Tag Archives: Retail Marketing

Foursquare now offers brands location intelligence analytics.
March 22, 2017 MarTech Product News , ,

Foursquare Analytics is a new location intelligence solution that enables brands to gain a deeper understanding of customer behavior by tracking foot-traffic on the chain-level.  Brands can compare traffic patterns again a competitive set as well as the broader industry.  Metrics include loyalty and defections analysis, penetration and visit frequency, and cohort tracking and analysis.

From the release: “Foursquare Analytics allows brick-and-mortar retailers and restaurant chains to understand how their own company and an entire category are performing based on actual, measurable, real-world visits — and much more quickly than any option out there.” Jeff Glueck, CEO of FourSquare,

Link FourSquare Blog

Visit Foursquare on CabinetM.

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Mobile Commerce Solutions Targets Consumers Wherever They are Online (by PayPal)
February 17, 2016 MarTech Product News, New Products , , , ,

Product
Mobile Commerce Solutions Targets Consumers Wherever They are Online (by PayPal)

Category
Retail Marketing: eCommerce

Function
Customer Engagement

Great For
Merchants looking to add the ability to sell items across any online format.

Suitable for use by
B2B, B2C

Overview
PayPal Commerce is a mobile commerce solution that enables merchants to securely sell across email, social shares, blogs, articles, ads, in-page, in-app and basically anywhere consumers are online or on their mobile devices.

Three things to know:
  • Supplies core API building blocks used in the development of customer-facing applications
  • Enables developers to embed buy buttons into blogs, articles, and emails
  • Currently in beta, this solution is the result of the acquisition of Modest six months ago

More information
https://www.paypal.com/us/webapps/mpp/commerce

Press Release
https://www.paypal.com/stories/us/paypal-commerce-the-next-revolution-in-contextual-commerce?categoryId=merchant

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Cloud Commerce Solution Launches Ecommerce Marketplace (by Mozu)
January 28, 2016 MarTech Product News , , ,

Product
Cloud Commerce Solution Launches Ecommerce Marketplace (by Mozu)

Category
Retail Marketing, Ecommerce

Function
Customer Engagement

Great For
Retail organizations

Suitable for use by
B2C

Overview
Mozu, a cloud commerce solution, launches the Mozu Marketplace, an ecommerce platform featuring apps, accelerators, widgets and extensions from top retail commerce technologies.

Three things to know:
  • Offers one-click installation so that retailers can implement apps without disrupting existing business systems and processes
  • Includes Amplience, Avalara, Google, PayPal, Pitney Bowes and Salesforce
  • Available now

More information
http://www.businesswire.com/news/home/20160118005005/en/Mozu-Launches-Marketplace-One-Click-Integration-Leading-Retail

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Lightspeed POS Acquires SEOshop (By Lightsped POS)
December 4, 2015 Acquisitions, MarTech Product News , , , ,

Product
Lightspeed POS Acquires SEOshop (By Lightsped POS)

Category
Retail Marketing, Ecommerce

Function
Customer Engagement

Great For
Retail organizations

Suitable for use by
B2B, B2C

Overview
Lightspeed POS, a retail marketing provider, announces the acquisition of SEOshop, an ecommerce software provider, as well as the launch of Lightspeed eCom.

Three things to know:
  • Lightspeed eCom includes predictive analytics, design customization and the ability to manage complex inventory needs
  • Available now in Europe while a preview version is available in the U.S and Canada
  • SEOshop CEO Ruud Stelder will join the Lightspeed leadership team as director of global ecommerce revenue, and CTO Dennis Cuijpers will become Lightspeed’s director of ecommerce development and architecture

More information
https://www.lightspeedhq.com/press/lightspeed-pos-acquires-leading-online-retail-software-company-seoshop-launches-new-ecommerce-platform/

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Cloud Service Enables Retailers to Boost Mobile Search Results (By Point Inside)
December 4, 2015 MarTech Product News, New Features , , , ,

Product
Cloud Service Enables Retailers to Boost Mobile Search Results (By Point Inside)

Category
Retail Marketing, Mobile Marketing

Function
Customer Acquisition, Customer Engagement

Great For
Retailers

Suitable for use by
B2C

Overview
Point Inside, a provider of digital in-store product location solutions, announces StoreBoost, a cloud service that enables retailers to boost a specific product or brand to the top result position in response to a mobile search query.

Three things to know:
  • Enables retailers to offer contextual, store-focused promotions to national, regional and local brands
  • Includes engagement reporting to monitor the frequency of boosts and the impact on engagement with boosted products
  • The StoreBoost service is available via the StoreMode platform, which enables retailers to incorporate real-time, store-specific discovery and product location into smartphone applications

More information
http://www.marketwired.com/press-release/-2074359.htm

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Retailers Gain Tools to Predict Customer Value (By AgilOne)
November 6, 2015 New Features , ,

Product
Retailers Gain Tools to Predict Customer Value (By AgilOne)

Category
Retail Marketing

Function
Customer Engagement

Great For
Retailers looking to predict future sales

Suitable for use by
B2C

Overview
AgilOne adds new features to predictive marketing cloud enabling retailers to predict customer value based on past purchases, and also to segment customers based on their distance to a store.

Three things to know:
  • Predict a customer’s future spend, based on previous online and offline engagement and purchases
  • Understand customer behavior in greater detail by grouping buyers that belong to the same household
  • Segment customers based on their distance to nearby and preferred stores

More information
http://www.agilone.com/press/agilone-enhanced-predictive-omnichannel.pdf

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Virtual Assistant App Taps Image Recognition to Find Deals (By SnipSnap)
November 6, 2015 New Products ,

Product
Virtual Assistant App Taps Image Recognition to Find Deals (By SnipSnap)

Category
Retail Marketing

Function
Customer Engagement

Great For
Consumers searching for deals via mobile phone

Suitable for use by
All

Overview
SnipSnap unveils Scout, an app that enables consumers to scan and save coupons on a mobile phone. The app taps image-recognition technology to identify a product and then search for related deals including coupons, price matching, and rebates.

Three things to know:
  • The search for deals includes SnipSnap deals as well as all other coupon apps and sites
  • Delivers information via a chat or messaging user interface
  • Available on iOS now, with plans to bring Scout to Android in 2016

More information
http://www.snipsnap.it/blog/

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