i.Predictus announces Jules, a predictive sales tool that the company claims can predict future sales with 93% accuracy. Named for the author, Jules Verne, the solution looks at the marketing mix and enables marketers to adjust their spend based on its potential impact on sales.
From the release: “This is a game changing technology for the marketing industry,” says i.Predictus Executive Vice President Carina Pologruto. “Jules analyzes the impact of every individual tactic within a marketing plan to see each particular element’s effect on the final sales result.”
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