Tag Archives: Metrics

Civis Analytics Releases Web-based Survey App for Brands and Marketers
January 26, 2017 Analytics ,

Summary:

Civis Analytics, a data science company, has announced that it has released a self-service survey application, Civis Research. The web-based application has been built on the Civis Platform and is an addition to the suite of Decision Applications on the platform.
Function:

Metrics and Insights

From the Announcement:

In a company blog, the Lead Survey Scientist at Civis Analytics, Masahiko Aida, said, “We’re democratizing the type of market research our Applied Data Science team does by putting top-notch survey science in the hands of the little (and middle, and big!) guys. Now, marketing managers, account executives, and brand managers can do it themselves, with our powerful scientific methodology at their fingertips.”

Link: https://www.martechadvisor.com/news/bi-ci-data-science/civis-analytics-releases-webbased-survey-app-for-brands-and-marketers/

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What metrics do you need to measure?
January 10, 2017 Content Marketing , ,

When you build your marketing stack, you need to be thinking about a metrics layer — with email, social media, content and customer tools how do you know how well you’re doing?

Metrics. But how to do you choose?

Marketing Insider has pulled together a big list of things to measure, but you can break that down into a few tools.

  • Sharing — What gets shared, and how. You can watch how a customer navigates through your site, and what is then shared to a wider audience.
  • Site numbers — Bounce rate and links coming in are big. Page views? Not so much. It’s about engagement. Were forms downloaded?
  • Content quality — How much does a piece cost in staff time?Does that staff time contribute to conversion? Do you have email churn?
  • Leads —  Are the leads generated good?

There are tools out there to measure your success, that let you worry about strategy and content instead of what your customer is doing at any particular moment. Look at CabinetM’s list of tools you can add to your stack, matching your strategy to the metrics you need to make success happen.

 

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SAP Buys Attribution Software Company Abakus
December 15, 2016 Analytics , ,

Summary:

SAP announced the acquisition of Abakus, an attribution system that applies game theory to forecast scenarios that influence media buying and optimization. Abakus also uses split-funnel attribution, running its engine in both the upper part of the sales funnel and against lower-funnel activities. This methodology is meant to give advertisers a clearer view of which marketing activities drove customers toward a conversion.  Abakus will fold into SAP’s Hybris Marketing Cloud Suite.

Function:

Marketing Attribution, Metrics and Insights

From the Announcement:

“We made a very smart acquisition with Abakus software, which adds another piece to the jigsaw,” he said. The Abakus piece lets marketers account for their content as it’s consumed across devices and channels.

Link: https://adexchanger.com/ecommerce-2/sap-buys-attribution-software-company-abakus/

Abakus Company Profile on CabinetM

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Origami Content Cards (by Origami Logic)
October 1, 2015 New Features , , ,

Product
Origami Content Cards (by Origami Logic)

Category
Marketing automation

Function
Content creation and distribution, Metrics

Great For
Visually mapping creative assets to campaign tactics and channels, visually simplifying planning and measurement.

Suitable For
B2C, B2B, other

Overview
Content cards help brands plan new campaigns and more quickly optimize ongoing ones by combining the creative and performance metrics for ads, videos, social messages and other digital marketing assets.

Three things to know:
  • The Origami Logic Marketing Intelligence Platform now generates content cards that combine and display the creative and performance metrics for ads, videos, social messages, or any other digital marketing asset
  • Cards are fully integrated, linked across all campaign channels, and easily accessible within the Origami dashboard or search interface
  • Affords a cross-channel view overview of campaign measurement data (impressions, clicks, engagement, spend, etc.), and associates performance metrics with creative assets

Pricing Structure
Platform license

Press Release
http://www.origamilogic.com/blog/origami-logic-content-cards-connecting-creative-assets-and-performance-data-across-channels

More information
http://www.origamilogic.com/

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Buyers Insights (by Lattice Engines)
September 24, 2015 New Products , , , ,

Product
Buyers Insights (by Lattice Engines)

Category
Predictive analytics

Function
Metrics & Insight

Great For
Sales organizations looking to grow sales productivity and increase sales overall.

Suitable For
B2C, B2B

Overview
Buyers Insights, a new CRM plug-in, embeds predictive recommendations and insights directly into a sales rep’s workflow to impact the sales cycle.

Three things to know:
  • Embeds predictive insights about buyers within a customer’s lead, account and opportunity workflows
  • Provides a single place with insights that reps can go to prepare for sales calls
  • Creates a feedback loop highlighting the performance of, recommendations and factors leading to close

Pricing Structure
Subscription

Press Release
http://lattice-engines.com/about/news/lattice-engines-launches-new-predictive-capabilities-for-boosting-sales-productivity-4

More information
http://lattice-engines.com/blog/sales-enablement-paving-the-last-predictive-mile-with-insights-and-execution

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Image Analytics (by Synthesio)
September 24, 2015 New Products , , , , ,

Product
Image Analytics (by Synthesio)

Category
Social Media Analytics

Function
Metrics and Insights

Great For
Marketers looking for a way to recognize and analyze photos that are shared over social media as part of an overall social insights program.

Suitable For
B2B, B2C, Agency

Overview
Synthesio’s Social Intelligence platform captures data from – and provides analytics on – images posted about global brands and agencies.

Three things to know:
  • The tools pair text analytics with image analytics to provide customers with a powerful photo enrichment feed based on a technology integration with Ditto Labs to identify influencers and brand loyalists posting images of a brand or business without tagging or mentioning the company by name
  • Lets brands see the context in which a brand or product is photographed
  • Utilizes image recognition capabilities from Ditto Labs, brands will be able to analyze facial expressions in an image to add to sentiment tracking and analysis

Pricing Structure
Subscription

Press Release
http://www.prnewswire.com/news-releases/synthesio-announces-addition-of-image-analytics-to-social-intelligence-platform-300144861.html

More information
http://www.synthesio.com/

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SalesforceIQ for Small Business, SalesforceIQ for Sales Cloud (by Salesforce)
September 24, 2015 New Products , , , ,

Product
SalesforceIQ for Small Business, SalesforceIQ for Sales Cloud (by Salesforce)

Category
CRM

Function
Metric and Insights

Great For
Small businesses looking to gain insights to improve customer relationships through the sales cycle.

Suitable For
B2B, B2C

Overview
Salesforce announced a new relationship intelligence application and an integration with Salesforce’s customer relationship management (CRM).

Three things to know:
  • Small businesses can leverage data-driven insights to deepen customer relationships and accelerate deals through the pipeline
  • Relationship Intelligence captures, analyzes and identifies information that is relevant for customer relationships like email and calendars
  • SalesforceIQ for Sales Cloud offers iOS, Android and Chrome apps

Pricing Structure
Monthly Subscription

Press Release
http://www.salesforce.com/company/news-press/press-releases/2015/09/150915-3.jsp

More information
http://www.salesforce.com/salesforceiq/overview/

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Enterprise Place Visit Rate (E PVR) (by PlaceIQ)
September 3, 2015 New Features , , , , , ,

Product
Enterprise Place Visit Rate (E PVR) (by PlaceIQ)

Category
Analytics, Paid advert

Function
Customer insight, Metrics, Customer acquisition

Great For
Measuring the real world impact of advertising across all media buys.

Suitable For
Agency, B2C, Other

Overview
E PVR is a universal method for attribution metrics, and a component of PlaceIQ’s consumer behavior model to connect physical and digital consumer activities across devices.

Three things to know:
  • PlaceIQ shares its E PVR metric with brands, agencies, publishers, DSPs, etc. to help establish a uniform industry metric for ad network buys, targeting tactics and ROI measurement
  • The patent-pending metric won the Oracle Data Cloud Activate Award, and now provides insight to major retail, automotive, CPG, dining and other brands via PlaceIQ-owned media campaigns
  • E PVR is part of the company’s location analytics platform for understanding audience behaviors based on location (including TV viewership, product purchases and recreation), observing 100 million mobile users and 10+ billion location-enabled data points daily

Pricing Structure
Platform license and service

Press Release
http://www.prnewswire.com/news-releases/placeiq-introduces-enterprise-place-visit-rate-pvr-to-provide-a-universal-measurement-and-attribution-metric-directly-to-third-parties-300133522.html

More information
http://placeiq.com/

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Origami Content Cards (by Origami Logic)
April 9, 2015 New Features , , ,

Product
Origami Content Cards (by Origami Logic)

Category
Marketing automation

Function
Content creation and distribution, Metrics

Great For
Visually mapping creative assets to campaign tactics and channels, visually simplifying planning and measurement.

Suitable For
B2C, B2B, other

Overview
Content cards help brands plan new campaigns and more quickly optimize ongoing ones by combining the creative and performance metrics for ads, videos, social messages and other digital marketing assets.

Three things to know:
  • The Origami Logic Marketing Intelligence Platform now generates content cards that combine and display the creative and performance metrics for ads, videos, social messages, or any other digital marketing asset
  • Cards are fully integrated, linked across all campaign channels, and easily accessible within the Origami dashboard or search interface
  • Affords a cross-channel view overview of campaign measurement data (impressions, clicks, engagement, spend, etc.), and associates performance metrics with creative assets

Pricing Structure
Platform license

Press Release
http://www.origamilogic.com/blog/origami-logic-content-cards-connecting-creative-assets-and-performance-data-across-channels

More information
http://www.origamilogic.com/

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Native Engagement (integration by Thinknear, Mopub)
February 4, 2015 New Products , , , , , ,

Product
Native Engagement (integration by Thinknear, Mopub)

Category
Social Media Management & Marketing

Function
Customer Engagement, Metrics

Great For
Inserting native marketing content and ad formats in location-based marketing

Suitable For
B2C, Agency, B2B, other

Overview
Integration allows brands to add location-audience targeting capabilities with native campaign content

Three things to know:
  • Adds mobile native to existing mobile campaigns, or as new stand-alone
  • “In-stream” delivery gives consumers a seamless, in-context brand experience
  • Thinknear leverages 15+ years of proprietary location data and contextual marketing

Pricing Structure
Platform license

More information
http://www.thinknear.com

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Non-Human Traffic (NHT) Analytics (by MOAT, Inc.)
February 4, 2015 New Products , , , ,

Product
Non-Human Traffic (NHT) Analytics (by MOAT, Inc.)

Category
Website Analytics

Function
Metrics and Management

Great For
Validating human vs. bot engagement, ad views to better measure campaigns

Suitable For
B2C, B2B, Agency, other

Overview
Helps brands, advertisers and publishers analyze traffic and ad views with new precision

Three things to know:
  • Helps brands understand human impressions and isolate the impact of non-human traffic
  • NHT data is presented with viewability, attention metrics and other engagement criteria across the Moat Analytics suite – Display, Video, Mobile, Native, and Content
  • Newest product in the popular Moat Analytics suite for agencies, brands, etc.

Pricing Structure
SAAS

Press Release
http://www.prnewswire.com/news-releases/moat-launches-non-human-traffic-nht-analytics-enabling-creation-of-human-and-viewable-segments-300026658.html

More information
http://www.moat.com

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Snaptags (by SnapChat)
February 4, 2015 New Features , , , , , ,

Product
Snaptags (by SnapChat)

Category
Social Media Marketing, Management

Function
Customer Acquisition, Analytics, Social Media Management, Metrics

Great For
Securing customer/followers by name and digital ID

Suitable For
B2C, Agency (potential future B2B applications)

Overview
Creates unique QR code for every user of the popular ephemeral messaging platform.

Three things to know:
  • Greatly simplifies capture of user data
  • Opens Snapchat to new marketing applications, as point their Snapchat camera at a QR code and are instantly identified and added
  • Follows Snapchat’s recently-announced video capture and iBeacon support, potentially allowing brands to launch innovative ephemeral marketing tactics and programs on the popular platform

Installation
Cloud-based

More information
http://techcrunch.com/2015/01/28/snaptags/

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Parse (FaceBook) Push Experiments
November 28, 2014 New Products , , ,

Product
Parse (FaceBook) Push Experiments

Category
A/B Testing for FB Push Notifications, Analytics

Function
Metrics, Customer Acquisition

Great For
Lets marketers re-engage more fully and effectively by testing and optimizing messages based on times, content, other variables.

Suitable For
B2C, Agency, other

Overview
Helps marketers enhance push strategies to retain and reengage customers with testing and deep analytics to add context to variables.

Three things to know:
  • The ParsePush platform is used by such leading brands as The Chlidren’s Television Workshop and Cisco,
  • Non-disruptive for developers currently using Parse,
  • Enables A/B testing on a massive reach and distribution system.

Pricing Structure
Licensing and storage with Freemium model

Prices start at
Free features based on scope of use, plus unique recipients at an additional $.05 per target.

Press Release
http://blog.parse.com/2014/11/03/parse-push-experiments-re-engage-more-powerfully-and-more-creatively-with-ab-testing-2/

More information
https://www.parse.com/

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