Tag Archives: Metrics and Management

BigQuery (by Tapalytics)
September 24, 2015 New Products , ,

Product
BigQuery (by Tapalytics)

Category
Mobile App Analytics

Function
Metrics & Management

Great For
Service will enable B2Cs to see how consumers are using mobile apps

Suitable For
B2C

Overview
Taplytics’ new service leverages the data warehouse in the Google Cloud Platform for access to raw data to let marketers create custom dashboards or reports and run queries.

Three things to know:
  • BigQuery is part of Google’s Cloud Platform and is designed to analyze any amount of data extremely quickly
  • B2Cs can now query their mobile data so they can take a look at their mobile busines
  • The new service from Tapalytics is provided as an add-on

Pricing Structure
Monthly Subscription

Press Release
https://blog.taplytics.com/launch-taplytics-bigquery/

More information
https://taplytics.com/bigquery

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In-App Analytics (by App Annie)
July 16, 2015 New Products , , , , ,

Product
In-App Analytics (by App Annie)

Category
Analytics, Mobile advertising

Function
Customer insights, Metrics and management

Great For
New insight into consumer app usage and journeys

Suitable For
B2C, B2B, other

Overview
App Annie strengthens its leader in app analytics, enabling brands to track successes and problems quickly, to bring new focus to marketing and development priorities.

Three things to know:
  • Through integration with Google, In-App Analytics lets users view key usage metrics alongside data from five major app stores and 34 advertising platforms within one unified dashboard
  • The new usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), providing a holistic view into the health of an app portfolio
  • Provides comprehensive publisher data without an SDK, enabling digital brands and publishers to make smarter business decisions

Pricing Structure
subscription

Prices start at
free

Installation
download

Press Release
http://www.prnewswire.com/news-releases/app-annie-launches-in-app-analytics-aggregating-key-mobile-app-data-in-one-place-300110813.html

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MobiLens, Validated Campaign Essentials/vCE (by comScore)
June 11, 2015 New Products , , , , ,

Product
MobiLens, Validated Campaign Essentials/vCE (by comScore)

Category
Paid advertising, Analytics

Function
Customer insights, Metrics and management

Great For
Improved measurement of mobile campaigns and understanding of mobile consumer usage trends and attitudes

Suitable For
B2C, Agency, other

Overview
A digital media analytics leader intros new insight into consumers’ mobile usage, daily reporting of unduplicated audience, viewability, and validation metrics.

Three things to know:
  • Consolidated MobiLens smartphone and tablet data reveals unduplicated audience behavior metrics across devices, user behaviors that influence consumer preferences, and mobile ad and device-purchasing intentions
  • vCE’s enhanced mobile GRP and view-ability provides daily updates on unduplicated audience, viewability, and validation metrics for mobile campaigns
  • In-app and in-browser mobile ad performance is now available, providing measurement on iOS and Android across smartphones and tablets

Pricing Structure
Platform license

Press Release
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-MobiLens-Plus-to-Provide-Combined-Smartphone-and-Tablet-Insights

More information
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising

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Multi-Touch Attribution (by Nielsen, Krux)
May 14, 2015 New Products , , , , ,

Product
Multi-Touch Attribution (by Nielsen, Krux)

Category
Paid advertising, Customer feedback

Function
Metrics and management, Customer insights

Great For
Understanding the impact of ad spends and cross-screen customer journeys

Suitable For
B2C, Agency

Overview
Nielsen’s new MTA provides new accuracy in measuring ROI across screens.

Three things to know:
  • Engagement measurement across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media, email)
  • Uses the Krux data management platform (DMP) to unify, analyze and activate cross-screen people data in real time
  • Nielsen’s goal for MTA is unbiased, accurate view of what’s working and what’s not across the brand’s marketing investments, powered by the best achievable data, analytics and technology

Pricing Structure
Full platform license

Press Release
http://www.nielsen.com/us/en/press-room/2015/nielsen-and-krux-collaborate-on-multi-touch-attribution-solution.html

More information
http://www.nielsen.com/us/en.html

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On25, Act-on Software Integration
April 15, 2015 New Features , , , , ,

Product
On25, Act-on Software Integration

Category
Marketing automation, Analytics

Function
Customer acquisition, Metrics and management

Great For
Enabling Act-On-based brands to more effectively engage customers during & post-webinars.

Suitable For
B2C, B2B, other

Overview
The integration allows 25+ key webinar metrics to flow from ON24 directly to Act-On, enabling companies to more effectively qualify leads and drive their sales pipelines.

Three things to know:
  • Act-On-based marketers can track prospect activity in greater detail, enhancing their lead scoring and significantly improving their lead qualification and nurturing programs to help accelerate prospects through the sales cycle
  • Shared information includes contact demographics, viewing duration, level of engagement, number of polls answered and questions asked and the types of webinar-related resources that an audience member views
  • User demographics and webinar activity, along with ON24’s engagement metrics, can also be used to build lists, add contacts and insert activity history in the Act-On system

Pricing Structure
Full platform license

Press Release
http://www.prnewswire.com/news-releases/on24-and-act-on-software-announce-integration-300060708.html

More information
https://www.act-on.com/

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Marketing Scorecard (by Beckon)
March 26, 2015 New Features , , , ,

Product
Marketing Scorecard (by Beckon)

Category
Analytics

Function
Metrics and management, Productivity

Great For
Campaign planning and measurement tool that demonstrates the effectiveness of omni-channel marketing programs by visually mapping results.

Suitable For
B2C, Agency, B2B, other

Overview
Beckon Scorecard shows simply and precisely how tactical activities work together to advance key objectives, allowing marketers to operationalize performance measurement of complex marketing programs.

Three things to know:
  • The scorecard binds and correlates diverse tactical metrics to a strategic framework, and demonstrates performance against criteria
  • It helps marketers derive actionable insight, support decisions, and helps align resources to goals and objectives
  • It illustrates the customers’ journey and also shows how well the marketing team is tracking against business objectives, such as increasing marketing program efficiency and effectiveness

Pricing Structure
Platform license

Press Release
http://www.prnewswire.com/news-releases/beckon-marketing-scorecards-use-data-to-tell-clear-commanding-stories-of-omnichannel-marketing-performance-300053189.html

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App Center for Marketing and Retail (by Teradata)
February 18, 2015 New Features , , , , ,

Product
App Center for Marketing and Retail (by Teradata)

Category
Analytics, Marketing automation, Other

Function
Customer Insights, Metrics and Management

Great For
Driving customer loyalty using big data-driven insight.

Suitable For
B2C, B2B

Overview
Self-service big data apps that simplify use of Teradata-based customer data and support data-driven campaigns and product/market decisions.

Three things to know:
  • Marketing apps make analytics accessible and consumable for the typical marketing business user, enabling them to conduct research and interact with results
  • Users can integrate 3rd party and open source visualization libraries to display results
  • Links big data apps into popular business intelligence and visualization tools

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.teradata.com/News-Releases/2015/Teradata-Launches-Next-Generation-Big-Data-Apps/?LangType=1033&LangSelect=true

More information
http://marketing.teradata.com/

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