Tag Archives: Marketing Automation

Selligent and StrongView Merge
October 23, 2015 Acquisitions , , ,

Product
Selligent and StrongView Merge

Category
Marketing Automation

Function
Automation

Great For
Enterprises

Suitable for use by
B2B, B2C

Overview
The new company will combine Selligent’s omnichannel campaign management and targeting solutions with the enterprise email marketing capabilities of StrongView.

Three things to know:
  • The new company will carry the Selligent name
  • The combined solutions will provide brands with the ability to create rich experiences for customers across channels
  • Located in Belgium, Selligent currently has a strong customer base throughout Europe while StrongView targets U.S.-based enterprise and mid-market clients

More information
http://www.marketwired.com/press-release/selligent-strongview-join-forces-create-leading-global-marketing-technology-company-2064373.htm

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Google Acquires Divshot
October 23, 2015 Acquisitions , , ,

Product
Google Acquires Divshot

Category
Mobile Application Development

Function
Automation

Great For
Developers of web applications

Suitable for use by
B2B, B2C

Overview
Google acquires Divshot, an HTM5 Web-hosting platform and interface builder for web applications.

Three things to know:
  • Divshot will join the Firebase team at Google which focuses on products for developers
  • Divshot customers will transition to Firebase Hosting, a platform for mobile and web application development. Firebase was acquired by Google in October 2014

More information
https://divshot.com/

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Origami Content Cards (by Origami Logic)
October 1, 2015 New Features , , ,

Product
Origami Content Cards (by Origami Logic)

Category
Marketing automation

Function
Content creation and distribution, Metrics

Great For
Visually mapping creative assets to campaign tactics and channels, visually simplifying planning and measurement.

Suitable For
B2C, B2B, other

Overview
Content cards help brands plan new campaigns and more quickly optimize ongoing ones by combining the creative and performance metrics for ads, videos, social messages and other digital marketing assets.

Three things to know:
  • The Origami Logic Marketing Intelligence Platform now generates content cards that combine and display the creative and performance metrics for ads, videos, social messages, or any other digital marketing asset
  • Cards are fully integrated, linked across all campaign channels, and easily accessible within the Origami dashboard or search interface
  • Affords a cross-channel view overview of campaign measurement data (impressions, clicks, engagement, spend, etc.), and associates performance metrics with creative assets

Pricing Structure
Platform license

Press Release
http://www.origamilogic.com/blog/origami-logic-content-cards-connecting-creative-assets-and-performance-data-across-channels

More information
http://www.origamilogic.com/

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Google Adwords and Analytics Integration (by Marketo)
October 1, 2015 New Features , , ,

Product
Google Adwords and Analytics Integration (by Marketo)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition, Measurement and monitoring

Great For
Creating measureable, engaging digital marketing programs that span customer acquisition to sale to advocacy spectrum

Suitable For
B2C, B2B, other

Overview
Integrates the popular Marketo platform with Google AdWords and Google Analytics to de-silo advertising, and provide a holistic view of how programs engage audiences across different channels

Three things to know:
  • Provides access to richer data, firmographic and profile information, to help brands serve highly relevant, personalized ads to highly desirable prospects
  • Automatically exports offline conversions tracked in Marketo (e.g. lead qualified, opportunity won, etc.) directly back to AdWords, helping to quantify ROI on spends
  • Links Marketo data such as firmographic and profile information of known and anonymous customers with their Google Analytics platform for new insight into how key audiences navigate through the funnel.

Pricing Structure
Full platform

Press Release
http://finance.yahoo.com/news/marketo-integrates-google-deliver-more-130000950.html

More information
http://www.marketo.com/

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Enhanced Oracle Marketing Cloud Integration (by Brightcove)
October 1, 2015 New Features , , , ,

Product
Enhanced Oracle Marketing Cloud Integration (by Brightcove)

Category
Marketing automation, Analytics, Other

Function
Content distribution

Great For
Improving insight into video marketing initiatives

Suitable For
B2C, Agency

Overview
The new functionality further sharpens the marketer’s insight into their video marketing programs, and also introduces ease of use features for the non-technical user.

Three things to know:
  • Brightcove’s integration is with Oracle App Cloud partner, SnapApp, a platform that simplifies the creation, publishing, promotion and measurement of interactive content into video content
  • Enables integration of interactive experiences like assessments, calculators, quizzes, polls, surveys, and contests into brand video content
  • Metrics and the measurement of interactive content experiences flows from Brightcove into Eloqua for lead scoring, persona identification, nurturing and personalized follow up, allowing customers to leverage implicit data from views with explicit information from surveys for scoring, escalation and campaigns

Pricing Structure
Platform license

Press Release
https://www.brightcove.com/en/company/press/brightcove-enhances-oracle-marketing-cloud-integration-simplify-accessibility-video-analytics-and-in

More information
https://www.brightcove.com/en/

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Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)
October 1, 2015 New Features , , , , ,

Product
Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)

Category
Marketing automation, Paid advertising, Social media marketing

Function
Communications, Customer acquisition and engagement

Great For
Giving small and local businesses the full campaign power of Facebook

Suitable For
B2C (local, SMB)

Overview
The marketing platform has added Facebook campaigns that let small brands and local businesses easily and economically leverage the leading social platform’s marketing and advertising reach.

Three things to know:
  • Helps find new prospects based on fans, emails, and demographics, and convert them into customers via attractive, customizable campaigns with funnel management
  • Simplified campaign features to increase revenue, such as custom landing pages with credit card payment processing
  • Analytics to track community growth, track purchases, claims, revenue, and ROI for insight into the performance of various campaign elements

Pricing Structure
Project license

Installation
SAAS

Press Release
http://www.locbox.com/press

More information
http://www.locbox.com/facebook_ads

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B2C Marketing Cloud (by Emarsys)
September 24, 2015 New Products , , , ,

Product
B2C Marketing Cloud (by Emarsys)

Category
Marketing automation, Analytics

Function
Customer acquisition, engagement, retention

Great For
Creating personalized customer engagement at any scale–without the need for big marketing teams or IT

Overview
Helps retail and e-commerce companies build personalized, long-lasting, cross-channel relationships with customers and transform initial engagements into repeat purchases

Three things to know:
  • Helps brands turn big data into relationships, capturing real-time data from customers’ interactions across devices and channels
  • Creates a unified profile of each customer based on their behavior patterns using big data, machine learning, scoring and statistical modelling to help drive long-term revenue
  • Lets marketers automate and orchestrate multi-step, multi channel campaigns with relevant product recommendations triggered by specific customer interactions

Pricing Structure
Subscription

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150915005681/en/Emarsys-Unveils-B2C-Marketing-Cloud-Personalized-Customer#.VgG2nvlVhBe

More information
http://emarsys.com/en/

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Mautic (by Allyde)
September 24, 2015 New Products , , , , , , ,

Product
Mautic (by Allyde)

Category
Marketing Automation

Function
Customer acquisition

Great For
Open source marketing solutions

Suitable For
B2B, B2C, Nonprofit, Government, Start-ups, Agencies

Overview
Mautic is the free and open source marketing automation system.

Three things to know:
  • Currently the sole marketing automation solution, now used by 21,000 businesses for social media marketing, lead management, e-mail, campaign tracking and reporting, etc.
  • Does not cap features and low number of contacts in a ‘fremium’ model – Allyde’s hosted version is capped at 2,500 contacts (a Pro plan is also available)
  • Customization and self-hosting: users can create modifications and customizations with the assistance of IT or developer resources

Pricing Structure
Monthly subscription, Annual subscription, Product is free

Prices start at
$12/month

Installation
No installation required

More information
http://mautic.org

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Pulse In-App Net Promoter Survey (NPS) Tool (by Bluenose)
September 24, 2015 New Products , , , ,

Product
Pulse In-App Net Promoter Survey (NPS) Tool (by Bluenose)

Category
Analytics, Marketing automation

Function
Customer insights, Other

Great For
Helping SaaS companies continuously monitor customer satisfaction, identify advocates

Suitable For
B2B, B2C, Other

Overview
Bluenose intros In-App Net Promoter Score (NPS) Survey to help SaaS companies identify customer advocates and collect valuable feedback from customers.

Three things to know:
  • Lets brands continuously monitor Net Promoter Scores and gain in-depth insight from customers on potential improvements to products or services
  • The simple javascript sets up easily and can be added in as little as 5 minutes
  • Efficient in-app surveys can help drive customer response rate increases of up to 50%

Press Release
http://www.marketwired.com/press-release/bluenose-launches-pulse-in-app-npsr-survey-tool-power-customer-success-adds-app-annie-2055581.htm

More information
http://pulse.bluenose.com/

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Act-On for Enterprise (by Act-On)
September 17, 2015 New Products , , ,

Product
Act-On for Enterprise (by Act-On)

Category
Marketing Automation

Function
Customer Acquisition

Great For
Conducting enterprise-class and –scale marketing automation campaigns with compelling usability and simplicity.

Suitable For
B2C, B2B, Other

Overview
New features make Act-On for Enterprise suitable for companies requiring large scale, global marketing automation deployments, or for enterprises with distributed office locations or multiple business units.

Three things to know:
  • Multi-Dimensional Lead Scoring lets marketers & sales create more than one score sheet based on different scoring needs such as variations based on product lines, or separate scoring models for new prospects and existing customers
  • Security Assertion Mark-Up Language (SAML) Integration lets users log in using their existing enterprise credentials, simplifying access while maintaining security
  • Data Studio, an advanced data access and analytics tool, lets users visualize, select, configure, and move data from Act-On to any Business Intelligence (BI) platform, and either use pre-configured data sets and aggregations or create their own using point and click queries and filters

Pricing Structure
Platform license

Press Release
http://press.act-on.com/press-releases/act-on-brings-consumerization-to-enterprise-marketing-automation-1216292

More information
https://www.act-on.com/

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Omnichannel Predictive Analytics (by Pegasystems)
September 17, 2015 New Features , , , , , , ,

Product
Omnichannel Predictive Analytics (by Pegasystems)

Category
CRM, Marketing automation

Function
Customer acquisition, retention and insight

Great For
Adding contextual intelligence to sales, marketing and service interactions and channels

Suitable For
B2C, Agency, B2B, Other

Overview
Pega’s Customer Decision Hub (predictive analytics, Next-Best Action and real-time event streaming capabilities) now extends across its CRM suite to help brands anticipate changing customer needs and deliver optimal engagement across all stages of the customer journey.

Three things to know:
  • Real-time event detection lets marketers to take proactive marketing actions based on streaming Big Data and patterns of customer behavior (interest thresholds, churn signals, etc.)
  • Predictive analytics in the new Pega Sales Automation mobile app lets brands feed sales reps the next best possible action when engaging potential customers in the field
  • Next-Best-Action dashboard lets customer service representatives Customer Decision Hub capabilities directly in the Pega Customer Service application to guide them in next courses of action such as upselling, problem resolution, discount authorizations, etc.

Pricing Structure
Platform license

Press Release
http://www.pega.com/about/news/press-releases/pegasystems-extends-omnichannel-predictive-analytics-across-entire-crm

More information
http://www.pega.com/

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Connect, Leadin, Reporting Add-ons (by HubSpot)
September 17, 2015 New Features , , , ,

Product
Connect, Leadin, Reporting Add-ons (by HubSpot)

Category
Marketing Automation

Function
Customer engagement, retention, loyalty, insights

Great For
Integrating with top-performing tools used across departments to attract, engage and delight customers, and learn more about them.

Overview
Integrating with top-performing tools used across departments to attract, engage and delight customers, learn more about them, and consolidate and share key reports more visually and effectively.

Three things to know:
  • HubSpot Connect collates customer data located in multiple and diverse kinds of apps into one central system to help companies solve customer problems more quickly and effectively
  • Leadin lets brands collect more data about visitors to their websites, and learn more about their contacts – such as pages and social platforms visited – to generate more actionable leads
  • Reporting add-ons for HubSpot’s marketing and sales products consolidates key reports for single view and customized presentation

Press Release
http://www.hubspot.com/company-news/hubspot-adds-ads-to-its-inbound-marketing-platform

More information
http://www.hubspot.com/

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Seismic for Outlook (by Seismic)
September 10, 2015 New Features , , , , ,

Product
Seismic for Outlook (by Seismic)

Category
CRM, Marketing automation

Function
Content distribution, Marketing automation, Productivity

Great For
Ensuring sales collateral and other marketing materials find sales reps when they need it.

Suitable For
B2C, B2B, Other

Overview
Accelerates sales efforts by using CRM content to automatically recommend and personalize collateral and campaign materials.

Three things to know:
  • Tracking analytics lets reps know when a prospect viewed an attachment and for how long
  • Salesforce integration allows reps to see suggested content that is contextually relevant for that recipient
  • Sales collateral automatically personalizes itself with Seismic’s LiveDoc feature

Pricing Structure
Platform license

More information
http://www.seismic.com/seismic-for-outlook/

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Email Delivery Preview (by E-trigue)
September 3, 2015 New Features , , , ,

Product
Email Delivery Preview (by E-trigue)

Category
Email marketing

Function
Marketing automation

Great For
Understanding how your emails will look on audience devices.

Suitable For
B2C, B2B, Agency, other

Overview
Lets marketers quickly, efficiently visualize how email messages will render in over 40 email clients and devices.

Three things to know:
  • More than half of all emails for most brands are now opened on mobile, and Preview saves time, and helps optimize emails for all devices without disrupting the marketer’s workflow
  • eTrigue customers may now preview Litmus email message test results directly within DemandCenter
  • Test results are available in the Litmus account as well – an account with Litmus is required

Press Release
http://www.etrigue.com/company/press-releases/litmus-email-deliverability-previews/

More information
http://www.etrigue.com/

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Automated Optimization Engine (by TargetClose)
July 23, 2015 New Products , ,

Product
Automated Optimization Engine (by TargetClose)

Category
Marketing automation

Function
Customer acquisition

Great For
Traffic optimization engine that drives customer acquisition, average order values and customer lifetime value.

Suitable For
B2C

Overview
It’s the latest addition to the TargetClose platform which helps response and direct-response advertisers optimize acquisition, average order value and customer lifetime value.

Three things to know:
  • The engine identifies and analyzes the complex interactions of vast numbers of variables
  • Lets DR advertisers rapidly test both landing pages and entire cart experiences on a per channel, per audience basis
  • TargetClose notes the engine outperforms human-based traffic optimization by 20%, and excels at optimization with greater numbers of digital channels, visits, conversions and media budgets

Pricing Structure
Monthly subscription

Prices start at
$5,000.

Installation
IT integration support is required

More information
www.targetclose.com

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Data Quant and Anomaly Detection (by Bright Edge)
July 16, 2015 New Products , , , ,

Product
Data Quant and Anomaly Detection (by Bright Edge)

Category
Marketing automation, Analytics

Function
Content marketing

Great For
Identifying significant shifts in the performance of brands’ content.

Suitable For
B2C, Agency, other

Overview
Automatically uncovers the factors that impact content marketing efforts, and serves recommendation notifications to marketers immediately.

Three things to know:
  • Data Quant injects intelligent, automated decision making into every content effort to maximize campaign impact
  • Anomaly Detection helps brands drive outcomes by integrating performance metrics across a myriad of data sets to identify trends and anomalies in traffic, engagement, search rank and volume, performance vs. competitors, etc.
  • Actionable recommendations for response to performance anomalies are provided in line for timely and effective campaign tuning

Press Release
http://finance.yahoo.com/news/brightedge-introduces-data-quant-era-160000843.html

More information
www.brightedge.com

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Programmatic Content Marketing Platform (by PulsePoint)
July 9, 2015 New Products , , ,

Product
Programmatic Content Marketing Platform (by PulsePoint)

Category
Marketing automation

Function
Content marketing

Great For
Programmatic reach across social, native and content discovery channels

Suitable For
Agency, B2C

Overview
The programmatic ad platform now also offers a programmatic content marketing platform

Three things to know:
  • Lets brands efficiently target, distribute and optimize branded articles and videos to the right audience at an unprecedented scale, with unified metrics and reporting
  • Automated, data-driven targeting for precise delivery to highly relevant audiences and contextual environments, with distribution across leading social media channels, native platforms and premium websites at global scale
  • Proprietary optimization technology adjusts campaign configurations to eliminate under-performing content, channels and devices

Press Release
http://www.businesswire.com/news/home/20150630006319/en/PulsePoint-Launches-Programmatic-Content-Marketing-Platform-Scale#.VZxon_lVhBc

More information
http://www.pulsepoint.com/

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Nativ (acquired by Ooyala)
July 9, 2015 Acquisitions , , , , ,

Product
Nativ (acquired by Ooyala)

Category
Paid advertising, Analytics

Function
Customer acquisition, Creative, Marketing automation

Great For
Extending global, cross-channel video advertising reach for agencies and the brands they serve.

Suitable For
Agency

Three things to know:
  • Nativ’s media logistics platform extends Ooyala’s suite of personalized TV and video offerings to video production, post-production, digital content services, broadcast planning and media management
  • Ooyala’s Mio platform is used by several top content owners and brands such as ITV, Audi, Vubiquity, Dolby and the Financial Times (FT)
  • The acquisition is geared to help brands, broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and advertising business models

Press Release
http://www.ooyala.com/about/press/ooyala-acquires-media-logistics-software-company-nativ

More information
http://www.ooyala.com/

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AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)
June 18, 2015 New Features , , , ,

Product
AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)

Category
Mobile and other paid advertising, Marketing automation

Function
Customer acquisition

Great For
Improving the targeting and performance of programmatic buys.

Suitable For
Agency

Overview
Enables AI optimization across a curated set of premium publishers within Rocket Fuel’s private marketplace (PMP) for better ‘in the moment’ marketing and audience capture.

Three things to know:
  • Advertisers can leverage the targeting capabilities of Rocket Fuel’s AI-based demand side platform (DSP) and data management platform (DMP)
  • Optimization also extends to clients’ pre-negotiated publisher ad buys
  • The invitation-only marketplace lets premium publishers make their inventory and audiences available to a select group of buyers

Pricing Structure
Project-based

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150608005880/en/Rocket-Fuel-Improves-Performance-Premium-Publishers-Industry%E2%80%99s#.VXuObflViko

More information
http://rocketfuel.com/

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Predictive Customer Success (by Sales Predict)
June 18, 2015 New Features , , , , ,

Product
Predictive Customer Success (by Sales Predict)

Category
Analytics, Marketing automation

Function
Customer acquisition and retention

Great For
Preventing customer churn, increasing sales by using predictive analytics

Suitable For
B2B, B2C

Overview
The new module helps Customer Success teams uncover signals that lead to customer churn, and see which customers are ready to renew or buy more.

Three things to know:
  • Helps reduce churn with predictive scores that alert CSMs to accounts that may not renew and provide insights to support preventive actions
  • Increases customer retention with deep scientific analysis on what truly drives customers to renew or leave, helping companies to foster behaviors and engagement patterns that lead to renewal
  • Increases up-sell/cross-sell with predictive scores that show which customers are most likely to buy more, and offers product recommendations

Pricing Structure
Platform licensing

Press Release
http://finance.yahoo.com/news/salespredict-announces-saas-predictive-customer-121500138.html

More information
http://www.salespredict.com/predictive_sales-better_leads_faster_sales_cycles

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