Tag Archives: Integration

IBM Acquires Clearleap (By IBM)
December 18, 2015 Acquisitions, MarTech Product News , , , ,

Product
IBM Acquires Clearleap (By IBM)

Category
Video Content Management

Function
Integration, Customer Engagement

Great For
Enterprises looking to manage video assets

Suitable for use by
B2B, B2C

Overview
IBM acquires Clearleap, Inc., a provider of cloud based video services. The move boosts IBM’s cloud computing initiatives and aims to empower users to access video from any device at any time.

Things to know:
  • Clearleap will be integrated into the IBM Cloud platform so that users can manage, monetize and grow video experiences and deliver them securely over the Web and mobile devices
  • The Clearleap video platform is optimized for massive scalability, enabling clients to ramp up and support millions of concurrent users within seconds to support special events

More information
http://www-03.ibm.com/press/us/en/pressrelease/48216.wss

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Microsoft Integration Added to Social Media Platform (By Hootsuite)
December 4, 2015 MarTech Product News, New Features , , ,

Product
Microsoft Integration Added to Social Media Platform (By Hootsuite)

Category
Social Media Management

Function
Integration

Great For
Enterprises

Suitable for use by
B2B, B2C

Overview
Hootsuite, a social media management provider, integrates Microsoft into the Hootsuite platform enabling organizations to utilize social content for social marketing, social selling, social customer support, as well as internal collaboration.

Three things to know:
  • Includes Microsoft Dynamics CRM, Microsoft SharePoint, and Microsoft Yammer
  • Identify leads and input them directly into Microsoft Dynamics CRM Online
  • Utilize social media content across teams to facilitate collaboration using Microsoft SharePoint

More information
https://hootsuite.com/about/press-releases/microsoft-integration

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Customer Service App and Sales Platform Combine to Target SMBs (By Salesforce)
November 20, 2015 New Features , , , , ,

Product
Customer Service App and Sales Platform Combine to Target SMBs (By Salesforce)

Category
Customer Service, Sales Enablement

Function
Integration, Productivity

Great For
Sales and customer service teams

Suitable for use by
B2B, B2C

Overview
Salesforce announces a new integration between Salesforce IQ for Small Business and Desk.com to deliver smarter customer services and sales for SMBs.

Three things to know:
  • Both sales and service teams can provide a more tailored customer solution since both now have access to a more centralized view of the customer that includes customer service and sales activities
  • The integration eliminates the need for customer development and can be set up quickly
  • The integration for Desk.com and SalesforceIQ is available now and will be included with Desk.com Pro and Business Plus Editions and with SalesforceIQ Growth and Business Plans

More information
http://www.prnewswire.com/news-releases/salesforce-brings-together-deskcom-and-salesforceiq-delivering-smarter-customer-service-and-sales-for-smbs-300177448.html

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Private Data Marketplace for Advertisers and Content Publishers (By Adobe)
November 20, 2015 New Features , , , ,

Product
Private Data Marketplace for Advertisers and Content Publishers (By Adobe)

Category
Advertising

Function
Branding, Integration

Great For
Advertisers and content publishers

Suitable for use by
B2B, B2C

Overview
Adobe adds a data exchange to the Adobe Audience Manager. Audience Marketplace enables advertisers and content publishers to buy and sell second and third-party data without the need for individual partnership agreements.

Three things to know:
  • All participants are vetted and qualified by Adobe and agree to adhere to standard data privacy and security policies
  • Enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels
  • Provides flexible pricing options

More information
http://www.adobe.com/news-room/pressreleases/201511/111015AdobeMediaAlertDataMarketplace.html

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B2B Data Cloud Targets Marketing and Sales Funnel (By Demandbase)
November 20, 2015 New Products , ,

Product
B2B Data Cloud Targets Marketing and Sales Funnel (By Demandbase)

Category
Data Management

Function
Integration

Great For
Sales and marketing organizations

Suitable for use by
B2B

Overview
The Demandbase B2B Data Cloud is built to serve the entire marketing and sales funnel from advertising through to CRM, using an open data model that drives more effective advertising, personalization and sales programs.

Things to know:
  • Combines account-based identification technology using network IP addresses, behavioral intelligence, and third-party data with customer’s first-party information
  • Includes Job Function Targeting, a feature that leverages B2B behavioral data providing account targeting and includes a proprietary real-time bidder

More information
https://www.demandbase.com/press-release/demandbase-launches-marketing-industrys-first-b2b-data-cloud/

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Firefox Adds Tracking Protection (By Mozilla)
November 13, 2015 New Features ,

Product
Firefox Adds Tracking Protection (By Mozilla)

Category
Web Hosting & Security

Function
Integration

Great For
Users looking for added security when browsing the Web

Suitable for use by
All

Overview
Mozilla adds several new features to the Firefox web browser including Private Browsing with Tracking Protection. Private Browsing actively blocks content like ads, analytics trackers and social share buttons that may record a user’s behavior without their knowledge across sites.

Three things to know:
  • Updated Control Center centralizes site security and privacy controls into a single place in the address bar
  • Firefox Developer Edition adds visual editing tools including Animation Tools
  • Available for Windows, Mac, Android and Linux

More information
https://blog.mozilla.org/blog/2015/11/03/firefox-now-offers-a-more-private-browsing-experience/

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VMware Announces Plan to Acquire Boxer, Inc.
October 23, 2015 Acquisitions , , , ,

Product
VMware Announces Plan to Acquire Boxer, Inc.

Category
Data integration

Function
Integration, Automation

Great For
Enterprises seeking mobile computing solutions

Suitable for use by
B2B, B2C

Overview
VMware, a provider of cloud infrastructure and virtualization software, plans to acquire Boxer, a mobile email provider.

Three things to know:
  • The combined company will provide a suite of services to provide secure access to email, content and apps
  • The new solutions will be under the AirWatch by VMware brand
  • Boxer will continue development of their mobile productivity tools marketed to consumers which are available at the Google and Apple app stores

More information
https://blogs.vmware.com/euc/2015/10/vmworld-europe-2015.html

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Mapsense (acquired by Apple)
September 24, 2015 Acquisitions , , , , , ,

Product
Mapsense (acquired by Apple)

Category
Data visualization, Other

Function
Integration

Great For
Future users of Apple products

Suitable For
B2B, B2C, Agency, Government, Non-Profit

Overview
Acquisition is considered part of Apple’s overall strategy to build out its maps and challenge its competitor, Google.

Three things to know:
  • Not officially announced by Apple but confirmed through multiple news agencies
  • Mapsense offers terabytes of location-tagged data, which then create customizable visualization paired with powerful search and filter tools for easy analysis
  • As part of a larger push to increase mapping capabilities, Apple recently added transit data to its Maps product with full support for navigation, search and Siri integration

Press Release
No press release from Apple. Originally reported on Re/Code. http://recode.net/2015/09/16/apple-acquires-mapsense-a-mapping-visualization-startup/

More information
http://appleinsider.com/articles/15/09/16/apple-buys-mapping-data-analytics-and-visualization-firm-mapsense-for-between-25m-to-30m

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