Tag Archives: Predictive Analytics

i.Predictus launches Jules, a predictive sales tool
March 30, 2017 MarTech Product News ,

i.Predictus announces Jules, a predictive sales tool that the company claims can predict future sales with 93% accuracy.  Named for the author, Jules Verne, the solution looks at the marketing mix and enables marketers to adjust their spend based on its potential impact on sales.

From the release: “This is a game changing technology for the marketing industry,” says i.Predictus Executive Vice President Carina Pologruto. “Jules analyzes the impact of every individual tactic within a marketing plan to see each particular element’s effect on the final sales result.”

Link PRNewswire

Visit i.Predictus on CabinetM.

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Mintigo joins forces with Marketo to provide a predictive account-based marketing solution
March 29, 2017 MarTech Product News , ,

Mintigo and Marketo are partnering to provide a combined solution that delivers Mintigo’s artificial intelligence (AI) and predictive insights directly into Marketo’s Account-based Marketing “ABM” solution.  Available now, the solution will enable sales and marketing teams to prioritize leads, precisely segment target audiences and deliver engaging multi-channel campaigns.  

From the release: “Being able to use predictive analytics directly within Marketo ABM  helps focus our marketing and sales efforts in a unified way,” says Tony Yang, Mintigo’s Vice President of Demand Gen & Marketing Ops. “Not only does this help us zero-in on the right targets, it also enables us to run highly personalized campaigns through Marketo’s native capabilities as well as through connected partner tools that are both relevant and timely to the decision-makers of an account’s buying committee. All of this results in higher and immediate ROI.” By integrating their technologies, Marketo and Mintigo are providing marketers with a truly comprehensive ABM system.

Link PRNewswire

Visit Mintigo and Marketo on CabinetM.

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Updated Predictive Behavioral Analytics (by SYNTASA)
September 24, 2015 New Products ,

Product
Updated Predictive Behavioral Analytics (by SYNTASA)

Category
Predictive Analytics

Function
Metrics and Insights

Great For
Enterprises looking to overcome challenges with ingesting customer and marketing data into open source platform so they can successfully perform advanced analytics

Suitable For
B2B, B2C

Overview
SYNTASA’s newest version of its predictive behavioral analytics software offers accelerated ingestion and enrichment of web and mobile clickstream data, enhanced real-time analysis of customers’ first party data.

Three things to know:
  • Uncover predict behavioral patterns leading to specific outcomes
  • Organize data in a manner appropriate for performing advanced analytics
  • Combine other enterprise data sources from CRM and Call Centers

Pricing Structure
Subscription

Press Release
http://www.businesswire.com/news/home/20150915005151/en/CORRECTING-REPLACING-SYNTASA-Releases-Version-Predictive-Behavioral#.VgGxU99Viko

More information
http://syntasa.com/technology/

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Interactive Insights Dashboard (by SalesPredict)
September 24, 2015 New Features , ,

Product
Interactive Insights Dashboard (by SalesPredict)

Category
Predictive Analytics

Function
Metrics and Insights

Great For
Marketers who want to identify the combination of company, personal, behavioral and other characteristics that are driving sales conversions

Suitable For
B2B

Overview
SalesPredict’s new interactive insights dashboards offer insights to help B2B companies focus their inbound and outbound marketing efforts.

Three things to know:
  • Tools offer transparency in knowing key factors behind predictive lead scores
  • New interactive insights dashboards shows customers the micro-segments driving their best lead and opportunity conversions
  • Tools now automate segmentation so Marketers can see the combination of company, personal, behavioral and other characteristics that are driving sales conversion

Pricing Structure
Subscription

Press Release
http://www.salespredict.com/news/marketing-dashboards-insights

More information
http://www.salespredict.com/

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