Tag Archives: Mobile Advertising

MediaBrix rebrands as Receptiv and announces new first-party data management platform (DMP).
March 16, 2017 MarTech Product News

MediaBrix, an in-app mobile video ad platform, rebrands as Receptiv and unveils an updated product suite that includes the Receptiv Video Marketplace for programmatic buying and Receptiv Solutions for managed services. The company also announced Motiv, a mobile-first  data management platform (DMP), offering device-level behavioral, emotional and performance data.

From the release: Ari Brandt, CEO and co-founder of Receptiv notes “We’ve harnessed our first-party data for advanced mobile audience intelligence and precise targeting to create the most scalable, contextually relevant ads for today’s consumers — who prefer to have brands add value to their app experience, rather than detract from it.”

Link PR Newswire

Visit Receptiv on CabinetM.

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AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution
March 3, 2016 Advertising, MarTech Product News, New Products , , , , ,

Product
AdTheorent: Solution Offers Cross-Environment Media Tracking and Attribution

Category
Mobile Advertising

Function
Branding, Customer Acquisition

Great For
Advertisers looking to track ad engagement across multiple environments.

Suitable for use by
B2B, B2C, Agency

Overview
AdTheorent announces the availability of Barometric, a cross-environment media tracking and attribution solution as an independent hosted service. The solution collects user IDs across mobile web, app, desktop, physical address, and in-store and matches the IDs to a single user.

Things to know:
  • Uses a proprietary ID bridging technology that measures digital media engagement across environments in real-time
  • Offers ad serving capabilities built to handle all mobile and desktop ad types
  • Provides a complete view of campaign performance including post-click analytics through an easy to use dashboard

Press Release
http://www.adtheorent.com/release/adtheorent-launches-barometric

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New Mobile Ad Platform Leverages Predictive Technology (by URX)
February 12, 2016 MarTech Product News, New Products , , , , ,

Product
New Mobile Ad Platform Leverages Predictive Technology (by URX)

Category
Mobile Advertising

Function
Customer Acquisition, Branding

Great For
Publishers looking to link ad content based on user behavior.

Suitable for use by
B2B, B2C, Agency

Overview
URX launches AppView Carousel, an ad delivery platform that enables publishers to deliver revenue-generating mobile experiences to users based on predictive technology.

Three things to know:
  • Predicts what a user might want to do next, based on what they are currently looking at
  • Puts intent into action by linking users directly to specific content such as links to buy tickets or purchase products
  • Features partnerships with The Huffington Post, Entertainment Weekly, Spin, sovrn, Disqus, Dancing Astronaut, and FanSided

Press Release
http://blog.urx.com/

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Header Bidding Solution for Mobile Apps (by AppNexus)
February 5, 2016 MarTech Product News, New Products , , , , ,

Product
Header Bidding Solution for Mobile Apps (by AppNexus)

Category
Mobile Advertising

Function
Customer Acquisition, Branding

Great For
Enabling mobile developers to work with multiple mobile ad network partners.

Suitable for use by
B2B, B2C, Agency

Overview
AppNexus, an independent ad tech company, announces the launch of PriceCheck, a solution enabling mobile app developers to maximize their yield through a multi-bid auction of advertising inventory.

Three things to know:
  • Allows hundreds of Demand Side Platforms (DSPs) and ad networks to bid on an impression at the same time
  • Offers the added benefit of displaying ads with virtually zero latency, dramatically improving the end user experience
  • Is generally available for banner, video and interstitial ad units

More information
http://blog.appnexus.com/2016/real-time-real-talk-pricecheck-101/

Press Release
https://www.appnexus.com/en/company/news-and-events/press-releases/news-2016-0126

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Fisku Mobile Audience Platform (by Fisku)
September 10, 2015 New Products , , , , ,

Product
Fisku Mobile Audience Platform (by Fisku)

Category
Mobile advertising, Analytics

Function
Customer acquisition

Great For
Identifying and engaging precise audiences throughout the customer journey

Suitable For
B2C, Agency, B2B, Other

Overview
Puts proprietary data to work for brands, agencies and app advertisers, with dynamic segmentation tools and the ability to reach target audiences, at scale, over mobile.

Three things to know:
  • The Fiksu platform incorporates data from multiple sources: its own mobile-native data, clients’ first-party prospect and customer data, and third-party data from leading providers
  • The Fiksu Mobile Audience Platform continually refreshes and yields segmentation suggestions to deliver more valuable, actionable audiences
  • Lets brands put valuable data that’s otherwise locked in CRM systems or web site logs to work for re-engagement campaigns, loyalty marketing, etc. maximizing CLV

Pricing Structure
Platform license

Press Release
https://www.fiksu.com/about/news-releases/precision-audience-targeting-with-fiksu-mobile-audience-platform

More information
https://www.fiksu.com/technology/mobile-audience-platform

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Mobile Friendly Test for Web Pages (by Google)
September 10, 2015 New Features , ,

Product
Mobile Friendly Test for Web Pages (by Google)

Category
Mobile advertising

Function
Customer acquisition and engagement

Great For
Blocking ‘screen swallowing’ interstitial app downloads

Suitable For
All

Overview
Google is demoting websites in its search results that use interstitial ad downloads

Three things to know:
  • Google is punishing brands that use “interstitial” ads (which are often activated inadvertently by consumers) that take up nearly all of a smartphone screen’s real estate, and encourage app downloads rather than web page visits
  • Developers and brands can still promote download of their apps, however Google intends to they do so via banner ads that sit atop mobile websites, rather than obscuring them
  • The move favors Google’s continued dominance and may curtail the awareness of brand-specific apps, so brand marketers should be aware of this move

More information
http://googlewebmastercentral.blogspot.com/2015/09/mobile-friendly-web-pages-using-app.html http://blogs.wsj.com/cmo/2015/09/02/google-goes-after-screen-swallowing-app-ads/

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Moasis for Advertisers (by Moasis)
September 3, 2015 New Products , , , , ,

Product
Moasis for Advertisers (by Moasis)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and engagement

Great For
Locational targeting to deliver the right message at the right time and place to the right audience.

Suitable For
B2C, Agency, other

Overview
The unified platform lets brand marketers and agencies tap into the power of location technology.

Three things to know:
  • Organizes location-related information and applying predictive tools with real-time decision and delivery systems to deliver the right communication at the ideal time and location to mobile consumers
  • Predictive Analytics anticipates the pattern and movement of audiences, and detects opportunities to direct communications to areas in real time
  • Programmatic decision & delivery delivers communications to connected devices at scale and in real time, with effective attribution for performance assessment

Press Release
http://moasisglobal.com/8-25-2015-moasis-for-advertisers.html

More information
http://moasisglobal.com/

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Creative Studio (by Kinetic Social)
August 6, 2015 New Products , , , ,

Product
Creative Studio (by Kinetic Social)

Category
Social media management and marketing, Mobile advertising

Function
Customer engagement

Great For
Creating authentic moments on social that initiate customer conversations beyond product-centric ad messaging.

Suitable For
B2C

Overview
Service for client teams who want help developing creative for social advertising, or who need to keep their social creative content fresh and engaging.

Three things to know:
  • Kinetic Social is a leading social marketing platform used by major entertainment brands
  • Brands using Creative Studio services gain a team of creative directors, designers, copywriters and technologists who understand the subtleties of successful social marketing for products, events, etc.
  • The teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences to ‘humanize’ content and impact the customer

Press Release
http://www.marketwired.com/press-release/kinetic-social-launches-creative-studio-guide-advertisers-developing-unique-content-2042434.htm

More information
http://www.kineticsocial.com/creativestudio/

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Organic Attribution for Mobile (by Localytics and Branch Metrics)
August 6, 2015 New Features , , , ,

Product
Organic Attribution for Mobile (by Localytics and Branch Metrics)

Category
Analytics, Mobile advertising

Function
Customer acquisition

Great For
Tracking the origins of customers and maximizing customer acquisition investments.

Suitable For
B2C, Agency, other

Overview
Branch’s deep linking and organic attribution features, and Localytics’ insights on in-app user behavior, together unlock the data and tools companies need to understand and optimize their organic acquisition efforts.

Three things to know:
  • The combination of Branch’s contextual deep linking technology and Localytics’ integrated analytics and marketing platform yields new insight into organic acquisition efforts “beyond the download” to understand key metrics such as lifetime value or a user’s propensity to become an influencer
  • Marketers can understand which organic sources bring in valuable users, compare the results against their paid campaigns, and optimize their marketing spend accordingly
  • Marketers can leverage those insights to drive personalized engagement with their users through push notifications, in-app messaging and email marketing

Press Release
http://www.prnewswire.com/news-releases/localytics-and-branch-metrics-partner-to-offer-powerful-organic-attribution-for-mobile-300121408.html

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360 degree Video Trueview Ads (by YouTube)
July 30, 2015 New Features , , , , , ,

Product
360 degree Video Trueview Ads (by YouTube)

Category
Mobile advert

Function
Branding/creative, Communications, Customer engagement

Great For
Delivering richer, immersive experiences on mobile

Suitable For
B2C, Agency, B2B, Other

Overview
The 36 degree format introduced in May is now available for brand advertising.

Three things to know:
  • Viewers can explore every angle of a brand’s video ads by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right
  • Several brands are experimenting with this new tool, such as Coca-Cola and Nike
  • Trueview 360 ads can be set up in AdWords, and require a 360 degree camera such as Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie to produce

More information
http://adwords.blogspot.com/2015/07/see-future-of-video-by-looking-behind.html

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MiiP (by InMobi)
July 23, 2015 New Products , , ,

Product
MiiP (by InMobi)

Category
Mobile advertising

Function
Customer acquisition

Great For
A discovery platform to deliver constant, rich, personalized user experience

Suitable For
Agency, B2C

Overview
Miip creates discovery zones for consumers within their favorite apps and presents curated product collections and content to humanize discovery.

Three things to know:
  • Miip’s in-app ‘discovery zone’ helps brands capture a consumer’s attention through theme-woven content
  • It supports purchases and secure payments within the app discovery zone
  • It lets retailers and e-com showcase catalogs to new audiences of mobile users to drive sales, it lets developers integrate content that further engages clients’ end users with their app, and gives brands direct insight on consumer sentiments and journeys

Press Release
http://www.inmobi.com/company/press/inmobi-says-no-to-traditional-mobile-ads/

More information
http://www.inmobi.com/en/

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In-App Analytics (by App Annie)
July 16, 2015 New Products , , , , ,

Product
In-App Analytics (by App Annie)

Category
Analytics, Mobile advertising

Function
Customer insights, Metrics and management

Great For
New insight into consumer app usage and journeys

Suitable For
B2C, B2B, other

Overview
App Annie strengthens its leader in app analytics, enabling brands to track successes and problems quickly, to bring new focus to marketing and development priorities.

Three things to know:
  • Through integration with Google, In-App Analytics lets users view key usage metrics alongside data from five major app stores and 34 advertising platforms within one unified dashboard
  • The new usage data joins key performance metrics from existing App Annie products (Store and Ad Analytics), providing a holistic view into the health of an app portfolio
  • Provides comprehensive publisher data without an SDK, enabling digital brands and publishers to make smarter business decisions

Pricing Structure
subscription

Prices start at
free

Installation
download

Press Release
http://www.prnewswire.com/news-releases/app-annie-launches-in-app-analytics-aggregating-key-mobile-app-data-in-one-place-300110813.html

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Silent Mobile Video Autoplay (by Sizemek)
July 16, 2015 New Products , , ,

Product
Silent Mobile Video Autoplay (by Sizemek)

Category
Mobile advertising

Function
Customer acquisition

Great For
Enticing engagement of mobile customers non-intrusively.

Suitable For
B2C, Agency

Overview
Sizemek, an open ad management platform for multiscreen campaigns, intros Video Autoplay on Mobile in Ad Builder for HTML5, its web-based rich media authoring tool.

Three things to know:
  • The soundless teasers for mobile video ads load automatically across devices
  • No user interaction is needed to trigger the teasers
  • Activation is easy, uses existing video content, and helps lift brands in the ‘noisy’ mobile environment in which video ads have increased 300% over the last six months

Press Release
http://www.thestreet.com/story/13212164/1/sizmek-launches-video-autoplay-on-mobile.html

More information
http://www.sizmek.com/

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Artisan Mobile (Acquired by Tune)
July 16, 2015 Acquisitions , , , , ,

Product
Artisan Mobile (Acquired by Tune)

Category
Mobile advertising, Mobile marketing automation, A/B testing, Other

Function
Customer acquisition, Customer insights

Great For
Reaching the right customer with the right message at the right time, and tracking/improving mobile campaigns.

Suitable For
B2C, Agency

Overview
A leading third-party ad measurement company has acquired mobile advertising company Artisan.

Three things to know:
  • Artisan helps marketers engage app users through notifications and in-app messages
  • Artisan’s features include cohort analysis, A/B and multivariate testing, push notifications, in-app messaging, geo-targeting and optimal-time messaging
  • Tune helps companies measure the success of ad campaigns by closely tracking clicks, and integration of Artisan’s feature set will provide Tune customers with new insight and capabilities

Press Release
http://venturebeat.com/2015/07/12/ad-measurement-company-tune-acquires-messaging-company-artisan-in-continued-ad-tech-shakeup/

More information
http://www.tune.com/

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V3 Video Ads (by SnapChat)
July 9, 2015 New Features , , , , ,

Product
V3 Video Ads (by SnapChat)

Category
Mobile advertising, Social media marketing

Function
Customer acquisition and engagement

Great For
Reaching millennials on the popular ephemeral platform

Suitable For
B2C, Agency

Overview
Snapchat is offering mobile-optimized advertising and direct response marketing, with some interesting differentiations to capture millennial audiences.

Three things to know:
  • Videos are full screen to capture the consumer’s complete attention
  • Brands can target consumers via Live Story programs, which let users at the same event contribute snaps to the same story, via Discover Channel, which lets media companies like CNN and ESPN program their own channel, and via criteria such as location and/or gender
  • Each Snapchat story that is part of the campaign includes a caption and link to the Shop Snapchat landing page, snap.shopstyle.com

More information
https://www.internetretailer.com/2015/06/25/snapchat-rolls-out-native-video-ad

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DialogTech for Mobile Marketing (by DialogTech)
July 9, 2015 New Features , , ,

Product
DialogTech for Mobile Marketing (by DialogTech)

Category
Analytics, Mobile advertising

Function
Customer insights

Great For
Tracking, controlling and optimizing revenue-generating inbound phone calls from mobile advertising

Suitable For
B2C

Overview
Gives marketers clear attribution and real-time control for callers from popular mobile advertising sources.

Three things to know:
  • Click-to-call technology inherent to smartphones makes mobile marketing a large and growing source of inbound phone calls to businesses
  • The solution tracks inbound phone calls from any mobile source, including popular advertising channels such as Google, Bing, Facebook, Twitter, YouTube, display, mobile websites, email and video, providing closed-loop ROI data to optimize strategies
  • Contextual call routing uses session, caller and campaign data, and cell tower triangulation data to determine the location and optimal destination for each caller

Press Release
http://www.dialogtech.com/press_releases/dialogtech-launches-first-end-to-end-marketing-solution-for-measuring-and-optimizing-customer-acquisition-from-mobile-click-to-call

More information
http://www.dialogtech.com/

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Multi-Touch Attribution (by AppsFlyer)
July 9, 2015 New Features , , , ,

Product
Multi-Touch Attribution (by AppsFlyer)

Category
Analytics, Mobile advertising

Function
Customer insights

Great For
Knowing which mobile ads contributed to sales & installs

Suitable For
B2C, Agency

Overview
A new type of tracking tool to help application marketers track every source that contributed to a new user, not just the last source.

Things to know:
  • Credits other sources that served at least one ad to a consumer and likely contributed to their decision
  • Breaks through the assumption that only the last touch pre-sale mattered, and allows more accurate attribution,

Pricing Structure
Platform license

Prices start at
Sliding scale with one-time fees for each non-organic install

Installation
SAAS

Press Release
http://www.appsflyer.com/blog/press-release-appsflyer-announces-multi-touch-attribution-analytics-to-reveal-the-true-impact-of-mobile-marketing-campaigns/

More information
http://www.appsflyer.com/

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Sparkflow (acquired by Undertone)
June 25, 2015 Acquisitions , , , ,

Product
Sparkflow (acquired by Undertone)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and retention

Great For
Cross-screen rich media advertising

Suitable For
Agency, other

Overview
Sparkflow has more than a decade’s experience in rich media advertising, and is acquired by Undertone, the leader in digital cross-screen advertising, to create new ad formats

Three things to know:
  • Sparkflow is an all-in-one platform for cross-screen rich media advertising
  • The acquisition accelerates Undertone’s ability to bring unique, high impact formats to market and simplifies the process of building cross-screen advertisements
  • Undertone will integrate Sparkflow’s capabilities into its Virtuoso platform to creat an end-to-end technology stack focused on the creation, data-driven delivery, and analytics of high-impact advertising formats across screens, channels, and devices

Press Release
https://finance.yahoo.com/news/undertone-acquires-rich-media-platform-154342546.html

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AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)
June 18, 2015 New Features , , , ,

Product
AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)

Category
Mobile and other paid advertising, Marketing automation

Function
Customer acquisition

Great For
Improving the targeting and performance of programmatic buys.

Suitable For
Agency

Overview
Enables AI optimization across a curated set of premium publishers within Rocket Fuel’s private marketplace (PMP) for better ‘in the moment’ marketing and audience capture.

Three things to know:
  • Advertisers can leverage the targeting capabilities of Rocket Fuel’s AI-based demand side platform (DSP) and data management platform (DMP)
  • Optimization also extends to clients’ pre-negotiated publisher ad buys
  • The invitation-only marketplace lets premium publishers make their inventory and audiences available to a select group of buyers

Pricing Structure
Project-based

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150608005880/en/Rocket-Fuel-Improves-Performance-Premium-Publishers-Industry%E2%80%99s#.VXuObflViko

More information
http://rocketfuel.com/

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nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)
June 11, 2015 New Products , , , , ,

Product
nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)

Category
Mobile advertising, Paid advertising

Function
Customer acquisition, Branding/creative

Great For
Better and more engaging user ad experiences on mobile

Suitable For
B2C, Agency, other

Overview
Lets advertisers and publishers offer mobile-friendly ads that blend well into the user’s context, and seamlessly integrate with their mobile experiences.

Three things to know:
  • InMobi Exchange now offers programmatic buyers both native and video ad experiences across 7,800 mobile apps
  • Industry adoption of key standards enables programmatic buying of native and video inventory, and opportunities for brands and publishers to offer contextual mobile ads
  • Powered in partnership with the Rubicon Project, an ad leader, and enables new reach, precision and scale in “no banner” mobile ad campaigns

Press Release
http://rubiconproject.com/press-releases/inmobi-rubicon-project-enable-programmatic-buying-native-video-inventory-mobile/

More information
http://www.inmobi.com/exchange/

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