Tag Archives: Email Marketing

Emma announces a suite of new product features at Marketing United Conference
April 21, 2017 MarTech Product News ,

Emma announces a suite of new product features including landing pages,  A/B content testing and an interactive marketing calendar. The new landing pages feature allows marketers to easily create a landing page using the drag-and-drop design editor and publish it with a single click.  Marketers gain additional capabilities with the A/B content testing feature optimizing email content and the interactive marketing calendar offering high-level views of email campaign activity.

From the release: “Launching landing pages is the first step towards Emma becoming a true multi-channel platform with email as the foundation,” said Jeff Middlesworth, chief product officer at Emma. “Sharing our vision at Marketing United and getting feedback from marketers about how our software helps drive amazing results for their business is really inspiring.”

Link BusinessWire

Visit Emma on CabinetM.

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Campaign Monitor’s acquisition of Tagga sets the stage for new B2C CRM solutions
March 16, 2017 Acquisitions , ,

 

Campaign Monitor, a provider of intelligent email marketing and automation software, has acquired Tagga and announced plans for new B2C CRM solutions building on Tagga’s customer data platform.  Marketers will be able to create a single view of the customer and develop personalized marketing campaigns.

From the release: “Email subscribers are more than just clicks and opens, they are customers browsing your website, engaging with your social channels, and shopping. Campaign Monitor and Tagga will bring all of these activities together to create a unified customer profile within a behaviorally driven CRM, designed for the unique needs of B2C companies.”

Link Business Wire

Visit Campaign Monitor  and Tagga on CabinetM.

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Are You Reaching Your Audience? Got Email Open Rates?
February 14, 2017 Content Marketing , ,

When was the last time you glanced at your email inbox only to find a bunch of unfamiliar emails sitting there?  A few minutes ago?  Did you open them?  It seems the answer to that question depends largely on what industry sent the email. HubSpot analyzed data “from more than 25 million one-to-one (i.e., not to a list) emails sent via the HubSpot Sales platform by firms in 28 different industries.”

Arts and Entertainment topped the list with an open rate of 47%.  Followed closely by Construction, Human Resources, and Legal/Government.  Clearly, we all want to see the latest movie, buy a new house, get a new job, and steer clear of the IRS.  All joking aside, if you find yourself in the Marketing/Advertising sector with an open rate of just 25%, you know first hand how tough it is to get someone’s attention through email. The way to improve your open rate combines technology with good old psychology.

Let’s start with the technology in your marketing stack.  

A number of tools track open rates, improve email content, and update the contact list.  An Email Marketing Platform offers the ability to create, deliver, and track large amounts of emails. Email Automation provides a range of functions including sending, writing and tracking email campaigns as well as tools supporting A/B testing, market segmentation and reporting dashboards.

Another option is to look to Marketing Automation Platforms with Email tools combining email marketing with end to end multi-channel customer marketing. To keep the list up to date, look to Email Address Validation & Verification tools.

The psychology part comes into play when you look at how email recipients decide whether to open the email or not. Who is the email sent to? Who is it from — a person or a company?  What is the subject line?  Does it grab the recipient’s attention? What time did they receive the email?  Are they sitting eating lunch at their desk or getting ready to pack up for the day? Can they read it on their mobile device if they have already left the office?  These questions should help you avoid some of the pitfalls that will send your email into the trash while raising your overall email marketing strategy to engage and connect with the person you are trying to reach. Focus on gathering data, make adjustments, track results, and continually improve the quality of the email content.

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MailChimp Introduces Facebook Ad Campaigns
January 26, 2017 Email Marketing

Summary:

MailChimp announced the rollout of Facebook Ad Campaigns to help users reach new customers and engage with current ones. Users can now create, manage and analyze their Facebook Ad Campaigns within the MailChimp platform.

Function:

Email marketing, Advertising

From the Announcement:

After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue,” says Tom Klein, CMO. “We created an ad buying experience that feels like MailChimp, so customers can create beautiful ads quickly and get back to building their business.” In just a few steps, you can create ads, set your targeting, and decide your budget. And if you’re already comfortable with MailChimp’s interface, you’ll feel right at home.

“Businesses keep their customer data and product photos in MailChimp, so it’s the perfect place to kick off an ad campaign to acquire new customers using the data and content they already have. And since a user can sync up their store with MailChimp, we can even tell you the ROI and sales your ad generated. That’s always been tough for entrepreneurs,” says John Foreman, VP of Product Management. “Best of all, MailChimp doesn’t take a cut. Whatever you pay goes directly to Facebook.”

Link to full article: http://blog.mailchimp.com/introducing-facebook-ad-campaigns/

Visit the MailChimp Company Profile on CabinetM

 

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Put your customer experience on platforms you control
November 10, 2016 Uncategorized , , ,

“When consumers were asked which channels they check to learn about new products from brands, 36% say they don’t turn to any social channels at all. Boomers (59%) and Generation X (43%) were least likely to check social channels, followed by Millennials (33%).”

So says a study by NAPCO research and Bluecore, that says customers are less likely to learn about new products on social media than the stories brands are telling on their own properties. Why? Some of it is about the very stability (or lack thereof) of social media. A few of the notes from Marketing Insider:

  • Social media platforms change how they serve up brand stories to users. The platform is owned by someone else — the terms by which you may use that service may change.
  • New platforms will emerge and segmenting your audience by platform is good, but all customers will want product specifications. Not every story works on every medium.

If you want to own the customer experience, you’ll need to own the platform where they get that experience.

Check out some of these tool categories on CabinetM to get started. Which works for you?

 

 

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PowerInbox: Autoplay Videos Added to Email Solution
March 3, 2016 MarTech Product News, New Features , , , , , ,

Product
Autoplay Videos Added to Email Solution (by PowerInbox)

Category
Email Marketing, Video Advertising

Function
Branding, Customer Acquisition, Customer Engagement

Great For
Brands looking to add autoplay video directly into email.

Suitable for use by
B2B, B2C

Overview
PowerInbox announces the addition of autoplay videos directly inside emails. Users will see a 7 second video loop upon opening the email and then are encouraged to click through to activate the full video and sound.

Things to know:
  • The autoplay video units can run as an advertising component in RevenueStripe, PowerInbox’s email content recommendation solution
  • The autoplay video units can also be run as a dynamic element in DynamicMail, the company’s email personalization solution

Press Release
https://powerinbox.com/press-releases/autoplay-email-video/

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Tool Previews HTML Rendering across Email Clients (by MailChimp)
February 17, 2016 MarTech Product News, New Features , , , ,

Product
Tool Previews HTML Rendering across Email Clients (by MailChimp)

Category
Email Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Marketers looking to determine what their final email will look like regardless of the recipient’s email client.

Suitable for use by
B2B, B2C

Overview
MailChimp unveils Inbox Preview, a new tool that previews how different email clients will display HTML so marketers can what emails will look like when delivered.

Three things to know:
  • Tests the email campaign across 40 different web, mobile, and desktop email clients
  • Uses a token system so that each time a user creates or updates a preview, they spend a token
  • This tool replaces Inbox Inspector

Press Release
https://blog.mailchimp.com/inbox_preview_api_release/

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Email Platform Gains Drip Campaign Tool (by Delivra)
February 17, 2016 MarTech Product News, New Features, Uncategorized , , , ,

Product
Email Platform Gains Drip Campaign Tool (by Delivra)

Category
Email Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Marketers looking to build drip campaign.

Suitable for use by
B2B, B2C

Overview
Delivera unveils a number of platform updates including the Drip Campaign Builder, a tool for planning a series of emails and determining which emails are sent in response to subscriber actions and other factors.

Three things to know:
  • Updates include easy to use interface, improved targeting based on engagement, and SMS messaging capabilities
  • Report groups gather metrics on individual mailings to gauge effectiveness and continue to improve the automated series
  • Enhanced Drag and Drop Editor offers an additional 225 cell groups to support more complex design layouts

Press Release
https://www.delivra.com/delivra-introduces-marketing-automation-capabilities-with-latest-platform-update/

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Email Marketing Platform Generates Behavior-based Emails (by StreamSend)
February 12, 2016 MarTech Product News, New Products , , , , ,

Product
Email Marketing Platform Generates Behavior-based Emails (by StreamSend)

Category
Email Marketing

Function
Customer Acquisition, Customer Engagement, Automation

Great For
Organizations using email marketing to engage customers based on their actions.

Suitable for use by
B2B, B2C

Overview
StreamSend announces StreamSend Insights, a marketing automation platform that generates targeted email marketing campaigns based on a user’s actual behavior on a website or while shopping online.

Three things to know:
  • Monitors whether a cart has been abandoned or whether the user is still actively browsing the site, and sends targeted emails based on that information
  • View what products customers are browsing and buying and include those items or similar items in product recommendation emails
  • Engage users with targeted emails when they interact with website content such as whitepapers, guides, and videos

Press Release
http://www.businesswire.com/news/home/20160201005705/en/StreamSend-Launches-StreamSend-Insights

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Gaining User Input in Email Marketing (by UnsubCentral)
February 5, 2016 MarTech Product News, New Products , , , ,

Product
Gaining User Input in Email Marketing (by UnsubCentral)

Category
Email Marketing

Function
Customer Engagement

Great For
Enabling users to control email frequency

Suitable for use by
B2B, B2C, Agency

Overview
UnsubCentral creates a Preference Center, offering brands a way to gain a user’s input regarding the frequency and topic of email marketing campaigns. This solution for email compliance and opt-out list management is designed to reduce the overall number of email subscriber opt-outs.

Three things to know:
  • Emailing customers and prospects too frequently can be detrimental to a brand’s reputation
  • A preference center is a single page that allows users to opt in or out of only the types of messages they want to receive as well as control the frequency of mailings
  • Solution can be used with third-party acquisition mailings

More information
http://www.unsubcentral.com/

Press Release
http://www.unsubcentral.com/blog/how-much-do-your-email-opt-outs-cost-you

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Internet Brands Plans to Acquire Demandforce (By InternetBrands)
January 29, 2016 Acquisitions, MarTech Product News , , , ,

Product
Internet Brands Plans to Acquire Demandforce (By InternetBrands)

Category
Email Marketing

Function
Customer Engagement

Great For
Businesses using Demandforce products.

Suitable for use by
B2B, B2C, Agency

Overview
Internet Brands plans to acquire Demandforce, a leading marketing software service provider, from Intuit.

Three things to know:
  • Acquired by Intuit in 2012, Demandforce offers web-based applications that includes communication, reputation, and networking tools
  • Demandforce will operate within Internet Brands’ Health portfolio and will continue to operate from its San Francisco headquarters
  • The transaction is expected to close in Feb. 2016

More information
http://www.marketwired.com/press-release/internet-brands-to-acquire-demandforce-nasdaq-intu-2088503.htm

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Email Platform Gains Advanced Graphics Capabilities (By Campaign Monitor)
January 22, 2016 MarTech Product News, New Features , , ,

Product
Email Platform Gains Advanced Graphics Capabilities (By Campaign Monitor)

Category
Email Marketing

Function
Customer Engagement

Great For
Marketers using email to deliver personalized content.

Suitable for use by
B2B, B2C

Overview
Campaign Monitor adds advanced graphics capabilities to its email platform so that marketers can deliver highly personalized and graphically impactful email campaigns to subscribers.

Three things to know:
  • Enables marketers to crop, resize, brighten, sharpen, and enhance images to create professional-looking designs directly inside the email builder
  • Customize almost every aspect of the campaigns including content, images, subject lines, interactive content, and surveys with just a few clicks
  • Includes a smart color picker that will remember recently-used colors, to access brand colors with one click

More information
https://www.campaignmonitor.com/blog/new-features/2016/01/introducing-the-all-new-campaign-monitor/

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Email Platform adds Marketing Campaign Feature (By SendGrid)
December 11, 2015 MarTech Product News, New Products , , ,

Product
Email Platform adds Marketing Campaign Feature (By SendGrid)

Category
Email Marketing

Function
Customer Engagement

Great For
Marketers

Suitable for use by
B2B, B2C

Overview
SendGrid adds Marketing Campaigns to its email platform, offering flexible workflow, powerful list segmentation and actionable analytics.

Three things to know:
  • Provides the ability to customize email campaign creation according to workflows using an easy-to-use web interface
  • Segment contact lists with custom data fields, based on subscriber engagement activity
  • Advanced statistics dashboard offers real-time campaign stats

More information
https://sendgrid.com/blog/announcing-the-general-availability-of-marketing-campaigns/

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Endurance Holdings Acquires Constant Contact (By Constant Contact)
November 13, 2015 Acquisitions , , ,

Product
Endurance Holdings Acquires Constant Contact (By Constant Contact)

Category
Email Marketing

Function
Productivity

Great For
Small business users looking for online marketing tools

Suitable for use by
B2B, B2C

Overview
Endurance Holdings, a provider of a cloud-based platform that targets small businesses, plans to acquire Constant Contact, a maker of online marketing tools for email, event, contact and social media.

Three things to know:
  • Endurance will integrate Constant Contact’s suite of tools into its product portfolio
  • Constant Contact will continue to operate as a separate brand
  • Endurance offers web hosting software targeting small to medium businesses and includes brands including BigRock, HostGator and FatCow.com

More information
http://news.constantcontact.com/press-release/endurance-international-group-announces-definitive-agreement-acquire-constant-contact

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Personalization Engine Enhances Customer Experience (By Sailthru)
October 30, 2015 New Features , , , ,

Product
Personalization Engine Enhances Customer Experience (By Sailthru)

Category
Email Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Marketers adding personalized content to email marketing

Suitable for use by
B2B, B2C

Overview
Sailthru, a provider of email and personalization software, announces Personalization Engine, a new feature to coordinate customer experiences across email, web and mobile.

Three things to know:
  • Deliver one-to-one recommendations in any website or app structure across homepages, category landing pages, and product landing pages
  • Enable publishers to “individualize” calls-to-action for newsletter sign-ups and subscription management
  • Offer personalized discounts based on an individual customer’s predicted purchase behaviors

More information
http://www.businesswire.com/news/home/20151020006109/en/Sailthru-Launches-Personalization-Engine-True-Cross-Channel-Solution

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CertainSource 3.0 (by CertainSource)
September 24, 2015 New Products , ,

Product
CertainSource 3.0 (by CertainSource)

Category
Email Marketing

Function
Customer Acquisition

Great For
Marketers looking to cost-effectively grow their email lists with quality customers and prospects

Suitable For
B2C

Overview
Email retargeting that helps marketers to grow their customer and prospect email lists without having to increase media spend. 3.0 measures the quality of lead sources, eliminating sources that perform poorly or generate risk to a brand’s online reputation.

Three things to know:
  • B2C email retargeting solution helps marketers re-engage prospects who have abandoned the sales funnel prior to converting and becoming customers
  • CertainSource’s live audience and send-time optimization capabilities trigger emails when prospects are online to increase engagement and conversions
  • CertainSource 3.0 also expands its funnel acquisition management functionalities, which help consumer brands manage and optimize omni-channel lead sources in real-time

Pricing Structure
Subscription

Press Release
http://www.businesswire.com/news/home/20150915005390/en/#.VgLSlvlVhBc

More information
http://www.certainsource.com/certainsource-acquire

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TerminalOne (by MediaMath)
September 24, 2015 New Products , , ,

Product
TerminalOne (by MediaMath)

Category
Email Marketing

Function
Customer Acquisition

Great For
Oracle-based marketers looking to target an audience throughout the lifecycle of the customer relationship

Suitable For
B2C, B2B

Overview
A new app for the Oracle Marketing Cloud designed for B2C and B2B marketers to encourage engagement by combining paid and owned media, allowing marketers to drive retargeting tactics across paid media channels.

Three things to know:
  • Gives marketers the resources to target customers throughout the relationship from initial awareness through to purchase and ownership
  • Marketers can build actionable customer profiles by activating email-based audiences across paid channels
  • The MediaMath App for Oracle Marketing Cloud is available on the Oracle Cloud Marketplace

Pricing Structure
Free

Press Release
http://www.mediamath.com/news/press-release-mediamath-helps-close-the-gap-between-marketing-technology-and-ad-technology/

More information
https://cloud.oracle.com/marketplace/listing/3271943?_afrLoop=295400062190158&_afrWindowMode=0&_afrWindowId=18coiwtx5i_1

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Live Segments (by Bluecore)
September 17, 2015 New Products , , , ,

Product
Live Segments (by Bluecore)

Category
Email marketing

Function
Customer acquisition and loyalty

Great For
Creating email campaigns with segmentation and personalization based on individual customer behavioral data, for bulk sends where each email is truly unique.

Suitable For
B2C, B2B, other

Overview
Live Segments gives marketers control over email creative and program strategy, while automating segmentation, data analysis and product recommendations processes.

Three things to know:
  • Lets marketers segment email lists ranging from 1,000 into the millions based on multiple customer behavior inputs and create personalized, large volume email sends in seconds
  • Leveraging Bluecore engine to query data and return results in orders of magnitude faster than existing technologies
  • Campaign high volume sends incorporate an individual’s past browse and purchase behavior to drive improved open and conversion rates

Press Release
http://www.prnewswire.com/news-releases/bluecore-introduces-live-segments-email-for-ecommerce-marketers-300140884.html

More information
http://www.bluecore.com/

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Email Delivery Preview (by E-trigue)
September 3, 2015 New Features , , , ,

Product
Email Delivery Preview (by E-trigue)

Category
Email marketing

Function
Marketing automation

Great For
Understanding how your emails will look on audience devices.

Suitable For
B2C, B2B, Agency, other

Overview
Lets marketers quickly, efficiently visualize how email messages will render in over 40 email clients and devices.

Three things to know:
  • More than half of all emails for most brands are now opened on mobile, and Preview saves time, and helps optimize emails for all devices without disrupting the marketer’s workflow
  • eTrigue customers may now preview Litmus email message test results directly within DemandCenter
  • Test results are available in the Litmus account as well – an account with Litmus is required

Press Release
http://www.etrigue.com/company/press-releases/litmus-email-deliverability-previews/

More information
http://www.etrigue.com/

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Transactional Email Service (by Campaign Monitor)
August 13, 2015 New Features , , , , ,

Product
Transactional Email Service (by Campaign Monitor)

Category
Email marketing

Function
Customer acquisition, Communications

Great For
Self-service design, personalization and optimization of customer-facing ‘transactional’ emails for multi-device consumers

Suitable For
Agency, B2C, B2B, other

Overview
The new transactional email service designed and built for marketers is integrated into Campaign Monitor’s existing platform.

Three things to know:
  • The drag-and-drop email builder lets marketers choose from a variety of professionally-designed templates and create fully branded, unique emails that present ideally on any device
  • The new Transactional Email Service manages the array of administration emails that brands must process such as registrations, order confirmations, cart abandonment emails, password resets, etc
  • The new feature lets brands unify the branding and customer-friendly appearance of transactional emails, using the same tools they use for marketing campaigns

Press Release
http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Campaign-Monitor-Launches-Transactional-Email-Service-for-Marketers-105624.aspx

More information
https://www.campaignmonitor.com/blog/post/4579/transactional-email-for-marketers

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