GES will gain event measurement and visitor engagement capabilities through the acquisition of Poken and it’s Poken 360° platform. The solution includes tools for visitor-to-visitor engagement, gamification, and full metrics reporting. Poken will join the N200|GES event intelligence team, and the company will retain the product name Poken 360°.
From the release: “The addition of Poken is a game-changer in providing a truly intelligent event for organizers, exhibitors, brands, and attendees,” added GES EVP of International, Jason Popp. “The extensive features and services offered by Poken create and drive engagement and are a natural complement to GES’ core live event services and robust technologies. Poken has an extremely talented and enthusiastic work force and we are happy to welcome them to our team.“
Link GES Newsroom
Visit Poken on CabinetM.