Tag Archives: UGC

gazeMetrix (acquired by Sysomos)
September 24, 2015 Acquisitions , , , , , ,

Company
gazeMetrix (acquired by Sysomos)

Category
Social media marketing, Social listening, UGC

Function
Customer engagement

Great For
Marketers will be able to analyze pictures posted on social networking sites as part of an overall strategy to measure content and user engagement

Suitable For
B2B, B2C, Agency

Overview
This acquisition will enable Sysomos, a social intelligence platform, to expand into the world of visual listening.

Three things to know:
  • Enables Sysomos to automatically analyze pictures posted across social networking sites
  • Lets brand managers and marketers discover and measure content, engage users, and predict news about their business across social channels, through Sysomos Gaze
  • Sysomos Gaze will also allow brands to ask individuals for permission to republish their user-generated images on owned channels

Press Release
https://blog.sysomos.com/2015/09/16/welcome-gazemetrix/

More information
http://blog.gazemetrix.com/post/129206113426/sysomos-acquires-gazemetrix

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Influitive AdvocateHub (by Influitive)
June 25, 2015 New Products , , , , ,

Product
Influitive AdvocateHub (by Influitive)

Category
UGC, Social media management, Social listening

Function
Communications, Customer engagement

Great For
Engaging with brand communities of customers, partners and advocates.

Suitable For
B2C

Overview
AdvocateHub is a new social media management integration with Hootsuite that helps marketers easily tap into and leverage advocates.

Three things to know:
  • Marketers can uncover new advocates, inviting Twitter users to join directly from Hootsuite
  • Mobilize advocates on Twitter with one click, such as by creating a “reply to tweet” challenge in AdvocateHub from Hootsuite
  • Monitor AdvocateHub activity from Hootsuite by viewing it as a stream

Prices start at
Free to users on a Hootsuite Pro or Enterprise plan with a Influitive Account

Installation
Download

Press Release
http://influitive.com/blog/influitive-advocatehub-app-for-hootsuite-brings-advocate-marketing-into-the-social-media-dashboard/

More information
http://appdirectory.hootsuite.com/189/influitive

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Olapic/Listrak integration
June 4, 2015 New Features , , , , ,

Product
Olapic/Listrak integration

Category
UGC, Email marketing, Marketing automation, Other

Function
Customer acquisition and retention

Great For
Leveraging UGC in personalized retargeting campaigns for retail customers

Suitable For
B2C

Overview
The Olapic UGC visual marketing and commerce platform is now integrated with Listrak, an omnichannel digital marketing retail platform for retargeting retail customers.

Three things to know:
  • Lets retailers add a valuable layer of authentic visual content to email campaigns to help increase conversion rates
  • Listrak’s retail email marketing solutions (powered by 360° customer insights from every touch point) helps engage customers and drive sales across channels
  • Olapic customers can tap into their curated media libraries of consumer-generated images matched to specific product SKUs and select top performing images for inclusion in email campaigns to drive success

Press Release
http://multichannelmerchant.com/marketing/olapic-announces-strategic-partnership-with-listrak-26052015/

More information
www.olapic.com, http://www.listrak.com

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Video Social Commentary Platform (by HapYak)
April 9, 2015 New Products , , , , , ,

Product
Video Social Commentary Platform (by HapYak)

Category
Social media management & marketing, UGC

Function
Communications, Customer engagement

Great For
Sharing video content online with the personality and inter-communication of in-person conversations

Suitable For
B2C, Agency, other

Overview
HapYak’s social video sharing lets users create artwork, record narration and add comments directly to any video from YouTube, Vimeo and other popular services.

Three things to know:
  • The goal is giving users and publishers such as brands new ability to create unique, personalized and sharable social video experiences in their web browser
  • Users can follow one other, rate commentary and define who can see content they’ve created and layered upon other videos, fostering community building
  • The platform includes analytics and tools for campaign management and monitoring, and is now in beta

Press Release
ttp://corp.hapyak.com/learn/hapyak-receives-850000-seed-funding-launch-social-video-commentary-platform/

More information
http://corp.hapyak.com/

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Mobile Streaming App Periscope (acquired by Twitter)
March 19, 2015 Acquisitions , , , , , , , , ,

Product
Mobile Streaming App Periscope (acquired by Twitter)

Category
UGC, Social media management & marketing

Function
Customer engagement, Social listening

Great For
Live mobile streaming on the universally popular micro-blog.

Suitable For
B2C, B2B, Gov’t., Non-Profits, Agency, other

Overview
Twitter has acquired Periscope, whose live-video streaming app has been in beta for approximately four months.

Three things to know:
        

  • Twitter has not yet announced whether it will fully absorb the live video streaming technology into the Twitter app or leave Periscope as a standalone, as it did when it acquired Vine
  •     

  • Twitter also recently launched video features that now let users edit and upload videos, and embed up to 30 seconds of video content within tweets
  •     

  • Previous and new live streaming features may be Twitter’s attempt to undercut platforms such as YouTube and attract greater marketing spends

Press Release
https://twitter.com/kevinweil/status/576430215787769856

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Creatrs (by Tumblr)
January 28, 2015 New Products , , ,

Product
Creatrs (by Tumblr)

Category
UGC, Social Media Marketing

Function
Branding/Creative, Content Distribution

Great For
Connecting artists and advertisers seeking creative original campaign content

Suitable For
B2C, Agency, other

Overview
The vblog platform has long served as a creative nexus for thousands of emerging and edge artists, who have built followings; Creatrs solidifies this relationship while creating an important new brand/artist connection (and Tumblr revenue stream)

Three things to know:
  • Tumblr Creatrs Network’s member brans share their campaign goals with Tumblr account teams, who then curate and present artists and creative works
  • Artists gain support services similar to those of aligning with a premium agent, including negotiation assistance, legal services, etc.
  • Artists retain creative credit for all works

Press Release
http://techcrunch.com/2015/01/22/tumblr-announces-creatrs-network-an-ad-agency-that-matches-brands-with-user-content/

More information
https://www.tumblr.com/creatrs

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Open Publishing Platform (by LinkedIn)
January 14, 2015 New Features , , , , ,

Product
Open Publishing Platform (by LinkedIn)

Category
Social Media Management and Marketing, UGC

Function
Communications, Content creation and distribution

Great For
Reach and influence targeted professional audiences by profession, interests

Suitable For
B2C, B2B, Agency, other

Overview
Lets brands, their advocates and customers blog to & directly communicate with targeted audiences by LinkedIn groups, inserting UGC into content streams.

Three things to know:
  • Publishing had previously been closed to all except for select pre-vetted influencers and is now open to 230M English-speaking users
  • LI members are now publishing an average of 40,000 posts per week, sharing expertise, advise, stories and ideas with peers and fellow professionals in their areas of interest
  • Offers brands great opportunities for leveraging advocates and reuse/extension of content investments (provided that direct marketing messages are converted into advice-quality content)

Pricing Structure
Free to LinkedIn registered users (both free and paid)

Installation
Cloud

More information
https://press.linkedin.com/

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“People” Explore & Discovery Tab feature (Instagram)
November 28, 2014 New Features , , ,

Product
“People” Explore & Discovery Tab feature (Instagram)

Category
Social Media Marketing, UGC

Function
Communication, Customer Engagement

Great For
Enabling creators of UGC to build fan bases (personally and for brands)

Suitable For
B2C, Agency

Overview
The new People Explore tab feature enables discovery of interesting content and showcases 3 pictures from recent great creators of interest, allowing brands to find new audiences for their best UGC generators.

Three things to know:
  • Helps users identify the people and brands they want to follow,
  • Enables brands to persist in the feeds of brand fans, and surface their content more easily, and new caption editing enables targeted consumers to comment and edit their remarks for ongoing sharing.
  • Instagram algorithms will spread

Press Release
http://blog.instagram.com/post/102294612077/discovery-and-caption-editing

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