Tag Archives: Social Media

LinkedIn ramps up targeting capabilities with Matched Audiences
April 27, 2017 MarTech Product News ,

LinkedIn announces Matched Audiences, a set of targeting capabilities that combines LinkedIn’s professional data with a user’s own first-party data to identify and engage key accounts, prospects, and audiences.  Available this week, the three new capabilities include Website Retargeting; Account Targeting; and Contact Targeting.

From the blog: “Overall, Matched Audiences helps marketers close the gap to deliver true full-funnel marketing, leading to greater ROI. This new addition to the Marketing Solutions family allows you to reach your target audiences throughout the entire customer lifecycle — from awareness to lead generation to customer retention and win-back,” notes Eva Chau, Senior Product Manager at LinkedIn.

Link LinkedIn Blog

Visit LinkedIn on CabinetM.

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ShareThis announces free social A/B testing tool
April 14, 2017 MarTech Product News ,

ShareThis, a provider of social sharing tools, unveils Social A/B testing, a free tool that allows publishers to test and optimize content on Facebook as well as Viral Notifications, a tool that alerts users when content is going viral. The ShareThis Social A/B testing tool connects directly to publishers’ Facebook pages and Facebook Ads Manager, enabling them to manage their A/B tests from one platform.

From the press release:  “Most publishers are pushing their business and editorial practices to align with how their audiences consume content, but this is not an overnight process. A/B testing is moving from nice to have to need to have, because it helps publishers evolve in real time with their audience,” explains Paul Lentz, Senior Vice President of the Publisher Platform for ShareThis. “These tools are just the latest example of how ShareThis is continuing its mission to empower millions of publishers to increase engagement, build audiences, and drive revenue.”

Link ShareThis Website

Visit ShareThis on CabinetM.

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Sprinklr expands into customer experience management
April 11, 2017 MarTech Product News ,

Sprinklr, a social media management platform, announced five new extensions to its Experience Cloud enabling enterprise customers to manage customer experience in a social world.  The solutions provide new capabilities to customer-facing departments including marketing, advertising, research, care, and commerce.

From the press release: “Disjointed data. Siloed teams. Disparate processes. Point solutions. Unintelligent technology. These are the all-too-common enemies keeping enterprises from delivering seamless customer experiences across their organization. And it’s literally killing companies,” said Ragy Thomas, CEO and Founder, Sprinklr. “When technology isn’t designed to work together, neither can teams. And yet, that’s exactly what most companies are dealing with. They’re treating the symptoms, not the disease, with siloed software that has put walls around their ability to know and serve customers at scale. Being born in the age of the customer gave us a different perspective. It led us to build a new class of enterprise software from the ground up with one purpose: to reach, engage, and listen to customers, across every customer-facing department – all on the first unified platform for customer experience management.”

Link Sprinklr Website

Visit Sprinklr on CabinetM.

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Twitter releases new capabilities for Periscope
March 31, 2017 MarTech Product News ,

Twitter announces the availability of two new features on Periscope that will enable users to monitor interactions and gain audience insight.  Along with the analytics dashboard, the Activity Tab will reveal engagement activities including when someone replays a video and also when they begin to follow the broadcaster.

From the blog: “Our new analytics dashboard gives broadcasters an in-depth look at their viewership and engagement on their videos over time. You’ll be able to see an overview of broadcast metrics, including video duration, viewers, hearts, time watched and time watched per viewer.” Team Periscope

Link Periscope Blog

Visit Twitter on CabinetM.

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Instagram reaches 1 million active advertisers
March 22, 2017 MarTech Product News ,

Instagram continues to grow with the announcement of 1 million active advertisers as well as a rise in general Instagramers to over 120 million in the last month.  The mobile-first platform makes it easy for businesses to place an ad in just four taps.  Recent business features have included more insights on stories, posts saved, and multi-post images.  The company plans to include the ability to book a service with a business directly from their profile later this year.

From the release: “People come to Instagram to follow their passions, from travel and fashion to food, entertainment and everything in between. And those passions extend to brands, with 80% of Instagrammers following a business today.” Instagram Blog Post

Link Instagram Blog

Visit Instagram on CabinetM.

 

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HipMob’s live chat abilities to boost Conversocial
March 22, 2017 MarTech Product News

Conversocial has acquired HipMob, the web-based and in-app live chat platform, enhance its customer care abilities. Conversocial is an enterprise-class platform designed to help companies adopt a “Social First” methodology in their customer service operations. The HipMob acquisition will aid in the launch of a new customer engagement platform, to include Live chat (including SDKs for both iOS and Android applications) managed alongside Facebook, Messenger, Twitter, YouTube, Instagram and texting.

From the Release: “The ease of mobile, in-the-moment communication has changed the rules of engagement between customers and brands,” wrote Joshua March, founder and CEO of Conversocial. “Companies that fail to deliver rapid, contextual and personalized responses across all of the channels that are most convenient for consumers will fall behind the competition.”

Link: Conversocial

Visit Conversocial on CabinetM.

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Ahalogy announces category trend software for social media optimization
March 17, 2017 Uncategorized ,

Tapping data from Facebook, Pinterest, and its own network of social influencers, Ahalogy launches Muse, category trend software that tracks conversations and uncovers emerging consumer trends.  Marketers will gain key insights to drive daily content decisions and guide future campaign strategy.

From the release: “Ahalogy Muse was born out of the company’s years of work in helping marketers use data to optimize social media campaigns. “We continued to see that the top driver of performance was creating content that matches the timing and volume of what topics people are interested in,” said Ahalogy Co-Founder and CEO, Bob Gilbreath.

 

Link Business Wire

Visit Ahalogy on CabinetM.

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IBM Connections, an enterprise social network solution, gets new features
March 14, 2017 MarTech Product News ,

New capabilities in the enterprise social network solution, IBM Connections, enables employees to more easily access useful content for increased collaboration and also provides a simpler way to onboard new users. The solution integrates with IBM Cloud Object Storage.

From the release: “IBM Connections provides companies with a social network that can leverage high powered analytics across various channels including blogs, wikis, activity streams and more. It also allows for employees to connect with each other and collaborate on work products through a single interface.”

Link PR Newswire

Visit IBM on CabinetM.

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Sprinklr launches digital signage solution for retail, command centers, events and outdoor advertising
March 13, 2017 MarTech Product News , ,

Social media platform Sprinklr has released Sprinklr Display, a digital signage solution for retail, command centers, events and outdoor advertising that taps real-time data from social channels.  The solution creates engaging customer experiences by grouping together visuals based on topics or points of view across multiple displays.

From the release: “Data visualization is an increasingly important technology for brands who are overwhelmed with big data. They’re faced with the challenge of making this data work for them, not the other way around. Sprinklr Display is the only solution helping brands power consumer-facing experiences for retail and events, as well as command centers that provide insight to cross functional marketing and care teams,” said Justin Garrity, AVP Display, Sprinklr.

Link: Sprinklr Newsroom
Visit Sprinklr on CabinetM.

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Email tools for your marketing stack
December 28, 2016 Email Marketing , ,

Email is king for so many marketers and we’re all looking for an edge when it comes to emailing customers.

What makes this so?

  • Changes in Social Media are unpredictable. Your 1,000 Facebook likes does not mean the same thing as 1,000 email addresses; Some studies say only 6% of Facebook fans will see any post. Instagram and Twitter are great, and can supplement a powerful email campaign.
  • You can track email. So many programs exist to let you know who opens your email and what is done with it – even if it is forwarded. Certainty helps you strategize, and helps you learn what you can change for even greater success.
  • You can target email. One or two social media accounts get followers who choose you. You can choose who you market to by segmenting your email lists and getting messages to those who need it when they can take action.

Open rates for email average around 20%. Can you do better?

When you’re building your marketing stack, take a look at your email layer. Check out some of the tools you can include:

Start first with a strategy to build your future marketing plan. Then check out CabinetM’s list of more than 6,000 automation tools – including email and social media. There’s a combination that fits your marketing plan.

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How, in 2016, do you talk on social media over the holidays?
December 20, 2016 Social Media Marketing, Uncategorized , , , ,

There’s been a lot of news in 2016. But how much of it could you really talk about?

If you’re a brand on social media, of course you have the right to say whatever it is you want, but it may not be wisest move. And even when you’re being judicious, you can look like a jerk if you tweet before thinking.

And just like you’d avoid some topics while you’re showing off the grandkids spinning dreidels or wondering how exactly your ear of corn got left out of the Kwanzaa celebration, there’s still topics you’re not going to discuss — and in 2016, you have your pick of what you can’t talk about while putting presents under a tree in 2016.

But 2016 wasn’t all traps for the social media wise men and women.

prince-tributeBest of the Best this year in navigating what could be a fraught subject was the General Motors ads and posts honoring the late performer Prince, who had sung of Little Red Corvettes in one of his first mega-hits. Designed by Detroit-based agency Commonwealth//McCann, the posts were seen as a tribute, not an ad for Corvettes.

But oh, it can get bad. Like when you cannot tell the accomplished African-American actor-talk show hosts apart.

social-wrongblacklady

Or if you’re seeking to warn ugly people, or perhaps less-than-gorgeous people that they could become victim of a scam should they be traveling overseas.

social-not-a-10

When making a mistake — and we all make mistakes — it’s best to take a screen grab of the offending post for posterity, or to explain it to the boss, and delete and apologize. Do not delete and not apologize, that’s just not being a good netizen.

DMN has some great tips on how to Brands Should Express Themselves On Social Media:

  • Focus on issues. When you’re focused on a person and his/her failings, you’re mean. Take it up higher and focus on the larger issue. If you’re against hunting tigers, create a campaign to fund tigers, not going after the tiger hunter. Make the issue something your customers can get behind.
  • When attacked, speak. When your brand is attacked in the media, or by a national radio call-in show, or a politician, calmly state what your position is. Don’t get into a fight — mudwrestle with a pig and you’ll not only get dirty, you’ll find the pig likes it.
  • Make sure you’re correct and not just right when you speak. Did you use the right hashtag? Is this a political fight to get your brand into? Did you identify the subject correctly? These are all things you do before you post.

I’m going to add a holiday notation to this list.

  • Do not overwhelm your customers with product info that could wait until after January 1. We know you’re working — those with greater demands are not.
  • It’s completely safe to wish your customers a happy new year. We wish one for you too.

Need tools to help manage your social media? There’s more than 6,000 MarTech tools on CabinetM. Fear not — we’ve broken them down so you can find the ones you need to make 2017 productive.

 

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Measure marketing success across multiple channels
December 12, 2016 Analytics , , ,

Are your marketing efforts generating sales? Measure your reach across channels with these multi-channel analytics tools.

In the Marketing Technology world there’s now a digital trail for every transaction, and tools that help take all that information, code it in a way that makes sense for your business so you can make good decisions. Be it via a message customers read on Facebook or the combination of an in-store promotion and a newsletter, you can measure how your efforts in marketing are becoming sales.

Save time, frustration and money with these multi-channel analytics tools.

 

ibmIBM Digital Analytics Multichannel completes the picture of visitors’ digital journeys with data pertaining to their offline behavior. IBM Digital Analytics Multichannel has a flexible and open architecture that can help users extend analytics and IBM LIVE Profiles with offline data as required. Micro-target digital marketing based on a holistic view. Make fact-based, accurate decisions on targeted marketing strategies and expenditures.
BEST FEATURES: Measure the power of digital marketing channels on offline sales. Analyze marketing channels and customer behavior by merging online and offline insights.
PRICING: See vendor for details.

 

crossixCrossix provides audience and campaign insight solutions for healthcare and media companies to plan, measure, and optimize their marketing and communication initiatives. Crossix offers audience targeting using consumer information and relevant treatment data to reach the most qualified audience efficiently. Multi-channel measurement includes brand conversion and adherence.
BEST FEATURES: This analytics package is geared toward healthcare companies.
PRICING: See vendor for details.Visit Site

 

manthanCustomer360 is an analytics solution by Manthan that relies on descriptive and predictive data-mining algorithms to build a unified customer profile cross social and shopping data. Among its features is embedded algorithms for segmentation, affinity, propensity, and lifetime value to track purchase and digital behavior.
BEST FEATURES: Customer360 manages multiple models concurrently to support diverse marketing programs.
PRICING: See vendor for details.

 

unifiedUnified is a comprehensive marketing intelligence platform featuring multi-channel metrics, social influencer tracking, multi-channel audience segmenting, campaign optimization and more. Marketers can compare top performing social posts and engagement levels, getting insights, such as best time of day to post. The platform integrates social audience analytics with CRM data, including emails, phone numbers, social IDs, mobile IDs and more, for an in-depth profile. With over a thousand data sets and a visual, user-friendly dashboard, marketers can easily identify emerging trends and make adjustments as needed to all marketing channels including TV, display, radio and social.
BEST FEATURES: Strengthen competitive strategy by analyzing your performance alongside your closest competitors.
PRICING: See vendor for details.

 

blueanalyzerFor organizations with millions of customers and transactions the BlueVenn blueANALYZER solution enables you to create sharply targeted marketing. Create cross-sell and up-sell campaigns to increase customer value and transform your customer insight capabilities. Build more effective segments of customers to target with different offers and personalize content to create engaging customer experiences. Multi-channel campaign capabilities, ESP and real-time web integrations enable you to deliver effective customer journeys.
BEST FEATURES: blueANALYZER takes brands and makes them truly multi-channel by combining offline and online data, underpinned by a Single Customer View.
PRICING: See vendor for details.

 

neustarThe Neustar PlatformOne (formerly Aggregate Knowledge Media Intelligence Platform) allows advertisers and agencies an easy-to-use dashboard that shows what is happening with their ads across all channels and guides what actions to take next. Using the Neustar PlatformOne, clients can measure the performance of their online campaigns.
BEST FEATURES: Neustar PlatformOne combines media and data investments in one platform with the purpose of driving online sales and increasing ROI.
PRICING: See vendor for details.

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Prove your ROI with Marketing Technology Stacks
December 1, 2016 CabinetM Stacks , , , ,

Return on Investment (ROI) is a huge problem for marketers, always has been. Now Marketing Technology is making that worse.

After its WTF is Content Marketing event in London, Digiday rounded up some opinions on All the different bits of tech and the need to prove ROI.

Case and point? Rachel Hawkes, group head of social, TUI Group:

One of the biggest challenges is the connecting up all the different bits of tech we use. You need to make sure it’s all really integrated. … I want to say by end of 2017 “Here are the hard line figures social media is adding to value chain. It drive sales, increases consideration and promotes loyalty.”

Ms. Hawkes, we have a tool for you.

CabinetM is where marketing stacks up. That is, you can collect all your marketing tools, note what they cost, when their contracts renew, who buys it and what it integrates with. It looks a little like this — we chose WordPress, but you can annotate any of the 6000+ tools we have on site:

annotated-stacks-screenshot

You can make stacks of technology you’ve retired because it doesn’t have the ROI you need, and you can make stacks of the technology you want to evolve toward — whatever fits your company strategy, you can build.

Have questions? Erica Ross at eross@cabinetm.com is ready to help you start on stacks today.

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Put your customer experience on platforms you control
November 10, 2016 Uncategorized , , ,

“When consumers were asked which channels they check to learn about new products from brands, 36% say they don’t turn to any social channels at all. Boomers (59%) and Generation X (43%) were least likely to check social channels, followed by Millennials (33%).”

So says a study by NAPCO research and Bluecore, that says customers are less likely to learn about new products on social media than the stories brands are telling on their own properties. Why? Some of it is about the very stability (or lack thereof) of social media. A few of the notes from Marketing Insider:

  • Social media platforms change how they serve up brand stories to users. The platform is owned by someone else — the terms by which you may use that service may change.
  • New platforms will emerge and segmenting your audience by platform is good, but all customers will want product specifications. Not every story works on every medium.

If you want to own the customer experience, you’ll need to own the platform where they get that experience.

Check out some of these tool categories on CabinetM to get started. Which works for you?

 

 

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Tools Link Social Media Posts to Interactive Content and Branded Microsites (by PeeqSee)
February 12, 2016 MarTech Product News, New Products , , , , , ,

Product
Tools Link Social Media Posts to Interactive Content and Branded Microsites (by PeeqSee)

Category
Social Media

Function
Customer Acquisition, Customer Engagement, Branding

Great For
Users looking to connect social media posts to interactive content.

Suitable for use by
B2B, B2C, Agency

Overview
PeeqSee unveils new web tools enabling users to create branded micro-sites and link dynamic content to social media posts including advertising and ecommerce opportunities.

Three things to know:
  • Posts become interactive with the use of Peeqs, opaque shapes placed on photos that when touched reveal new information or web links
  • Link to a custom-made microsite which shows up alongside the post bringing users to revenue generating items such as ads, promotional content, or items for sale
  • Available for free download at iTunes

Press Release
http://www.peeqsee.com/news/

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Social Analytics Platform Adds Facebook Listening Feature (By SocialBakers)
January 22, 2016 MarTech Product News, New Features , , , ,

Product
Social Analytics Platform Adds Facebook Listening Feature (By SocialBakers)

Category
Social Media

Function
Metrics & Insight

Great For
Brands monitoring Facebook for trends and mentions.

Suitable for use by
B2B, B2C, Agency

Overview
Socialbakers introduces Facebook Page Listening, to enable clients to listen in on Facebook Page mentions, to discover trending topics, and monitor conversations around their brands.

Three things to know:
  • Users are now able to see, in addition to Twitter mentions feeds, all the mentions of keywords and topics from Facebook Pages
  • Organizations add keywords to track and then scroll through to see which Pages mentioning their brand or using their hashtags have more Fans, and what is being said of them
  • Available now

More information
http://www.socialbakers.com/blog/2479-socialbakers-introduces-facebook-page-listening

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Social Media Network Adds Conversational Ads (By Twitter)
January 14, 2016 MarTech Product News, New Features , , ,

Product
Social Media Network Adds Conversational Ads (By Twitter)

Category
Social Media

Function
Branding, Customer Acquisition

Great For
Advertisers tapping social media.

Suitable for use by
B2C

Overview
Twitter has added Conversational Ads to the platform so that advertisers can drive more brand influence and consumers can engage with and then spread a brand’s campaign message.

Three things to know:
  • Includes call to action buttons with customizable hashtags that encourage consumer engagement
  • When a call to action button is tapped, the Tweet composer opens with a pre-populated brand message accompanied by the creative and hashtag buttons. The consumer can then personalize the Tweet and share it with his or her followers
  • Conversational ads are currently available in beta for select advertisers in all markets

More information
https://blog.twitter.com/2016/introducing-conversational-ads

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Messaging App Adds Inline Bots (By Telegram)
January 14, 2016 MarTech Product News, New Products ,

Product
Messaging App Adds Inline Bots (By Telegram)

Category
Social Media

Function
Productivity

Great For
Users seeking relevant content during chat.

Suitable for use by
All

Overview
Telegram, a cloud-based mobile and desktop messaging app, adds inline bots to function as a useful tool in chats, groups or channels. Previously, users had to send separate messages to the bots or add them to groups. With Inline bots, users can access the inline bot from within any chat to discover relevant content.

Three things to know:
  • Inline bots help with dozens of different tasks including quickly sending relevant GIFs, pictures from the Web, YouTube videos, and Wikipedia articles
  • Recently used inline bots will also show up in the suggestion box when you type @ in the input field in any chat
  • Inline bots are part of Telegram’s open platform and are available for free

More information
https://telegram.org/blog/inline-bots

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Features to Manage Communication Added to Pages (By Facebook)
December 18, 2015 MarTech Product News, New Features , , , ,

Product
Features to Manage Communication Added to Pages (By Facebook)

Category
Social Media

Function
Customer Acquisition, Customer Engagement

Great For
Businesses using Facebook Pages

Suitable for use by
B2B, B2C

Overview
Facebook announces new features for Pages, empowering Page owners to manage communication from any device. The new features give admins more control over their Page’s responsiveness badge and also make it easier for Page admins to manage both the public and private interactions they receive.

Three things to know:
  • Businesses can set the average time it takes to reply to messages including “within minutes,” “within an hour,” “within hours” or “within a day.”
  • Includes the redesign of the Pages inbox providing more context on the people businesses message with. Also helps Page admins keep up with messages faster and manage conversations more easily
  • All of the new Page communications features are starting to roll out globally now and will be available to every Page in the coming months

More information
https://www.facebook.com/business/news/new-tools-for-managing-communication-on-your-page

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Social Media App adds Mobile Features for Professionals (By LinkedIn)
December 11, 2015 MarTech Product News, New Products ,

Product
Social Media App adds Mobile Features for Professionals (By LinkedIn)

Category
Social Media

Function
Customer Engagement

Great For
Social media users looking for mobile access

Suitable for use by
All

Overview
LinkedIn unveils a rebuilt mobile app that makes it easier for users to connect to their professional network and stay informed about conversations and content.

Three things to know:
  • New onboarding process asks users what content they are interested in, and also enables users to unfollow things that are less valuable
  • Includes an intuitive way of updating a profile to make updates easier
  • Messaging no longer relies on email enabling users to initiate quicker conversations through a lighter-weight interface

More information
http://blog.linkedin.com/2015/12/01/our-new-linkedin-app-is-here-making-it-easier-than-ever-to-stay-in-touch-with-the-people-and-information-you-need-to-be-successful/

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