Tag Archives: Metrics & Insight

Nielsen: Ecommerce Measurement Solution for the US Market
March 3, 2016 MarTech Product News, New Features , , ,

Product
Nielsen: Ecommerce Measurement Solution for the US Market

Category
Market Research

Function
Metrics & Insight

Great For
Brands looking for data on e-commerce performance in the U.S.

Suitable for use by
B2B, B2C

Overview
Nielsen unveils the first details of its e-commerce measurement solution for the U.S. market. This solution will combine Nielsen retail data cooperators, multiple consumer-sourced data sets and demand related analytics to provide a measure of e-commerce channel performance for both retailers and manufacturers.

Things to know:
  • Will provide an integrated view of consumer insights, in addition to the market measurement, through consumer level purchase data
  • Solution will reveal insights into specific product sales and trends at major online retailers
  • Will be integrated within Nielsen’s current suite of measurement services and will be available to U.S. clients later this year

Press Release
http://www.nielsen.com/us/en/press-room/2016/nielsen-announces-e-commerce-measurement-solution.html

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Cadlytics: Purchase Intelligence Uncovers Customer Insights
March 3, 2016 MarTech Product News, New Products , , , , ,

Product
Cardlytics: Purchase Intelligence Uncovers Customer Insights

Category
Advertising: Targeting and Relevance

Function
Metrics & Insight

Great For
Marketers looking to identify target potential buyers.

Suitable for use by
B2B, B2C, Agency

Overview
Cardlytics announces the availability of the Cardlytics Platform Solutions, linking first-party purchase intelligence through debit, credit, and bill pay transactions to gauge the effectiveness of marketing campaigns.

Things to know:
  • Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across display, mobile, video, social, email and TV
  • Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns
  • Cardlytics Insights provide companies with a wallet view of their customers based on actual purchase behavior, both inside and outside of their brand

Press Release
http://www.cardlytics.com/press/cardlytics-introduces-platform-solutions-to-power-marketing-and-business-decisions-with-purchase-intelligence/

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Contently Acquires Docalytics
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
Contently Acquires Docalytics

Category
Content Marketing

Function
Customer Engagement, Metrics & Insight

Great For
Organizations seeking an analytics solution for content marketing.

Suitable for use by
B2C, B2B

Overview
Contently announces the acquisition of Docalytics, a marketing and sales analytics provider. With this acquisition, Contently plans to integrate Insight Engine, a tracking and analytics software into Contently’s existing analytics suite, providing customers with one centralized location for tracking, managing, and optimizing content production and performance.

Things to know:
  • Contently’s platform will gain key features including the ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms
  • All Docalytics employees are staying on, and will focus on growing Contently’s engineering team and customer base
  • Updated products are scheduled to be available in March

Other Information
https://contently.com/strategist/2016/02/18/bringing-data-downloadable-content-new-acquisition/

Press Release
http://www.businesswire.com/news/home/20160218005868/en/Contently-Acquires-Docalytics-Enhance-Enterprise-Capabilities

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Platform Updates Speed Social Media Insights
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Platform Updates Speed Social Media Insights

Category
Social Media Analytics

Function
Customer Acquisition, Customer Engagement, Metrics & Insight

Great For
Organizations tapping social media data for insights.

Suitable for use by
B2C, B2B

Overview
Synthesio launches an updated version of its API and social media intelligence platform with new features that speed the interaction with social data, surfacing of insights and tracking KPIs.

Things to know:
  • Includes capabilities that improve how customers interact with social data, including filtering years of data, identifying deeper insights and quickly sharing robust KPI’s within an organization
  • Targets organizations that utilize social media intelligence for market research, brand health monitoring, crisis management and overall campaign measurement
  • Available now

Press Release
http://www.synthesio.com/blog/social-media-intelligence-platform-v3/

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Tools Highlight Content Performance and Track Customer Engagement – Lytics
February 26, 2016 MarTech Product News, New Products , , , , ,

Product
Tools Highlight Content Performance and Track Customer Engagement – Lytics

Category
Content Marketing, Customer Relationship Marketing

Function
Customer Engagement, Metrics & Insight

Great For
Organizations looking to track content performance.

Suitable for use by
B2B, B2C

Overview
Lytics, a personalized-marketing technology provider, unveils two new products. The Lytics Content Affinity Engine uses machine learning to determine which content is performing well and which customers the content appeals to. Lytics Journey Reporting is a dashboard that visualizes trends in companies’ customer data and also highlights how customers move through the engagement process.

Things to know:
  • The Lytics Content Affinity Engine enables companies to focus content marketing resources on top performing content that is in demand and also distribute that content to key customers
  • The Lytics Journey Reporting dashboard provides companies with detailed information about how their customer base moves through the marketing funnel
  • Both tools are built on top of Lytic’s Customer Data Platform and are available for order now

Press Release
http://www.prweb.com/releases/2016/02/prweb13217390.htm

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Marketing Intelligence Added to Analytics Platform (By Avention)
January 28, 2016 MarTech Product News, New Features , , , ,

Product
Marketing Intelligence Added to Analytics Platform (By Avention)

Category
Analytics: Business Intelligence

Function
Metrics & Insight

Great For
Organizations looking to gain more value from customer data.

Suitable for use by
B2B, B2C

Overview
Avention announces the release of OneSource DataVision, a solution that increases the value of existing customer and prospect data and information by centralizing, analyzing and visualizing multiple data sources.

Three things to know:
  • Enable marketers to perform better business analysis and efficient and accurate customer segmentation for targeted campaigns
  • Makes updated and actionable customer and prospect information easily accessible in CRM and marketing automation systems
  • Available now

More information
https://www.avention.com/avention-expands-onesource-solutions-portfolio-with-datavision-to-address-marketing-intelligence-needs

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Social Analytics Platform Adds Facebook Listening Feature (By SocialBakers)
January 22, 2016 MarTech Product News, New Features , , , ,

Product
Social Analytics Platform Adds Facebook Listening Feature (By SocialBakers)

Category
Social Media

Function
Metrics & Insight

Great For
Brands monitoring Facebook for trends and mentions.

Suitable for use by
B2B, B2C, Agency

Overview
Socialbakers introduces Facebook Page Listening, to enable clients to listen in on Facebook Page mentions, to discover trending topics, and monitor conversations around their brands.

Three things to know:
  • Users are now able to see, in addition to Twitter mentions feeds, all the mentions of keywords and topics from Facebook Pages
  • Organizations add keywords to track and then scroll through to see which Pages mentioning their brand or using their hashtags have more Fans, and what is being said of them
  • Available now

More information
http://www.socialbakers.com/blog/2479-socialbakers-introduces-facebook-page-listening

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SimilarWeb Acquires Quettra (By SimilarWeb)
December 18, 2015 Acquisitions, MarTech Product News , , ,

Product
SimilarWeb Acquires Quettra (By SimilarWeb)

Category
Analytics

Function
Metrics & Insight

Great For
Mobile app developers

Suitable for use by
B2B, B2C

Overview
SimilarWeb acquires Quettra, a provider of mobile app intelligence that delivers direct measurements for app developers to better understand users.

Things to know:
  • The technology helps developers build customer personas, inferring demographics coverings language, age, gender, personal interests, and favorite brands
  • Will focus on some of the biggest challenges facing app develop including mobile app user churn

More information
http://www.similarweb.com/blog/quettra-joins-similarweb-to-expand-mobile-app-intelligence

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ComScore Sells Digital Analytix to Adobe (By ComScore)
November 13, 2015 Acquisitions , , ,

Product
ComScore Sells Digital Analytix to Adobe (By ComScore)

Category
Business Intelligence

Function
Metrics & Insight

Great For
Marketers looking for an enterprise analytics solution

Suitable for use by
B2B, B2C

Overview
ComScore sells its enterprise analytics technology, Digital Analytix, to Adobe. The deal includes a transfer of technology assets and customer accounts.

Things to know:
  • Adobe and ComScore have pledged to work together to ensure current customers’ analytics practices are not disrupted
  • This move is part of ComScore’s strategy to shift the focus from enterprise to measurement services for online brands and media companies

More information
http://blogs.adobe.com/digitalmarketing/analytics/adobe-to-acquire-comscores-digital-analytix-technology/
http://ir.comscore.com/releasedetail.cfm?ReleaseID=940819

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