Tag Archives: Metrics and Insights

Analytics for Social Media Ads (By Twitter)
November 6, 2015 New Products , , ,

Product
Analytics for Social Media Ads (By Twitter)

Category
Social Media

Function
Metrics and Insights

Great For
Advertisers on social media

Suitable for use by
B2B, B2C

Overview
Twitter unveils BrandHub, a new addition to its analytics suite, giving advertising insight into how a brand is being talked about on Twitter.

Three things to know:
  • Provides details about who is talking about brands including gender, location, income levels, occupation types, and other key demographic attributes
  • Insights include how many impressions a brand received over time, how many Tweets mentioned the brand or product, along with the top phrases mentioned in conjunction with a brand
  • Brand Hub is now available to select large brand advertisers and medium-sized businesses in English-speaking countries

More information
https://blog.twitter.com/2015/introducing-twitter-brand-hub

Share on FacebookTweet about this on TwitterShare on LinkedIn
Zendesk Acquires “We are Cloud SAS,” Provider of BIME Analytics
October 23, 2015 Acquisitions , , ,

Product
Zendesk Acquires “We are Cloud SAS,” Provider of BIME Analytics

Category
Analytics

Function
Metrics & Insights

Great For
Zendesk users looking for increased analytic capabilities

Suitable for use by
B2B, B2C

Overview
Zendesk expands its solutions in customer service and engagement with the acquisition of We are Cloud SAS.

Three things to know:
  • We are Cloud SAS’s solution, BIME Analytics, will become the core technology powering Zendesk’s customer data platform
  • BIME Analytics’ architecture enables organizations to build queries across multiple live data sources and then analyze the results
  • Along with the integration into Zendesk’s solution, BIME Analytics will continue to be available as a separate solution

More information
https://www.zendesk.com/company/press/zendesk-acquires-company-behind-bime-analytics/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Updated Predictive Behavioral Analytics (by SYNTASA)
September 24, 2015 New Products ,

Product
Updated Predictive Behavioral Analytics (by SYNTASA)

Category
Predictive Analytics

Function
Metrics and Insights

Great For
Enterprises looking to overcome challenges with ingesting customer and marketing data into open source platform so they can successfully perform advanced analytics

Suitable For
B2B, B2C

Overview
SYNTASA’s newest version of its predictive behavioral analytics software offers accelerated ingestion and enrichment of web and mobile clickstream data, enhanced real-time analysis of customers’ first party data.

Three things to know:
  • Uncover predict behavioral patterns leading to specific outcomes
  • Organize data in a manner appropriate for performing advanced analytics
  • Combine other enterprise data sources from CRM and Call Centers

Pricing Structure
Subscription

Press Release
http://www.businesswire.com/news/home/20150915005151/en/CORRECTING-REPLACING-SYNTASA-Releases-Version-Predictive-Behavioral#.VgGxU99Viko

More information
http://syntasa.com/technology/

Share on FacebookTweet about this on TwitterShare on LinkedIn
Interactive Insights Dashboard (by SalesPredict)
September 24, 2015 New Features , ,

Product
Interactive Insights Dashboard (by SalesPredict)

Category
Predictive Analytics

Function
Metrics and Insights

Great For
Marketers who want to identify the combination of company, personal, behavioral and other characteristics that are driving sales conversions

Suitable For
B2B

Overview
SalesPredict’s new interactive insights dashboards offer insights to help B2B companies focus their inbound and outbound marketing efforts.

Three things to know:
  • Tools offer transparency in knowing key factors behind predictive lead scores
  • New interactive insights dashboards shows customers the micro-segments driving their best lead and opportunity conversions
  • Tools now automate segmentation so Marketers can see the combination of company, personal, behavioral and other characteristics that are driving sales conversion

Pricing Structure
Subscription

Press Release
http://www.salespredict.com/news/marketing-dashboards-insights

More information
http://www.salespredict.com/

Share on FacebookTweet about this on TwitterShare on LinkedIn