Tag Archives: Mobile

Photo editing tools you can use on the run
June 7, 2017 Content Marketing ,

You need photos to use online — from your client’s location, around the office, at the manufacturing plant. Here’s the catch — it needs to be fast, it needs to be on your phone, and you need to repurpose not just for social but maybe for print.

What photo editing tools should you be using? The good news is, there are a great many excellent tools to choose from; the bad news is there are a great many excellent tools to choose from. This is definitely one of those times when the sheer number of options can be kind of bewildering. Make it easier on yourself — checking off a few boxes helps you zero in on the ideal solution. Will you need to shoot and edit photos only occasionally, or every single day? Are you really good at this, or is it more of a necessity? Desktop, tablet, smartphone or all of the above? Are you a Mac or a PC? iPhone or Android? Start with what you already have, and take a look at the photo editing options that are compatible, affordable, and aligned with your skill level.


Hipstamatic is the award-winning iPhone app with filter packs created by the world’s most talented photography experts. The Classic edition lets you swipe through to automatically apply lenses, flashes, and retro films. For more manual control, opt for the Pro edition to tweak focus, white balance, exposure, shutter speed, ISO, and aspect ratio.
BEST FEATURE: Capture quickly and edit on iPhone or iPad with fully native support and synchronized Favorite Presets via iCloud. Speedy Print Lab for physical prints delivered almost anywhere in the world, even for square photo format.
PRICING: $2.99


Available either stand-alone or bundled with the Adobe Creative Cloud, Lightroom makes it easy to create, edit, organize and share professional-quality images. What’s great is you can get the Lightroom mobile edition free with subscription, so if your company owns a Creative Cloud subscription you get LR Mobile free. Lightroom Mobile lets you do it all on your iPad, iPhone or Android device.
BEST FEATURES: Create stunning images in seconds with 40+ one-tap presets. You can even connect to other Adobe apps like Photoshop Fix to retouch and refine your work.
PRICING: $149 stand-alone, or as part of Adobe Creative Cloud for $9.99/month. Mobile app is free for subscribers.


Photolemur is a new AI-driven photo enhancement solution for Mac and Windows desktop. Designed for busy people light on pro skills, Photolemur analyzes millions of pixels per second, identifies features and details (faces, trees, sky), and automatically adjusts for daylight, exposure, shadows, haze, and colors.
BEST FEATURES:  Photolemur learns over time as you save photos as a “success” or delete them to a “blacklist.” The more you teach Photolemur what works, the smarter it becomes.


PaintShop Pro by Corel is an easy-to-use, affordable photo editing software suite for Windows, and it’s compatible with tablets or stylus-friendly PCs. PaintShop Pro offers a versatile set of responsive photo editing features, and a handy template menu that instantly right-sizes your images for social media covers, ad banners and other commonly used standard-sized digital assets.
BEST FEATURES: Compatible with The Nik Collection by Google, which includes seven powerful plugins.
PRICING: $63.99


Picktorial is an innovative photo editing solution for Mac that’s designed for photographers of all skill levels. From quick fixes and touch-ups to detailed work, you will find everything you need in an easy-to-use dashboard. Picktorial can be used either as an extension for OS X Photos or as a stand-alone application.
BEST FEATURES: Practical editing tools such as skin smoothing and patching so you can easily erase unwanted objects. Workflow management include photo organizing, before and after view, instant export and sharing.
PRICING: $24.99.


PicMonkey is an easy-to-use desktop and mobile photo editor that works on Android and iPhone. In addition to a menu of filters and effects, you get a massive gallery of original overlays and extras such as seasonal clip-art, labels and a library of graphics numbers.
BEST FEATURES: More than a thousand quality overlays to resize, re-layer and recolor. Desktop and mobile editions let you edit photos on the fly or at your desk.
PRICING: $3.99 per month




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Ten Steps to Improve Your Mobile Commerce Plan [Infographic]
April 11, 2017 Mobile Marketing

From our friends at Skilled: Below are 10 easy-to-follow tips for devising a successful mobile commerce strategy. The tips are based on data obtained from 2016 Smartphone User Behavior Report and a survey which polled 2000 US Millennials about their mobile shopping habits. This is the demographic group with the highest rate of smartphone ownership and usage. The Millennials who took part in the survey were asked to answer a series of questions regarding their mobile commerce habits.


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Track Mobile Customers with these Tools
February 28, 2017 Analytics , ,

You know your audience is moving. They’re online looking at your product, they float away, sometimes to come back to your website. You can see in the numbers who is coming and when, but you’re not nailing down where they are in the buyer’s journey, and what’s resonating. So how, exactly, do you catch a moving target?

We know shopping on mobile devices is up, and it will be way up over the 2016 holiday season. Notes TechCrunch, reporting on a Visa study, “nearly half (47%) of consumers will shop online this season, 33 percent of them from mobile devices.”

While customers are online, grab insights with mobile analytics tools. These programs automate the process of tracking what content brings customers in, what ad network they used. You can track users by location for those who are shopping your site online while in a physical store. Or use those insights to launch a new mobile campaign to catch users before they blow away.


Ad Intelligence by Sensor Tower collects daily mobile advertising data that reveals the reach and creative content being used to promote hundreds of thousands of apps around the world. With Ad Intelligence, marketers have the insights needed to develop better user acquisition campaigns — the platform reveals which app publishers spend the most on mobile app campaigns each week, which networks serve impressions for specific apps, and the granular details for every piece of creative content captured. With Ad Intelligence marketers can quickly see if a boost in the Top Charts dashboard was due to an ad spend, or from organic viral growth.
BEST FEATURES: Dig into the details of ad creatives, including the ad network that served the ad, the device type, the resolution of the creative, and when it was first and most recently captured.
PRICING: Packages start at $79 per month.


Analyze is a mobile analytics tool that makes it easy to collect actionable insights about mobile apps. The Analyze administration dashboard is simple to configure, displaying the data that you need in order to measure the success of your apps. See how many new users registered, how many users are active daily or monthly, which marketing initiatives are generating the greatest number of conversions.
BEST FEATURES: Catch UX issues.by measuring flows through each stage of a task, identifying bottlenecks and making changes accordingly.
PRICING: See vendor for details.


mobile STIR drives 1:1 personalized mobile app engagement fueled by machine learning. Its purpose is in delivering data-driven content in real time, based on customer location, preferences and actions. Track customers where they are, in the real world.
BEST FEATURES: mobile STIR’s technology includes historical and real-time data, including an individual’s geolocation, actions or inactions, and preferences.
PRICING: See vendor for details.


LocationSmart is a comprehensive Location-as-a-Service platform. LocationSmart includes proximity-enabled two-way in-app messaging, device profiling with real-time risk scoring and unique device, identity and behavior analytics, support for geo-relevant marketing campaigns.
BEST FEATURES: Includes privacy-protected location services from multiple sources including carriers, Wi-Fi, IP addresses, device SDK and landlines that are available to enterprise customers through a simple API.
PRICING: See vendor for details.


CleverTap unifies deep-rooted analytics based on behavioral segmentation with hyper-targeted engagement through one platform that guarantees personalized user experiences to build a loyal customer base. Among its features are Behavioral Segmentation to identify users based on any defined activity, date range or other attribute; Live User Segments to add users to a pre-defined segment when their behavior matches the criteria; Past Behavior segments sorted by activity type for any historic date range.
BEST FEATURES: CleverTap automates the tracking of app unistalls and enables re-engagement via emails and retargeting
PRICING: Freemium plan includes up to 10 million monthly events and 30 campaigns. Paid packages start at $1500 monthly.       


Netbiscuits removes the complexity of programming for many devices, reducing the amount of time and money it takes to execute the mobile strategy. Netbiscuits Mobile Analytics offers insight on mobile visitor behaviors in real-time, delivering marketing intelligence on customer trends across PC, tablet, and mobile phone visitors in one tool.
BEST FEATURES: Get valuable insight on everything from screen size, CPU, display, touch interface and video readiness.
PRICING: Packages start at $175 per month for 1,000,000 monthly impressions.


Upsight is a mobile analytics marketing platform that enables organizations to easily explore mobile user data, build powerful user insights, and launch sophisticated, data-driven mobile marketing campaigns. Its customized analytics dashboards are easily sharable.
BEST FEATURES: Enterprise-grade analytics with powerful and unlimited data storage to monitor app performance.
PRICING: See vendor for details.

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Mobilewalla pairs with Oracle Data Cloud for Mobile Audience Targeting
February 10, 2017 Uncategorized , , , ,

Oracle Data Cloud has announced a new partnership with Mobilewalla to release Mobile Audience Targeting Solution for marketers. The Mobilewalla Audience APAC data available through the BlueKai Marketplace includes more than 100 demographic, behavioral, and intent-based segments per country, enabling marketers to target more than 400 million devices in 13 countries. Countries with available data include: Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, India, Philippines, Taiwan,Vietnam, Japan, South Korea and Hong Kong.

Function: Targeting

From the Announcement:  “We are thrilled and honored to work with Oracle Data Cloud to offer Mobilewalla Audience APAC to help our joint customers to better target mobile audiences in APAC and the world over,” said Anindya Datta, Mobilewalla Co-founder and CEO.

Link: http://www.prnewswire.com/news-releases/oracle-data-cloud-and-mobilewalla-launch-comprehensive-mobile-audience-targeting-solution-for-apac-marketers-300404750.html

Visit Mobilewalla and Oracle on CabinetM.

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AppsFlyer Launches a New Ad Revenue Attribution Solution for Mobile Apps
December 15, 2016 Advertising, Analytics


AppsFlyer, a solution-provider of mobile attribution and marketing analytics, announced its new Ad Revenue Attribution solution. This solution enables mobile publishers to take all sources of revenue into consideration when assessing the overall lifetime value of their users. By matching in-app ad revenues with marketing activities, Ad Revenue Attribution provides marketers with timely access to revenue data. These insights inform decisions about campaign optimization, retargeting, and user segmentation, without having to set-up or train the team on a separate, overly complex real-time business intelligence system.


Digital Advertising, Marketing Analytics

From the Announcement:

“Previously, only the most advanced marketers were able to include ad revenue in their LTV calculations as this required setting up a number of custom integrations in a third-party business intelligence platform, which is both challenging and time consuming. As a result, many marketers were left to optimize their campaigns based on an incomplete LTV calculation,” said Matan Tessler, Head of Product at AppsFlyer. “Ad Revenue Attribution will eliminate this problem moving forward so marketers will be well informed and able to make campaign decisions that will maximize their ROI.”

Link: http://www.martechadvisor.com/news/mobile-app-dev-marketing/appsflyer-launches-a-new-ad-revenue-attribution-solution-for-mobile-apps/

AppsFlyer Company Profile on CabinetM

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Salesforce LiveMessage Brings Messaging to Service Cloud
December 15, 2016 Customer Relationship Management, Customer Support , ,


Salesforce announces the launch of LiveMessage, a modern, up-to-date conversational service that works by customizing service communication and helping companies to interact with their customers using MMS/SMS or applications such as Facebook Messenger. With this service, companies can minimize message traffic and make use of Service Clouds Bots to organize the information gathered.


Customer Relationship Management

From the Announcement:

Mike Rosenbaum, the Executive Vice President of CRM Apps at Salesforce, said in a release, “Customer service will fundamentally change with the explosion of mobile messaging apps. The best customer service today is conversational and on the customer’s terms. LiveMessage seamlessly blends CRM and mobile messaging in an intuitive way that’s easy for companies to deploy.”

Link: http://www.martechadvisor.com/news/platformsuite/salesforces-livemessage-service-brings-messaging-to-service-cloud/

Salesforce Company Profile on CabinetM

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Mobile marketing: More Alfred than Batman
November 29, 2016 Uncategorized , , , ,

So much mobile marketing is like Batman. In your face, logos everywhere, it’s-all-about-Wayne-Industries Batman marketing. On the tiny screen you have in hand, even in your bed, mobile marketers are so often barking just like they do from a television in a crowded bar.

We’re over it.

A piece in Business2Community this month discusses the move from Marketing to Service Provision on Mobile, where the marketer is more a digital assistant.

More Alfred than Batman.


Alfred Pennyworth has the title of butler, but is really more the symbol of parental wisdom for the parentless Bruce Wayne. He’ll quietly offer advice and let Bruce Wayne make his own choice. There’s no garish, Joker-like dictates on how to act. No Penguin-like insults. Alfred is both friend and adviser offering up what is needed at the right time.

For the tiny screen most of us carry around on our persons, an intimate approach like Alfred’s is appropriate. 

Take this push notification for example: “Hi Kate, check in for tomorrow’s flight to Dublin is open. You usually reserve an exit row seat – just two remaining”. Dissecting it shows us our new interaction model – a triggered mobile message (the day before the flight) that is personalized (with name and location), that is predictive (based on previous behaviour), and that is helpful (as a reminder/alert), all pulled together from multiple data sources to create an individual conversation with a user.

Get help from a trusted hand

There are tools to help automate this process, once you have the strategy in place. While we cannot promise a fresh set of clothes when you emerge from the Batcave, we can help you find what you need:

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Mobile Engagement Platform Inserts Key Features into Live Apps – Insert
February 26, 2016 MarTech Product News, New Products , , , , ,

Mobile Engagement Platform Inserts Key Features into Live Apps – Insert

App Development: Mobile

Customer Acquisition, Customer Engagement

Great For
Mobile app developers looking to integrate engagement tools into live apps.

Suitable for use by
B2B, B2C

Insert unveils the Codeless Mobile Engagement Platform, offering mobile app developers the ability to insert must-have mobile marketing features directly into live apps with no coding required.

Things to know:
  • The “inserts” consist of pre-built features for guidance, communication, conversion, acquisition and other engagement practices
  • The platform works by learning the app structure, real-time context and digital body language of a user and then inserting features and tools, defining audiences, creating triggers, and determining the context in which they are activated
  • Available now

Press Release

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