Mobee Releases Enhanced Functionality into its Data Collection Platform
December 15, 2016
Mobee, a platform providing insights from crowdsourcing consumer data, released enhanced functionality in its data collection platform for brands and retailers. Mobee’s latest enhancements have four customizable components that include insights, place, crowd, and data. According to the press release, retailers and brands will be able to select whether the consumer or employee can provide insights in the platform. They can also decide the type of information collected which can be based on observations, sentiments, or tasks. Mobee’s platform will also provide the choice of location from where insights could be captured: on the go, in-store, or at home.
Metrics and Insights
From the Announcement:
In an official release, the CEO at Mobee, Hal Charnley, said, “The market is demanding platforms over point solutions, and the competition has missed the mark. While we still collect observable data with our crowd of consumers in-store, our enhanced platform now allows for collection of multiple types of data, by a public or private workforce, across thousands of locations or on the go. Legacy vendors simply can’t provide that level of flexibility.”
Link to article: http://www.martechadvisor.com/news/audience-market-data/mobee-releases-enhanced-functionalities-into-its-data-collection-platform/
Mobee Company Profile on CabinetM
Visual Analytics tools for marketers drowning in data
December 5, 2016
If you have even a few MarTech tools on board, you can find yourself swimming in data. We are now in a world where we can get up-to-the minute reports on how many customers walk by your store, how many people requested but did not download your white paper, and how many times your brand is mentioned on social media.
But do you know what to do with that data?
The approach used in visual analytics is figuring out tends, patterns and relationships in the data available, and being able to figure out what the customer will do next. Is there a correlation between visits to your store and trending social media? Given that data visual representations makes it easy for those with a marketing-not-tech background to get information. Include drag-and-drop options for setting up the parameters and the non-technical person can run the tool.
Pair this tool with clean data and effective data management strategies so you can standardize data coming in from different sources.
Below are seven visual analytics tools that not only can help with large data sets but can also be useful for smaller marketing departments.
Part of the Adobe Marketing Cloud, Adobe Analytics provides a 360-degree customer view through real-time web and mobile analytics, advanced data visualization, powerful predictive models, and algorithmic cross-channel attribution. Adobe Analytics is a powerful solution for driving more informed business decisions based on digital channel data, leading to personalized user experiences, better ad spend, and better monetized content.
BEST FEATURES: Its visual analytics package is part of a larger suite providing customer insights.
PRICING: See vendor for pricing details.
SAS Visual Analytics provides a complete platform for analytics visualization, enabling you to identify patterns and relationships in data that weren’t initially evident. Interactive, self-service Business Intelligence and reporting capabilities are combined with out-of-the-box advanced analytics so everyone can discover insights from any size and type of data, including text.
BEST FEATURES: The package comes with out-of-the-box analytics.
PRICING: See vendor for pricing details.
Leftronic is a real-time data visualization platform for companies. Start with templates to quickly create online dashboards that connect to the data sources of your choice — Twitter, Facebook, Google Analytics, AWS, Basecamp, etc. Leftronic also offers three ways to upload your custom data to our dashboards. Push and Pull APIs for frequent updates of large data sets, a spreadsheet upload tool for your excel reports, and edit button directly on Leftronic’s widgets for one-off jobs.
BEST FEATURES: Built with templates to start pulling in data immediately.
PRICING: Billed annually, two dashboards start at $42 per month.
The iCharts Platform is a cloud-based visual analytics platform that empowers rapid visualization of complex business information, large-scale research and dynamic data sets. The easy to implement solutions enables users to rapidly create, distribute and collaborate via comprehensive dashboards, interactive reports and intuitive charts.
BEST FEATURES: No data preparation or IT necessary to launch.
PRICING: For NetSuite, the solution is $50 per month. A version for SalesForce is currently in beta.
Qlik Sense is a governed, server-based data visualization and discovery application ideal for group, department and organization-wide data analytics needs. Business users get powerful, flexible, personalized data analysis and collaboration on any device, while adhering to centralized data security and governance policies.
BEST FEATURES: Qlik is built for compliance, offering up both visualization and data security.
PRICING: Built for working in a mobile environment, Qlik provides visuals to remote teams too.
FICO Visual Insights Studio provides a complete business analytics platform that turns data insights into operationalized decisions that improve business performance. Visual Insights Studio provides the tools to identify interesting data patterns and drill down to highlight deep insights into how decisions and actions influence customer behavior and business outcomes.
BEST FEATURES: Speedy installation time.
PRICING: See vendor for details.
Megalytic is a data visualization solution for analytic reporting. The solution includes templates, widgets, integrations with key data sources, and tools for formatting and distribution. The platform is used by digital agencies, marketers, and business owners for faster, more insightful and better-looking analytics reports.
BEST FEATURES: Includes a Widget library.
PRICING: Packages start at $9.99 per month for two connections and one user, and run to $249.99 monthly for 100 users.