Tag Archives: Social Media Marketing

Sysomos adds artificial intelligence to its social marketing and analytics platform
April 5, 2017 MarTech Product News ,

Sysomos announces the Sysomos Platform, a social media marketing solution that combines artificial intelligence with the company’s tools for search, discovery, listening, publishing, engagement, and analysis. Marketers gain access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one user interface.

From the release: “Identifying insights, creating campaigns and measuring the effectiveness of those efforts — all with increasingly strained resources — have become challenging for marketers,” said Peter Heffring, CEO of Sysomos. “We built the Sysomos Platform to meet these challenges head on, by providing a single technology platform that guides marketers to the exact insights needed to increase commercial opportunities for our customers.”

Link Marketwired

Visit Sysomos on CabinetM.

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Solution Taps Facebook Topic Data for Social Insight (by NetBase)
February 17, 2016 MarTech Product News, New Features , , , ,

Product
Solution Taps Facebook Topic Data for Social Insight (by NetBase)

Category
Social Media Marketing

Function
Customer Engagement, Metrics & Insights

Great For
Marketers seeking media insight and access to demographic information.

Suitable for use by
B2B, B2C

Overview
NetBase announces the integration of Facebook topic data as a premium content source to its social analytics platform. The solution will offer access to consumer insights based on the stories and interests Facebook’s members follow.

Three things to know:
  • Share a direct view into what consumers are interested in on Facebook yet protects the individual member’s privacy
  • Access to self-declared demographic information such as age, gender, location from Facebook interactions including posts, shares, likes, comments, tags, media types, and links
  • Available immediately

Press Release
http://www.netbase.com/blog/press-release/netbase-delivers-facebook-topic-data-to-reveal-deeper-brand-consumer-insights/

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Influencer Marketing Platform Adds Features (By LittleBird)
January 28, 2016 MarTech Product News, New Features , , , ,

Product
Influencer Marketing Platform Adds Features (By LittleBird)

Category
Social Media Marketing

Function
Customer Engagement

Great For
Organizations looking to identify influencers on Twitter.

Suitable for use by
B2B, B2C, Agency

Overview
LittleBird announces updates to its Influencer Marketing Platform that will enable businesses to build smarter marketing around who and what is influencing conversations on Twitter.

Three things to know:
  • Include deeper insights from multiple data sources, extended functionality and filtering with topic specific daily alerts about influencers and content
  • Presents more data behind the contextual relationships that form between people and organizations, and the content that they share and validate
  • Current customers will be provided with migration options while other interested organizations can request a trial

More information
http://www.getlittlebird.com/blog/little-bird-announces-product-innovations-and-updates

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Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)
October 1, 2015 New Features , , , , ,

Product
Locbox Facebook Hyperlocal Integrated Ads/Marketing (by Locbox)

Category
Marketing automation, Paid advertising, Social media marketing

Function
Communications, Customer acquisition and engagement

Great For
Giving small and local businesses the full campaign power of Facebook

Suitable For
B2C (local, SMB)

Overview
The marketing platform has added Facebook campaigns that let small brands and local businesses easily and economically leverage the leading social platform’s marketing and advertising reach.

Three things to know:
  • Helps find new prospects based on fans, emails, and demographics, and convert them into customers via attractive, customizable campaigns with funnel management
  • Simplified campaign features to increase revenue, such as custom landing pages with credit card payment processing
  • Analytics to track community growth, track purchases, claims, revenue, and ROI for insight into the performance of various campaign elements

Pricing Structure
Project license

Installation
SAAS

Press Release
http://www.locbox.com/press

More information
http://www.locbox.com/facebook_ads

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TapFusion (by TapInfluence)
September 24, 2015 New Products , ,

Product
TapFusion (by TapInfluence)

Category
Social Media Marketing

Function
Customer Acquisition

Great For
Brands looking to utilize the power of social media influencers

Suitable For
B2C

Overview
The influencer marketing automation platform lets brands post new campaigns and link with the most appropriate social media influencers, and automate the process of identifying, distributing content to, and measuring high-value social media influencers.

Three things to know:
  • Enables brands and agencies to reach billions of consumers with scalable, influencer-driven content
  • The platform sifts through registered social media influencers to find a list that can meet the requirements of the brand’s campaign
  • TapInfluence notes that the average social media influencer has roughly 50,000 followers

Pricing Structure
Monthly subscription

Press Release
http://www.tapinfluence.com/category/tapinfluence-announcement/

More information
http://www.tapinfluence.com/

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Signal (by Facebook)
September 24, 2015 New Features , , , ,

Product
Signal (by Facebook)

Category
Social Media marketing

Function
Content creation & distribution

Great For
A new discovery and curation tool for Facebook and Instagram that gathers and embeds newsworthy content for journalists

Suitable For
B2C, Agency

Overview
Signal is a new discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram.

Three things to know:
  • Monitors which topics are trending and then quickly displays related content
  • Accesses lists of public figures ranked by frequency of Facebook mentions
  • Uses location-tag and topic-related search functionality, search Instagram for public posts related to specific information

Pricing Structure
Free

Press Release
http://media.fb.com/2015/09/17/introducing-signal/

More information
https://www.facebook.com/facebookmedia/get-started/signal

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gazeMetrix (acquired by Sysomos)
September 24, 2015 Acquisitions , , , , , ,

Company
gazeMetrix (acquired by Sysomos)

Category
Social media marketing, Social listening, UGC

Function
Customer engagement

Great For
Marketers will be able to analyze pictures posted on social networking sites as part of an overall strategy to measure content and user engagement

Suitable For
B2B, B2C, Agency

Overview
This acquisition will enable Sysomos, a social intelligence platform, to expand into the world of visual listening.

Three things to know:
  • Enables Sysomos to automatically analyze pictures posted across social networking sites
  • Lets brand managers and marketers discover and measure content, engage users, and predict news about their business across social channels, through Sysomos Gaze
  • Sysomos Gaze will also allow brands to ask individuals for permission to republish their user-generated images on owned channels

Press Release
https://blog.sysomos.com/2015/09/16/welcome-gazemetrix/

More information
http://blog.gazemetrix.com/post/129206113426/sysomos-acquires-gazemetrix

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In-app Ads (by Instagram)
September 17, 2015 New Features , , , , , ,

Product
In-app Ads (by Instagram)

Category
Advertising, Social media marketing

Function
Customer acquisition, engagement, retention

Great For
Visually reaching target audiences on the popular social channel.

Suitable For
B2C, Agency, Other

Overview
Instagram rolls out new 30-second ads and expanded format offerings.

Three things to know:
  • Ads will appear in users’ feeds in 30 countries as of September 30, 2015
  • Instagram now offers brands video ads that are up to 30 seconds in length — double that which regular users can upload — as well as landscape photos and videos
  • The new “Marquee” service further extends the reach of sponsored images, ad clips, etc.

More information
http://business.instagram.com/advertising/

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Bambu (by Sprout Social)
August 27, 2015 New Products , , ,

Product
Bambu (by Sprout Social)

Category
Social media marketing

Function
Customer acquisition

Great For
Amplifying your brand’s reach by helping employees share curated brand content across their social networks

Suitable For
B2C, B2B

Overview
Designated contributors add content from around the web, and Bambu delivers that content to brand employees who become ambassadors via their social media accounts.

Three things to know:
  • Bambu integrates with Facebook, Twitter and LinkedIn so employees can seamlessly share curated content
  • Intuitive sign up, profile connection and sharing experience aid onboarding experience, and helps employees network with specific suggested messaging for each piece of content
  • Lets marketers provide employees with access to relevant content and permissions by organizing them into roles and teams

Pricing Structure
Subscription

Installation
SAAS

Press Release
https://getbambu.com/about

More information
https://getbambu.com/resources

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Creative Studio (by Kinetic Social)
August 6, 2015 New Products , , , ,

Product
Creative Studio (by Kinetic Social)

Category
Social media management and marketing, Mobile advertising

Function
Customer engagement

Great For
Creating authentic moments on social that initiate customer conversations beyond product-centric ad messaging.

Suitable For
B2C

Overview
Service for client teams who want help developing creative for social advertising, or who need to keep their social creative content fresh and engaging.

Three things to know:
  • Kinetic Social is a leading social marketing platform used by major entertainment brands
  • Brands using Creative Studio services gain a team of creative directors, designers, copywriters and technologists who understand the subtleties of successful social marketing for products, events, etc.
  • The teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences to ‘humanize’ content and impact the customer

Press Release
http://www.marketwired.com/press-release/kinetic-social-launches-creative-studio-guide-advertisers-developing-unique-content-2042434.htm

More information
http://www.kineticsocial.com/creativestudio/

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Event Targeting (by Twitter)
July 30, 2015 New Features , , , , , , ,

Product
Event Targeting (by Twitter)

Category
Paid advertising, Social media marketing, Virtual events

Function
Communications, Customer engagement, Branding

Great For
Delivering the right messages at the right time to audiences following or attending events.

Suitable For
B2C, Agency, Other

Overview
Lets brands discover and engage with audiences who are interested live events as they unfold – such as elections, music festivals and sporting events.

Three things to know:
  • Brands can activate initiatives around live moments quickly and easily by discovering participating audiences and gaining valuable insights, and create campaigns that reach those audiences while the event unfolds
  • It includes three primary tools: the Event Calendar to determine what events make sense for the marketer’s brand strategies and goals, Event Insights to learn more about audiences and potential audience reach based on historical data, and Event Activation to create and launch highly targeted ‘in the moment’ campaigns
  • Brands who have participated in the beta have noted sharply improved engagement rates and economical costs per engagement

Pricing Structure
Per project

Press Release
https://blog.twitter.com/2015/introducing-event-targeting

More information
ads.twitter.com

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Expion (acquired by Sysomos)
July 30, 2015 Acquisitions , , , , , ,

Product
Expion (acquired by Sysomos)

Category
Social media management and marketing

Function
Customer insights, Communications, Customer acquisition

Great For
Discovering relevant new audiences and delivering them compelling customer experiences.

Suitable For
B2C, Agency, Other

Overview
Sysomos’ robust data analytics platform gains new content management and publishing capabilities with the Expion acquisition.

Three things to know:
  • The combined entity will be a complete content marketing and analytics solution that helps brands identify and derive context from millions of online conversations, and gives marketers the tools to immediately respond and engage
  • The integration will yield new insight into common customer characteristics and motivations, and help marketers to more effectively create and distribute content that guides consumers through their customer journey
  • The two companies currently serve 15,000+ marketers, representing 1,500+ companies

Press Release
http://www.marketwired.com/press-release/sysomos-acquires-leading-social-marketing-platform-expion-2040636.htm

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Updated News Feed Controls (by Facebook)
July 16, 2015 New Products , , ,

Product
Updated News Feed Controls (by Facebook)

Category
Paid advertising, Social media marketing

Function
Customer engagement

Great For
Ensuring the relevance and authenticity of content in brand fan feeds.

Suitable For
B2C

Overview
Facebook is adjusting algorithms to provide users with more content from friends and pages they’re interested in, and less ‘promotional’ content.

Three things to know:
  • The shift in volume and content controls from brand content is the result of preference surveys from hundreds of thousands of users
  • Defines as promotional those brand posts that solely push people to buy a product or install an app, enter promotions or sweepstakes with no context to the user, or that reuse the exact same content from ads
  • Pages that post promotional creative should expect their organic distribution to fall significantly over time, however this affords brands new opportunities to build an authentic relationship with followers through non-promotional content of mutual interest

Press Release
http://newsroom.fb.com/news/2015/07/updated-controls-for-news-feed/

More information
https://www.facebook.com/business/news/update-to-facebook-news-feed

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V3 Video Ads (by SnapChat)
July 9, 2015 New Features , , , , ,

Product
V3 Video Ads (by SnapChat)

Category
Mobile advertising, Social media marketing

Function
Customer acquisition and engagement

Great For
Reaching millennials on the popular ephemeral platform

Suitable For
B2C, Agency

Overview
Snapchat is offering mobile-optimized advertising and direct response marketing, with some interesting differentiations to capture millennial audiences.

Three things to know:
  • Videos are full screen to capture the consumer’s complete attention
  • Brands can target consumers via Live Story programs, which let users at the same event contribute snaps to the same story, via Discover Channel, which lets media companies like CNN and ESPN program their own channel, and via criteria such as location and/or gender
  • Each Snapchat story that is part of the campaign includes a caption and link to the Shop Snapchat landing page, snap.shopstyle.com

More information
https://www.internetretailer.com/2015/06/25/snapchat-rolls-out-native-video-ad

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Facebook Retargeting for Act-on-based Brands (by GoChime)
June 11, 2015 New Features , , , , ,

Product
Facebook Retargeting for Act-on-based Brands (by GoChime)

Category
Marketing automation, Mobile advertising, Social media marketing, A/B testing

Function
Customer acquisition

Great For
Delivering the right message to the right customer at the right time, across email and social channels

Suitable For
B2C, B2B, other

Overview
GoChime’s true identity retargeting across social & mobile lets Act-On clients retarget known customers in real time by list, segment, or email behavior with mobile and desktop.

Three things to know:
  • Automated Custom Audience Management feature enables a real-time exchange of anonymous customer data between a marketer’s Act-On account and Facebook ad campaigns
  • As customer data changes in Act-On, GoChime automatically adds and removes those members from relevant paid social campaigns across Facebook, unifying marketing message across email and social media
  • Creates and targets lookalike audiences modeled off high-value customer lists or queries, and conducts ad variation A/B testing detailing how content performs cross-channel by audience

Pricing Structure
Platform license

Press Release
http://www.prweb.com/releases/2015/05/prweb12750661.htm

More information
http://www.gochime.com

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Buyable Pins (by Pinterest)
June 11, 2015 New Features , , , ,

Product
Buyable Pins (by Pinterest)

Category
Paid advertising, Social media marketing, other

Function
Customer acquisition

Great For
Helps brands offer and consumers buy the things customers discover on Pinterest

Suitable For
B2C, Agency, other

Overview
Pinterest seeks to help customers ‘do’ the creative ideas they pin, and wants to give them (and brands) direct access to the goods they pin.

Three things to know:
  • Customers can search specifically for buyable pins, and directly purchase anything with a blue price button
  • Pinterest is introducing new price filters and search features to help customers locate the goods they want
  • Early brands using the new buyable pins include Macy’s, Neiman Marcus and Nordstrom, retailers powered by Demandware like Cole Haan and Michaels, and thousands of Shopify stores such as Poler Outdoor Stuff and SOBU

Installation
SAAS

Press Release
https://blog.pinterest.com/en/buyable-pins

More information
https://business.pinterest.com/en/blog/coming-soon-buyable-pins

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Sprinklr acquires NewBrand
June 11, 2015 Acquisitions , , , , , , ,

Product
Sprinklr acquires NewBrand

Category
Social listening, Social media management & marketing

Function
Customer insight and engagement

Great For
Better identification of and insight into customer satisfaction issues through analysis of comments on social touchpoints

Suitable For
B2C, Agency, B2B, other

Overview
NewBrand applies sophisticated location-specific unstructured data analytics to social engagement data, enabling Sprinklr clients to unearth new and deeper customer insights.

Three things to know:
  • Statistics show that 45% of consumers use social media to share negative customer service experiences while only 30% share positive experiences
  • The acquisition lets Sprinklr give brands new tools to better understand and engage with increasingly empowered consumers, and accelerate the transition of customer resolution dialogues from social to private channels
  • Adds advanced, location-specific text analytics to the Sprinklr platform to improve precision and relevancy in social listening and engagement

Press Release
http://www.businesswire.com/news/home/20150602005385/en/Sprinklr-Acquires-Leading-Location-Specific-Text-Analytics-Software#.VXXLAc9VhBd

More information
https://www.sprinklr.com/social-scale-blog/sprinklr-acquires-newbrand-text-analytics/

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Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)
May 28, 2015 New Features , , , , , , ,

Product
Cinematic Pins, Promoted Pins, Pin Factory studio (by Pinterest)

Category
Social media marketing, Paid advertising, Other

Function
Branding/creative, Content creation & distribution, Customer engagement

Great For
Reaching and engaging audiences on Pinterest via active and promoted ads

Suitable For
B2C, Agency, other

Overview
Pinterest introduces scroll-activated (not auto-played video) cinematic brief animations, new promotion features and an internal design service help brands engage, communicate and move customers along the funnel.

Three things to know:
  • Cinematic Pins capture activity, drive intent and tell brand stories, for example Wendy’s animates a strawberry farm because fans frequently ask why its top-selling Strawberry Salad is only available during certain seasons, and Walgreens promotes lip gloss with a kiss
  • Promoted Pins is a different take on social media promotion: the animated Cinematic Pin goes to full video, full screen when a user presses “Promoted Pin” button, providing further metrics and engagement opportunities
  • Pin Factory is a new in-house creative service to help brands communicate more effectively on Pinterest

More information
http://blogs.wsj.com/cmo/2015/05/19/pinterest-bolsters-ads-with-cinematic-pins/ and http://techcrunch.com/2015/05/19/pinterest-unveils-a-suite-of-new-advertiser-tools/

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Publishing/Engagement for Enterprises, Predictive Analytics (by Trax Social Engagement)
May 21, 2015 New Products , , , , , , ,

Product
Publishing/Engagement for Enterprises, Predictive Analytics
(by Trax Social Engagement)

Category
Social media management & marketing, Social listening, Analytics, Other

Function
Customer acquisition and engagement, Communications

Great For
Managing, monetizing and optimizing social media-driven business

Suitable For
B2C

Overview
The social business management platform introduces its new intelligence and context-driven publishing/engagement system.

Three things to know:
  • Predictive Analytic’ Smart Recommendations Engine leverages system-wide insights to predictively identify the best times-of-day to engage audiences, accessible within workflows;
  • Publishing and Engagement organizes social insights and enhances the ability to engage based off those insights by providing a more natural, intuitive, insights-to-action workflow
  • It simplifies publishing in any context, tagging, adding attachments, approval cycles, previews, editing of inline visual content and other key functions to simplify SoMe management

Press Release
http://www.prnewswire.com/news-releases/tracx-introduces-smart-publishing-experience-for-enterprises-300079947.html

More information
http://www.tracx.com/

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Enhanced Digital Market (by Teradata Marketing Applications)
May 21, 2015 New Features , , , , ,

Product
Enhanced Digital Market (by Teradata Marketing Applications)

Category
Social media management & marketing, Paid advertising, Other

Function
Customer acquisition

Great For
Leverage customer data to optimize social media ads for target audiences

Suitable For
B2C, Agency, Other

Overview
Lets marketers deliver highly targeted Facebook advertising as part of an integrated, omni-channel solution that incorporates social advertising with email, mobile and web

Three things to know:
  • Lets marketers use customer data to create Facebook Custom Audiences that match their segments and serve more nuanced, contextual and highly relevant, less intrusive marketing
  • Expand reach and generate leads by using encrypted data about valuable customer segments to engage new custom audiences of Facebook users with similar characteristics in a privacy-safe way, and grow conversions by using insight data to retarget website visitors and app users with contextual Facebook ads
  • Streamline the complexity of managing social advertising as part of a unified digital strategy that integrates email, mobile, social and web, and improve customer acquisition and loyalty

Pricing Structure
Platform license

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/teradata-announces-social-advertising-capability-on-facebook-300080572.html

More information
http://marketing.teradata.com/

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