Tag Archives: Mobile Advertisting

Integrated Personalization Engine (by Swrve)
September 24, 2015 New Products , , , , ,

Product
Integrated Personalization Engine (by Swrve)

Category
Mobile advertising

Function
Customer acquisition, engagement and retention

Great For
Engaging individual users with rich, contextually relevant messaging.

Suitable For
B2C, Agency, Other

Overview
Helps marketers build individual and lasting relationships on mobile, delivering campaigns and content to consumers based on their unique behavior and attributes.

Three things to know:
  • Marketers can customize contextual messages targeted to individual users across six custom fields – audience, timing, message, lifecycle, location and language – to create the most effective, personal and engaging mobile messaging campaigns possible
  • Empowers digital marketers to create ideal mobile customer experiences to guide customers through the funnel, for ex., brick & mortar brands can send a push campaign to users entering a store, global brands can reach customers across languages with native language push notifications, etc.
  • Swrve is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking – clients have delivered more than one billion mobile messages, and every single day the Swrve platform processes over seven billion events

Press Release
http://www.businesswire.com/news/home/20150915007015/en/Swrve-Debuts-Sophisticated-Personalization-Platform-Mobile-Marketers#.VgG2ZflVhBc

More information
https://www.swrve.com/

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