Tag Archives: Search Marketing

Local Insight for Paid Search Marketing (by Adgooroo)
February 5, 2016 MarTech Product News, New Products , , , , ,

Product
Local Insight for Paid Search Marketing (by Adgooroo)

Category
Search Marketing

Function
Customer Acquisition, Branding

Great For
Provides advertisers with insights into paid search by local markets.

Suitable for use by
B2B, B2C, Agency

Overview
Adgooroo launches Local Insight, a solution providing insights into the paid search competitive landscape in 55 U.S. cities.

Three things to know:
  • Offers a view into the competitive landscape of each market, including which advertisers are winning and losing and what their strategies and messaging are across markets
  • Looks at keywords, spend, cost per click, click through rate, impressions, ad copy, landing pages, ad position, and ad coverage
  • Provides insight into cost variances across cities for the same keyword and advertiser

More information
https://www.adgooroo.com/solutions/products-services/local-insight/Press


Press Release
https://www.adgooroo.com/news/adgooroo-launches-competitive-intelligence-solution-for-local-paid-search/


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Optimize AdWords for High Quality Web Visits (By Google)
December 18, 2015 MarTech Product News, New Features , , ,

Product
Optimize AdWords for High Quality Web Visits (By Google)

Category
Search Marketing

Function
Customer Engagement

Great For
Small and medium sized businesses

Suitable for use by
B2B, B2C

Overview
Google has developed Smart Goals, an easy to use solution that helps organizations identify the highest quality Web visits and provides tools to optimize for those visits in AdWords.

Three things to know:
  • Applies machine learning across thousands of websites that use Google
  • Reflects the website visits that Google’s model indicates are most likely to lead to conversions
  • Available now. Go to the Admin section of Google Analytics account, click Goals (under the View heading) and select Smart Goals

More information
http://adwords.blogspot.com/2015/12/use-smart-goals-powered-by-google.html

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