Tag Archives: Paid advertising

MomentFeed Expands Paid Media Management for Multi-Location Brands
May 3, 2017 Advertising, Social Media Marketing ,

MomentFeed announced it has added a new native ad platform to its Paid Media Management (PPM) platform. MomentFeed PPM enables native digital ad management for multi-location, distributed and franchised companies. The solution enables brands with dozens to thousands of stores, restaurants, or branches to manage native ad campaigns across Facebook, Instagram, and Snapchat in a local and authentic way.

From the release: “With Paid Media Manager, we’re hitting a sweet spot when it comes to mobile advertising technology. We know advertising agencies are looking for every advantage for their clients, and we can now provide them with integrated mobile and social campaigns for the multi-location brands they work with,” said Robert Blatt, CEO of MomentFeed.

Link: MomentFeed

Visit MomentFeed on CabinetM.

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Google Adwords and Analytics Integration (by Marketo)
October 1, 2015 New Features , , ,

Product
Google Adwords and Analytics Integration (by Marketo)

Category
Paid advertising, Analytics, Marketing automation

Function
Customer acquisition, Measurement and monitoring

Great For
Creating measureable, engaging digital marketing programs that span customer acquisition to sale to advocacy spectrum

Suitable For
B2C, B2B, other

Overview
Integrates the popular Marketo platform with Google AdWords and Google Analytics to de-silo advertising, and provide a holistic view of how programs engage audiences across different channels

Three things to know:
  • Provides access to richer data, firmographic and profile information, to help brands serve highly relevant, personalized ads to highly desirable prospects
  • Automatically exports offline conversions tracked in Marketo (e.g. lead qualified, opportunity won, etc.) directly back to AdWords, helping to quantify ROI on spends
  • Links Marketo data such as firmographic and profile information of known and anonymous customers with their Google Analytics platform for new insight into how key audiences navigate through the funnel.

Pricing Structure
Full platform

Press Release
http://finance.yahoo.com/news/marketo-integrates-google-deliver-more-130000950.html

More information
http://www.marketo.com/

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Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)
October 1, 2015 New Features , , , , ,

Product
Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)

Category
Marketing automation, Paid advertising, Social media marketing

Function
Communications, Customer acquisition and engagement

Great For
Giving small and local businesses the full campaign power of Facebook

Suitable For
B2C (local, SMB)

Overview
The marketing platform has added Facebook campaigns that let small brands and local businesses easily and economically leverage the leading social platform’s marketing and advertising reach.

Three things to know:
  • Helps find new prospects based on fans, emails, and demographics, and convert them into customers via attractive, customizable campaigns with funnel management
  • Simplified campaign features to increase revenue, such as custom landing pages with credit card payment processing
  • Analytics to track community growth, track purchases, claims, revenue, and ROI for insight into the performance of various campaign elements

Pricing Structure
Project license

Installation
SAAS

Press Release
http://www.locbox.com/press

More information
http://www.locbox.com/facebook_ads

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Moasis for Advertisers (by Moasis)
September 3, 2015 New Products , , , , ,

Product
Moasis for Advertisers (by Moasis)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and engagement

Great For
Locational targeting to deliver the right message at the right time and place to the right audience.

Suitable For
B2C, Agency, other

Overview
The unified platform lets brand marketers and agencies tap into the power of location technology.

Three things to know:
  • Organizes location-related information and applying predictive tools with real-time decision and delivery systems to deliver the right communication at the ideal time and location to mobile consumers
  • Predictive Analytics anticipates the pattern and movement of audiences, and detects opportunities to direct communications to areas in real time
  • Programmatic decision & delivery delivers communications to connected devices at scale and in real time, with effective attribution for performance assessment

Press Release
http://moasisglobal.com/8-25-2015-moasis-for-advertisers.html

More information
http://moasisglobal.com/

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AdtoApp Real Time Mediation (by AdtoAp)
August 13, 2015 New Products , ,

Product
AdtoApp Real Time Mediation (by AdtoAp)

Category
Paid advertising

Function
Customer acquisition

Great For
Reaching global consumers via mobile apps across multiple ad networks

Suitable For
Agency

Overview
The programmatic mediation platform and SDK for in-app advertising allows users to serve ads to their mobile apps via multiple networks.

Three things to know:
  • The platform’s auto-adjustable algorithm provides on-going filtering of demand-side buyers and adjusts placements every three hours, enabling it to pick the right filter for each app depending on the country and audience targets
  • AdtoApp is aligned with 20+ networks including Admob, MoPub and Amazon, and reaches consumers on iOS and Android in 184 countries
  • One beta user saw its daily eCPM more than double from under $1 to $2.40, and the fill rate increase from 80% to 100%

Pricing Structure
Subscription

More information
http://www.martechadvisor.com/ads/adtoapp-emerges-from-stealth-new-adjustable-programmatic-mediation-platform-for-mobile-apps-that-double-ecpm/
and
https://adtoapp.com/

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Event Targeting (by Twitter)
July 30, 2015 New Features , , , , , , ,

Product
Event Targeting (by Twitter)

Category
Paid advertising, Social media marketing, Virtual events

Function
Communications, Customer engagement, Branding

Great For
Delivering the right messages at the right time to audiences following or attending events.

Suitable For
B2C, Agency, Other

Overview
Lets brands discover and engage with audiences who are interested live events as they unfold – such as elections, music festivals and sporting events.

Three things to know:
  • Brands can activate initiatives around live moments quickly and easily by discovering participating audiences and gaining valuable insights, and create campaigns that reach those audiences while the event unfolds
  • It includes three primary tools: the Event Calendar to determine what events make sense for the marketer’s brand strategies and goals, Event Insights to learn more about audiences and potential audience reach based on historical data, and Event Activation to create and launch highly targeted ‘in the moment’ campaigns
  • Brands who have participated in the beta have noted sharply improved engagement rates and economical costs per engagement

Pricing Structure
Per project

Press Release
https://blog.twitter.com/2015/introducing-event-targeting

More information
ads.twitter.com

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Updated News Feed Controls (by Facebook)
July 16, 2015 New Products , , ,

Product
Updated News Feed Controls (by Facebook)

Category
Paid advertising, Social media marketing

Function
Customer engagement

Great For
Ensuring the relevance and authenticity of content in brand fan feeds.

Suitable For
B2C

Overview
Facebook is adjusting algorithms to provide users with more content from friends and pages they’re interested in, and less ‘promotional’ content.

Three things to know:
  • The shift in volume and content controls from brand content is the result of preference surveys from hundreds of thousands of users
  • Defines as promotional those brand posts that solely push people to buy a product or install an app, enter promotions or sweepstakes with no context to the user, or that reuse the exact same content from ads
  • Pages that post promotional creative should expect their organic distribution to fall significantly over time, however this affords brands new opportunities to build an authentic relationship with followers through non-promotional content of mutual interest

Press Release
http://newsroom.fb.com/news/2015/07/updated-controls-for-news-feed/

More information
https://www.facebook.com/business/news/update-to-facebook-news-feed

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Nativ (acquired by Ooyala)
July 9, 2015 Acquisitions , , , , ,

Product
Nativ (acquired by Ooyala)

Category
Paid advertising, Analytics

Function
Customer acquisition, Creative, Marketing automation

Great For
Extending global, cross-channel video advertising reach for agencies and the brands they serve.

Suitable For
Agency

Three things to know:
  • Nativ’s media logistics platform extends Ooyala’s suite of personalized TV and video offerings to video production, post-production, digital content services, broadcast planning and media management
  • Ooyala’s Mio platform is used by several top content owners and brands such as ITV, Audi, Vubiquity, Dolby and the Financial Times (FT)
  • The acquisition is geared to help brands, broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and advertising business models

Press Release
http://www.ooyala.com/about/press/ooyala-acquires-media-logistics-software-company-nativ

More information
http://www.ooyala.com/

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RealMedia Latin America (acquired by AppNexus)
June 25, 2015 Acquisitions , , , ,

Product
RealMedia Latin America (acquired by AppNexus)

Category
Paid advertising

Function
Customer acquisition

Great For
Accelerating sales and customer interactions in Latin American Markets

Suitable For
Agency, B2C, B2B

Overview
One of the top independent ad tech companies acquires RealMedia Latin America (RMLA), one of the continent’s top adtech companies

Three things to know:
  • RMLA has operations in Sao Paulo, Mexico, Argentina and Chile, works with a premier set of Spanish-language and Portuguese-language publishers, and offers deep relationships in regional markets
  • The acquisition is the fifth for AppNexus in the past twelve months, extends its physical footprint across five continents, and positions it for fast growth in regional and multi-national programmatic advertising
  • Makes AppNexus one of the few end-to-end ad tech platforms with a full global reach, enabling it to better serve the broad range of regional and global customers – from Globo and Estadao to Walmart

Press Release
http://www.prnewswire.com/news-releases/with-acquisition-of-realmedia-latin-america-appnexus-to-form-independent-powerhouse-in-latam-markets-300098927.html

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Sparkflow (acquired by Undertone)
June 25, 2015 Acquisitions , , , ,

Product
Sparkflow (acquired by Undertone)

Category
Paid advertising, Mobile advertising

Function
Customer acquisition and retention

Great For
Cross-screen rich media advertising

Suitable For
Agency, other

Overview
Sparkflow has more than a decade’s experience in rich media advertising, and is acquired by Undertone, the leader in digital cross-screen advertising, to create new ad formats

Three things to know:
  • Sparkflow is an all-in-one platform for cross-screen rich media advertising
  • The acquisition accelerates Undertone’s ability to bring unique, high impact formats to market and simplifies the process of building cross-screen advertisements
  • Undertone will integrate Sparkflow’s capabilities into its Virtuoso platform to creat an end-to-end technology stack focused on the creation, data-driven delivery, and analytics of high-impact advertising formats across screens, channels, and devices

Press Release
https://finance.yahoo.com/news/undertone-acquires-rich-media-platform-154342546.html

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AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)
June 18, 2015 New Features , , , ,

Product
AI Optimization for Programmatic Marketing Platform (by Rocket Fuel)

Category
Mobile and other paid advertising, Marketing automation

Function
Customer acquisition

Great For
Improving the targeting and performance of programmatic buys.

Suitable For
Agency

Overview
Enables AI optimization across a curated set of premium publishers within Rocket Fuel’s private marketplace (PMP) for better ‘in the moment’ marketing and audience capture.

Three things to know:
  • Advertisers can leverage the targeting capabilities of Rocket Fuel’s AI-based demand side platform (DSP) and data management platform (DMP)
  • Optimization also extends to clients’ pre-negotiated publisher ad buys
  • The invitation-only marketplace lets premium publishers make their inventory and audiences available to a select group of buyers

Pricing Structure
Project-based

Installation
SAAS

Press Release
http://www.businesswire.com/news/home/20150608005880/en/Rocket-Fuel-Improves-Performance-Premium-Publishers-Industry%E2%80%99s#.VXuObflViko

More information
http://rocketfuel.com/

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nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)
June 11, 2015 New Products , , , , ,

Product
nMobi Exchange Ad Platform for Mobile Native & Video Ads (by InMobi)

Category
Mobile advertising, Paid advertising

Function
Customer acquisition, Branding/creative

Great For
Better and more engaging user ad experiences on mobile

Suitable For
B2C, Agency, other

Overview
Lets advertisers and publishers offer mobile-friendly ads that blend well into the user’s context, and seamlessly integrate with their mobile experiences.

Three things to know:
  • InMobi Exchange now offers programmatic buyers both native and video ad experiences across 7,800 mobile apps
  • Industry adoption of key standards enables programmatic buying of native and video inventory, and opportunities for brands and publishers to offer contextual mobile ads
  • Powered in partnership with the Rubicon Project, an ad leader, and enables new reach, precision and scale in “no banner” mobile ad campaigns

Press Release
http://rubiconproject.com/press-releases/inmobi-rubicon-project-enable-programmatic-buying-native-video-inventory-mobile/

More information
http://www.inmobi.com/exchange/

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MobiLens, Validated Campaign Essentials/vCE (by comScore)
June 11, 2015 New Products , , , , ,

Product
MobiLens, Validated Campaign Essentials/vCE (by comScore)

Category
Paid advertising, Analytics

Function
Customer insights, Metrics and management

Great For
Improved measurement of mobile campaigns and understanding of mobile consumer usage trends and attitudes

Suitable For
B2C, Agency, other

Overview
A digital media analytics leader intros new insight into consumers’ mobile usage, daily reporting of unduplicated audience, viewability, and validation metrics.

Three things to know:
  • Consolidated MobiLens smartphone and tablet data reveals unduplicated audience behavior metrics across devices, user behaviors that influence consumer preferences, and mobile ad and device-purchasing intentions
  • vCE’s enhanced mobile GRP and view-ability provides daily updates on unduplicated audience, viewability, and validation metrics for mobile campaigns
  • In-app and in-browser mobile ad performance is now available, providing measurement on iOS and Android across smartphones and tablets

Pricing Structure
Platform license

Press Release
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-MobiLens-Plus-to-Provide-Combined-Smartphone-and-Tablet-Insights

More information
http://www.comscore.com/Insights/Press-Releases/2015/6/comScore-Introduces-Industrys-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising

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Buyable Pins (by Pinterest)
June 11, 2015 New Features , , , ,

Product
Buyable Pins (by Pinterest)

Category
Paid advertising, Social media marketing, other

Function
Customer acquisition

Great For
Helps brands offer and consumers buy the things customers discover on Pinterest

Suitable For
B2C, Agency, other

Overview
Pinterest seeks to help customers ‘do’ the creative ideas they pin, and wants to give them (and brands) direct access to the goods they pin.

Three things to know:
  • Customers can search specifically for buyable pins, and directly purchase anything with a blue price button
  • Pinterest is introducing new price filters and search features to help customers locate the goods they want
  • Early brands using the new buyable pins include Macy’s, Neiman Marcus and Nordstrom, retailers powered by Demandware like Cole Haan and Michaels, and thousands of Shopify stores such as Poler Outdoor Stuff and SOBU

Installation
SAAS

Press Release
https://blog.pinterest.com/en/buyable-pins

More information
https://business.pinterest.com/en/blog/coming-soon-buyable-pins

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“Shop Now” button, other ad features (by Instagram)
June 11, 2015 New Features , ,

Product
“Shop Now” button, other ad features (by Instagram)

Category
Paid advertising, other

Function
Customer acquisition

Great For
Instagram advertising with a native “call to action”

Suitable For
B2C, other

Overview
Expanded ad offerings include action-oriented formats, more targeting capabilities, and easier ad flight purchases.

Three things to know:
  • Direct response advertising components let customers take action directly from within an ad to sign up on a website, buy a product, or download an app
  • Expanded targeting options let brands reach people on Instagram based on demographics and interests, as well as through the brand’s pre-existing customer data
  • Instagram advertising will be available through an Instagram Ads API and Facebook ad buying interfaces in the near future

Installation
SAAS

Press Release
Instagram: http://blog.business.instagram.com/post/120537653811/the-next-steps-for-ads-on-instagram-new-formats

More information
https://business.instagram.com/

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Comcast acquires Visible World
June 11, 2015 Acquisitions , , ,

Product
Comcast acquires Visible World

Category
Paid advertising

Function
Customer acquisition

Great For
Targeting households based on specific demographics, especially location

Suitable For
B2C, Agency

Overview
Comcast has acquired Visible World, an addressable and programmatic advertising technology company.

Three things to know:
  • Gives Comcast new advantages in the nascent data-driven TV advertising business
  • Lets marketers target specific ad audiences and households based on zip codes, via data from cable set top boxes and other sources
  • Also lets marketers do automated buys of TV ads similar to online ad spends, and customize versions of TV ads for specific target audiences

Press Release
http://www.marketwatch.com/story/comcast-has-agreed-to-acquire-ad-tech-company-visible-world-2015-06-05

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Netmining Analytics (Netmining partnership with Moat)
June 4, 2015 New Products , , , , ,

Product
Netmining Analytics (Netmining partnership with Moat)

Category
Paid advertising, Mobile advertising, Analytics

Function
Customer acquisition

Great For
Enhanced insight for digital marketing campaigns

Suitable For
B2C, Agency, Other

Overview
A leader in programmatic targeting is partnering with analytics firm Moat for improved campaign targeting.

Three things to know:
  • The partnership offers brands and their agencies new detailed analysis and visual reports on ad marketing activity, performance and audience quality, 30+ additional metrics
  • Provides brands and agencies deeper “beyond the click” engagement insight
  • Analysis of cross-channel exposures and actions, including mobile and video executions

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.marketwired.com/press-release/netmining-partners-with-moat-deliver-industry-leading-reporting-analysis-package-brands-2023302.htm

More information
netmining.com

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Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)
May 28, 2015 New Features , , , , , , ,

Product
Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)

Category
Social media marketing, Paid advertising, Other

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Reaching and engaging audiences on Pinterest via active and promoted ads

Suitable For
B2C, Agency, other

Overview
Pinterest introduces scroll-activated (not auto-played video) cinematic brief animations, new promotion features and an internal design service help brands engage, communicate and move customers along the funnel.

Three things to know:
  • Cinematic Pins capture activity, drive intent and tell brand stories, for example Wendy’s animates a strawberry farm because fans frequently ask why its top-selling Strawberry Salad is only available during certain seasons, and Walgreens promotes lip gloss with a kiss
  • Promoted Pins is a different take on social media promotion: the animated Cinematic Pin goes to full video, full screen when a user presses “Promoted Pin” button, providing further metrics and engagement opportunities
  • Pin Factory is a new in-house creative service to help brands communicate more effectively on Pinterest

More information
http://blogs.wsj.com/cmo/2015/05/19/pinterest-bolsters-ads-with-cinematic-pins/ and http://techcrunch.com/2015/05/19/pinterest-unveils-a-suite-of-new-advertiser-tools/

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Audience Intelligence Platform (by AddThis)
May 21, 2015 New Products , , , , ,

Product
Audience Intelligence Platform (by AddThis)

Category
Paid advertising, Analytics, Social listening, Other

Function
Customer acquisition

Great For
Creating messaging for different customer personas, and effectively trafficking those messages at scale

Suitable For
Agency, B2C

Overview
Offers transparent access to custom audiences targeted via the anonymous digital patterns of 1.9 billion+ uniques across the 15 million sites now using AddThis marketing tools.

Three things to know:
  • Gives brands new levels of timely insight into specific target audiences for lower ad placement costs and optimal campaign performance
  • Lets brands and agencies build targeted audiences from keywords, CRM personas or pixels, and better understand their interests, brand adjacencies & and on-page behaviors, and qualifies audience members from the patterns generated through specific criteria and 30 behavioral dimensions on each page load
  • AddThis’ massive data set is easily accessed in several ways via user-friendly data visualization dashboard connecting directly with CRM and DMP systems through APIs

Pricing Structure
Full license

Press Release
http://www.prnewswire.com/news-releases/addthis-unveils-audience-intelligence-platform-helping-brands-and-agencies-deliver-personalized-marketing-300081486.html

More information
http://www.addthis.com/

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Enhanced Digital Market (by Teradata Marketing Applications)
May 21, 2015 New Features , , , , ,

Product
Enhanced Digital Market (by Teradata Marketing Applications)

Category
Social media management & marketing, Paid advertising, Other

Function
Customer acquisition

Great For
Leverage customer data to optimize social media ads for target audiences

Suitable For
B2C, Agency, Other

Overview
Lets marketers deliver highly targeted Facebook advertising as part of an integrated, omni-channel solution that incorporates social advertising with email, mobile and web

Three things to know:
  • Lets marketers use customer data to create Facebook Custom Audiences that match their segments and serve more nuanced, contextual and highly relevant, less intrusive marketing
  • Expand reach and generate leads by using encrypted data about valuable customer segments to engage new custom audiences of Facebook users with similar characteristics in a privacy-safe way, and grow conversions by using insight data to retarget website visitors and app users with contextual Facebook ads
  • Streamline the complexity of managing social advertising as part of a unified digital strategy that integrates email, mobile, social and web, and improve customer acquisition and loyalty

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/teradata-announces-social-advertising-capability-on-facebook-300080572.html

More information
http://marketing.teradata.com/

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