Tapping data from Facebook, Pinterest, and its own network of social influencers, Ahalogy launches Muse, category trend software that tracks conversations and uncovers emerging consumer trends. Marketers will gain key insights to drive daily content decisions and guide future campaign strategy.
From the release: “Ahalogy Muse was born out of the company’s years of work in helping marketers use data to optimize social media campaigns. “We continued to see that the top driver of performance was creating content that matches the timing and volume of what topics people are interested in,” said Ahalogy Co-Founder and CEO, Bob Gilbreath.
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