Tag Archives: Customer Retention

Trapit Expands Social Selling Platform with New Features for Social Listening, Marketing Platform Integration, and More
December 9, 2016 Customer, Uncategorized , , ,

Summary:

Trapit, a platform that aids brands for social selling and employee advocacy, announced new tools that significantly enhance the capabilities of their social selling platform. The new features range from social engagement to analytics and reporting and will further enhance salespeople’s efforts to forge meaningful relationships with the many stakeholders responsible for today’s purchasing decisions.

Function:

Customer Engagement and Retention

From the Announcement:

“The completeness of Trapit’s platform sets it apart from the standalone tools that salespeople have relied upon in recent years,” said Hank Nothhaft Jr., CEO and founder of Trapit. “As sales teams move from analogue to digital tactics, they need a solution that is not only comprehensive, but also highly efficient and easy to use. We’ve stayed laser focused on empowering salespeople to uncover opportunities and engage buyers across a variety of digital channels, and we’ve coded best practices into the software itself. As a result, sales teams that leverage Trapit consistently outperform their competitors.” making a more robust platform offering end-to-end social selling capabilities.

Link: http://www.martechadvisor.com/news/social-media/trapit-expands-social-selling-platform-with-new-features-for-social-listening-marketing-platform-integration-and-more/

Visit the Trapit Profile on CabinetM

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Integrated Personalization Engine (by Swrve)
September 24, 2015 New Products , , , , ,

Product
Integrated Personalization Engine (by Swrve)

Category
Mobile advertising

Function
Customer acquisition, engagement and retention

Great For
Engaging individual users with rich, contextually relevant messaging.

Suitable For
B2C, Agency, Other

Overview
Helps marketers build individual and lasting relationships on mobile, delivering campaigns and content to consumers based on their unique behavior and attributes.

Three things to know:
  • Marketers can customize contextual messages targeted to individual users across six custom fields – audience, timing, message, lifecycle, location and language – to create the most effective, personal and engaging mobile messaging campaigns possible
  • Empowers digital marketers to create ideal mobile customer experiences to guide customers through the funnel, for ex., brick & mortar brands can send a push campaign to users entering a store, global brands can reach customers across languages with native language push notifications, etc.
  • Swrve is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking – clients have delivered more than one billion mobile messages, and every single day the Swrve platform processes over seven billion events

Press Release
http://www.businesswire.com/news/home/20150915007015/en/Swrve-Debuts-Sophisticated-Personalization-Platform-Mobile-Marketers#.VgG2ZflVhBc

More information
https://www.swrve.com/

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B2C Marketing Cloud (by Emarsys)
September 24, 2015 New Products , , , ,

Product
B2C Marketing Cloud (by Emarsys)

Category
Marketing automation, Analytics

Function
Customer acquisition, engagement, retention

Great For
Creating personalized customer engagement at any scale–without the need for big marketing teams or IT

Overview
Helps retail and e-commerce companies build personalized, long-lasting, cross-channel relationships with customers and transform initial engagements into repeat purchases

Three things to know:
  • Helps brands turn big data into relationships, capturing real-time data from customers’ interactions across devices and channels
  • Creates a unified profile of each customer based on their behavior patterns using big data, machine learning, scoring and statistical modelling to help drive long-term revenue
  • Lets marketers automate and orchestrate multi-step, multi channel campaigns with relevant product recommendations triggered by specific customer interactions

Pricing Structure
Subscription

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150915005681/en/Emarsys-Unveils-B2C-Marketing-Cloud-Personalized-Customer#.VgG2nvlVhBe

More information
http://emarsys.com/en/

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Omnichannel Predictive Analytics (by Pegasystems)
September 17, 2015 New Features , , , , , , ,

Product
Omnichannel Predictive Analytics (by Pegasystems)

Category
CRM, Marketing automation

Function
Customer acquisition, retention and insight

Great For
Adding contextual intelligence to sales, marketing and service interactions and channels

Suitable For
B2C, Agency, B2B, Other

Overview
Pega’s Customer Decision Hub (predictive analytics, Next-Best Action and real-time event streaming capabilities) now extends across its CRM suite to help brands anticipate changing customer needs and deliver optimal engagement across all stages of the customer journey.

Three things to know:
  • Real-time event detection lets marketers to take proactive marketing actions based on streaming Big Data and patterns of customer behavior (interest thresholds, churn signals, etc.)
  • Predictive analytics in the new Pega Sales Automation mobile app lets brands feed sales reps the next best possible action when engaging potential customers in the field
  • Next-Best-Action dashboard lets customer service representatives Customer Decision Hub capabilities directly in the Pega Customer Service application to guide them in next courses of action such as upselling, problem resolution, discount authorizations, etc.

Pricing Structure
Platform license

Press Release
http://www.pega.com/about/news/press-releases/pegasystems-extends-omnichannel-predictive-analytics-across-entire-crm

More information
http://www.pega.com/

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Connect, Leadin, Reporting Add-ons (by HubSpot)
September 17, 2015 New Features , , , ,

Product
Connect, Leadin, Reporting Add-ons (by HubSpot)

Category
Marketing Automation

Function
Customer engagement, retention, loyalty, insights

Great For
Integrating with top-performing tools used across departments to attract, engage and delight customers, and learn more about them.

Overview
Integrating with top-performing tools used across departments to attract, engage and delight customers, learn more about them, and consolidate and share key reports more visually and effectively.

Three things to know:
  • HubSpot Connect collates customer data located in multiple and diverse kinds of apps into one central system to help companies solve customer problems more quickly and effectively
  • Leadin lets brands collect more data about visitors to their websites, and learn more about their contacts – such as pages and social platforms visited – to generate more actionable leads
  • Reporting add-ons for HubSpot’s marketing and sales products consolidates key reports for single view and customized presentation

Press Release
http://www.hubspot.com/company-news/hubspot-adds-ads-to-its-inbound-marketing-platform

More information
http://www.hubspot.com/

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In-app Ads (by Instagram)
September 17, 2015 New Features , , , , , ,

Product
In-app Ads (by Instagram)

Category
Advertising, Social media marketing

Function
Customer acquisition, engagement, retention

Great For
Visually reaching target audiences on the popular social channel.

Suitable For
B2C, Agency, Other

Overview
Instagram rolls out new 30-second ads and expanded format offerings.

Three things to know:
  • Ads will appear in users’ feeds in 30 countries as of September 30, 2015
  • Instagram now offers brands video ads that are up to 30 seconds in length — double that which regular users can upload — as well as landscape photos and videos
  • The new “Marquee” service further extends the reach of sponsored images, ad clips, etc.

More information
http://business.instagram.com/advertising/

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ContactWorld QuickStart (by NewVoiceMedia)
August 13, 2015 New Products , , ,

Product
ContactWorld QuickStart (by NewVoiceMedia)

Category
CRM

Function
Communications, Customer retention

Great For
Helping SMBs using Salesforce or Desk.com voice-connect with customers worldwide, and deliver a personalized customer service experience.

Suitable For
B2C

Overview
Removes the separation between voice and CRM to improve marketing insights and sales productivity.

Three things to know:
  • The click-to-dial screen pops and single user interface remove the separation between voice and CRM to improve insights and incremental sales and marketing
  • Inbound routing supports campaigns and ROI tracking, and enables queues and customers to talk to specialist teams
  • Provides the global call features brands need for effective ongoing global voice outreach to customers

Press Release
http://www.newvoicemedia.com/en-us/news/product/newvoicemedia-launches-contactworld-quickstart/

More information
http://www.newvoicemedia.com/en-us/products/smb/quickstart/

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VEDO Intent (by DataSift)
July 30, 2015 New Products , , , , , ,

Product
VEDO Intent (by DataSift)

Category
Social listening, Customer feedback, Analytics

Function
Customer retention and insights

Great For
Better harnessing social data and taking action based on audience intent.

Suitable For
B2C, B2B, other

Overview
VEDO Intent is a new technology that significantly simplifies machine learning to help brands better extract industry or customer insights.

Three things to know:
  • It helps brands gain more nuanced insights into market interests, and to surface trends on customers’ intent to churn, purchase, etc.
  • It lets marketers, customer relations managers and others easily build advanced machine learning-based classifiers for their organization, without advanced technical skills
  • It dynamically builds a machine learning-based model to first suggest, and then fully automate, the real-time classification of millions of posts

Pricing Structure
Platform license

Press Release
http://datasift.com/press-releases/DataSift-Makes-Machine-Learning-Accessible-to-All-with-VEDO-intent/

More information
http://datasift.com/vedo/

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Marketing Signals Framework (by Origami Logic)
July 23, 2015 New Products , , , ,

Product
Marketing Signals Framework (by Origami Logic)

Category
Analytics

Function
Customer acquisition and retention

Great For
Understanding the complex universe of audience interactions across channels and campaigns

Suitable For
B2C, Agency

Overview
Systematically organizes and prioritizes the numerous types of interaction signals that marketers must understand to manage cross-channel campaigns.

Three things to know:
  • Offers a more intuitive way to understand all of the signals across various channels, including the actions (clicks, views, visits, etc.) consumers take in response to marketing activities, and the metrics generated by various platforms (CTRs, time on site, cost per engagement, etc.)
  • Helps identify the signals that most matter to a particular objective – for example, a campaign focused on engagement (objective) and efficiency (signal type) will measure Cost per Click and Cost per Engagement
  • Provides a new picture of audience interest and intent, as well as marketing performance across paid, earned and owned media

Press Release
http://www.businesswire.com/news/home/20150716005244/en/Origami-Logic-Unveils-Framework-Marketing-Signals#.Va-r9flVhBc

More information
http://www.origamilogic.com/

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Sparkflow (acquired by Undertone)
June 25, 2015 Acquisitions , , , ,

Product
Sparkflow (acquired by Undertone)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and retention

Great For
Cross-screen rich media advertising

Suitable For
Agency, other

Overview
Sparkflow has more than a decade’s experience in rich media advertising, and is acquired by Undertone, the leader in digital cross-screen advertising, to create new ad formats

Three things to know:
  • Sparkflow is an all-in-one platform for cross-screen rich media advertising
  • The acquisition accelerates Undertone’s ability to bring unique, high impact formats to market and simplifies the process of building cross-screen advertisements
  • Undertone will integrate Sparkflow’s capabilities into its Virtuoso platform to creat an end-to-end technology stack focused on the creation, data-driven delivery, and analytics of high-impact advertising formats across screens, channels, and devices

Press Release
https://finance.yahoo.com/news/undertone-acquires-rich-media-platform-154342546.html

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Predictive Customer Success (by Sales Predict)
June 18, 2015 New Features , , , , ,

Product
Predictive Customer Success (by Sales Predict)

Category
Analytics, Marketing automation

Function
Customer acquisition and retention

Great For
Preventing customer churn, increasing sales by using predictive analytics

Suitable For
B2B, B2C

Overview
The new module helps Customer Success teams uncover signals that lead to customer churn, and see which customers are ready to renew or buy more.

Three things to know:
  • Helps reduce churn with predictive scores that alert CSMs to accounts that may not renew and provide insights to support preventive actions
  • Increases customer retention with deep scientific analysis on what truly drives customers to renew or leave, helping companies to foster behaviors and engagement patterns that lead to renewal
  • Increases up-sell/cross-sell with predictive scores that show which customers are most likely to buy more, and offers product recommendations

Pricing Structure
Platform licensing

Press Release
http://finance.yahoo.com/news/salespredict-announces-saas-predictive-customer-121500138.html

More information
http://www.salespredict.com/predictive_sales-better_leads_faster_sales_cycles

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Aptean acquires Vision Software
June 18, 2015 Acquisitions , , ,

Product
Aptean acquires Vision Software

Category
CRM, Other

Function
Customer retention and insights, Other

Great For
Integrates business intelligence into the Aptean CRM system

Suitable For
B2B

Overview
A CRM platform for discrete manufacturing, process manufacturing and financial services adds new business intelligence to improve sales, marketing and retention.

Three things to know:
  • Aptean’s CRM and related software applications help nearly 5,000 organizations satisfy their customers, operate more efficiently and expand their market
  • Vision solutions suite includes category-wide forecasting, product level management, product mix analysis, and recommendation, replenishments, reverse logistics, customized retail solutions, and product performance reporting
  • The Vision suite increases efficiencies and improves customer service— key characteristics of Aptean’s suite

Pricing Structure
Platform license

Press Release
http://www.martechadvisor.com/crm/aptean-acquires-vision-software-solutions-business/

More information
http://www.aptean.com/

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Olapic/Listrak integration
June 4, 2015 New Features , , , , ,

Product
Olapic/Listrak integration

Category
UGC, Email marketing, Marketing automation, Other

Function
Customer acquisition and retention

Great For
Leveraging UGC in personalized retargeting campaigns for retail customers

Suitable For
B2C

Overview
The Olapic UGC visual marketing and commerce platform is now integrated with Listrak, an omnichannel digital marketing retail platform for retargeting retail customers.

Three things to know:
  • Lets retailers add a valuable layer of authentic visual content to email campaigns to help increase conversion rates
  • Listrak’s retail email marketing solutions (powered by 360° customer insights from every touch point) helps engage customers and drive sales across channels
  • Olapic customers can tap into their curated media libraries of consumer-generated images matched to specific product SKUs and select top performing images for inclusion in email campaigns to drive success

Press Release
http://multichannelmerchant.com/marketing/olapic-announces-strategic-partnership-with-listrak-26052015/

More information
www.olapic.com, http://www.listrak.com

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SugarExchange (by SugarCRM)
June 4, 2015 New Features , , , ,

Product
SugarExchange (by SugarCRM)

Category
Marketing Automation

Function
Customer acquisition and retention

Great For
Extending marketers’ Sugar applications through integrations of popular 3rd party marketing and business software

Suitable For
B2B, B2C, Other

Overview
Commercial Sugar customers (ie., Sugar7-based brands) gain easy access to a rich new set of marketing campaign tools and applications, and other line-of-business initiatives.

Three things to know:
  • Includes marketing applications and extensions for campaign management, marketing automation, email marketing, analytics, social management and data enrichment
  • Also integrates with an array of3rd party analytics, sales and relationship management applications and other functional enterprise applications that marketers may share data with and otherwise leverage
  • Sugar Community Edition users can access 3rd party add-ons and extensions in a new GitHub-hosted repository

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.marketwired.com/press-release/sugarcrm-launches-new-sugarexchange-for-users-of-its-commercial-crm-software-2023119.htm

More information
http://www.sugarcrm.com/

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Lyris (by Aurea)
May 14, 2015 Acquisitions , , , ,

Product
Lyris (by Aurea)

Category
Email and digital marketing, Other

Function
Customer engagement and retention

Great For
Lyris will add advanced customer contact capabilities to Aurea’s customer journey/business process engineering

Suitable For
B2C, B2B, other

Overview
Aurea, a technology solutions provider that enables brands to deliver transformative customer experiences, will acquire Lyris, whose solutions let brands reach customers at scale and create personalized value at every touch point.

Three things to know:
  • Lyris will be integrated with the Aurea platform help the company deliver successful customer experiences
  • Aurea currently provides the technology platform and worldwide delivery capability to enable companies to build, execute, monitor and optimize the end-to-end customer journey across a diverse range of industries
  • The integration will help Aurea engage customers across all marketing channels – including

Press Release
http://globenewswire.com/news-release/2015/05/04/731818/10132391/en/Aurea-Signs-Definitive-Agreement-to-Acquire-Lyris.html

More information
http://www.aurea.com/index.html

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Microsoft/Adobe Partnership and CRM/Marketing Cloud Integrations
May 7, 2015 New Features , , , , , ,

Product
Microsoft/Adobe Partnership and CRM/Marketing Cloud Integrations

Category
CRM, Marketing automation

Function
Customer acquisition, retention, communication

Great For
Delivering experiences that leverage all customer engagements, from reach and acquisition to retention and loyalty.

Suitable For
B2C, B2B, Other

Overview
The partnership and integration will help brands prevent frustrating customer experiences that can arise from siloed marketing, sales and service interaction data.

Three things to know:
  • The integration will help brands align sales and marketing activities by tightly integrating audiences and their behaviors to help guide sales or service calls, identify opportunities and inform lead scoring
  • It helps find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads
  • HERE

Pricing Structure
Full platform licenses

Press Release
http://www.adobe.com/news-room/pressreleases/201504/042915AdobeMicrosoftTransformMarketing.html

More information
www.adobe.com

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Action-Based Delivery (by Appboy)
April 30, 2015 New Products , , , , , ,

Product
Action-Based Delivery (by Appboy)

Category
Marketing automation, Mobile advert

Function
Customer engagement and retention

Great For
Responding at the speed of mobile to engage users performing specific actions

Suitable For
B2C, B2B, Agency, other

Overview
Action-Based Delivery detects changes in user states so that new users, loyal fans and less frequent engagers automatically receive relevant messages and offers.

Three things to know:
  • Marketers can automate campaign to send or schedule messages upon specific actions taken by mobile customers, and include exceptions and rules to ensure relevancy of messages
  • Campaigns can incorporate a range of event triggers such as a selected number of sessions, completing a purchase, abandoning a shopping cart, performing specified conversion events, or interacting with News Feed cards or campaigns
  • A popular photo service tested the system with push notifications and coupons issued three minutes after carts were abandoned, with results approaching a 50% open rate

Press Release
http://www.prnewswire.com/news-releases/appboy-introduces-action-based-delivery-increasing-the-efficiency-of-follow-up-engagement-300069521.html

More information
https://www.appboy.com/

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Pivotal 6.5 Mobile-optimized CRM (by Aptean)
April 30, 2015 New Features , , , , ,

Product
Pivotal 6.5 Mobile-optimized CRM (by Aptean)

Category
CRM

Function
Customer engagement and retention, Communication

Great For
Productivity and efficiency both in the field and in the office

Suitable For
B2B, B2C, other

Overview
The easily configurable solution is optimized for mobile/in office use.

Three things to know:
  • Enhanced options for mobile sales users include easy email, appointment, calendaring, mapping/geo-location features and task management
  • The Action Center lets users create custom dashboards and graphs
  • Pivotal 6.5 supports marketing and meets compliance and vertical market-specific issues, particularly in financial services and manufacturing industries

Pricing Structure
Full platform license

Press Release
http://www.martechadvisor.com/crm/aptean-launches-upgraded-crm-solution-pivotal-6-5/

More information
http://www.aptean.com/

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Square Marketing (by Square)
April 15, 2015 New Features , , ,

Product
Square Marketing (by Square)

Category
Email marketing

Function
Customer acquisition and retention

Great For
Helping SMBs reach and promote their services to previous customers.

Suitable For
B2C, other

Overview
Easy e-mail campaigns are the latest enhancement to Square’s mobile business tools (POS mobile card reader, scheduling and marketing tools, etc.)

Three things to know:
  • Square marketing offers clean, simple mobilized email templates and a distribution list to let businesses create campaigns in minutes
  • It automatically categorizes loyal, occasional and lapsed customers into Smart Groups based on Square sales data, and lets B2Cs send personalized messages and promotions to the right audiences at the right time
  • Because it’s built on top of sales data, Square Marketing provides insight into both standard email campaign data such as open rates, click throughs, CTA actions, etc., and also the direct impact of marketing on sales, via the dashboard

Pricing Structure
Subscription fee

Prices start at
$15/per month for each 500 customers, with free trial

Installation
SAAS

Press Release
https://squareup.com/email-marketing

More information
https://squareup.com/

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Lookalike Modeling and OnDemand On-Board (by Oracle)
April 9, 2015 New Products , , , ,

Product
Lookalike Modeling and OnDemand On-Board (by Oracle)

Category
Marketing automation, Analytics, Other

Function
Customer insights, engagement, retention

Great For
Connecting audience data from disparate marketing solutions

Suitable For
B2C, B2B

Overview
New additions to the Oracle Marketing Cloud’s Data Management Platform help brands maximize data from marketing automation and web analytics platforms

Three things to know:
  • Connects audience data residing within web analytics, email marketing and marketing automation tools, and transforms it into actionable audience data for targeting
  • Lookalike Modeling simplifies transfer of audience data into the Oracle Data Management Platform for Oracle Cross-Channel Marketing customers
  • OnDemand On-Board features make 3rd party web analytics data more actionable by surfacing it as audience data for classification and use within the Oracle Data Management Platform

Pricing Structure
Full platform

Press Release
http://www.oracle.com/us/corporate/press/2507099

More information
https://www.oracle.com/marketingcloud/index.html

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