MediaBrix, an in-app mobile video ad platform, rebrands as Receptiv and unveils an updated product suite that includes the Receptiv Video Marketplace for programmatic buying and Receptiv Solutions for managed services. The company also announced Motiv, a mobile-first data management platform (DMP), offering device-level behavioral, emotional and performance data.
From the release: Ari Brandt, CEO and co-founder of Receptiv notes “We’ve harnessed our first-party data for advanced mobile audience intelligence and precise targeting to create the most scalable, contextually relevant ads for today’s consumers — who prefer to have brands add value to their app experience, rather than detract from it.”
Link PR Newswire
Visit Receptiv on CabinetM.