Tag Archives: Social Media Management

LinkedIn updates Sales Navigator for high-functioning sales organizations.
March 22, 2017 MarTech Product News ,

LinkedIn announces the availability of Sales Navigator Enterprise Edition and includes two new features — PointDrive and CRM Sync.  PointDrive enables salespeople to send customers supporting sales material bundled as a cohesive sales experience.  Using CRM Sync, salespeople can now track their Sales Navigator activities whether taking notes, sending emails or making phone calls directly in a CRM solution.  

From the release: “Our newest addition, Enterprise Edition, is designed to be the best version of Sales Navigator for high-functioning sales organizations. As they say, we’re turning up the volume to 11.”  Doug Camplejohn, Head of Product, Sales Solutions

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Microsoft Integration Added to Social Media Platform (By Hootsuite)
December 4, 2015 MarTech Product News, New Features , , ,

Product
Microsoft Integration Added to Social Media Platform (By Hootsuite)

Category
Social Media Management

Function
Integration

Great For
Enterprises

Suitable for use by
B2B, B2C

Overview
Hootsuite, a social media management provider, integrates Microsoft into the Hootsuite platform enabling organizations to utilize social content for social marketing, social selling, social customer support, as well as internal collaboration.

Three things to know:
  • Includes Microsoft Dynamics CRM, Microsoft SharePoint, and Microsoft Yammer
  • Identify leads and input them directly into Microsoft Dynamics CRM Online
  • Utilize social media content across teams to facilitate collaboration using Microsoft SharePoint

More information
https://hootsuite.com/about/press-releases/microsoft-integration

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Share-by (by Storycloud)
September 24, 2015 New Products , , , , , ,

Product
Share-by (by Storycloud)

Category
Analytics, Content publishing, Social media management

Function
Customer engagement, Communications

Great For
Giving content publishers new control over how their content is consumed, monetized and shared.

Suitable For
B2C, Agency, Other

Overview
The permission-based content publishing platform aligns social networks with content publishing to share documents, music, pictures and videos, and immediately derive audience analytics.

Three things to know:
  • Share-by lets content providers determine who sees their content and determine an array of permissions such as, when, from what location, time of day, duration, numbers of views, downloads or shares, etc.
  • Publishers can iteratively build audiences, engage users and better monetize targeted audiences
  • Provides user-controlled file transferring for media, videos, music and various file formats with easy to interpret analytics, integrated social networking and ecommerce capabilities

Press Release
http://www.marketwired.com/press-release/storycloud-platform-launches-with-beta-release-first-permissions-based-publishing-solution-2055809.htm

More information
https://share.storycloud.com/#/

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Image Analytics (by Synthesio)
September 24, 2015 New Products , , , , ,

Product
Image Analytics (by Synthesio)

Category
Social Media Analytics

Function
Metrics and Insights

Great For
Marketers looking for a way to recognize and analyze photos that are shared over social media as part of an overall social insights program.

Suitable For
B2B, B2C, Agency

Overview
Synthesio’s Social Intelligence platform captures data from – and provides analytics on – images posted about global brands and agencies.

Three things to know:
  • The tools pair text analytics with image analytics to provide customers with a powerful photo enrichment feed based on a technology integration with Ditto Labs to identify influencers and brand loyalists posting images of a brand or business without tagging or mentioning the company by name
  • Lets brands see the context in which a brand or product is photographed
  • Utilizes image recognition capabilities from Ditto Labs, brands will be able to analyze facial expressions in an image to add to sentiment tracking and analysis

Pricing Structure
Subscription

Press Release
http://www.prnewswire.com/news-releases/synthesio-announces-addition-of-image-analytics-to-social-intelligence-platform-300144861.html

More information
http://www.synthesio.com/

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Mantii (by GumGum)
September 3, 2015 New Products , , , ,

Product
Mantii (by GumGum)

Category
Other, Social media management, Social listening

Function
Communications, Other

Great For
Finding images of/relevant to your brand across social.

Suitable For
B2C, Agency, other

Overview
New image recognition tool finds relevant brand photos without caption mentions or hashtags.

Three things to know:
  • 80% of images that consumers post on social media about brands lack text to locate them
  • Mantii is a real-time social media watching tool that uses GumGum’s proprietary image recognition technology to eliminate SoMe blind spots
  • • Applications include reputation management, brand/audience analysis, and easier identification of top ‘brand fans

Pricing Structure
License

Press Release
http://blog.gumgum.com/2015/08/mantii-social-media-image-recognition/

More information
https://www.mantii.com/#/about-us

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Creative Studio (by Kinetic Social)
August 6, 2015 New Products , , , ,

Product
Creative Studio (by Kinetic Social)

Category
Social media management and marketing, Mobile advertising

Function
Customer engagement

Great For
Creating authentic moments on social that initiate customer conversations beyond product-centric ad messaging.

Suitable For
B2C

Overview
Service for client teams who want help developing creative for social advertising, or who need to keep their social creative content fresh and engaging.

Three things to know:
  • Kinetic Social is a leading social marketing platform used by major entertainment brands
  • Brands using Creative Studio services gain a team of creative directors, designers, copywriters and technologists who understand the subtleties of successful social marketing for products, events, etc.
  • The teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences to ‘humanize’ content and impact the customer

Press Release
http://www.marketwired.com/press-release/kinetic-social-launches-creative-studio-guide-advertisers-developing-unique-content-2042434.htm

More information
http://www.kineticsocial.com/creativestudio/

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Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)
August 6, 2015 New Features , , , ,

Product
Advanced Analytics, Anonymized FB Topic Data (by Synthesio and DataSift)

Category
Analytics, Social media management

Function
Customer insights

Great For
Aggregating and understanding perceptions and trending topics among Facebook’s 1.44 billion users

Suitable For
B2C, Agency, other

Overview
The partnership lets brands analyze audiences on Facebook through anonymized and aggregated Facebook topic data, and gain new access to deep, rich social analytics.

Three things to know:
  • Brands can assess their brand health across Facebook’s 1.44 billion users, including what aspects of their products drive the most positive or negative intent
  • Campaign analysis data identifies which campaign messages are resonating with the overall population, and demographic breakdowns by audience
  • Content performance metrics allow content creators and publishers to understand where stories are trending throughout the Facebook ecosystem

Press Release
http://www.prnewswire.com/news-releases/synthesio-and-datasift-partner-to-launch-advanced-audience-analytics-with-anonymized-and-aggregated-facebook-topic-data-300119724.html

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Expion (acquired by Sysomos)
July 30, 2015 Acquisitions , , , , , ,

Product
Expion (acquired by Sysomos)

Category
Social media management and marketing

Function
Customer insights, Communications, Customer acquisition

Great For
Discovering relevant new audiences and delivering them compelling customer experiences.

Suitable For
B2C, Agency, Other

Overview
Sysomos’ robust data analytics platform gains new content management and publishing capabilities with the Expion acquisition.

Three things to know:
  • The combined entity will be a complete content marketing and analytics solution that helps brands identify and derive context from millions of online conversations, and gives marketers the tools to immediately respond and engage
  • The integration will yield new insight into common customer characteristics and motivations, and help marketers to more effectively create and distribute content that guides consumers through their customer journey
  • The two companies currently serve 15,000+ marketers, representing 1,500+ companies

Press Release
http://www.marketwired.com/press-release/sysomos-acquires-leading-social-marketing-platform-expion-2040636.htm

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Influitive AdvocateHub (by Influitive)
June 25, 2015 New Products , , , , ,

Product
Influitive AdvocateHub (by Influitive)

Category
UGC, Social media management, Social listening

Function
Communications, Customer engagement

Great For
Engaging with brand communities of customers, partners and advocates.

Suitable For
B2C

Overview
AdvocateHub is a new social media management integration with Hootsuite that helps marketers easily tap into and leverage advocates.

Three things to know:
  • Marketers can uncover new advocates, inviting Twitter users to join directly from Hootsuite
  • Mobilize advocates on Twitter with one click, such as by creating a “reply to tweet” challenge in AdvocateHub from Hootsuite
  • Monitor AdvocateHub activity from Hootsuite by viewing it as a stream

Prices start at
Free to users on a Hootsuite Pro or Enterprise plan with a Influitive Account

Installation
Download

Press Release
http://influitive.com/blog/influitive-advocatehub-app-for-hootsuite-brings-advocate-marketing-into-the-social-media-dashboard/

More information
http://appdirectory.hootsuite.com/189/influitive

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Sprinklr acquires NewBrand
June 11, 2015 Acquisitions , , , , , , ,

Product
Sprinklr acquires NewBrand

Category
Social listening, Social media management & marketing

Function
Customer insight and engagement

Great For
Better identification of and insight into customer satisfaction issues through analysis of comments on social touchpoints

Suitable For
B2C, Agency, B2B, other

Overview
NewBrand applies sophisticated location-specific unstructured data analytics to social engagement data, enabling Sprinklr clients to unearth new and deeper customer insights.

Three things to know:
  • Statistics show that 45% of consumers use social media to share negative customer service experiences while only 30% share positive experiences
  • The acquisition lets Sprinklr give brands new tools to better understand and engage with increasingly empowered consumers, and accelerate the transition of customer resolution dialogues from social to private channels
  • Adds advanced, location-specific text analytics to the Sprinklr platform to improve precision and relevancy in social listening and engagement

Press Release
http://www.businesswire.com/news/home/20150602005385/en/Sprinklr-Acquires-Leading-Location-Specific-Text-Analytics-Software#.VXXLAc9VhBd

More information
https://www.sprinklr.com/social-scale-blog/sprinklr-acquires-newbrand-text-analytics/

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Publishing/Engagement for Enterprises, Predictive Analytics (by Trax Social Engagement)
May 21, 2015 New Products , , , , , , ,

Product
Publishing/Engagement for Enterprises, Predictive Analytics
(by Trax Social Engagement)

Category
Social media management & marketing, Social listening, Analytics, Other

Function
Customer acquisition and engagement, Communications

Great For
Managing, monetizing and optimizing social media-driven business

Suitable For
B2C

Overview
The social business management platform introduces its new intelligence and context-driven publishing/engagement system.

Three things to know:
  • Predictive Analytic’ Smart Recommendations Engine leverages system-wide insights to predictively identify the best times-of-day to engage audiences, accessible within workflows;
  • Publishing and Engagement organizes social insights and enhances the ability to engage based off those insights by providing a more natural, intuitive, insights-to-action workflow
  • It simplifies publishing in any context, tagging, adding attachments, approval cycles, previews, editing of inline visual content and other key functions to simplify SoMe management

Press Release
http://www.prnewswire.com/news-releases/tracx-introduces-smart-publishing-experience-for-enterprises-300079947.html

More information
http://www.tracx.com/

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Enhanced Digital Market (by Teradata Marketing Applications)
May 21, 2015 New Features , , , , ,

Product
Enhanced Digital Market (by Teradata Marketing Applications)

Category
Social media management & marketing, Paid advertising, Other

Function
Customer acquisition

Great For
Leverage customer data to optimize social media ads for target audiences

Suitable For
B2C, Agency, Other

Overview
Lets marketers deliver highly targeted Facebook advertising as part of an integrated, omni-channel solution that incorporates social advertising with email, mobile and web

Three things to know:
  • Lets marketers use customer data to create Facebook Custom Audiences that match their segments and serve more nuanced, contextual and highly relevant, less intrusive marketing
  • Expand reach and generate leads by using encrypted data about valuable customer segments to engage new custom audiences of Facebook users with similar characteristics in a privacy-safe way, and grow conversions by using insight data to retarget website visitors and app users with contextual Facebook ads
  • Streamline the complexity of managing social advertising as part of a unified digital strategy that integrates email, mobile, social and web, and improve customer acquisition and loyalty

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/teradata-announces-social-advertising-capability-on-facebook-300080572.html

More information
http://marketing.teradata.com/

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Direct Message Opt-In (by Twitter)
April 30, 2015 New Features , , , , ,

Product
Direct Message Opt-In (by Twitter)

Category
Social media management & marketing

Function
Customer engagement, Communications

Great For
Easier, private Twitter-based interaction for marketing and customer support

Suitable For
B2C, B2B

Overview
Brands can now Direct Message consumers with marketing offers and to take complaints and issues offline, even if the consumer doesn’t “follow” the brand (provided the consumer has activated the feature).

Three things to know:
  • Twitter’s new DM setting lets users receive private Direct Messages from anyone on the platform, whether sender and recipient “follow” each other or not, provided the user has the feature switched on
  • Someone voicing dissatisfaction with a brand or product via Twitter can be sent a DM to resolve the complaint in private, rather than a publicly tweeted “please follow us for DM” request (which further broadens the complaint’s visibility)
  • Brands can also DM users with promotions, discount codes and coupons, and other offers to formalize relationships with brand fans

Pricing Structure
Free

Installation
SAAS

More information
https://blog.twitter.com/2015/easier-than-ever-to-have-private-conversations

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Get Satisfaction Customer Community Platform (acquired by Sprinklr)
April 15, 2015 Acquisitions , , , , ,

Product
Get Satisfaction Customer Community Platform (acquired by Sprinklr)

Category
Social media management and marketing, Social Listening, Other

Function
Customer engagement, Other

Great For
Creating, managing, and delivering relevant experiences and customer responsiveness across approx. 25 social channels and the brand’s owned media outlets.

Suitable For
B2C, B2B, other

Overview
Integrates the Get Satisfaction customer service platform into the Sprinklr social management and enterprise marketing mix.

Three things to know:
  • Savvy marketers are aware that socially connected current customers play a significant role in potential customers’ purchase decision and the brand’s ongoing public profile
  • Get Satisfaction’s online customer service community platform serves more than 1,000 communities worldwide, driving responsive and cost effective customer support, while seeking customer feedback and ideas
  • The acquisition positions Sprinklr in Enterprise Collaboration, and helps it evolve as a unified technology platform for managing customer experiences across third party social networks like Facebook, Twitter, and LinkedIn and first party owned properties like websites, blogs, and communities

Pricing Structure
Platform licensing

Press Release
http://www.businesswire.com/news/home/20150408005267/en/Sprinklr-Acquires-Satisfaction-Extend-Experience-Cloud%E2%84%A2-Multi-Channel#.VSUnPZTF8rk

More information
https://www.sprinklr.com/

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Video Social Commentary Platform (by HapYak)
April 9, 2015 New Products , , , , , ,

Product
Video Social Commentary Platform (by HapYak)

Category
Social media management & marketing, UGC

Function
Communications, Customer engagement

Great For
Sharing video content online with the personality and inter-communication of in-person conversations

Suitable For
B2C, Agency, other

Overview
HapYak’s social video sharing lets users create artwork, record narration and add comments directly to any video from YouTube, Vimeo and other popular services.

Three things to know:
  • The goal is giving users and publishers such as brands new ability to create unique, personalized and sharable social video experiences in their web browser
  • Users can follow one other, rate commentary and define who can see content they’ve created and layered upon other videos, fostering community building
  • The platform includes analytics and tools for campaign management and monitoring, and is now in beta

Press Release
ttp://corp.hapyak.com/learn/hapyak-receives-850000-seed-funding-launch-social-video-commentary-platform/

More information
http://corp.hapyak.com/

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Curator Tools (by Twitter)
April 9, 2015 New Features , , , , ,

Product
Curator Tools (by Twitter)

Category
Social media management and marketing

Function
Communication, Content distribution, Customer engagement

Great For
Easily finding and displaying the most relevant brand and user interest Twitter and Vine content.

Suitable For
B2C, Agency, other

Overview
Curator lets brands and media publishers search, filter and curate Twitter content that can then be displayed on web, mobile and TV to help publishers increase audience engagement, participation and attention.

Three things to know:
  • Curator lets publishers create complex keyword and hashtag queries to easily uncover streams of high quality Tweets
  • Queries can be further refined by follower counts, location, languages and more to create collections of the most relevant Tweets pertaining to a particular topic, and display the best search results on the mobile app, during a TV show broadcast, or on any screen regardless of size
  • For more advanced integrations and customizations and hands-on support, brands can work with Twitter Certified Partners like Flowics, Livefyre, ScribbleLive, Spredfast and Wayin (Twitter is expanding its partnerships)

Pricing Structure
Free

Installation
SAAS

More information
https://blog.twitter.com/2015/introducing-curator-a-new-way-to-find-and-display-great-twitter-content

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Keywee Content Marketing Platform (by KeyWee)
April 2, 2015 New Products , , ,

Product
Keywee Content Marketing Platform (by KeyWee)

Category
Social management & marketing, Other

Function
Content creation & distribution, customer engagement

Great For
Reaching consumers via relevant content to drive business results.

Suitable For
B2C, Agency, Other

Overview
KeyWee’s “people-driven content marketing” platform uses data to find help brands and publishers find and reach the best audiences, and scale social for a brand’s content.

Three things to know:
  • Keywee’s text-mining analyzes text in existing content, and then leverages a data layer optimized to native targeting taxonomies for various channels, and matches marketing assets with the best paid audiences
  • Currently, B2C marketers struggle to optimize content marketing; only 23 percent can successfully track ROI according to the Content Marketing Institute
  • While funding is generally irrelevant to marketers, it’s noteworthy that KeyWee is funded by Eric Schmidt and The New York Times Company

Pricing Structure
SAAS

Press Release
http://blog.keywee.co/

More information
http://www.keywee.co/

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New Share Sheet, (by Facebook)
April 2, 2015 New Features , , ,

Product
New Share Sheet, (by Facebook)

Category
Social media management & marketing

Function
Customer engagement & acquisition

Great For
Helping brands and developers to build good social sharing experiences.

Suitable For
B2C, Agency, other

Overview
Facebook improves content sharing with new uniformity of experience for consumers, better previews and more precise sharing for brands on mobile via social plug ins and app invites.

Three things to know:
  • Enables a consistent content experience regardless of content source, so that consumer features such as tagging friends, adding feelings and importing images are consistent
  • Gives a clear preview of the content appearance when shared, and enables sharing among smaller audiences including Groups
  • Introduced at F8 Conference along with new consumer features such as On This Day

Press Release
http://newsroom.fb.com/news/

More information
https://developers.facebook.com/blog/post/2015/03/25/Grow-Your-App-By-Helping-People-Share/

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Twitter Geolocation Tags (by Twitter and FourSquare)
April 2, 2015 New Features , , , , ,

Product
Twitter Geolocation Tags (by Twitter and FourSquare)

Category
Location-based marketing, Social media management & marketing

Function
Communications, Customer acquisition and engagement

Great For
Hyperlocal reach, marketing and communication

Suitable For
B2C, Agency, B2B, other

Overview
Twitter announced via March 23rd tweet that it will make tweet locations more precise via a new partnership with Foursquare

Three things to know:
  • FourSquare has a vast store of venue and business locations, and is an essential hyperlocal marketing tool
  • Twitter has let tag tweets with general locations like “Brooklyn, NY” but with Foursquare’s data, brands and uses can now tag tweets to venues and events, restaurants, stores, etc.
  • Foursquare’s context-aware services let brands promote (and Twitter-based brand fans share) hyperlocal brand experiences, promotions, services, venues and events

Pricing Structure
License

Installation
SAAS

More information
http://venturebeat.com/2015/03/23/twitter-and-foursquare-partner-to-give-tweets-more-precise-locations/

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Rekindle (acquired by HubSpot)
April 2, 2015 Acquisitions , , ,

Product
Rekindle (acquired by HubSpot)

Category
Marketing automation, Social media management

Function
Communications, Engagement and loyalty

Great For
“Rekindling” connections and establishing new ones

Suitable For
B2C, B2B, Other

Overview
Rekindle uses contact graph technology to connect people with lost connections and friends of friends, as well as introduce connected and relevant business contacts.

Three things to know:
  • Rekindle gathers the most up-to-date contact information from across all of a person’s contact networks to help make new connections or rekindle old ones
  • It gathers the most up to date contact information from across all of a person’s contact networks and makes suggestions
  • Acquisition suggests that HubSpot will be adding LinkedIn-style connectivity, and evolving that with more automated “human scale B2B marketing.” (Note that all current Rekindle users are deactivated.)

Pricing Structure
Full platform subscription

Installation
SAAS

Press Release
http://www.hubspot.com/company-news/hubspot-continues-growth-with-acquisition-of-rekindle

More information
http://www.hubspot.com/

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