Tag Archives: Mobile Marketing

Mobile marketing: More Alfred than Batman
November 29, 2016 Uncategorized , , , ,

So much mobile marketing is like Batman. In your face, logos everywhere, it’s-all-about-Wayne-Industries Batman marketing. On the tiny screen you have in hand, even in your bed, mobile marketers are so often barking just like they do from a television in a crowded bar.

We’re over it.

A piece in Business2Community this month discusses the move from Marketing to Service Provision on Mobile, where the marketer is more a digital assistant.

More Alfred than Batman.

How?

Alfred Pennyworth has the title of butler, but is really more the symbol of parental wisdom for the parentless Bruce Wayne. He’ll quietly offer advice and let Bruce Wayne make his own choice. There’s no garish, Joker-like dictates on how to act. No Penguin-like insults. Alfred is both friend and adviser offering up what is needed at the right time.

For the tiny screen most of us carry around on our persons, an intimate approach like Alfred’s is appropriate. 

Take this push notification for example: “Hi Kate, check in for tomorrow’s flight to Dublin is open. You usually reserve an exit row seat – just two remaining”. Dissecting it shows us our new interaction model – a triggered mobile message (the day before the flight) that is personalized (with name and location), that is predictive (based on previous behaviour), and that is helpful (as a reminder/alert), all pulled together from multiple data sources to create an individual conversation with a user.

Get help from a trusted hand

There are tools to help automate this process, once you have the strategy in place. While we cannot promise a fresh set of clothes when you emerge from the Batcave, we can help you find what you need:

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ClickTale Acquires Flightrecorder
February 26, 2016 Acquisitions, MarTech Product News , , , ,

Product
ClickTale Acquires Flightrecorder

Category
Mobile Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Mobile app developers seeking a user experience solution.

Suitable for use by
B2C, B2B

Overview
Clicktale announces the acquisition of FlightRecorder, a provider of user experience solutions for mobile apps. This technology will serve as the basis for a new offering, Clicktale for Apps, a user experience, engagement and app analytics solution providing businesses with visual insights and recommendations for improving their apps and engaging users.

Things to know:
  • Works for both native and hybrid apps
  • Includes user session replays, crash reports, data insights, mobile analytics, and heat maps
  • Available now as an all-in-one SDK for iOS and Android

Press Release
http://www.prnewswire.com/news-releases/clicktale-acquires-mobile-app-experience-innovator-flightrecorder-569238861.html

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Analytics Tool Builds User Profiles – SimilarWeb
February 26, 2016 MarTech Product News, New Products , , ,

Product
Analytics Tool Builds User Profiles

Category
Mobile Marketing

Function
Customer Engagement

Great For
App developers looking to gain a better understanding of their users.

Suitable for use by
B2C, B2B

Overview
SimilarWeb adds SimilarWeb Portrait, a new features that utilizes inferred analytics and advanced statistical algorithms to build user profiles so that app developers can personalize apps and provide a more targeted user experience.

Things to know:
  • The user portrait includes age, gender, interests and favorite brands, while keeping personal identifying information out
  • Developed by SimilarWeb’s Mobile R&D division which formed after the acquisition of Quettra
  • Open for registration at portrait.similarweb.com/signup

Press Release
http://www.similarweb.com/blog/portrait-launch

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Website Displays Local Phone Numbers Based on Location Data (by CallTrackingMetrics)
February 12, 2016 MarTech Product News, New Features , , , , ,

Product
Website Displays Local Phone Numbers Based on Location Data (by CallTrackingMetrics)

Category
Mobile Marketing, Location-Based Advertising

Function
Customer Acquisition, Customer Engagement

Great For
Organizations looking to track website visits to online advertising campaigns.

Suitable for use by
B2B, B2C

Overview
CallTrackingMetrics adds a new feature, GeoTracking, allowing businesses to display a phone number on their website that is local to the website visitor.

Three things to know:
  • Changes the phone number on a business’s website based on the visitor’s geographic location
  • Shows a tracking number that is closest to the visitor down to the area code level in Canada and the U.S.
  • Integrated with CallTrackingMetrics’s dynamic insertion technology that pinpoints the advertising channel and keyword that led a caller to a business’s website

Press Release
http://www.prnewswire.com/news-releases/calltrackingmetrics-announces-geocontactsm-a-new-geo-targeting-technology-to-display-local-phone-numbers-on-business-websites-300213059.html

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Axway Acquires Appcelerator (By Axway)
January 29, 2016 MarTech Product News , , ,

Product
Axway Acquires Appcelerator (By Axway)

Category
Mobile Marketing

Function
Customer Engagement

Great For
Organizations looking to develop mobile apps.

Suitable for use by
B2B, B2C

Overview
Axway, a provider of digital business enablement solutions, announces that it has acquired Appcelerator, a mobile application development platform.

Three things to know:
  • Enables organizations to quickly create mobile apps, easily integrate them into existing systems using APIs, manage backend services at scale, and optimize performance with comprehensive analytics
  • Founded in 2006, Appcelerator provides the Titanium SDK for building cross-platform mobile applications

More information
https://www.axway.com/en/axway_digital_business_enablement_solutions_with_appcelerator_market_leading_mobile_engagement_platform#tablist1-tab1

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Cloud Service Enables Retailers to Boost Mobile Search Results (By Point Inside)
December 4, 2015 MarTech Product News, New Features , , , ,

Product
Cloud Service Enables Retailers to Boost Mobile Search Results (By Point Inside)

Category
Retail Marketing, Mobile Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Retailers

Suitable for use by
B2C

Overview
Point Inside, a provider of digital in-store product location solutions, announces StoreBoost, a cloud service that enables retailers to boost a specific product or brand to the top result position in response to a mobile search query.

Three things to know:
  • Enables retailers to offer contextual, store-focused promotions to national, regional and local brands
  • Includes engagement reporting to monitor the frequency of boosts and the impact on engagement with boosted products
  • The StoreBoost service is available via the StoreMode platform, which enables retailers to incorporate real-time, store-specific discovery and product location into smartphone applications

More information
http://www.marketwired.com/press-release/-2074359.htm

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Skype Adds Share Buttons for Web Content (By Skype)
November 13, 2015 New Features ,

Product
Skype Adds Share Buttons for Web Content (By Skype)

Category
Mobile Marketing

Function
Customer Engagement

Great For
Users who want to share web content while communicating over Skype

Suitable for use by
All

Overview
Skype adds share buttons making it easy to share web content and also enables users to engage in conversations about the content immediately.

Three things to know:
  • Users click on the share button to begin. After the user signs in, they pick one or more Skype friend to share with, and click Send
  • Users have the option to add a message to be sent along with the content as well as a link to start a conversation
  • Blog and website developers can also add the Skype share button to a site

More information
http://blogs.skype.com/2015/11/04/introducing-share-button-effortless-sharing-that-sparks-richer-conversations/

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Stronger Chat Protection (By LINE)
October 23, 2015 New Features , ,

Product
Stronger Chat Protection (By LINE)

Category
Mobile Marketing

Function
Customer Engagement, Productivity

Great For
Marketers seeking added security for messaging

Suitable for use by
All

Overview
LINE adds Letter Sealing to its text messaging app to protect content during delivery of a message.

Three things to know:
  • Can be used on messages sent via smartphone devices as well as desktops including PC for Windows and Mac OS X
  • Letter Sealing provides a stronger encryption communication system known as End-To-End encryption (E2EE)
  • Full encryption is enabled when both chat participants have Letter Sealing installed

More information
http://linecorp.com/en/pr/news/en/2015/1107

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Mobile Marketing & Monetization Platform (by Tapjoy)
March 10, 2015 New Products , , ,

Product
Mobile Marketing & Monetization Platform (by Tapjoy)

Category
Analytics, Mobile advertising and marketing

Function
Customer acquisition and insight

Great For
Helping app developers optimize revenues from every user

Suitable For
B2C

Overview
Tapjoy’s new Marketing Automation and Monetization Platform helps freemium app developers and brands optimize revenues though personalized in-app experiences to drive sales.

Three things to know:
  • The platform’s predictive, actionable analytics help developers project the future value of every user
  • Marketing automation tools deliver contextually-relevant messages and activities to engage spenders, and use rewarded ads and other incentives to engage more reluctant consumers
  • With real-time IAP and ad-based monetization, developers can focus on one SDK for all analytics, marketing automation and ad-monetization

Press Release
http://www.prnewswire.com/news-releases/tapjoy-launches-marketing-automation-and-monetization-platform-to-optimize-the-lifetime-value-of-every-freemium-app-user-300043603.html

More information
http://home.tapjoy.com/

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Playrific 2.0 (by Playrific)
December 4, 2014 New Features , , ,

Product
Playrific 2.0 (by Playrific)

Category
Mobile Marketing, Analytics

Function
Customer Engagement, Customer Insight

Great For
Targeting kids and youth consumers via mobile apps, and deriving preference analytics to support product strategies

Suitable For
B2C, Agency

Overview
Kids are notoriously hard to reach and measure with mobile marketing campaigns; Playrific 2.0 publishing platform help brands do this via fun apps that put brands in kids’ hands, and provide real-time consumer feedback.

Three things to know:
  • Brands struggle to reach kids on mobile and derive data from interactions, constrained by US Federal COPPA regulations; Playrific’s publishing platform lets brands do this with engaging apps, renewable content to sustain engagement,
  • The platform lets brands launch mobile strategies and apps in a fraction of the time and costs of competitive approaches,
  • Playrific analytics help brands understand and serve the constantly changing preferences of young consumers (K’NEX, SeaWorld and 20+ other youth brands have chosen Playrific and are launching apps and mobile strategies on 2.0).

Press Release
http://www.playrific.com/blog/2014/11/playrific-2-0-advanced-app-creation-publishing-analytics-platform-brings-brands-consumers-mobile-speed-economy-insight/

More information
http://b2b.playrific.com/

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Wildcard Card Format Mobile Browser (by Wildcat)
November 28, 2014 New Products , , , ,

Product
Wildcard Card Format Mobile Browser (by Wildcat)

Category
Social Media Management. Mobile Advertising

Function
Communications, Customer Acquisition

Great For
Showcasing mobile content in native apps with new speed, power and richness of content for publishers, merchants and others

Suitable For
B2C, Agency, others doing mobile marketing

Overview
Wildcard brings new speed and displays rich content in card format which will support mobile marketing and other native apps

Three things to know:
  • Considered by many the first browser built specifically for the mobile age, and is created to improve interactions between brands and customers,
  • Couples’ apps’ content richness with browser immediacy, and enables brands to easily transform content into cards,
  • Initial cards include article cards for blogs & news outlets, etc., product cards to convert browsing to sales, review cards for search and discovery, and video cards for inline video

Press Release
http://blog.trywildcard.com/

More information
http://www.trywildcard.com/partners

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