How to use CabinetM — recording retired technology
December 7, 2016
CabinetM Stacks, Uncategorized
Modern marketers have seen a few platforms at this point. If you’re using Twitter to get the word out and win advocates you’ve at least heard of MySpace and how it could promote bands as brands.
We’ll guess you’re not including MySpace as a current Marketing Technology tool. But what about email programs with built-in CRMs? Are you currently paying for subscriptions to those programs now that you have a CRM helping you segment customers by buying action?
No? Are you sure?
Here’s the retired technology problems our users share with us: Marketers purchase new programs but cannot make sure they’ve canceled all the old subscriptions. Marketers purchase new programs and find they’re halfway through the previous old contract. Or marketers find programs automatically renew, not knowing what everyone in the enterprise purchased.
Marketers using CabinetM to build MarTech Stacks can use the platform for two functions:
- Build a stack Note all the tech you have noting what contracts expire, when. If you’ve got more than eight programs (email, CRM, home-grown tech, platform, social media) the spreadsheet won’t get it done. Use a modern platform for your up-to-date tech.
- Build a stack of Retired Technology. Note what has been retired, by whom, and why — so no one buys it again. Worked well but doesn’t integrate with the current programs? Doesn’t have capacity for what you need? Didn’t work? Bad customer service? Note the issue so if the vendor resolves it, you can always go back. If they don’t, let others on your team know what the problem was so they don’t make the same mistake.
You’re moving quickly, marketer, we know. You’re going to need a cutting-edge tool to get your arms around all this technology. Let us help.
Need help? Erica Ross on our team (firstname.lastname@example.org) is ready to offer support.
Prove your ROI with Marketing Technology Stacks
December 1, 2016
Return on Investment (ROI) is a huge problem for marketers, always has been. Now Marketing Technology is making that worse.
After its WTF is Content Marketing event in London, Digiday rounded up some opinions on All the different bits of tech and the need to prove ROI.
Case and point? Rachel Hawkes, group head of social, TUI Group:
One of the biggest challenges is the connecting up all the different bits of tech we use. You need to make sure it’s all really integrated. … I want to say by end of 2017 “Here are the hard line figures social media is adding to value chain. It drive sales, increases consideration and promotes loyalty.”
Ms. Hawkes, we have a tool for you.
CabinetM is where marketing stacks up. That is, you can collect all your marketing tools, note what they cost, when their contracts renew, who buys it and what it integrates with. It looks a little like this — we chose WordPress, but you can annotate any of the 6000+ tools we have on site:
You can make stacks of technology you’ve retired because it doesn’t have the ROI you need, and you can make stacks of the technology you want to evolve toward — whatever fits your company strategy, you can build.
Have questions? Erica Ross at email@example.com is ready to help you start on stacks today.
Safe Thanksgiving convo? Share your secret weapon on the job hunt
November 23, 2016
CabinetM Stacks, Uncategorized
Thanksgiving can be stressful for everyone. There’s the inevitable political discussion, there’s the “when will you marry-have-a-baby-lose-weight” discussion, there’s even debate over whether it’s appropriate to have the Cowboys game on during dinner (the Lions game, for you early-birds).
What’s a safe topic of conversation? How about the wisdom you’re showing off with a CabinetM marketing technology stack?
For those of you new to the game, marketing at scale doesn’t happen without technology. Savvy marketers don’t just use email, they use personalization tools, databases full of wonderful customer data, and all measure of analytics tools.
Keeping track of those tools, and being able to document what you know, is now an important part of being a marketer. An Eloqua shop is not going to give preference to marketers who have only used Pardot and Marketo, and most modern marketers are looking out for those who understand analytics.
Here’s the problem, and you can explain this with confidence to Aunt Maria over turkey: If you’ve been in marketing for three years, you could know tens of tools. If you’ve been in marketing for a decade, you could know more than 100. How do you show that off? How do you use that to get a job?
CabinetM has a free tool allowing you to build a Marketing Technology Stack that you can use as your cover letter. What do you do?
- List all the Marketing Technology tools you know.
- Put those tools in layers a headhunter can skim quickly. Most of our users start with Email, Analytics and Social Media, but if you specialize in Advertising Bidding Automation, by all means, put that at the top.
- Use the annotate function to note how proficient you are with each tool.
- Save your stack as an image you can paste to your LinkedIn.
- Print out your stack and append it to your resume.
While we cannot tell you who will win at football, who will get the turkey drumstick or why your dad dresses that way at the table, we can give you some safe conversation while you’re at Thanksgiving dinner. Tell everyone how you’re working your knowledge to advance your career, and how it started at CabinetM.
And help out with the dishes. Everyone looks good when they help out with the dishes.
Happy Thanksgiving from CabinetM!
10 Tools You Need for Your Marketing Stacks
May 26, 2016
At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt Lerner of 500 Startups, who reveals the top tools used by his team of marketing growth hackers. Check out how these 10 tools stack up on CabinetM!
Original Article: http://marketingland.com/500-startups-at-martech-10-tools-you-need-for-your-marketing-stack-147577
Stacks: NEW Table View
May 26, 2016
View your stack in the form of a table that shows your function, spend amount, contract, notes and more!
Download as a PNG or PDF