Tag Archives: Social Listening

Ahalogy announces category trend software for social media optimization
March 17, 2017 Uncategorized ,

Tapping data from Facebook, Pinterest, and its own network of social influencers, Ahalogy launches Muse, category trend software that tracks conversations and uncovers emerging consumer trends.  Marketers will gain key insights to drive daily content decisions and guide future campaign strategy.

From the release: “Ahalogy Muse was born out of the company’s years of work in helping marketers use data to optimize social media campaigns. “We continued to see that the top driver of performance was creating content that matches the timing and volume of what topics people are interested in,” said Ahalogy Co-Founder and CEO, Bob Gilbreath.

 

Link Business Wire

Visit Ahalogy on CabinetM.

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gazeMetrix (acquired by Sysomos)
September 24, 2015 Acquisitions , , , , , ,

Company
gazeMetrix (acquired by Sysomos)

Category
Social media marketing, Social listening, UGC

Function
Customer engagement

Great For
Marketers will be able to analyze pictures posted on social networking sites as part of an overall strategy to measure content and user engagement

Suitable For
B2B, B2C, Agency

Overview
This acquisition will enable Sysomos, a social intelligence platform, to expand into the world of visual listening.

Three things to know:
  • Enables Sysomos to automatically analyze pictures posted across social networking sites
  • Lets brand managers and marketers discover and measure content, engage users, and predict news about their business across social channels, through Sysomos Gaze
  • Sysomos Gaze will also allow brands to ask individuals for permission to republish their user-generated images on owned channels

Press Release
https://blog.sysomos.com/2015/09/16/welcome-gazemetrix/

More information
http://blog.gazemetrix.com/post/129206113426/sysomos-acquires-gazemetrix

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Mantii (by GumGum)
September 3, 2015 New Products , , , ,

Product
Mantii (by GumGum)

Category
Other, Social media management, Social listening

Function
Communications, Other

Great For
Finding images of/relevant to your brand across social.

Suitable For
B2C, Agency, other

Overview
New image recognition tool finds relevant brand photos without caption mentions or hashtags.

Three things to know:
  • 80% of images that consumers post on social media about brands lack text to locate them
  • Mantii is a real-time social media watching tool that uses GumGum’s proprietary image recognition technology to eliminate SoMe blind spots
  • • Applications include reputation management, brand/audience analysis, and easier identification of top ‘brand fans

Pricing Structure
License

Press Release
http://blog.gumgum.com/2015/08/mantii-social-media-image-recognition/

More information
https://www.mantii.com/#/about-us

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Sense (by Unmetric)
August 13, 2015 New Products , , , ,

Product
Sense (by Unmetric)

Category
Competitive analysis, Social listening, Other

Function
Market research

Great For
Monitoring competitors in real time

Suitable For
B2C, B2B, other

Overview
Gives brands a single live stream of campaign images, videos and hashtags from competitive brands.

Three things to know:
  • Sense is an independent mobile app, separate from Unmetric’s social media intelligence platform now used by 200+ global brands such as Coca-Cola to benchmark their social efforts
  • Users can select the competitors they’ll monitor from among Unmetric’s database of more than 35,000 brands across 25 industry sectors
  • Sense now pulls images and video content from Facebook, Twitter and Instagram (YouTube coming soon) and presents an image-based content stream that’s auto-captioned for easy perusal, with full text and engagement metrics available by ‘tap’

Pricing Structure
Subscription

Installation
Download

More information
http://www.martechadvisor.com/social-media/unmetric-puts-competitive-intelligence-into-the-pocket-of-every-marketer-with-mobile-app-sense/ and https://unmetric.com/sense/

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VEDO Intent (by DataSift)
July 30, 2015 New Products , , , , , ,

Product
VEDO Intent (by DataSift)

Category
Social listening, Customer feedback, Analytics

Function
Customer retention and insights

Great For
Better harnessing social data and taking action based on audience intent.

Suitable For
B2C, B2B, other

Overview
VEDO Intent is a new technology that significantly simplifies machine learning to help brands better extract industry or customer insights.

Three things to know:
  • It helps brands gain more nuanced insights into market interests, and to surface trends on customers’ intent to churn, purchase, etc.
  • It lets marketers, customer relations managers and others easily build advanced machine learning-based classifiers for their organization, without advanced technical skills
  • It dynamically builds a machine learning-based model to first suggest, and then fully automate, the real-time classification of millions of posts

Pricing Structure
Platform license

Press Release
http://datasift.com/press-releases/DataSift-Makes-Machine-Learning-Accessible-to-All-with-VEDO-intent/

More information
http://datasift.com/vedo/

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Influitive AdvocateHub (by Influitive)
June 25, 2015 New Products , , , , ,

Product
Influitive AdvocateHub (by Influitive)

Category
UGC, Social media management, Social listening

Function
Communications, Customer engagement

Great For
Engaging with brand communities of customers, partners and advocates.

Suitable For
B2C

Overview
AdvocateHub is a new social media management integration with Hootsuite that helps marketers easily tap into and leverage advocates.

Three things to know:
  • Marketers can uncover new advocates, inviting Twitter users to join directly from Hootsuite
  • Mobilize advocates on Twitter with one click, such as by creating a “reply to tweet” challenge in AdvocateHub from Hootsuite
  • Monitor AdvocateHub activity from Hootsuite by viewing it as a stream

Prices start at
Free to users on a Hootsuite Pro or Enterprise plan with a Influitive Account

Installation
Download

Press Release
http://influitive.com/blog/influitive-advocatehub-app-for-hootsuite-brings-advocate-marketing-into-the-social-media-dashboard/

More information
http://appdirectory.hootsuite.com/189/influitive

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Sprinklr acquires NewBrand
June 11, 2015 Acquisitions , , , , , , ,

Product
Sprinklr acquires NewBrand

Category
Social listening, Social media management & marketing

Function
Customer insight and engagement

Great For
Better identification of and insight into customer satisfaction issues through analysis of comments on social touchpoints

Suitable For
B2C, Agency, B2B, other

Overview
NewBrand applies sophisticated location-specific unstructured data analytics to social engagement data, enabling Sprinklr clients to unearth new and deeper customer insights.

Three things to know:
  • Statistics show that 45% of consumers use social media to share negative customer service experiences while only 30% share positive experiences
  • The acquisition lets Sprinklr give brands new tools to better understand and engage with increasingly empowered consumers, and accelerate the transition of customer resolution dialogues from social to private channels
  • Adds advanced, location-specific text analytics to the Sprinklr platform to improve precision and relevancy in social listening and engagement

Press Release
http://www.businesswire.com/news/home/20150602005385/en/Sprinklr-Acquires-Leading-Location-Specific-Text-Analytics-Software#.VXXLAc9VhBd

More information
https://www.sprinklr.com/social-scale-blog/sprinklr-acquires-newbrand-text-analytics/

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Experience Hub enhancements (by InMoment)
May 28, 2015 New Features , , , , ,

Product
Experience Hub enhancements (by InMoment)

Category
Customer feedback, Analytics, Social listening, other

Function
Customer insights, Market research

Great For
New insight from customer stories to improve brand decisions

Suitable For
B2C, Other

Overview
The enhanced InMoment platform provides new processing power, data visualization and analytics to improve brands’ understanding of customer experiences.

Three things to know:
  • CX Analyst Tool lets brands analyze customer feedback on-the-fly from multiple sources to create flexible, customized, and interactive views of customers’ experiences
  • It helps InMoment clients spot trends, identify emerging issues and opportunities, and acquire predictive insights to inform future action
  • InMoment’s Experience Hub supports 90 languages, covering more than 75 percent of the world’s population and 90 percent of world GDP

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.inmoment.com/press/understand-the-voice-of-your-customers-in-more-languages-and-more-ways/

More information
http://www.inmoment.com/

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May 28, 2015 Acquisitions , , , , ,

Product
Engagor (acquired by Clarabridge)

Category
Customer feedback, Analytics, Social listening, other

Function
Customer insights, Market research

Great For
Improved customer experience management and insight

Suitable For
B2C, Other

Overview
A leading provider of Customer Experience Management (CEM) solutions acquires Engagor’s social listening and engagement platform

Three things to know:
  • The companies expect that their end-to-end technology solution will help brands create more profitable customer relationships
  • Clarabridge collects, analyzes, and activates customer feedback data from all channels, and gains new social listening, publishing, governance and real-time social customer service and engagement with the acquisition and integration
  • In addition to helping improve sales and customer loyalty, the integration will also help customer service teams to manage and monitor individual and team performance, and identify and resolve customer issues

Press Release
http://www.clarabridge.com/press/clarabridge-acquires-engagor-real-time-social-customer-service-and-engagement-platform/

More information
http://www.clarabridge.com/

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Audience Intelligence Platform (by AddThis)
May 21, 2015 New Products , , , , ,

Product
Audience Intelligence Platform (by AddThis)

Category
Paid advertising, Analytics, Social listening, Other

Function
Customer acquisition

Great For
Creating messaging for different customer personas, and effectively trafficking those messages at scale

Suitable For
Agency, B2C

Overview
Offers transparent access to custom audiences targeted via the anonymous digital patterns of 1.9 billion+ uniques across the 15 million sites now using AddThis marketing tools.

Three things to know:
  • Gives brands new levels of timely insight into specific target audiences for lower ad placement costs and optimal campaign performance
  • Lets brands and agencies build targeted audiences from keywords, CRM personas or pixels, and better understand their interests, brand adjacencies & and on-page behaviors, and qualifies audience members from the patterns generated through specific criteria and 30 behavioral dimensions on each page load
  • AddThis’ massive data set is easily accessed in several ways via user-friendly data visualization dashboard connecting directly with CRM and DMP systems through APIs

Pricing Structure
Full license

Press Release
http://www.prnewswire.com/news-releases/addthis-unveils-audience-intelligence-platform-helping-brands-and-agencies-deliver-personalized-marketing-300081486.html

More information
http://www.addthis.com/

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Publishing/Engagement for Enterprises, Predictive Analytics (by Trax Social Engagement)
May 21, 2015 New Products , , , , , , ,

Product
Publishing/Engagement for Enterprises, Predictive Analytics
(by Trax Social Engagement)

Category
Social media management & marketing, Social listening, Analytics, Other

Function
Customer acquisition and engagement, Communications

Great For
Managing, monetizing and optimizing social media-driven business

Suitable For
B2C

Overview
The social business management platform introduces its new intelligence and context-driven publishing/engagement system.

Three things to know:
  • Predictive Analytic’ Smart Recommendations Engine leverages system-wide insights to predictively identify the best times-of-day to engage audiences, accessible within workflows;
  • Publishing and Engagement organizes social insights and enhances the ability to engage based off those insights by providing a more natural, intuitive, insights-to-action workflow
  • It simplifies publishing in any context, tagging, adding attachments, approval cycles, previews, editing of inline visual content and other key functions to simplify SoMe management

Press Release
http://www.prnewswire.com/news-releases/tracx-introduces-smart-publishing-experience-for-enterprises-300079947.html

More information
http://www.tracx.com/

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Get Satisfaction Customer Community Platform (acquired by Sprinklr)
April 15, 2015 Acquisitions , , , , ,

Product
Get Satisfaction Customer Community Platform (acquired by Sprinklr)

Category
Social media management and marketing, Social Listening, Other

Function
Customer engagement, Other

Great For
Creating, managing, and delivering relevant experiences and customer responsiveness across approx. 25 social channels and the brand’s owned media outlets.

Suitable For
B2C, B2B, other

Overview
Integrates the Get Satisfaction customer service platform into the Sprinklr social management and enterprise marketing mix.

Three things to know:
  • Savvy marketers are aware that socially connected current customers play a significant role in potential customers’ purchase decision and the brand’s ongoing public profile
  • Get Satisfaction’s online customer service community platform serves more than 1,000 communities worldwide, driving responsive and cost effective customer support, while seeking customer feedback and ideas
  • The acquisition positions Sprinklr in Enterprise Collaboration, and helps it evolve as a unified technology platform for managing customer experiences across third party social networks like Facebook, Twitter, and LinkedIn and first party owned properties like websites, blogs, and communities

Pricing Structure
Platform licensing

Press Release
http://www.businesswire.com/news/home/20150408005267/en/Sprinklr-Acquires-Satisfaction-Extend-Experience-Cloud%E2%84%A2-Multi-Channel#.VSUnPZTF8rk

More information
https://www.sprinklr.com/

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Topic Data Analytics (by Facebook)
March 19, 2015 New Features , , , ,

Product
Topic Data Analytics (by Facebook)

Category
Analytics, Social listening

Function
Metrics and management, Customer insight

Great For
Learning what FB audiences say about events, brands and subjects

Suitable For
B2C, B2B, Agency, other

Overview
FB is aggregating consumer data on brands/competitors and topics, using sample sizes that are far larger than are those available via 3rd party analytics, and enabling trend spotting, sentiment measurement, etc.

Three things to know:
        

  • All consumer data is anonymized and aggregated, marketers receive analyses and data interpretations (no personal identifying information is disclosed, and the service is not direct brand monitoring)
  •     

  • FB is partnering with brand analytics leader DataSift to produce findings from the raw data
  •     

  • There is not an opt-out for FB users. The only way for them to keep their data completely private is to either set posts to be visible to “only me” or not to post

Installation
Per-project

More information
https://www.facebook.com/business/news/topic-data

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Mobile Streaming App Periscope (acquired by Twitter)
March 19, 2015 Acquisitions , , , , , , , , ,

Product
Mobile Streaming App Periscope (acquired by Twitter)

Category
UGC, Social media management & marketing

Function
Customer engagement, Social listening

Great For
Live mobile streaming on the universally popular micro-blog.

Suitable For
B2C, B2B, Gov’t., Non-Profits, Agency, other

Overview
Twitter has acquired Periscope, whose live-video streaming app has been in beta for approximately four months.

Three things to know:
        

  • Twitter has not yet announced whether it will fully absorb the live video streaming technology into the Twitter app or leave Periscope as a standalone, as it did when it acquired Vine
  •     

  • Twitter also recently launched video features that now let users edit and upload videos, and embed up to 30 seconds of video content within tweets
  •     

  • Previous and new live streaming features may be Twitter’s attempt to undercut platforms such as YouTube and attract greater marketing spends

Press Release
https://twitter.com/kevinweil/status/576430215787769856

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Enterprise Feedback Management (by Verint)
February 25, 2015 New Features , , , , ,

Product
Enterprise Feedback Management (by Verint)

Category
Multivariate testing, Social listening

Function
Customer retention, Customer loyalty

Great For
Enhanced customer and employee feedback to optimize service and resolutions

Suitable For
B2C, B2B, other

Overview
Verint’s updated customer feedback platform sustains ongoing communication with customers and employees, is part of Verint’s Customer Engagement Optimization portfolio.

Three things to know:
  • New or updated features include an improved survey engine, enhanced question presentation and integrated mobile SMS survey features
  • Enhanced reporting, analysis and case management capabilities help sharpen feedback quality and expedite conversion of raw data to actionable insight
  • New ability to integrate design themes enable brands to emulate their look and feel in ongoing customer interactions

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

More information
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

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Photo Analytics Integration (by Trax and Ditto Labs)
February 25, 2015 New Features , , ,

Product
Photo Analytics Integration (by Trax and Ditto Labs)

Category
Social listening, Analytics

Function
Customer insights

Great For
New insight on consumer/brand interaction on social media

Suitable For
B2C, Agency, other

Overview
Visual listening provides new insight into engagement with brands, competitors

Three things to know:
  • Visual listening is an increasingly important aspect of social listening because images are a major part of social content flow, with 1.8 Bil images now shared daily
  • The Tracx engagement platforms track social engagement for Fortune 1000 companies and emerging brands, and now integrates Ditto Labs’ proprietary photo analytics capabilities
  • The integration helps brands optimize campaigns for demographic, psychographic and locational targeting, and rapidly, proactively respond to misuse and inappropriate inclusions

Pricing Structure
Platform licensing

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/tracx-and-ditto-labs-partner-to-deliver-photo-analytics-to-brands-and-agencies-300038490.html

More information
http://www.tracx.com/about/

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Global Social Listening (by HootSuite and Digimind)
February 4, 2015 New Features , , , ,

Product
Global Social Listening (by HootSuite and Digimind)

Category
Social Listening

Function
Customer Insight

Great For
Unified SoMe listening, engagement, intervention and campaign management

Suitable For
B2C, B2B, Agency, other

Overview
The global social media monitoring platform is integrating with the popular social management dashboard/platform.

Three things to know:
  • Gives brands comprehensive listening to analyze strategies, manage programs and jumpstart issue identification/resolutions
  • Digimind gathers mentions across more than 850 million sources in 60 languages worldwide
  • Supports benchmarking of campaigns to track trends/topics and key influencers, and the use of tags to measure consumer sentiment

Pricing Structure
Licensed

Prices start at
Free trial

Installation
Cloud-based

Press Release
erful-social-listening-and-engagement-platform/

More information
http://www.digimind.com/landing/Digimind_partners_Hootsuite

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Datalogix Acquired (by Oracle)
January 7, 2015 Acquisitions , , , ,

Product
Datalogix Acquired (by Oracle)

Category
Marketing Automation, Customer Feedback, Social Listening, Other

Function
Customer Insight

Great For
Tracking online influence in offline purchases

Suitable For
B2C, Agency, Other

Overview
Enables companies to develop and evaluate the effectiveness of digital marketing campaigns

Three things to know:
  • Datalogix collects information from retailers for partners such as Facebook and Twitter, who then evaluate whether a consumer had previously received advertising on the product purchased
  • Datalogix is a ‘data broker’ that leverages customer loyalty cards, store charge cards with promotions and similar store-customer direct loyalty programs (including coupons) and sales tracking mechanisms
  • Datalogix claims that customer data is kept anonymous but does not afford opt out, and its acquisition by Oracle will further the depth, scope analysis of ‘big data/micro target’ information.

Pricing Structure
SAAS, Data as a Service incremental within the Oracle bundle

More information
http://www.oracle.com/us/corporate/acquisitions/datalogix/index.html

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Twitter App Graph (by Twitter)
December 4, 2014 New Features , ,

Product
Twitter App Graph (by Twitter)

Category
Analytics, Social Listening, Analysis

Function
Customer Insights

Great For
Collecting information on the apps installed on consumer mobile devices in order to improve recommendation engine results for sponsored and other content, with goal of improved end user mobile experience.

Suitable For
B2C

Overview
Collects and tracks the apps installed on consumers’ mobile devices.

Three things to know:
  • Users and major media have voiced privacy concerns about Twitter’s (and potentially brands’) collection and use of this data,
  • The goal is helping brands and Twitter itself deliver promoted content, follow recommendations, etc. of higher interest to consumers,
  • Users can deactivate the feature from settings.

More information
https://support.twitter.com/articles/20172069-what-is-app-graph-on-twitter

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