February 11, 2015 Acquisitions , ,

Product
Monotype Acquires Swyft Media

Category
Social Media Marketing

Function
Branding/Creative, Customer Loyalty

Great For
Creating custom brand emjoys for social sharing and ongoing customer engagement

Suitable For
B2C, Agency

Overview
Swyift’s emjoy stickers are a clever, increasingly popular and non-intrusive way for brands to stay visible with consumers via messaging apps via Monotype, the dominant font provider.

Three things to know:
  • Fun emjoy stickers let marketers reach consumes with personalized, branded & highly usable content
  • More than 300 brands are now using Swyft’s digital stickers, emoticons and themes (such as of favorite sports teams, entertainment personalities, iconic logos, etc.)
  • Messaging apps are expected by analysts to outpace the number of social media users worldwide this year, and are less ‘mined for marketing’ than other social platforms

Press Release
http://ir.monotype.com/investor-relations/press-releases/press-release-details/2015/Monotype-Acquires-Swyft-Media/default.aspx

More information
http://www.monotype.com/

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