Sysomos announces the Sysomos Platform, a social media marketing solution that combines artificial intelligence with the company’s tools for search, discovery, listening, publishing, engagement, and analysis. Marketers gain access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one user interface.
From the release: “Identifying insights, creating campaigns and measuring the effectiveness of those efforts — all with increasingly strained resources — have become challenging for marketers,” said Peter Heffring, CEO of Sysomos. “We built the Sysomos Platform to meet these challenges head on, by providing a single technology platform that guides marketers to the exact insights needed to increase commercial opportunities for our customers.”
Visit Sysomos on CabinetM.